second draft contents - hkedcitysecond draft 5 chapter 2 curriculum framework structure of the nss...

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SECOND DRAFT i Contents Preamble Chapter 1 Introduction Rationale 1 Curriculum Aims 2 Curriculum Objectives 3 Chapter 2 Curriculum Framework Structure of the NSS THS Curriculum 5 Compulsory Part Elective Part 7 25 Organising the NSS THS Curriculum 29 Time Allocation 29 Chapter 3 Curriculum Planning Progression of Studies 30 Planning the NSS THS Curriculum 30 Managing the NSS THS Curriculum 31 Chapter 4 Learning and Teaching Guiding Principles 32 Chapter 5 Assessment Internal Assessment 34 Public Assessment 34 Assessment Objectives 35 Chapter 6 Effective Use of Learning and Teaching Resources Learning through multiple resources 37 Use of Information Technology (IT) in learning 37 Chapter 7 Supporting Measures 38 Appendices Appendix 1: Examples of areas of study and careers relevant to the Tourism and Hospitality Studies curriculum 39 Appendix 2: References 40

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Page 1: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

SECOND DRAFT

i

Contents

Preamble

Chapter 1 Introduction Rationale 1 Curriculum Aims 2 Curriculum Objectives 3

Chapter 2 Curriculum Framework

Structure of the NSS THS Curriculum 5 Compulsory Part Elective Part

7 25

Organising the NSS THS Curriculum 29 Time Allocation 29

Chapter 3 Curriculum Planning

Progression of Studies 30 Planning the NSS THS Curriculum 30 Managing the NSS THS Curriculum 31

Chapter 4 Learning and Teaching

Guiding Principles 32

Chapter 5 Assessment

Internal Assessment 34 Public Assessment 34 Assessment Objectives 35

Chapter 6 Effective Use of Learning and Teaching Resources

Learning through multiple resources 37

Use of Information Technology (IT) in learning 37

Chapter 7 Supporting Measures 38

Appendices Appendix 1: Examples of areas of study and careers

relevant to the Tourism and Hospitality Studies curriculum

39

Appendix 2: References 40

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iii

Preamble

The Curriculum Development Council (CDC)-Hong Kong Examinations and Assessment Authority (HKEAA) Committees (Senior Secondary) of various subjects have been set up jointly by the CDC and the HKEAA Council to develop the Curriculum and Assessment Guides (C&A Guides) for the new 3-year senior secondary academic structure in Hong Kong. During the first stage of consultation on the new academic structure between October 2004 and January 2005, the document Reforming the Academic Structure for Senior Secondary Education and Higher Education - Actions for Investing in the Future (Education and Manpower Bureau, 2004) was published to seek stakeholders’ views on the design blueprint of the structure, the timetable for implementation and financial arrangements. An accompanying document, Proposed Core and Elective Subject Frameworks for the New Senior Secondary Curriculum, was also produced to solicit views and feedback from schools on the initial curriculum and assessment design of individual subjects to inform the development of the C&A Guides.

The report New Academic Structure for Senior Secondary Education and Higher Education – Action Plan for Investing in the Future of Hong Kong (Education and Manpower Bureau, 2005), an outcome of the first stage of consultation, has just been published to chart the way forward for implementing the new academic structure and to set further directions for the second stage of consultation on curriculum and assessment as part of the interactive and multiple-stage process of developing the C&A Guides. In addition, taking into consideration the feedback collected through various means including the returned questionnaires from key learning area coordinators/panel heads during the first stage of consultation, the curriculum and assessment frameworks of subjects have been revised and elaborated. We would like to solicit further views on the frameworks from stakeholders, in particular the school sector.

To understand the position of each subject in the new academic structure, readers are encouraged to refer to the report. Comments and suggestions on the Proposed New Senior Secondary Tourism and Hospitality Studies Curriculum and Assessment Framework are welcome and could be sent to:

Chief Curriculum Development Officer (Personal, Social & Humanities Education) 13/F, Wu Chung House 213 Queen’s Road East, Hong Kong Fax: 2573 5299 E-mail: [email protected]

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Chapter 1 Introduction

Rationale

1.1 In Hong Kong, the current transformation of the economy has altered the economic landscape. In particular, the tourism and hospitality industry has taken on a growing role and importance in the local economy. In equipping students for this new socio-economic environment, the proposed Tourism and Hospitality Studies (THS) provides students with a solid foundation of knowledge about the industry. Furthermore, the profile of tourism and hospitality education, especially at the tertiary level, has developed and matured. Thus, the introduction of THS opens up opportunities for students at the secondary level, with strong interest in this field, to pursue studies.

1.2 THS provides opportunities for students to develop their generic skills, such as communication, interpersonal, information processing, problem solving and decision-making skills, etc. for lifelong learning. THS, capitalising on the opportunities arising from a dynamic tourism and hospitality industry in Hong Kong, will help students recognize the importance of being a self-motivated problem-solver and life-long learner.

1.3 THS also develops students’ adaptability in a rapidly changing society like Hong Kong. On completing the curriculum, students should have acquired a set of knowledge and concepts, and have developed a range of technical and generic skills that can be applied in various contexts, especially within the service industry sectors. By providing a wide range of learning experiences, the study of THS enables students to explore different pathways for further studies and career pursuits. These might include academic pursuits, such as Tourism and Hospitality Management Studies, Architectural Conservation Studies or Environmental Studies, or career pursuits in the industry, such as working in a hotel, a travel agency or an attraction.

1.4 The social aspects of tourism and hospitality education will help students develop a sense of ethical responsibility and a healthy hospitality culture that helps the community, the nation and the world to achieve the common goal of global sustainable development, and in enhancing the personal development of students.

