The CompleTe easy To use low CosT TiCkeTing sysTem

ACTIVITY PROVIDERS, STADIUMS, SPORTING ARENAS, THEATRES, FESTIVALS AND EVENTS, CINEMAS, CONCERT HALLS, PUBS, NIGHTCLUBS, RSL CLUBS, SCHOOLS, UNIVERSITIES AND SPORTING CLUBS.

“SABO has become the fastest growing ticketing system in Australia since its introduction in 2007. There are now more than 3000 organisations and venues using the system worldwide.”

SABO IS IDEAL FOR ALL TICKETING ENVIRONMENTS

Contents

9 12Race Tracks, Stadiums and General sporting

14 Festivals & Large Events

Theatres

15 RSL Clubs

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11Activities Providers

13 Schools & Universities

“ON AVERAGE, CURRENT CLIENTS SELL 56% OF ThEIR TICKETS ONLINE ThROUGh SABO”.

What is saBO?SABO is a comprehensive ticketing system capable of handling all your ticketing needs through one easy-to-use interface. It is a fully-featured software package with integrated phone, walk-up, outlet and Internet sales capability.

SABO comes client-labelled so your customers always see your brand when interacting with the system. It can handle both general admission and reserved seating.

WhO can Benefit frOm using saBO?If your organisation sells between a hundred and 10 million tickets per annum, then SABO is the solution for you. SABO’s flexibility enables it to handle a wide range of applications and sales volumes.

As SABO is a browser-based system, there’s no software installation, no in-house servers, and no need for networked workstations. You don’t need extensive IT knowledge either – in fact, we can get you up and running, selling tickets within (7 -21) working days. It’s that easy.

What’s needed tO run saBO?SABO runs on all Windows, Vista, XP and 2000 computers running IE 6+ with MS Java and high speed Internet access. SABO works with Practical Automation, Boca and Datamax thermal ticket printers. Access control hardware (wireless scanners/handheld scanners) are optional. SABO is also Macintosh compatible for both the back end application and online sales functions.

What aBOut pricing and upfrOnt cOsts?We charge a small fee for each ticket sold, which you can easily recover by adding a small handling fee to your tickets. Our modest per-ticket fee entitles you to all software upgrades, hosting, unlimited users and 24/7 support.

summary Of cOsts• No ongoing administration fees.

• All system upgrades are included at no additional cost- approximately 5-6 upgrades per year.

• No software installation, no in-house servers and no need for networked workstations.

• Costs are based on a per ticket fee or license fee.

What’s the histOry Of saBO?SeatAdvisor Box Office (SABO) was founded in 1998 in the USA with an aim to develop ticketing systems for a range of industries. Its unique venue mapping system and clean user interface has led to SeatAdvisor becoming the leading ticket selling solution.

More than 3000 organisations and venues now use the SeatAdvisor system worldwide.

QUOTES“We were running a separate online sales, separate phone sales & separate evening Box Office. SeatAdvisor has brought all this process together in a simple, easy to use and cost effective system. This application was perfect for our operations. We were also blown away when we discovered through their buying power that they managed to secure us a greatly discounted merchant rate with the Bank, easily covering the cost of the tickets.”

Theatreworks - St Kilda, VIC

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**NEW IN 2011**- SeatAdvisor is releasing a new reporting system that will allow you to build your own custom reports, interrogate your data and display data in graphical forms.

What makes saBO sO different?Only SABO has patented technology called MapCrawler that quickly creates elegant, inexpensive, interactive SeatMaps (ISMs). ISMs can contain hundreds or thousands of mouse sensitive seat icons that are each linked to a database record. Once an ISM is created, the venue is able to use SABO immediately.

The Map Crawler Technology enables the ticket buyer or seller to directly reserve, buy or sell tickets by selecting individual seats from the SeatMap and click “seat view” to see the representation of their view to the stage. This function can also be deactivated, limiting ticket sales to “Best Available”.

There is also the option to prevent customers from leaving “orphan” seats – SABO suggests alternative seating options.

system access/security levels• Set up specific roles/Security levels such as Manager, Sales,

Finance, Reporting etc. There are up to 60 different privileges that you can assign across an organization and its venues, events/products, holds and reports. Restrict access for refunds, exchanges and reprints.

• Create an optional “promoter/venue hirer” role to allow a promoter/venue hirer to access their own reports. Eliminating calls for ticket sales updates.

selling prOcess• No approval process to get your events/products displayed

and selling online. They will automatically appear in applicable sales channels according to your onsale policy.

• Up to 5 different sources (sales channels) plus an outlet source enabling you to track sales across multiple locations.

• Set your preferences such as reservation duration (how long the customer has to book their tickets) and maximum number of tickets against each source, i.e. limit number of internet tickets being purchased in the one transaction.

• Allow your staff to pick their own sales page preferences — by event/product, by date, by title, by day and more!

• Send print-at-home tickets directly to the customer for phone orders.

• Simple refund process for credit card transactions — simply press “refund” to refund straight back to the customer’s credit card.

• Easy exchange process that allows you to update a ticket type or exchange tickets to another event/product.

• Integrated phone, subscription, walk-up, outlet and internet sales.

• Gift certificate generation and management — sell gift certificates online and use print-at-home technology to enable customers to receive the certificates instantly. Gift Certificates can also be redeemed online with added security password if preferred.

• Accept group bookings online for groups of 10 or more, 15 or more — you set the combination.

