seasonal marketing
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High Impact Seasonal Marketing
HIGH IMPACT
Yuswohadywww.yuswohady.com
MarkPlus Institute of Marketing
SEASONAL MARKETING“LEBARAN MARKETING” THAT SELLS
* Lebaran is day of celebration at the end of fasting month
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High Impact Seasonal Marketing
WhyThe 7 Reasons
Lebaran Marketing
WhatThe 6 Goals
HowThe 9 Tactics
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High Impact Seasonal Marketing
REASONS why Lebaransells products
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High Impact Seasonal Marketing
People tend to buy MORE products during Lebaran
7 REASONS Why Lebaran Sells Products
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High Impact Seasonal Marketing
People are determined
to purchase products, so it is EASIERto persuade them
7 REASONS Why Lebaran Sells Products
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High Impact Seasonal Marketing
Most purchases concern GIFTS to others, price is LESS significant
7 REASONS Why Lebaran Sells Products
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High Impact Seasonal Marketing
7 REASONS Why Lebaran Sells Products
The time of celebration is LIMITED and specific. People cannotleave for tomorrow
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High Impact Seasonal Marketing
7 REASONS Why Lebaran Sells Products
People connectLebaran celebrations with their CHILDHOOD& “PULANG KAMPUNG”. That makes them more emotional
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High Impact Seasonal Marketing
7 REASONS Why Lebaran Sells Products
It is not always necessaryto offer Lebaran-related productto increase your sales
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High Impact Seasonal Marketing
7 REASONS Why Lebaran Sells Products
Marketers do nothave to invent newor never before-used methodsto create interest in seasonal products.
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High Impact Seasonal Marketing
WhyThe 7 Reasons
Lebaran Marketing
WhatThe 6 Goals
HowThe 9 Tactics
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High Impact Seasonal Marketing
Marketing approach that links programs to a seasonal celebrations or events
WHAT IS SEASONAL MARKETING?
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High Impact Seasonal Marketing
LEBARAN MARKETING: THE GOALS
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GOALS
Sells, Sells, Sells
Market Education
Touch Customers’ Heart
Build Community
Close to Customers
Spiritualize Customers
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High Impact Seasonal Marketing
Sells, Sells, Sells1
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Market education2
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Touch Customers’ Heart3
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Build Community4
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Close to Customers5
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Close to Customers5
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Spiritualize Customers6
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High Impact Seasonal Marketing
WhyThe 7 Reasons
Lebaran Marketing
WhatThe 6 Goals
HowThe 9 Tactics
7-6-9
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High Impact Seasonal Marketing
The 9 Powerful Tactics of Lebaran Marketing
1. It’s a celebration. Remember, they are not price sensitive.2. Not only Discount! Be creative !!!3. Be emotional, be spiritual4. Timing is the key !!! Lest than 15 day before D-day5. Collaborate with others to add value6. Don’t forget the free gift. Your product is a gift.7. See from your customer’s point of view8. Craft your customized “Lebaran” product9. Integrated “pull” and “push”
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High Impact Seasonal Marketing
Beli Royko untuk masakan spesialbagi keluarga di bulan puasa
Beli pakaian anak dan keluargauntuk suasana lebaran
The 9 Powerful Tactics of Lebaran MarketingTactic #1: It’s a Celebration
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #2: Not only discount. Be creative!!!
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #3: Be Emotional, be spiritual
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #3: Be Emotional, be spiritual
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #4: Timing is the key!!!
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #4: Timing is the key!!!
Fasting month Idul Fitriday 1
Idul Fitriday 2
Max Max
Christmas New Year Chinese New Year
MaxMax
Spen
ding
Spen
ding
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #5: Collaborate with others
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #6: Don’t forget the free gift
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #7: See from your customers’ point of view
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Craft your customized Lebaran products
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Craft your customized Lebaran products
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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Integrate “pull” and “push”
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High Impact Seasonal Marketing
THANK YOU
www.yuswohady.com