1.5 THS is a complex field of study. It involves a variety of disciplines, either directly or indirectly, related to the understanding of tourism. Its multi-disciplinary nature will complement students’ learning of other subjects. For example, the study of sustainable tourism development can illustrate the concept of biodiversity and social responsibility, through examining contemporary tourism-related issues familiar to students. THS also provides an authentic context for the learning of a second or third language.

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1.6 THS adopts a whole-person approach in the development of the new senior secondary education curriculum. It also enables students to acquire a broad knowledge and understanding of important sectors in the tourism and hospitality industry. Students, whether taking this subject as a pathway for future employment or for academic pursuit, will acquire some basic knowledge of this field upon completion of the three-year course. THS does not take on a sector-specific training approach, nor does it aim at equipping students with clearly defined practical or operational skills, such as airline ticketing, tour guiding, catering or housekeeping operation. Thus, THS distinguishes itself very much from the Career Oriented Curriculum (COC), which focuses on a sector-specific training approach and aims at equipping students with the basic knowledge and skills of a particular occupational area.

Curriculum Aims

1.7 The aims of the curriculum are to enable students to:

(a) enhance their awareness of the importance of the tourism and hospitality industry to our society, nation and the world;

(b) acquire comprehensive understanding of the tourism and hospitality industry, in particular the tourism system and aspects of hospitality skills, personal qualities and attitudes that are valued by the industry;

(c) recognise the importance of their role as host residents in contributing towards the tourism and hospitality industry;

(d) develop the intellectual capacity for life-long learning through the application of relevant concepts and knowledge in THS to daily situations;

(e) be appreciative of the positive values and attitudes that contribute to the sustainability of the tourism and hospitality industry; and

(f) explore multiple pathways for further studies in post-secondary institutions and for career development in the tourism and hospitality industry.

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Curriculum Objectives

1.8 The learning objectives of this curriculum are expressed in terms of:

Knowledge and understanding Skills Attitude and values

Knowledge Objectives

1.9 Students are expected to develop knowledge and understanding about:

(a) the reasons why people travel and how the tourism and hospitality industry meets travellers’ needs;

(b) the interdisciplinary and diverse nature of the tourism and hospitality industry including tourist destinations, infrastructure and superstructures;

(c) local and international tourism and hospitality trends and issues, and their social, economic and environmental impacts; and

(d) the major functional areas or sectors within the tourism and hospitality industry and the career opportunities available.

Skills Objectives

1.10 Students are expected to:

(a) develop a range of specific and generic skills that can be applied in various contexts, within and beyond the workplaces of the tourism and hospitality industry. These include effective communication skills, customer service skills, information processing skills, critical thinking skills, creativity, problem-solving skills, etc; and

(b) apply appropriate knowledge and skills in a wide range of industry and service-related situations.

Value & Attitude Objectives

1.11 Students are expected to:

(a) be willing in sharing the local tourism resources with the tourists;

(b) appreciate and respect the tourism resources of the host destination when they are tourists themselves;

(c) reflect on the role of tourist-host interrelationships and develop an appreciation of other cultures, customs and beliefs;

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(d) appreciate the importance of integrity and ethical behaviour in the tourism and hospitality industry, and apply this to daily life situations;

(e) value the importance of sustainability in the tourism and hospitality industry with respect to its economic, environmental, cultural and social contexts; and

(f) be sensitive to recognise, and be able to demonstrate the importance of quality customer service.

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Chapter 2 Curriculum Framework

Structure of the NSS Tourism and Hospitality Curriculum

2.1 The existing Travel and Tourism (T&T) subject is a two-year Senior Secondary subject at S4 and S5 level. It focuses primarily on the study of the tourism industry. As a three-year subject, the proposed new Senior Secondary THS encompasses the updated content of T&T and, in addition, introduces a new module on hospitality. This new curriculum provides students with opportunities to explore the complex and multi-disciplinary nature of the tourism and hospitality industry, as well as its intricate inter-relationship with other disciplines, such as Business Administration, Geography, History and Information Technology.

2.2 This subject focuses on tourism and hospitality education with the primary aim of broadening students’ knowledge and appreciation of the overall industry of tourism and hospitality, including trends and issues. This subject will help students to understand tourism and hospitality by providing them with the basic concepts and knowledge of the industry as well as related practical experiences.

2.3 The curriculum framework of THS consists of two parts: a Compulsory Part and an Elective Part. Compulsory and Elective parts are developed to reflect some sectors of the tourism and hospitality industry. Each part includes knowledge, concepts and the essential generic skills required by each sector. The Elective Part aims to cater for students’ aptitudes and interests, and in particular, allow students to select an area for in-depth investigation. Students are required to study only ONE of the Elective parts.

The Compulsory Part comprises of:

Part 1 – Introduction to Tourism Part 2 – Introduction to Hospitality Part 3 – Destination Geography Part 4 – Customer Relations and Service Part 5 – Trends and Issues in the Tourism and Hospitality Industry

The Elective Part comprises of:

Part 1 – Meeting, Incentive, Convention and Exhibition (MICE) Part 2 – Theme Parks Part 3 – Hospitality Marketing

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2.4 The total time allocation for this curriculum is approximately 270 hours. The Compulsory Part will constitute approximately 220 hours. The Elective Part will constitute approximately 30 hours. This part adopts a task-based approach in which students are required to perform several tasks such as visits, case studies or research into an area for in-depth study. The remaining 20 hours are allocated for arranging learning and teaching activities that help students to engage in learning either inside or outside the classroom.

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Com

puls

ory

Part

I.

Intr

oduc

tion

to T

ouris

m

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

1.