• Sell standard and flex-plan subscription/season tickets — sell them online and watch in real time as your seats sell out. 

• “Reserve” tickets and allow your customers to pay at a later date. Ability to adjust a reservation-cancel tickets/upgrade tickets without having to start all over again.

• Allow customers to pay for the remaining balance of their reservation online.

selling prOcess• Over 20 reports can be generated to provide you with detailed

accounting and event analysis information. All reports are up-to-date, and can be displayed on-screen or emailed as CSV/Excel files to your nominated email account. All reports are up-to-date, and can be displayed on-screen or emailed as CSV/Excel files to your nominated email account.

WhAT ARE ThE FEATURES AND BENEFITS?

ease Of use• Easy to learn and use - training takes 1-2 days.

• Setup new users, change seat holds and update event/product details in seconds.

• Express sale feature for quick walk up sales to cut down queues. Simply enter the number of tickets and select your payment type. For credit card transactions, swipe the credit card through a SABO card reader and let the system do the rest. The credit card will be processed automatically and tickets generated in seconds!

• Copy function right throughout the system saves you setup time — copy and adjust pricing templates, hold templates and ticket design templates.

QUOTES“SABO is a complete system which benefits notjust the venue but the patron.” Joan Sutherland Performing Arts Centre (NSW)

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ticket printers/templates and print-at-hOme tickets• Select your preferred ticket delivery method: thermal tickets

printed via a BOCA Practical Automation or DataMax printer, print-at-home tickets, venue/office collection or mail distribution.

• Batch print tickets for collection by product/performance, disposition (i.e. mail) or by customer to save time. The systemcan even print header cards (displaying customers details) at each order, tickets, receipts and arrange each order alphabetically!

• Design your own ticket templates, header cards, gift certificates and receipts, add logos and barcodes. Create advertising on your Print at home templates.

• Add “Operator Alerts” to inform users of important updates while they are working.

• Change the date and time of a product/event or capacity within seconds.

• As SABO is web based, you can access the system from any location as long as you have a user account. Work from home!

• You control all ticketing and marketing. Own your own database and grow your audiences!

• Create multiple sections for your venue, such as A Reserve, B Reserve and VIP. Set different ticket types and prices for each section. SABO handles unlimited venues in your organisation profile.

• Setup your own booking fee charges- as inside and/or outside charges as a dollar or percentage value, by source (walk up, internet etc), by ticket type, as a transaction fee or per ticket fee.

suppOrt • Online training videos to assist staff training.

• 24/7 support with a dedicated support team.

• The SeatAdvisor User Forum provides an online forum where users can share ideas and best practice.

• Client support system that allows clients to log issue and track progress.

finance/payments • system integrates with your own merchant account

and all sales are directed straight into your bank account — we don’t take payments or hold funds on your behalf. We can also help you secure a merchant rate as low as 0.79% and 0.54% for registered charities.

• Auto-reconciliation process that adjusts reports according to your bank’s reconciliation time.

• Option to accept payments online using “Paypal”.

scanning• SABO prints a unique barcode onto

each ticket issued. This barcode can then be scanned for authenticity using a wireless scanner or a scanner connected directly to a computer.

custOmer lOgin/memBerships• Attach patron profile attributes to specific customers e.g.

customers tagged as “members” could access special offers not available to the general public.

• Customers can identify themselves in SABO by creating a user account as part of a sales transaction. Customers may also log back in to at any time to update their personal information, view their transaction history, regenerate confirmation emails for previous transactions, reprint print-at-home tickets and pay a reservation made.

QUOTES“SeatAdvisor is sensational, easy to use, cost effective and patron friendly.”

Queenbeeyan Performing Arts Centre

OThER KEY FEATURES

QUOTES“SABO offer a superior level of support and customer service and are very responsive to all of our needs. SeatAdvisor is a great product and we’d recommend it to anyone” Country Arts SA

CASE STUDY OrganisatiOn namechapel Off chapel / city Of stOnningtOn

lOcatiOnvictOriaWhy did you choose seatadvisor rather than a competitor product?

• “The ability for hirers to login and check their own sales reports.

• A very user-friendly system.

• The ability to ticket events anywhere on a laptop.

• Minimal use of CODES.

• A local office & support.

• Map Crawler.

• Glowing reports from other venues using the system.

• But I think what really pushed us over the edge was an enthusiastic, helpful and approachable sales team….”

What benefits will you gain as a result of the implementation of the seatadvisor system and training?

“Starting off on a very superficial level! It looks great! And it’s easy for people to use…having access to patronmail and other programs, whichadd value to the system. Time (and in turn money).• with the implementation of online sales we have

more time to focus on audience development /marketing etc.

• user friendly system means we don’t have to constantly be training staff/ providing refreshers for staff who are only here intermittently.

We are not paying a huge license fee each year... and all the benefits of being a part of a system that is constantly evolving/ improving and who responds to the needs of its clients.”

Would you recommend other companies use seatadvisor’s services? Why?

“Yes, because it looks and feels great, its user friendly,provides a great level of support and is constantlyresponding in a very positive and helpful manner toour needs.”“SABO offer a superior level of support and customer service and are very responsive to all of our needs. SeatAdvisor is a great product and we’d recommend it to anyone.

What are the marketing features Of saBO?• integration with “patronmail”, an email marketing system

used by over 1,000 arts & non-profit organizations, that gives you the ability to send email broadcasts to your customers directly through SABO without the need to export contact data.

