SEASON TWO STYLE GUIDE06/25/14

MASTERS OF SEX SEASON TWO STYLE GUIDE©

2014

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B A S E D O N T H E P R O V O C A T I V E

T R U E S T O R Y

THEIR WORK IS THEIR PASSION

- - - - - A F T E R R A Y D O N O V A N - - - - -

VERTICAL PRINT AD

LEGAL LINEFutura Standard/Light Condensed 50%KLegal line should appear on side of page depending which way the page faces in the magazine (left-handed page, right gutter. Right-handed page, left gutter).

HEADLINE ORPRIMARY MESSAGEFlamma UltracondensedMediumAll CapsGreen

TUNE-INFutura StandardHeavyAll Caps

AFTER LINEFutura Standard Book/HeavyAll Caps

Vertical Lock-Up artwork is available in the following configurations and sizes:Key Art with Title Treatment + Logo — 9” x 12”, 8” x 10.875”, 5” x 7”, 480 pixels x 686 pixelsKey Art with Title Treatment only — 9” x 12”, 8” x 10.875”, 5” x 7”, 480 pixels x 686 pixelsKey Art only — 9” x 12”, 8” x 10.875”, 5” x 7”, 480 pixels x 686 pixels(Note: Lock-Up artwork does not contain tune-in information)

HEADLINE COLORSHOWTIME ANYTIME COLOR

C = 90M = 55Y = 68K = 61

R = 01G = 51B = 48

C = 12M = 12Y = 29K = 00

R = 230G = 219B = 188

MASTERS OF SEX SEASON TWO STYLE GUIDE

EXTREMEVERTICAL

EXTREME VERTICAL LAYOUT

B A S E D O N T H E P R O V O C A T I V E T R U E S T O R Y

THEIR WORK IS THEIR PASSION

Lock-Up artwork is available at 160 pixels x 600 pixels in the following configurations: Key Art with Title Treatment + LogoKey Art with Title Treatment onlyKey Art only

TUNE-INFutura StandardHeavyAll Caps

HEADLINE ORPRIMARY MESSAGEFlamma UltracondensedMediumAll CapsGreen

HEADLINE COLORSHOWTIME ANYTIME COLOR

C = 90M = 55Y = 68K = 61

R = 01G = 51B = 48

C = 12M = 12Y = 29K = 00

R = 230G = 219B = 188

MASTERS OF SEX SEASON TWO STYLE GUIDE

HORIZONTAL LAYOUTS

HORIZONTAL

EXTREME HORIZONTAL

©2014 Showtime Networks Inc. All rights reserved. SHOWTIME and related marks are trademarks of Showtime Networks Inc. You must be a subscriber of Showtime to receive Showtime Anytime. Showtime Anytime is available through participating TV providers.

THEIR WORK IS THEIR PASSION

Horizontal Lock-Up artwork is available in the following configurations and sizes: Key Art with Title Treatment + Logo — 12” x 9”, 1920 px x 1080 px, 300 px x 250 pxKey Art with Title Treatment only — 12” x 9”, 1920 px x 1080 px, 300 px x 250 pxKey Art only — 12” x 9”, 1920 px x 1080 px, 300 px x 250 px

Extreme Horizontal Lock-Up artwork is available in the following configurations and sizes: Key Art with Title Treatment + Logo — 728 px x 90 px, 620 px x 250 pxKey Art with Title Treatment only — 728 px x 90 px, 620 px x 250 pxKey Art only — 728 px x 90 px, 620 px x 250 px

©2014 Showtime Networks Inc. All rights reserved. SHOWTIME is a registered trademark of Showtime Networks Inc.

B A S E D O N T H E P R O V O C A T I V E

T R U E S T O R Y

THEIR WORK IS THEIR PASSION

MASTERS OF SEX SEASON TWO STYLE GUIDE

SQUARETHUMBNAIL

VERTICALTHUMBNAIL

HORIZONTALTHUMBNAIL

BANNER

SMALL TACTICS

ALTERNATE HORIZONTALTHUMBNAIL

Small Tactic Lock-Up artwork is only available in the configuration shown above. Sizes include: Banner — 300 x 50, 180 x 50 Horizontal and Alternate Thumbnail — 180 x 126Vertical Thumbnail — 126 x 180Square Thumbnail — 180 x 180

THEIR WORK

IS THEIR PASSION

MASTERS OF SEX SEASON TWO STYLE GUIDE

TITLE TREATMENTS

MASTERS OF SEX SEASON TWO STYLE GUIDE

COPY BLOCK

MASTERS OF SEX SEASON 2A SHOWTIME ORIGINAL SERIES

COPY BLOCK

MASTERS OF SEX, the highly acclaimed SHOWTIME® Original Series, returns for a groundbreaking new season. Cast aside by the medical community following the exposure of their controversial study, Dr. William Masters and Virginia Johnson passionately fight to get their work back on track. But as they struggle to unlock the mysteries of sex, things get dangerously personal. Michael Sheen and Lizzy Caplan star in MASTERS OF SEX, based on the provocative true story of Masters & Johnson, premiering Sunday, July 13 at 10PM ET/PT, only on SHOWTIME®.

LEGAL

“Masters of Sex”: ©Sony Pictures Television and Showtime Networks Inc. All rights reserved.

©2014 Showtime Networks Inc. All rights reserved. SHOWTIME and related marks are trademarks of Showtime Networks Inc., a CBS Company. You must be a subscriber of Showtime to receive Showtime Anytime. Showtime Anytime is available through participating TV providers.

NOTE: It is each department’s responsibility to send tactics to Business Affairs and Legal for clearance.

MASTERS OF SEX CONTACTS:

SUSAN FRANK 212-708-3332

SARA DEMENKOFF 212-708-1318

LIZ LEISTER 212-708-1376