Tour

ism

con

cept

s an

d pr

inci

ples

To

uris

m a

nd th

e To

uris

t

(i)

Intro

duct

ion

to to

uris

m

(ii)

The

mea

ning

of ‘

trave

l’,

‘tour

ism

’ and

‘tou

rist’

(iii)

Cla

ssifi

catio

n of

tour

ists

Coh

en’s

cla

ssifi

catio

n

Plog

’s c

lass

ifica

tion

(iv)

Tour

ist’s

cod

es o

f beh

avio

ur

un

ders

tand

and

exp

lain

trav

el a

nd to

uris

m a

s an

inte

grat

ed d

isci

plin

e

stat

e th

e m

ajor

indu

stry

sect

ors w

ith re

spec

t to

care

ers i

n to

uris

m su

ch a

s tra

vel c

ompa

nies

, attr

actio

ns, d

estin

atio

n m

arke

ting,

and

the

chan

nels

of

dist

ribut

ion

ex

plai

n th

e fa

ctor

s tha

t enc

oura

ge a

nd fa

cilit

ate

the

deve

lopm

ent o

f to

uris

m

id

entif

y th

e tre

nds a

nd is

sues

of t

ouris

m d

evel

opm

ent

dist

ingu

ish

betw

een

‘trav

el’ a

nd ‘t

ouris

m’

ex

amin

e th

e di

ffere

nt d

efin

ition

s and

mea

ning

s of ‘

tour

ist’

de

scrib

e th

e fo

ur m

ain

type

s of t

ouris

ts c

lass

ified

by

Coh

en

de

scrib

e th

e th

ree

mai

n ty

pes o

f tou

rists

cla

ssifi

ed b

y Pl

og

id

entif

y th

e be

havi

our o

f a re

spon

sibl

e to

uris

t

Tr

avel

mot

ivat

ions

(i)

Why

peo

ple

trave

l?

ex

plai

n ho

w to

uris

ts (

or p

oten

tial t

ouris

ts) a

re in

fluen

ced

by v

ario

us

inte

rnal

and

ext

erna

l det

erm

inan

ts w

hen

they

cho

ose

tour

ism

pro

duct

s w

ith re

spec

t to:

Lo

catio

n

Envi

ronm

ent

Econ

omy

So

cial

cha

ract

eris

tics

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Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

(ii

) To

uris

t mot

ivat

ions

C

ross

-cul

tura

l com

mun

icat

ions

Mob

ility

Affl

uenc

e

com

pare

mod

els o

f con

sum

er b

ehav

iour

in to

uris

m:

H

udm

an’s

mot

ivat

or o

f tra

vel

Ty

polo

gy o

f mot

ivat

ors i

n to

uris

m

Pe

rson

al d

eter

min

ants

of t

ouris

t beh

avio

r

Mas

low

’s th

eory

Push

and

pul

l fac

tors

A

ttrac

tions

(i)

Rol

e an

d fu

nctio

n of

attr

actio

ns (ii

) A

typo

logy

of a

ttrac

tions

(ii

i) Fo

rms o

f tou

rism

dev

elop

men

t (iv

) To

uris

m p

rodu

ct p

lann

ing

R

ole

and

func

tion

of a

ttrac

tions

de

fine

the

term

attr

actio

ns

de

scrib

e th

e ro

le o

f attr

actio

ns in

the

tour

ism

indu

stry

expl

ain

the

elem

ents

attr

ibut

ed to

attr

actio

n pr

oduc

t

Typo

logy

of t

ouris

m a

ttrac

tions

:

ca

tego

ries o

f tou

rist a

ttrac

tions

exam

ine

the

supp

ly si

de o

f tou

rism

and

its r

ole

in th

e pr

oces

s of

tour

ist d

estin

atio

n im

age

form

atio

n

exam

ine

the

natu

re o

f tou

rism

attr

actio

ns –

i.e.

prim

ary

and

seco

ndar

y

Tour

ism

pro

duct

pla

nnin

g co

ncep

ts :

ex

plai

n th

e ch

arac

teris

tics o

f Pro

duct

Life

Cyc

le a

nd it

s use

fuln

ess i

n th

e st

udy

of th

e at

tract

iven

ess o

f a d

estin

atio

n or

tour

ism

pro

duct

ex

amin

e th

e ro

le a

nd im

porta

nce

of p

lann

ing

in d

estin

atio

n de

velo

pmen

t

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SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

C

hann

els o

f dis

tribu

tion

(i)

The

role

of t

rave

l age

ncie

s in

the

trave

l dis

tribu

tion

syst

em

(ii)

The

role

and

func

tions

of a

tra

vel a

genc

y

(iii)

Prod

uct k

now

ledg

e ne

cess

ary

for a

trav

el a

gent

to

satis

fact

orily

ans

wer

cus

tom

ers’

enqu

iries

ex

plai

n th

e di

ffere

nt ty

pes o

f tra

vel p

lans

and

tour

s ava

ilabl

e to

the

trave

ler

lis

t the

fact

ors t

hat a

trav

el p

lann

er w

ill c

onsi

der w

hen

plan

ning

a to

ur

de

scrib

e ho

w to

acc

ess r

elev

ant i

nfor

mat

ion

rega

rdin

g a

parti

cula

r de

stin

atio

n or

attr

actio

n an

d pr

esen

t the

info

rmat

ion

to to

uris

ts

lis

t and

des

crib

e th

e pr

oduc

ts a

nd se

rvic

es th

at a

trav

el a

gent

sells

to

trave

lers

in th

e fo

llow

ing

sect

ors o

f the

tour

ism

indu

stry

:

Air

trave

l

Rai

l tra

vel

C

ruis

es

A

ccom

mod

atio

n

Food

& B

ever

age

Ev

ents

Th

e Tr

avel

and

Tou

rism

Indu

stry

(i)