PatronMail provides flexible and easy to use templates, sophisticated list management, and superb e-mail delivery protected by the Sender Score Certified program.

» Create targeted email lists. » Send notices of upcoming events or performances. » Survey your customers and allow them to submit

questions.• integration with “vital statistics”, a suite of simple reports

showing you what is really going on in your customer database and your sales function. Vital Statistics is the premier analysis tool that takes sales data and transforms it into valuable marketing intelligence. It has an easy-to-use interface — choose from a range of pre-written reports and charts for analysis of data. Reports include Postcode Summary Report, Marketing Code Summary, Customer Spend Report and Event Sales Report. For example, you can determine how much your customers are spending as compared to how many days out they are in fact booking. There are a number of modules including essentials and analysis.

• integration with “etapestry”,allowing you to track donors, prospects, members, or alumni while managing gifts, pledges and payments. In its full form, eTapestry adds advanced executive analysis, contact management, advanced email, eCommerce and event registration functionality.

• solicit donations from customers as part of the sales transaction or as a standalone donation-only transaction.

• customer profile reportsgenerated in SABO track your clients and members activities and provide comprehensive and detailed analysis of the demographics and interests of your past audiences. By screening for a variety of customer attributes and selecting from a variety of output parameters, such as interest categories or list types i.e VIPs, members, group bookers, the Patron Profile Report can be used to provide a very narrow or very broad array of information to aid in targeting your future audiences.

• customer marketing messagesgive you the opportunity to invite customers to join your marketing list to receive information about upcoming events/products or special offers.

• marketing codesallow you to track how your customers heard about an event and provide data about the quality of your event-based marketing campaigns.

• event categoriesallow you to track the types of products or events that customers are attending. Use this data to market future events/products of the same or similar type to these customers.

• promotion codesallow customers to enter an online code to access a discounted price.

• advertising files can be added to print-at-home tickets to showcase your upcoming event/products, promote food and drink offers, category promotions and more on a ticket type level.

• customer prompt messagesallow you to collect additional data online by asking your customers a mandatory or optional question i.e. what is your phone number on the day of sail.

• link related events provides customers with the ability to add a gift certificate to their order or to buy tickets to related events/products or “Click here to add a Gift Certificate to your order?”

QUOTES“Benefits gained- Improved sales, reduction of staff time spent on sales, better tracking of sales (for both ourselves and productions hiring the venue), improved patron database to allow for marketing. SABO IS A LIFESAVER!”

Forty Five Downstairs

MARKETING

CASE STUDYOrganisatiOn namemackay entertainment centre

lOcatiOnqueenslandWhy did you need the services of seatadvisor?

• To enable us to provide a better service to patrons.• Patrons were expressing desire to book on line and choose seats.

• To increase our online sales.

Why did you choose seatadvisor rather than a competitor product?

• Better product.• Dissatisfaction with the service offered by the previous supplier.• Easier for patrons to use and navigate.• Costs were cheaper than competitor.

• Better service promised and received by sale and support team.

What benefits will you gain as a result of the implementation of the seatadvisor system and training?

• Anticipate a cost savings as more people are booking online.• Less cumbersome systems so easier to train staff.

• Steady increase in online ticket sales.

have your online sales increased, and if so by how much? What have been the benefits of having online sales available?

• Online sales were available from our previous supplier but patrons were dissatisfied with system.

• New campaign starting early in March to highlight online ticket so expect an increase of online sales.

how will seatadvisor’s services help you meet your corporate objectives?

• By providing a better service to clients will meet core values.

how would you rate the products and services you received from seatadvisor?

• Excellent.• Fantastic support.• Requests and calls for assistance answered promptly

and cheerfully.

7. how do you find the service provided by your account manager?

Fantastic – very helpful and knowledgeable about the system. Able to trouble shoot over the phone with non technical jargon.

Will it Be difficult tO mOve frOm my current system? is it easy tO set up?SeatAdvisor makes the transition from your old system easy. Follow these simple steps:

1. Sign the SABO agreement.

2. Create product location pages/venue information pages.

3. Import your existing customer database (if required).

4. Apply for a merchant account.

5. Allow one to two days for setup and training.

Total transition time is approximately 7 - 21 days.

What’s Our apprOach tO OngOing suppOrt?Every effort is made by SeatAdvisor to rectify clients’ issues in minimum turnaround time.

IMPLEMENTATION & SUPPORT

SeatAdvisor provides unlimited, 24/7 email and phone support for technical and usability issues. Our support staff can log in to your organisation, check issues and provide appropriate help. We provide a dedicated 1300 number team for general and emergency support.

• Easilyunderstooddocumentationisprovidedonline.• Fulltrainingmanualdocumentseveryfeatureofthe

SABOsystem.• 24/7phoneandemailsupport.• Allsupportrequestsaregiventoppriority.

Theusualresponsetimeisimmediate.• Onlinetrainingvideostoassiststafftraining.

Seatadvisor now offers a total managed service that allows you to outsource your ticketing for one event scenarios. Selling your tickets through SeatAdvisor is simple and easy. We remove the hassles of ticketing and make the process effortless for you! Ticketing your next event couldn’t be easier.

Whether you are running a festival, concert, seminar, workshop or sporting event, SeatAdvisor has a ticketing solution to suit you. We can handle all types of events no matter what size.

Call centre services can be included as part of our service offering. Clients have access to their own dedicated telephone number and all calls are answered in your venue/organisation name or calls will be answered as SABOTIX. Clients can also utilise the SABO merchant account for payment processing.

