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S2 Premiere 6.10.18Strategy Updated 11.1.17SEASON 2

PREMIERES: Sunday, June 10, 2018 @ 9pm

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Show OverviewPREMIERE JUNE 10 2018 @ 9/8c

SYNOPSISClaws is a midnight-dark, wickedly funny meditation on female badness set in a South Florida nail salon. It follows the rise of five diverse and treacherous manicurists working at the Nail Artisan of Manatee County salon, where there is a lot more going on than silk wraps and pedicures. Claws is all about good women caught in bad places with worse men. It’s the story of real, hardworking women, trying to get by in this economy, set against the surreal, bright, gritty landscape of Florida and the luscious absurd extreme excesses of the crime world.

SERIES REGULARSDESNA | Niecy Nash (Getting On, The Soul Man)VIRGINIA | Karrueche Tran (The Nice Guys)POLLY | Carrie Preston (True Blood)DEAN | Harold Perrineau (Lost, Oz)JENNIFER | Jenn Lyon (Justified)QUIET ANN | Judy Reyes (Scrubs)ROLLER | Jack Kesy (The Strain)DR. KEN BRICKMAN | Jason Antoon (Famous in Love)BRYCE | Kevin Rankin (Dallas Buyers Club, Friday Night Lights)UNCLE DADDY | Dean Norris (Breaking Bad, Total Recall)

CREATORSRashida Jones (Angie Tribeca, Toy Story 4, Celeste and Jesse Forever, A to Z)Will McCormack Shekur Kapur (Toy Story 4, Celeste and Jesse Forever, A to Z)Janine Sherman Barrois (ER, Criminal Minds)

Season 1 Key Art

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TOP BOX SCORE: 92% (#1)

CHARACTER RECAP

• The proprietor of the nail salon has big dreams and a money laundering side hustle. She’s a multitasking mother hen who is equal parts badass and full of heart.

S2 ARC

• Desna’s life is looking up with a (seemingly) great romance and a new boss in her corner. Desna’s no longer on the sidelines of Florida’s mafia scene, she’s deep in the game.

DESNA

TOP BOX SCORE: 74% (#2)

CHARACTER RECAP

• A chameleon of a con artist, a wild storyteller, a good friend to Desna, and a survivor. She has a June Cleaver fascade, but she’s not afraid to cut a bitch.

S2 ARC

• Polly’s settling into home life. Her romance with Dr. Ken is going strong, and she’s officially taken in Marnie as her own daughter. She also finds that she has a real strength as a strip club choreographer.

TOP BOX SCORE: 56% (#4)

CHARACTER RECAP

• Desna’s BFF is a former party girl turned mom and wife. Her life and friendship with Desna becomes more complicated as her husband gets in deep with the Dixie mafia.

S2 ARC

• Jenn’s struggling with the demise of her marriage and her cushy, Dixie Mafia-funded lifestyle. When she discovers Bryce in bed with her mother, the crew helps her get revenge on her estranged husband.

TOP BOX SCORE: 50% (#5)

CHARACTER RECAP

• Her quiet and collected nature makes her trustworthy in serious situations. She’s who you call when the shit hits the fan, and she’s not afraid to jump into action.

S2 ARC

• Quiet Ann is broken after losing Arlene and aims her bitterness at Desna. Episode 4 centers on Quiet Ann and her internal monologue. We meet her family and learn more about her backstory as the episode unfolds.

POLLY JENN QUIET ANN VIRGINIA

TOP BOX SCORE:41% (#6)

CHARACTER RECAP

• Former stripper who was initially dismissed as immature and impulsive. After she finds her place in the crew, she proves that she’s capable of change.

S2 ARC

• Virginia is nervous about sharing the news about her pregnancy with Dean, but she’s relieved when he reveals himself to be 100% supportive of her. She ends up moving in with Dean, Desna, and Jenn, cementing her role in the crew.

S2 Character Arcs for the Crew

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Follow the established look, while pushing the show into the next season• The colors should be highly saturated and pop• Concepts should be bright, sunlit noir (think crazy-dark shit happening in midday sun)• Bring Forward a more stylized environment and look

Balance the pop fun with a nod to bigger themes• Themes of female empowerment and class through the lens of the campy, neon world of Claws• The key art should nod too these themes, but the themes should not be overtly spelled out

Promise a bigger, bolder, more bat-shit second season• They’ve only scratched the surface of the fun, wild, messy adventures of the crew

Bring forward the group dynamic with Desna at the front• Key art should feature an empowered and fun group dynamic with Desna at the forefront

Explore high-concept and/or provocative options with cast• We would like to see options that explore concepts beyond just Desna’s crew• Music, beauty, fashion, danger and passion are all key elements to explore

Emphasize empowerment over victimhood• They’re survivors who aren’t afraid to fight against the patriarchal culture that stands in their way

Keep the key art grounded to the show• The backdrop should be true to the show: Florida noir, nail salons, etc.

Considerations

Claws Is:EmpoweredHeartfeltBoldSharpLoyalFunInclusiveUnpredictable

Claws Isn’t:TimidMean-SpiritedCattyElitistConventionalNeutralPretentiousFormulaic

CREATIVE CONSIDERATIONS