The

part

play

ed b

y go

vern

men

t in

the

deve

lopm

ent a

nd

man

agem

ent o

f tou

rism

(ii

) Th

e pa

rt pl

ayed

by

trave

l and

to

uris

m o

rgan

isat

ions

in th

e de

velo

pmen

t of t

ouris

m

sh

ow a

war

enes

s of t

he m

ajor

role

of g

over

nmen

t in

the

deve

lopm

ent o

f to

uris

m su

ch a

s pla

nnin

g, c

ontro

l, ow

ners

hip

and

prom

otio

n of

tour

ism

ill

ustra

te w

ith e

xam

ples

the

role

and

wor

k of

the

gove

rnm

ent o

f Hon

g K

ong

in th

e de

velo

pmen

t and

pro

mot

ion

of tr

avel

and

tour

ism

de

scrib

e th

e ro

le a

nd fu

nctio

ns o

f the

follo

win

g lo

cal o

rgan

isat

ions

and

st

atut

ory

bodi

es:

To

uris

m C

omm

issi

on (T

C)

H

ong

Kon

g To

uris

m B

oard

(HK

TB)

Tr

avel

Indu

stry

Cou

ncil

of H

ong

Kon

g (T

IC)

H

ong

Kon

g H

otel

s Ass

ocia

tion

(HK

HA

)

de

scrib

e th

e ro

le o

f the

follo

win

g in

tern

atio

nal o

rgan

isat

ions

:

W

orld

Tou

rism

Org

aniz

atio

n (W

TO)

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SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

W

orld

Tra

vel &

Tou

rism

Cou

ncil

(WTT

C)

Pa

cific

Asi

a Tr

avel

Ass

ocia

tion

(PAT

A)

In

tern

atio

nal A

ir Tr

ansp

ort A

ssoc

iatio

n (I

ATA

)

U

nite

d Fe

dera

tion

of T

rave

l Age

nts’

Ass

ocia

tions

(UFT

AA

)

2.

Loca

l tou

rism

in

dust

ry

The

deve

lopm

ent o

f tou

rism

in

Hon

g K

ong

(i)

Ove

rvie

w

D

iffer

ent s

ecto

rs o

f the

to

uris

m in

dust

ry a

nd th

eir

linka

ges

Th

e ro

le o

f the

pub

lic a

nd

priv

ate

sect

ors

(ii

) V

isito

rs

V

isito

r pro

files

Trip

pur

pose

(iii)

Attr

actio

ns

D

iffer

ent t

ouris

m

reso

urce

s •

Nat

ural

Man

-mad

e •

Hum

an /

cultu

ral

id

entif

y se

ctor

s of t

he tr

avel

and

tour

ism

indu

stry

and

exp

lain

thei

r cor

e pu

rpos

es

id

entif

y an

d di

scus

s the

role

of p

ublic

and

priv

ate

orga

nisa

tions

in lo

cal

tour

ism

indu

stry

expl

ain

the

purp

ose

of re

leva

nt to

uris

m le

gisl

atio

n in

trodu

ced

by th

e pu

blic

org

anis

atio

ns

an

alys

e th

e in

boun

d to

uris

t mar

ket,

such

as t

he g

eogr

aphi

c,

dem

ogra

phic

, psy

chog

raph

ic a

nd so

cioe

cono

mic

asp

ects

, in

orde

r to

iden

tify

the

loca

l tra

vel t

rend

s

list r

easo

ns fo

r tra

vel

un

ders

tand

the

diffe

rent

type

s of t

ouris

t attr

actio

ns

ex

amin

e th

e pr

esen

t and

futu

re to

uris

m p

rodu

ct d

evel

opm

ents

in H

ong

Kon

g an

d ex

plai

n th

eir r

ole

in th

e lo

cal t

ouris

m in

dust

ry

Page 15: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

11

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

Im

pact

s of t

ouris

m

(i)

soci

al, p

oliti

cal,

econ

omic

an

d en

viro

nmen

tal

impa

cts o

f tou

rism

(ii

) B

enef

its o

f the

tour

ism

in

dust

ry

di

scus

s and

des

crib

e th

e po

sitiv

e an

d ne

gativ

e im

pact

s of t

ouris

m in

H

ong

Kon

g

iden

tify

fact

ors w

ith a

dver

se im

pact

on

the

tour

ism

indu

stry

in g

ener

al

de

scrib

e se

rvic

e si

tuat

ions

whi

ch a

ffect

the

indu

stry

Pr

oduc

t Kno

wle

dge

(i) Id

entif

y th

e di

ffere

nt

sour

ces o

f tra

vel

info

rmat

ion

id

entif

y an

d pr

ovid

e th

e to

uris

ts w

ith in

form

atio

n to

ass

ist t

hem

in

visi

ting

loca

l tou

rism

attr

actio

ns

de

mon

stra

te th

e ab

ility

to m

atch

attr

actio

ns a

nd se

rvic

es w

ith sp

ecifi

c to

uris

t pro

files

3.

The

role

of

tech

nolo

gy in

the

trave

l and

tour

ism

in

dust

ry

The

deve

lopm

ent o

f tec

hnol

ogy

in

the

trave

l and

tour

ism

indu

stry

(i)

The

impo

rtanc

e of

em

ploy

ing

up-to

-dat

e in

form

atio

n te

chno

logy

in th

e fo

llow

ing

sect

ors:

Acc

omm

odat

ion

Tr

ansp

orta

tion

In

term

edia

ries

Tr

avel

-rel

ated

serv

ices

(ii)

The

way

tech

nolo

gica

l cha

nges

de

velo

p an

aw

aren

ess o

f fac

ilitie

s suc

h as

the

use

of c

ompu

ters

, Glo

bal

Dis

tribu

tion

Syst

em in

trav

el a

genc

ies,

crui

se c

ompa

nies

and

airl

ines

desc

ribe

the

impa

cts b

roug

ht a

bout

to th

e cu

stom

ers a

nd th

e to

uris

m

indu

stry

thro

ugh

the

deve

lopm

ent o

f the

Inte

rnet

boo

king

and

e-ti

cket

ing

ill

ustra

te h

ow m

oder

n te

chno

logy

faci

litat

es in

dust

ry st

aff i

n an

swer

ing

cust

omer

enq

uirie

s

illus

trate

with

exa

mpl

es h

ow m

oder

n te

chno

logy

faci

litat

es p

asse

nger

flo

ws

Page 16: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

12

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

impr

ove

oper

atio

nal e

ffici

ency

of

the

tour

ism

and

hos

pita

lity

indu

stry

for s

taff

and

cust

omer

s(ii

i) Th

e w

ay te

chno

logi

cal c

hang

es

influ

ence

fact

ors s

uch

as sa

fety

, se

curit

y, c

omfo

rt,

ente

rtain

men

t, sp

eed,

co

nven

ienc

e, d

isse

min

atio

n of

in

form

atio

n, e

tc.