This entire service is provided at the most competitive rates. We charge a small booking fee, credit card charges at less than 2% and a gateway charge.

Booking fees can be added to your customer’s total order fee so it doesn’t cost you a cent to sell through SABOTIX. Also, you can elect higher booking fees and keep the excess. You also retain the full value of the ticket.

The major benefits of using SABOTIX are:

• Lowbookingfees=greatervalueforyourcustomers.

• Youkeepthefacevalueoftheticket.

• Quickturnaroundtogetyoureventonline.

• Quicksettlementoffundstoyournominatedbankaccountaftertheevent.

SABOTIX (.com/com.au/.nz) • Access real-timedatabyloggingintothesystemandpullingyourownreports24/7.

• Accesstoarangeofmarketingtoolsincludingyourcustomerdatabaseaswellasdataonhowyourcustomershearabouttheeventandmore. 

• Friendlyefficientservicewithexperiencedstaffansweringyourcalls.

• Linkprovidedtoyoutoalsoaddtheeventlistingontoyourownwebsiteforfurthersales.

• Optiontosellticketsattheticketingboxofficeforwalkupsalesthroughthesameinventoryallocation.

• Leadingedge‘Chooseyourownseat’onlinetechnologyandclickviewtoviewyourpositiontothestage.

• Wecanalsoprovidehardcopyticketprintingatverycompetitiverates.

So what are you waiting for? Call us now on

AU: 1300 463 332NZ: 0800 643 998

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saBOarts is a ticketing system designed with the theatre in mind. It can handle any size venue from small playhouses to giant performance spaces. It supports multiple layouts for theatres with changing seat patterns and offers complete box office control over all of your sales locations. Manage all of your events and subscriptions through one simple box office software interface and allow for optional online subscription sales with first choice seating-no need for separate online box office software. saBOarts also offers a complete customer tracking function that allows you to view sales patterns, create customer mailing lists, and track marketing success.

saBOarts is currently installed in more than 400 theatres in Australia and New Zealand. saBOarts is ideal for theatres that are either General Admission and/or Reserved Seating.

sOme example theatres include:Albany Town hall, Arts Margaret River, Australian Shakespeare Company, Bendigo Stadium, Brisbane Jazz Club,Canberra Symphony Orchestra, Casula Powerhouse, Century Venues (Metro/Factory Theatre/Comedy Store), Cessnock Performing Arts Centre, Chapel Off Chapel, City Recital hall, Country Arts SA, Darlinghurst Theatre, Don Russell Performing Arts Centre, Epicentre Theatre Company, Esperance Civic Centre, Fairbridge Festival Inc, Fly By Night Musicians Club, Fortyfivedownstairs, Gasworks Arts Park, Gold Coast Little Theatre, Griffin Theatre, hunter School of Performing Arts, Merrigong Theatre Company, Immanuel Lutheran College, Joan Sutherland Performing Arts Centre, Mackay Entertainment Centre, Matt Dann Cultural Centre, Melbourne Grammar School, Monash university, National Theatre, Newtown Theatre, Northcote Town hall, PICA, Queanbeyan City Council, QuT Gardens Tix, Red Stitch Actors Theatre, Scenic Rim Regional Council, Spare Parts Puppet Theatre, The Butterfly Club, The Spotlight Theatrical Company, TAZ Entertainment, The Crossing Theatre, The Famous Spiegeltent, Theatreworks and West Gippsland Arts Centre.

Benefits include(see page 4, 5 & 6 for full benefits list):

• easy to use system- Client case studies provide feedback that our system is very easy to use in comparison to other ticketing systems.

• seatadvisor is a full box office system, it allows for online sales, face to face and phone sales as well as outlet sales.

• Our clients average 56% of their sales online. Increases of 10-20% each year.

• customers can pick their own seats online from seat maps and click to see the view to the stage from those seats.

• gift vouchers, group Bookings and family passes can be sold online. Gift vouchers can be redeemed online.

• full subscription module. Sell your subscriptions online as flex plans or standard subscriptions.

• external hirers/promoters can be given restricted access to the system to access their own events reports reducing the need for them to call through for sales updates.

• no license costs- unlimited users can access the system. SABO only charges a per ticket fee at the end of each month.

• funds from each sale go directly into your own bank account. You can gain interest on your funds.

• 24/7 sales capabilities- Your online box office never closes- allowing for greater use of staff administration time.

• donations can be taken using the system at no cost.

• print at home tickets- advertise on the bottom of the page for upcoming events or show a map of and directions to the venue, add a discount voucher to the bar. Saves costs on Ticket stock and printers.

• scan tickets on entry to report who attended vs. who bought tickets and for safety, details of who is in the venue in case of an incident.

• system updates occur 6 times a year, constantly changing the system to enhance SABO for our clients. Since the system is online, this means no downloading of updates- it happens automatically over night.

• substantial reports on finance, door lists and marketing.

• sell memberships and allow members to have access to special prices.

QUOTES“SABO is a great program for venues and companies new to the world of ticketing, online sales and e-marketing. We feel we have gained a new momentum in sales with this product.”“Younger demographic (18-30) for age appropriate shows has increased by 67% due to the introduction of online sales.”

Hothouse Theatre

ThEATRES

CASE STUDYOrganisatiOn nameJOan sutherland perfOrming arts centre

lOcatiOnneW sOuth WalesWhy did you need the services of seatadvisor?So we could offer a more up to date ticket system to our patrons. Giving them the opportunity to purchases tickets at their own convenience. Also the option of having a number of sellers to help with the big ON SELLS is a great advantage.

