sebastian engelbrecht, simplesite, speaks @nordic growth hackers event #5
TRANSCRIPT
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It’s Freebut we make a bit of moneyfrom Premium upgrades
SimpleSite Business model
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Self-fueled Marketing Budget
MAXIMUM LifeTimeValue – LOWEST possible cost
Extreme focus on ROI
Data Driven
4Being Local
Acqusition byPartner Model
White Labels& Engagement Banners SEM (AdWords)
Going Global
AdWords
Bing
Yandex
Baidu
Etc.
(+ Social, Affiliate and SEO)
5
Know Your LTV and Delivery Costs
DO THE MATH
Determine and (decide) you Profit Margin
Identify LTV differentiations from Overall LTV
Profit Margin = LTV – CAC – Delivery Costs
Know and (determine) your CAC
6
If they speak your language and you can take their money - you can sell to them. The question is just how much.
Execute
We (currently) only use media we can measure 100% in terms of effect.
Optimize
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SimpleSite Acquired Sales
Execute
Google Bing Facebook Yandex Baidu Affiliate Other
8WINS AND FAILS LESSONS
Affiliate Affiliate is growing rapidly as a channel.
FACEBOOK We got Facebook to ”work” in 2015.
SEM SEM works very well.
9WINS AND FAILS LEARNINGS
Partnership We had to suspend our Partnership activities.
Banners We have a hard time making ROI on Banners.
SEO We’re struggling to get SEO working.
10The Team
SantiOnline Marketing Specialist
SebastianCSO and ”Playing Coach”
Interns4 (paid) part time Interns
(all from CBS).
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It’s possible to sell on all markets/channels (question is just – how much)
Know Your CAC and Life Time Value (Identify where LTV varies and ”box” it)
Optimize, Optimize, Optimize (and then start all over)
Bonus:Localizations don’t (necessarily) require full language support (partially translation might often do the trick)
3 Key Take-Aways