(iv)

Glo

bal D

istri

butio

n Sy

stem

(G

DS)

in th

e to

uris

m in

dust

ry

desc

ribe

how

tech

nolo

gica

l dev

elop

men

t affe

cts s

afet

y an

d se

curit

y in

th

e tra

vel a

nd to

uris

m in

dust

ry

expl

ain

the

role

and

use

fuln

ess o

f GD

S in

spee

ding

up

pass

enge

r re

serv

atio

ns, c

onfir

mat

ions

and

pro

visi

on o

f ess

entia

l tra

vel i

nfor

mat

ion

de

velo

p an

und

erst

andi

ng o

f the

func

tions

pro

vide

d by

the

GD

S an

d th

e re

quire

d sk

ills i

n op

erat

ing

the

syst

em

Page 17: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

13

SECOND DRAFT

II.

Intr

oduc

tion

to H

ospi

talit

y

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

1. F

ood

and

Bev

erag

e D

ivis

ion

Intro

duct

ion

to th

e Fo

od &

Bev

erag

e se

ctor

(i)

Cla

ssifi

catio

n of

food

&

beve

rage

ope

ratio

ns

fu

nctio

ns

or

gani

satio

n

staf

f dut

ies

re

latio

nshi

p w

ith o

ther

de

partm

ents

in th

e ho

tel

(ii)

Kno

win

g yo

ur c

usto

mer

ty

pes o

f cus

tom

ers a

nd

thei

r nee

ds

ty

pes o

f foo

d an

d be

vera

ge

serv

ices

:

Fast

food

Caf

eter

ia

Tr

aditi

onal

rest

aura

nts

B

ars

(iii)

Stru

ctur

e of

food

serv

ice

esta

blis

hmen

ts:

In

depe

nden

t

Cha

in

st

ate

the

func

tions

and

dep

artm

ents

of t

he fo

od a

nd b

ever

age

depa

rtmen

t

iden

tify

the

dutie

s of t

he fo

od a

nd b

ever

age

staf

f

outli

ne th

e re

latio

nshi

p be

twee

n fo

od a

nd b

ever

age

depa

rtmen

t and

ot

her d

epar

tmen

ts in

a h

otel

expl

ain

the

char

acte

ristic

s of e

ach

type

of f

ood

and

beve

rage

serv

ices

w

ith re

spec

t to:

lo

catio

n of

est

ablis

hmen

t m

enu

item

s th

eme

of th

e es

tabl

ishm

ent

expl

ain

the

orga

nisa

tion

and

man

agem

ent o

f diff

eren

t foo

d an

d be

vera

ge

prov

ider

s with

resp

ect t

o:

sc

ale

of o

pera

tion

Page 18: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

14

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

In

-hot

el

Sp

ecia

lty

(iv)

Styl

es o

f foo

d se

rvic

es:

Fr

ench

Rus

sian

Am

eric

an

B

uffe

t, et

c.

ty

pes o

f clie

ntel

e

list t

he c

omm

on st

yles

of f

ood

serv

ices

and

thei

r cha

ract

eris

tics

ex

plai

n th

e ad

vant

ages

and

dis

adva

ntag

es o

f diff

eren

t sty

les o

f foo

d se

rvic

es

Fo

od a

nd b

ever

age

serv

ice

prin

cipl

es

(i)

Bas

ic k

now

ledg

e of

men

u, fo

od

and

beve

rage

serv

ices

and

ki

tche

n op

erat

ions

(ii

) A

mbi

ence

of a

n es

tabl

ishm

ent

(iii)

Ethi

cal a

nd p

rofe

ssio

nal

serv

ing

resp

onsi

bilit

ies

(iv)

Stru

ctur

e of

men

us:

Pl

anni

ng

D

esig

n

Mar

ketin

g

di

stin

guis

h th

e di

ffere

nt ty

pes o

f men

u, su

ch a

s tab

le d

’hot

e , a

la c

arte

, et

c., u

sed

in fo

od se

rvic

e op

erat

ions

and

thei

r fun

ctio

ns

id

entif

y th

e se

rvin

g an

d fo

od sa

fety

stan

dard

s and

crit

eria

for e

xcel

lent

fo

od se

rvic

e su

ch a

s fro

m p

repa

ring

for s

ervi

ce to

rece

ivin

g pa

ymen

t, et

c.

ex

amin

e th

e di

ffere

nt k

inds

of k

itche

n la

yout

s for

diff

eren

t foo

d an

d be

vera

ge se

rvic

es

defin

e re

stau

rant

am

bien

ce a

nd id

entif

y th

e el

emen

ts o

f am

bien

ce su

ch

as d

écor

, uni

form

s, ta

ble

setti

ngs a

nd th

emes

expl

ain

the

impo

rtanc

e of

eth

ics i

n fo

od a

nd b

ever

age

oper

atio

ns w

ith

resp

ect t

o:

hy

gien

ic a

nd sa

fety

pra

ctic

es

ha

ndlin

g of

bill

ing

trans

actio

ns

de

scrib

e fa

ctor

s tha

t det

erm

ine

men

u pl

anni

ng su

ch a

s the

me,

cos

t, tim

e,

and

num

ber o

f peo

ple,

etc

. so

as to

mee

t the

nee

ds o

f cus

tom

ers

outli

ne th

e ba

sic

fact

ors o

f men

u de

sign

such

as c

olou

r, pr

int a

nd

Page 19: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

15

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

Pr

icin

g

varie

ty, e

tc.

ill

ustra

te w

ays t

hat m

enus

cou

ld b

e us

ed a

s a m

arke

ting

tool

to in

crea

se

yiel

d

com

pare

diff

eren

t fac

tors

in m

enu

pric

ing

such

as c

usto

mer

mix

and

co

mpe

titio

n, e

tc.