Why did you choose seatadvisor rather than a competitor product?Because Seatadvisor was the only ticket system that offered direct ticket sales to the public which we were able to control. This was a big plus.

What benefits will you gain as a result of the implementation of the seatadvisor system and training? Just being able to be in control of our own ticket requirements. I have learnt a lot with the system but I am sure there is a lot more to discover. I have found teaching a staff member to sell a ticket only takes about 10 minutes which enables them to feel confident from the start.

have your online sales increased, and if so by how much? What have been the benefits of having online sales available?This is our first time with online selling and I have found that it is good for the patrons, they can purchase tickets at their own convenience. The online system has taken about 40% of the Box Office Sales which has really helped me in the Box Office and I am sure that this figure will increase.

how will seatadvisor’s services help you meet your corporate objectives?By offering a great service and convenience to our patrons.

how would you rate the products and services you received from seatadvisor? I like the product very much and the support desk is always there to help if we have a problem.

Would you recommend other companies use seatadvisor’s services? Why?Yes, I tell them it is easy to understand... I have also told them I have used four different computer ticketing systems and I just love this one. Love the system, very user friendly and patrons love the convenience it offers. Support is always willing to help with any problems or questions. Love that it helps Box Office with daily sales.

“SABO is a complete system which benefits not just the venue but the patron.”

2010 CLIENT SURVEYOrganisatiOn namethe events centre

lOcatiOnqueensland 1.Why did you need the services of seatadvisor? We were looking for a system where clients could purchase their tickets online and select their own seats.The added bonus for patrons is to be able to print their own tickets at home after the transaction.

2.Why did you choose seatadvisor rather than a competitor product? As an advanced online ticketing system SABO was the only system we reviewed that allowed patrons to choose their own seats online.

3.What benefits will you gain as a result of the implementation of the seatadvisor system and training? With higher rates of sales now online, this has resulted in box office savings in labour and ticket stock.

4.can you quantify those benefits (e.g. cost saving, productivity increases, % increase in number of tickets sold online in a period, % increase in total ticket sales, % increase in revenue)? Up to 50% of tickets are now sold on the Internet. This has reduced box office labour costs. There are also other efficiencies and savings with less ticket stock being used and box office staff freed up for other developmental tasks such as marketing, reporting and planning. Box Office managers can now work from home, utilizing the Internet to access, SABO’s back end, preparing reports, setting up events and monitoring sales and activities.

5.have your online sales increased, and if so by how much? What have been the benefits of having online sales available?Online sales vary depending on event types and audience demographic. however online sales can run as high as 50% for some performances.

6.how will seatadvisor’s services help you meet your corporate objectives?Our staff have been freed up to better plan, deliver and report on services. SABO has taken a significant amount of our workload online such as delivering online ticket sales to patrons, providing promoters their own access to online reporting for their events, direct access for finance staff to the system without incurring any additional license fees or support charges.

7.how would you rate the products and services you received from seatadvisor? The company’s services are second to none.

SeatAdvisor has put together a team of very competent, professional and highly personable staff to interact with and support its growing customer base.

8.Would you recommend other companies use seatadvisor’s services? Why?Yes, Responsive and ongoing product development with excellent support.

9. how do you find the service provided by your implementation manager? account manager?  how do you find the service provided by support? Dennis – Excellent product knowledgeCatherine – Very Professional, knowledgable Scott – Very professional and very efficientMariana – Very helpful, responsive

”The team at The Events Centre Caloundra highly recommends SeatAdvisor to potential customers. The staff are very supportive, the product is easy to use, and the company is highly responsive to client needs and product development.”

ACTIVITIES PROVIDERS

SeatAdvisor has recently launched in the Activities Market and is an ideal solution. The saBOactivities product has an easy to use interface meaning you’ll be spending less time on admin and more time leading them. Because there’s nothing to install or host, any internet connection or Wi-Fi spot becomes an instant ticketing office. Whether you are running a tour, a cruise ship, camping locations, expeditions and more, this is the solution for you. Display interactive maps of your campground where the customers can view their site and prepare customer mailing lists tailored to the type of expedition you’re hosting.

Current clients include NSW Parks, Sydney harbour tall ships, Powerhouse Museum, Sydney Observatory, heritage Rail, Zig Zag Railway, Catalina Tour, F1 Grand Prix Malaysia, RMG Tours Pty Ltd, City Tours Singapore, WTS Travel & Tours Pte Ltd and more.

Benefits include: (see page 4, 5 & 6 for full benefits list)• seatadvisor is a full ticketing system, that allows for

online sales, face to face and phone sales and outlet sales. Activity providers can now easily get into the online market and compete in this vital space without any significant capital outlay.

• gift vouchers, group bookings and family passes can be sold online. Gift vouchers can be redeemed online.

• 24/7 sales capabilities- Your online system never closes allowing for greater use of staff administration time.

• general admission or reserved seating functionality- Sell to a general admission capacity or if reserved seating, allow customers to pick their specific seats i.e. for buses, canoes and trains.

• print at home tickets- advertise on the bottom of the page for new products, gift certificates, coupons etc or display a map of and directions to the venue. Saves costs on ticket stock and printers.

• grow and develop your database. Market to each customer about their specific purchase behaviour. Track how they heard about your product and get them to join your marketing list. You can even ask them a specific question.