Food

safe

ty a

nd h

ygie

ne

(i)

The

type

s of f

ood

cont

amin

atio

n:

V

iral f

ood-

born

e in

fect

ion

B

acte

rial f

ood

pois

onin

g

Para

site

s

Che

mic

al

Ph

ysic

al

(ii)

Proc

edur

es to

pre

vent

and

co

ntro

l foo

d co

ntam

inat

ion

(iii)

Food

safe

ty in

:

Purc

hasi

ng

R

ecei

ving

Stor

age

Pr

epar

atio

n

Serv

ing

(iv)

Empl

oyee

hyg

iene

(v)

Empl

oyee

Saf

ety

Proc

edur

es:

se

rvic

e sa

fety

lis

t the

com

mon

cau

ses o

f foo

d-bo

rne

illne

sses

and

the

char

acte

ristic

s of

each

type

of f

ood

cont

amin

atio

n

expl

ain

and

dem

onst

rate

pro

cedu

res t

o pr

even

t and

con

trol t

he in

cide

nce

of fo

od-b

orne

illn

esse

s

stat

e th

e ca

uses

of c

ross

-con

tam

inat

ion

iden

tify

food

safe

ty in

a fo

od se

rvic

e es

tabl

ishm

ent

lis

t goo

d fo

od h

andl

ing

and

stor

age

proc

edur

es, a

nd te

mpe

ratu

res f

or

peris

habl

e fo

od it

ems

list a

nd fa

mili

ariz

e w

ith th

e ge

nera

l em

ploy

ee h

ygie

ne st

anda

rds a

nd

safe

ty p

roce

dure

s

Page 20: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

16

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

fir

e sa

fety

emer

genc

y gu

idel

ines

2.

Hot

el a

nd R

oom

s

Div

isio

n In

trodu

ctio

n to

the A

ccom

mod

atio

n se

ctor

(i)

The

natu

re o

f the

hos

pita

lity

indu

stry

(ii)

The

func

tions

and

dep

artm

ents

of

a h

otel

(iii)

Cla

ssifi

catio

n of

hot

els

(iv)

Hot

el o

wne

rshi

p

id

entif

y th

e va

rious

sect

ors o

f the

hos

pita

lity

indu

stry

and

thei

r re

latio

nshi

p to

the

tour

ism

indu

stry

stat

e th

e fu

nctio

ns a

nd d

epar

tmen

ts o

f a h

otel

outli

ne th

e du

ties o

f key

exe

cutiv

es a

nd d

epar

tmen

t hea

ds

de

scrib

e ac

com

mod

atio

n op

tions

ava

ilabl

e to

the

trave

ler a

nd th

eir

char

acte

ristic

s suc

h as

reso

rt ho

tels

, airp

ort h

otel

s, ca

sino

hot

els,

etc.

iden

tify

vario

us fo

rms o

f bus

ines

s ow

ners

hip

in th

e ac

com

mod

atio

n se

ctor

and

thei

r cha

ract

eris

tics s

uch

as fr

anch

isin

g , m

anag

emen

t co

ntra

cts,

etc.

In

trodu

ctio

n to

the

Roo

ms D

ivis

ion

(i) T

he ro

oms d

ivis

ion

st

ate

the

func

tions

and

org

anis

atio

n of

the

room

s div

isio

n

Fron

t des

k op

erat

ions

(i)

The

fron

t offi

ce d

epar

tmen

t:

func

tions

orga

nisa

tion

st

aff d

utie

s

rela

tions

hip

with

oth

er

depa

rtmen

ts

(ii)

Type

of h

otel

gue

sts

(iii)

The

acco

mm

odat

ion

prod

uct

(iv)

Gue

st c

ycle

st

ate

the

func

tions

and

org

anis

atio

n of

the

fron

t offi

ce

id

entif

y th

e du

ties o

f fro

nt o

ffice

staf

f

outli

ne th

e re

latio

nshi

p be

twee

n fr

ont o

ffice

and

oth

er d

epar

tmen

ts in

a

hote

l

iden

tify

the

diffe

rent

type

s of h

otel

gue

sts a

nd th

eir n

eeds

such

as F

ree

inde

pend

ent t

rave

lers

, VIP

s and

inco

gnito

, etc

.

dist

ingu

ish

betw

een

the

diffe

rent

type

s of r

oom

s in

a ho

tel s

uch

as

doub

le ro

oms,

suite

s, et

c.

ex

plai

n th

e cr

iteria

for s

ettin

g th

e ro

om ra

te st

ruct

ure

such

as t

ype

of

acco

mm

odat

ion,

size

, déc

or, v

iew,

etc

.

exam

ine

the

hote

l bro

chur

es a

nd ta

riffs

and

des

crib

e so

me

com

mon

ly

used

room

tarif

fs su

ch a

s rac

k ra

te, c

omm

erci

al ra

te, e

tc.