• sell merchandise- Caps, Tshirts, CD’s.• easy to use system- Client case studies provide feedback

that our system is very easy to use in comparison to other ticketing systems.

• Our clients average 56% of their sales online. Increases of 10-20% each year.

• a large selection of reports on finance, ticket sales and marketing.

• sell memberships and allow members to have access to special prices online.

• scan tickets on entry to report who attended vs. who bought tickets and for safety, details of who is in the venue in case of an incident.

CASE STUDIESOrganisatiOn namesydney harBOur tall ships

lOcatiOnneW sOuth Wales

Why did you choose seatadvisor rather than a competitor product?“Our previous provider over promised and under delivered. The SABO system is far superior and the support has been excellent.”

What benefits will you gain as a result of the implementation of the seatadvisor system and training?“Easier online bookings for customers which has increased internet sales. Better reporting.”

OrganisatiOn nameheritage rail

lOcatiOnneW sOuth Wales Why did you need the services of seatadvisor? Our previous booking system was dated and difficult to use. Promised developments never came.

Why did you choose seatadvisor rather than a competitor product? After an approach from Dennis, with an impressive package, we started looking into SABO, and winding up with our old system.

What benefits will you gain as a result of the implementation of the seatadvisor system and training? Our sales staff – consisting mainly of volunteers, find the software easier to use, it’s also cheaper than our previous system.

have your online sales increased, and if so by how much? What have been the benefits of having online sales available?Yes – because SABO has been more adaptable to custom events and subscriptions. We now offer Memberships through SABO.

how will seatadvisor’s services help you meet your corporate objectives?It has taken us to a new level of professionalism and efficiency, resulting in increased profits and less work for sales staff.

Would you recommend other companies use seatadvisor’s services? Why?Yes – I believe it is the best package on the market, and am impressed by its continued developments.

“Previous ticketing solution providers over-promised and under-delivered! Moving across to SABO was quick, easy and cheap! Nearly too good to be true!“

how do you find the service provided by your account manager?“Excellent – Dennis has delivered service over and above what we expected. Marianna has also been excellent.”

“SABO is an excellent booking system backed up by excellent service.”

saBOsports is a box office system designed for large arenas or tracks that host sporting events and concerts. It’s built to handle large onsales and offers complete box office control over all ticketing windows, phone rooms, outlets and internet purchases. Watch in real time as your seats sell out, and provide your promoters with access to up to date sales reports and seating charts. saBOsports also utilizes Access Control for your ticket collectors to easily scan tickets as they’re collected. Internet customers can get a firsthand look at their view from the seats, and can purchase tickets, season tickets and merchandise during the same transaction.

example clients include: Australian Baseball League(AUS WIDE), Sepang International Circuit/Malaysian GrandPrix, Jockey Club (UK), Kentucky Derby (US), Tasmanian Racing Club (TAS), Brother’s Leagues Club (QLD), Broken hill St. Patrick’s Race-Club (NSW), Delmar Racecourse(US) and more.

to view our video case study of ann hall of del mar thoroughbred club talking about seatadvisor Box Office (saBO), please type in the following web address in your browser.

http://vimeo.com/15651998

2010 CLIENT SURVEYOrganisatiOn nameaustralian BaseBall league (austalia Wide)

1.Why did you need the services of seatadvisor?To sell tickets to baseball games for 6 national teams – both online and at the game. To track sales performance and gather patron data.

2.Why did you choose seatadvisor rather than a competitor product?Cost of system and implementation. SABO can be set up with minimal hardware investment compared to competitor’s product.

3.What benefits will you gain as a result of the implementation of the seatadvisor system and training?Advance sales of game tickets increases revenue.Financial control of game revenue.Statistics we can analyse for future season improvements.Patron information for future marketing initiatives.

4.have your online sales increased, and if so by how much? What have been the benefits of having online sales available?Online sales are steadily improving. This allows better flow at the game entry as queues for tickets decrease, which means less cash handling and potential mis-handling. It also benefits us when the weather turns nasty – people have already bought their ticket so we don’t lose sales if it’s a gloomy day. Online sales also ensure we can gather patron data.

5.Would you recommend other companies use seatadvisor’s services? Why?Yes, I can recommend SeatAdvisor as a cost-effective tool for selling tickets and gathering data.

6.how do you find the service provided by your implementation manager? account manager? how do you find the service provided by support?All the staff at SeatAdvisor are top-notch. They are knowledgeable, friendly, patient, and exceedingly helpful. They do their utmost to find solutions for us. Special mention must be made of Mariana Varela, who goes far above and beyond in providing help and support to our organisation.

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RACE TRACKS/STADIUMS/GENERAL SPORTING

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the saBO system is ideal for schools and universities. saBO schools is designed for the variety of events that schools and universities host including sporting events, film festivals, concerts, plays, parents and friends evenings, formals, charity events and tours. Through one special event ticketing interface you can manage all ticket locations on and off campus, create events and sell tickets to multiple venues (auditorium, stadium, playhouse, etc), and create customer lists that include students, faculty, community members, and more. You’re accounting department can assign General Ledger accounts so funds are directed to their respective departments, and you can run daily reports on one or all of your events. On-sale filtering can be turned on or off as needed to control ticket flow and ticket limits can be set per sales channel i.e. internet.

currently, saBO schools is installed in a number of schools including:Scotch College (VIC), The McDonald College (NSW), Melbourne Grammar (VIC), Scotch Oakburn College (TAS), Launceston Church Grammar School (TAS), Rosebud Secondary College (VIC), Somerset College (QLD), Immanuel Lutheran College (QLD), Pymble Ladies College (NSW), Presbyterian Ladies College (NSW), Loretto College (SA), Shalom College (QLD), Moreton Bay College (QLD), Monash university, Wesley College (WA), University of Tasmania (TAS), Moriah College (NSW) and QUT University (QLD).