Page 21: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

17

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

desc

ribe

the

freq

uent

-gue

st p

rogr

ams,

serv

ices

and

am

eniti

es fo

r gue

sts

such

as e

xpre

ss c

heck

-in a

nd c

heck

-out

, and

free

new

spap

ers,

etc.

iden

tify

the

four

pha

ses o

f the

gue

st c

ycle

, i.e

. pre

-arr

ival

, arr

ival

, oc

cupa

ncy

and

depa

rture

, and

the

vario

us tr

ansa

ctio

ns a

nd se

rvic

es

with

in e

ach

phas

e

H

ouse

keep

ing

oper

atio

n

(i)

The

hous

ekee

ping

dep

artm

ent:

fu

nctio

ns

or

gani

satio

n

staf

f dut

ies

re

latio

nshi

p w

ith o

ther

de

partm

ents

in th

e ho

tel

(ii)

The

in-r

oom

gue

st su

pplie

s and

am

eniti

es

(iii)

Roo

m st

atus

cod

es

(iv)

Type

of g

uest

requ

ests

(v)

Secu

rity

proc

edur

es

st

ate

the

func

tions

and

org

aniz

atio

n of

the

hous

ekee

ping

dep

artm

ent

id

entif

y th

e du

ties o

f hou

seke

epin

g st

aff

ou

tline

the

rela

tions

hip

betw

een

hous

ekee

ping

and

oth

er d

epar

tmen

ts in

a

hote

l

iden

tify

the

in-r

oom

gue

st su

pplie

s and

am

eniti

es

id

entif

y th

e va

rious

room

stat

us c

odes

such

as D

ND

(Do

Not

Dis

turb

), et

c.

id

entif

y th

e di

ffere

nt ty

pes o

f gue

st re

ques

ts fo

r ite

ms,

serv

ices

and

in

form

atio

n su

ch a

s rol

l aw

ay b

eds,

repa

irs a

nd m

aint

enan

ce, a

nd h

ours

an

d lo

catio

n of

mea

ls, e

tc.

ex

plai

n th

e ba

sic

secu

rity

proc

edur

es fo

r han

dlin

g gu

est v

alua

bles

, key

s, an

d te

leph

one

calls

, etc

.

3. T

he ro

le o

f te

chno

logy

in th

e ho

spita

lity

indu

stry

The

deve

lopm

ent

of t

echn

olog

y in

th

e ho

spita

lity

indu

stry

de

scrib

e th

e im

pact

s bro

ught

abo

ut to

the

cust

omer

s and

the

hosp

italit

y in

dust

ry th

roug

h th

e de

velo

pmen

t of i

nter

net b

ooki

ng, c

ompu

teris

ed

chec

k-in

and

che

ck-o

ut, e

tc.

Page 22: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

18

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

(i)

The

impo

rtanc

e of

em

ploy

ing

up-to

-dat

e in

form

atio

n te

chno

logy

in th

e fo

llow

ing

hote

l dep

artm

ents

:

Fron

t Offi

ce

H

ouse

keep

ing

Fo

od a

nd B

ever

age

(ii)

The

way

s tec

hnol

ogic

al

chan

ges i

mpr

ove

oper

atio

nal

effic

ienc

y of

the

hosp

italit

y in

dust

ry fo

r sta

ff an

d cu

stom

ers

(iii)

The

way

tech

nolo

gica

l cha

nges

in

fluen

ce fa

ctor

s suc

h as

safe

ty,

secu

rity,

com

fort,

ent

erta

inm

ent,

spee

d, c

onve

nien

ce,

diss

emin

atio

n of

info

rmat

ion,

et

c.

(iv)

An

intro

duct

ion

to th

e H

otel

In

form

atio

n Sy

stem

and

its

appl

icat

ions

in th

e ho

spita

lity

indu

stry

ill

ustra

te h

ow m

oder

n te

chno

logy

faci

litat

es h

otel

staf

f in

answ

erin

g cu

stom

er e

nqui

ries

id

entif

y ho

w te

chno

logi

cal d

evel

opm

ent i

mpr

oves

acc

omm

odat

ion

cond

ition

s

desc

ribe

how

tech

nolo

gica

l dev

elop

men

t affe

cts t

he sa

fety

and

secu

rity

aspe

cts o

f the

hos

pita

lity

indu

stry

expl

ain

the

usef

ulne

ss o

f Hot

el In

form

atio

n Sy

stem

in h

andl

ing

gues

ts’

rese

rvat

ions

, con

firm

atio

ns, c

heck

-in a

nd c

heck

-out

, etc

.

deve

lop

an u

nder

stan

ding

of t

he fu

nctio

ns p

rovi

ded

by th

e H

otel

In

form

atio

n Sy

stem

thro

ugh

hand

s-on

pra

ctic

e

Page 23: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

19

SECOND DRAFT

III.

Des

tinat

ion

Geo

grap

hy

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

1.D

estin

atio

n G

eogr

aphy

Wor

ld G

eogr

aphy

(i) B

asic

con

cept

s of w

orld

ge

ogra

phy

cl

imat

e

land

form

s

time

zone

hem

isph

ere

la

titud

e / l

ongi

tude

(ii

) Attr

actio

ns :

Phy

sica

l and

hu

man

reso

urce

s for

tour

ism

de

velo

pmen

ts:

ph

ysic

al re

sour

ces (

natu

ral

vege

tatio

n an

d w

ilder

ness

, cl

imat

ic re

gion

s, la

ndfo

rms )

hum

an re

sour

ces (

cul

ture

an

d he

ritag

e, e

cono

mic

sy

stem

, pol

itica

l sys

tem

)

de

mon

stra

te a

n un

ders

tand

ing

of th

e co

ncep

ts o

f geo

grap

hy in

clud

ing

regi

on, p

atte

rn, m

ovem

ent,

and

inte

ract

ion

ex

plai

n ho

w n

atur

al a

nd h

uman

reso

urce

s are

use

d to

est

ablis

h re

gion

al

boun

darie

s

acqu

ire k

now

ledg

e of

the

basi

c ge

ogra

phic

al fe

atur

es o

f the

wor

ld a

s it

rela

tes t

o to

uris

m in

clud

ing

time

zone

s, se

ason

ality

, and

loca

tion

exam

ine

the

phys

ical

and

hum

an re

sour

ces o

n w

hich

tour

ism

is b

ased

eval

uate

the

diffe

rent

type

s of t

rave

l suc

h as

MIC

E, c

ultu

ral t

ouris

m,

spor

ts to

uris

m, l

eisu

re &

spa

tour

ism

, and

how

they

are

influ

ence

d by

ge

ogra

phic

al lo

catio

n an

d re

sour

ces

expl

ain

the

effe

cts o

f sel

ecte

d ph

ysic

al a

nd h

uman

phe

nom

ena

on tr

avel

an

d to

uris

m

To

uris

m re

gion

s

(i)