Benefits include: (see page 4, 5 & 6 for full benefits list)• funds from each sale go directly into your own bank account.• you can choose your own seat online- especially good for

parents that want to see their children perform on stage and click view to view your position to the stage.

• schools selling tickets through saBO are achieving 80-95% of their tickets online.

• 24/7 sales capabilities- parents can purchase all their children’s events, tours etc online in the evening instead of giving the responsibility of a cheque to their child to give to their school.

• donations can be taken using the system at no cost.• seatadvisor is a full box office system, it allows for online

sales, face to face and phone sales as well as outlet sales.• all parents can respond to luncheons, parent and friends

evening, valedictory dinners and you can draw a door list report of all those attending and their dietary requirements.

• print at home tickets- advertise on the bottom of the page for upcoming events or a map of and directions to the venue.

• setup responsible parties with reporting access to pull data.

• hiring venue- If you hire your venue to external parties, you now have the ability to offer hirers a sophisticated box office system and make the entire process much more professional.

By implementing the SABO ticketing system, it not only makes the process more professional but it essentially saves parents time and makes the experience convenient and easy. This limits administration time and essentially frees up teachers who are dedicated to administering bookings.

QUOTES“The introduction of online ticketing has been great for Somerset College. Our customers have embraced the system, with the majority now purchasing online rather than in person. For the school parents, we believe the biggest selling point is that they can select their own seats when booking online for theatre performances. From an administrative perspective, we love the ease of banking and reporting, and the fact that tickets can be purchased 24hours a day, 7days a week. We have also found the customer support to be excellent – the SeatAdvisor team is eager to assist and solve any problems. SeatAdvisor has saved us a lot of time in the office and its ease of use makes a system that we would definitely recommend.”

Somerset College Community Relations (Events) Office

“SeatAdvisor has done away with the “ticket order form” days of old! No more triple-handling of transactions and so the workload has been more than halved by moving online. It also means that the financial details of families are much more secure and we handle smaller volumes of cash - all of which gives me peace of mind. It’s been a great add-on service for our external hirers and consequently increases hits on the College website - which is good for the overall profile of the College. It’s created a more streamlined, professional appearance for the GMCPA and allowed us to build anticipation and audiences for events well in advance. The support has been excellent across the entire process from implementing the system through to ongoing troubleshooting. I would recommend it to Theatre Departments and Event Coordinators alike-an essential and affordable resource for schools.”

Sophie Goldrick, Theatre Manager, Gilliam Moore Centre for Performing Arts, Pymble Ladies College

“We have found SeatAdvisor to be all it promised it would be – a professionally managed easy to handle system. Together we’ve made great theatre.”

Richard Beveridge, Producer OSMAD Old Scotch Music and Drama

“SeatAdvisor has given hunter School of the Performing Arts the ability to control and manage ticket sales for both in house events and events conducted by external hirers of our theatre. With SeatAdvisor we can compare the patronage and success of our events and track out patrons for future events. Support from SeatAdvisor has been outstanding and requests for assistance are responded to promptly. highly recommended!”

Hunter School of Performing Arts

“Registering and managing events is now much faster – as people can register online and reports can be generated automatically. The reprint ticket feature also saves me heaps of time! I love that refunds can also be done automatically in the case of credit cards.The support for this product has been phenomenal. I’d also recommend it’s ease of use and it’s reporting facilities for crosschecking and audit.”

Melbourne Grammar

“A ticketing solution that met our needs and improves ourbusiness offer, and that is supported by a responsive team.”

Monash University

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SChOOLS/ UNIVERSITIES

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FESTIVALS AND EVENTS

saBOevents is designed for all types of festivals and events, from small events to large events hosted in arenas or even large outdoor areas. It’s built to handle major onsales and offers complete box office control over all ticketing windows from the phone room, internet, to outlet sales. Watch in real time as your seats sell out, or if the event is general admission, watch it sell to capacity. saBOevents also utilizes Access Control for your ticket collectors to easily scan tickets as they’re collected.

**We also can handle events in pubs and clubs, no matter how small your venue or event is***

example clients include: The Tamworth Music Festival, heart of Gold Festival (QLD), Sydney Comedy Festival (NSW), The Famous Spiegeltent, Wangarratta Jazz Festival (VIC), Fairbridge Festival (WA), Melbourne Spring Fashion Festival (VIC), Australian Baseball League (National), Australian Shakespeare Company (National), Melbourne Cabaret Festival (VIC), Shakespeare (WA).

Benefits include: (see page 4, 5 & 6 for full benefits list)• seatadvisor is a full box office system, it allows for online

sales, face to face and phone sales as well as outlet sales. • funds from each sale go directly into your own bank

account. You can gain interest on your funds.• 24/7 sales capabilities- Your online box office never closes-

allowing for greater use of staff administration time.• allow authorised staff access to pull reports on sales,

door lists and more.• print at home tickets- advertise on the bottom of the

page for upcoming events or show a map of and directions to the venue, add a discount voucher to the bar. SAVES costs on Ticket stock and printers.

• print professional tickets through a BOca ticket printer. You can design the layout which can also include your logo. You also have the option of printing wrist bands instead of tickets.

• grow and develop your database for the next year’s festival. Market to each patron about their specific purchase behaviour.

• scan tickets on entry to know your venues capacity and for health and safety issues in case of an emergency.

• sell merchandise- Caps, Tshirts, CD’s.• easy to use system- Client case studies provide feedback

that our system is very easy to use in comparison to other ticketing systems.

• Our clients average 56% online sales. Increases of 10-20% each year.

• a number of reports on finance, door lists and marketing.• sell memberships and allow members to have access

to special prices.

saBOclub is ideal for RSL Clubs or clubs in general. It’s an excellent product for either tapping into or growing your existing online sales presence, patron management, patron marketing and encouraging memberships. For those organisations that manage their events process manually, forget about entering details in excel spreadsheets, avoid double bookings and look more professional to your customer base. example clients include: South Sydney Juniors (The Juniors), C.EX Group, Twin Towns Resort/Club, Wenty Leagues Club, Rooty hill RSL, Epping Club, City Tattersalls, Canturbury hurlestone, Commercial Club Albury, Club Saphire, Illawara Master Builders, Brother’s Leagues Club, SouthPort RSL, Dapto Leagues and Cambeltown Catholic Club.

Benefits include: (see page 4, 5 & 6 for full benefits list)• seatadvisor is a full box office system, it allows for online

sales, face to face and phone sales as well as outlet sales. • Customers can choose their own seat online- click “seat

view” to see the representation of their view to the stage.• dinner and show tickets allow customers to choose their

seat for dining arrangements. • sell memberships and allow members to have access

to special prices online.• allow promoters to have access to pull reports on

their events.• print at home tickets- advertise on the bottom of the

page for upcoming events or show a map of and directions to the venue, add a discount voucher to the bar. SAVES costs on Ticket stock and printers

• print professional tickets through a BOca ticket printer. You can design the layout which can also include your logo.

• easy to use system- Client case studies provide feedback that our system is very easy to use in comparison to other ticketing systems.

• grow and develop your database. Market to each customer about their specific purchase behaviour. Track how they heard about your product and get them to join your marketing list. You can even ask them a specific question.

• substantial reports - including finance, door lists and marketing.

CASE STUDYOrganisatiOn name rOOty hill rsl

lOcatiOnneW sOuth Wales

Why did you need the services of seatadvisor? “Our system needed to be updated and on line was important to have.”

What benefits will you gain as a result of the implementation of the seatadvisor system and training? “All the staff using the system after the training felt confident and where using it efficiently.”

have your online sales increased, and if so by how much? What have been the benefits of having online sales available? “Unfortunately we did not have on line sales previously however we were astonished by the approx 20% and rising on line sales.”

Would you recommend other companies use seatadvisor’s services? Why?“Yes we would recommend this system to other companies as it is a very simple and straight forward system. Everything has easy step by step instructions. Or then if you still need assistance they are only a phone call or email away.”

how do you find the service provided by your account manager? “Dennis Doulgeridis has been extraordinarily helpful through the whole process of our new System. With training and then new training nothing was ever a problem you could always expect him to be there for the simple or major questions.”

“SABO is …very user friendly has helped our business with on line sales and has excellent customer service”

QUOTES“Our manual system was inaccurate, costing us and our performers through ‘no shows’ and was taking up hours of our time every day. SeatAdvisor was simple to use, and was a fraction of the cost of other alternatives we had looked at. It allowed us to generate reports and statistics that were just right for us. We are more than paying for the system through not incurring losses for ‘no-show’ patrons and have been able to introduce a booking fee that has met with no negative reaction from patrons.”

Butterfly Club Voted Venue Of The Year South Melbourne, VIC

2010 CLIENT SURVEY

OrganisatiOn name sOuth sydney JuniOrs

lOcatiOnneW sOuth Wales

1.Why did you need the services of seatadvisor? Needed to change from the provider we were using at the time.

2.Why did you choose seatadvisor rather than a competitor product? At the time of purchase it allowed customers to select their own seat on the internet

3.can you quantify those benefits (e.g. cost saving, productivity increases, % increase in number of tickets sold online in a period, % increase in total ticket sales, % increase in revenue)? A 20% rise in on-line sales.

4.Would you recommend other companies use seatadvisor’s services? Why?Yes – it seems to be the standard in large clubs and small theatres around Australia.It’s a no fuss booking system that doesn’t make you jump through hoops to make a booking.

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CLUBS/RSL CLUBS

Corporate Headquarters seatadvisor, incorporated 555 West Beech Street, Suite 302San Diego, CA 92101United States of AmericaPh: 877.732.8627Fax: 877.732.8627International: 714.442.2627

InternatIonal offICes

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seatadvisor Office8 Temasek Boulevard, #42-01 Suntec Tower Three, Singapore 038988Telephone: +65 6829 2335 Facsimile: +65 6829 2338Singapore Ticketing hotline: +65 6492 1000

eurOpe seatadvisor europe Arena houseArena Road,Sandyford Business EstateDublin 18 Ph: +353 01 2130703Fax: +353 01 4370677 www.seatadvisor.eu

canada White label Box Office solutions, incThe Merchandise Building155 Dalhousie Street,Penthouse 18Toronto, ON M5B 2P7Ph: 868.620.8499www.whitelabelboxoffice.com