Maj

or T

ouris

m re

gion

s

W

este

rn h

emis

pher

e

East

ern

hem

isph

ere

de

velo

p kn

owle

dge

and

awar

enes

s of t

he m

ajor

attr

actio

ns in

the

East

ern

(Eur

ope,

Afr

ica,

Asi

a, a

nd O

cean

ia) a

nd W

este

rn h

emis

pher

es (N

orth

A

mer

ica

and

Sout

h A

mer

ica)

un

ders

tand

per

tinen

t inf

orm

atio

n re

gard

ing

vario

us re

gion

al E

aste

rn a

nd

Wes

tern

Hem

isph

ere

loca

tions

par

ticul

arly

tem

pera

ture

, clim

ate,

la

ndfo

rms,

heal

th c

once

rns,

visa

requ

irem

ents

, cur

renc

y, ti

me

diffe

renc

es,

Page 24: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

20

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

polit

ical

syst

em a

nd e

cono

mic

dev

elop

men

t

Cul

tura

l and

soci

al a

ttrib

utes

(i)

Her

itage

and

cul

ture

pla

ys a

si

gnifi

cant

role

in d

efin

ing

a de

stin

atio

n’s p

opul

arity

(ii

) B

asic

con

cept

of h

erita

ge a

nd

cultu

ral p

rese

rvat

ion

ex

amin

e th

e hu

man

and

soci

al in

tera

ctio

ns fr

om a

geo

grap

hica

l pe

rspe

ctiv

e

eval

uate

the

cultu

ral a

nd so

cial

attr

ibut

es th

at c

ontri

bute

to th

e su

cces

s of

sele

cted

sign

ifica

nt re

gion

s of t

he E

aste

rn a

nd W

este

rn H

emis

pher

e

unde

rsta

nd th

e ro

le o

f UN

ESC

O in

pro

tect

ing

sign

ifica

nt n

atur

al a

nd

cultu

ral s

ites a

roun

d th

e w

orld

su

mm

ariz

e an

d ev

alua

te se

lect

ed n

atur

al a

nd c

ultu

ral W

orld

Her

itage

Site

s an

d th

e fa

ctor

s res

pons

ible

for t

heir

sele

ctio

n

2.G

loba

l Dis

tribu

tion

Syst

em (G

DS)

G

DS

train

ing

(i)

Wor

king

kno

wle

dge

of G

DS

(ii)

App

licat

ion

of G

DS

in th

e st

udy

of d

estin

atio

n ge

ogra

phy

in

trodu

ce th

e ba

sic

feat

ures

of G

DS

fa

mili

ariz

e th

e fu

nctio

ns o

f GD

S th

roug

h ha

nds-

on p

ract

ice

in se

arch

ing

for t

rave

lers

’ per

tinen

t inf

orm

atio

n su

ch a

s clim

ate,

cur

renc

y, la

ngua

ges,

etc.

Page 25: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

21

SECOND DRAFT

IV. C

usto

mer

Rel

atio

ns a

nd S

ervi

ce

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

1. C

usto

mer

Ser

vice

Pr

ofes

sion

al se

rvic

e

(i)

The

natu

re o

f cus

tom

er se

rvic

e(ii

) Pe

rson

al a

ttrib

utes

of t

ouris

m

and

hosp

italit

y se

rvic

e pe

rson

nel

Id

entif

y an

d ex

plai

n th

e co

mpo

nent

s of t

he g

uest

exp

erie

nce:

Se

rvic

e pr

oduc

t

Serv

ice

setti

ng

Se

rvic

e de

liver

y

Exam

ine

the

pers

onal

ity tr

aits

of a

cus

tom

er se

rvic

e pr

ofes

sion

al:

st

ate

the

pers

onal

attr

ibut

es o

f foo

d an

d be

vera

ge st

aff s

uch

as

initi

ativ

e, im

mac

ulat

e pe

rson

al a

ppea

ranc

e, p

atie

nce,

etc

.

stat

e th

e pe

rson

al a

ttrib

utes

of f

ront

offi

ce st

aff s

uch

as a

n ab

ility

to

crea

te a

goo

d im

pres

sion

, atte

ntio

n to

det

ails

and

an

abili

ty to

wor

k as

a

team

mem

ber,

etc.

stat

e th

e pe

rson

al a

ttrib

utes

of h

ouse

keep

ing

staf

f suc

h as

car

eful

at

tent

ion

to d

etai

ls, g

ood

cust

omer

rela

tions

skill

s, co

urte

sy, e

tc.

st

ate

the

pers

onal

attr

ibut

es o

f tou

rism

staf

f suc

h as

ple

asan

t, en

thus

iast

ic a

nd c

onfid

ent,

etc.

2.

Cus

tom

er R

elat

ions

C

ultu

ral I

ssue

s

(i)

Cus

tom

s and

pro

toco

ls in

the

maj

or to

uris

m re

gion

s

id

entif

y th

e co

rrec

t etiq

uette

, cus

tom

s and

pro

toco

ls w

hen

gree

ting

gues

ts

with

diff

eren

t cul

tura

l bac

kgro

unds

. For

exa

mpl

e, fo

rm o

f add

ress

, ge

stur

es, u

sing

nam

es, e

ye c

onta

ct, e

tc.

Cus

tom

er e

xpec

tatio

ns a

nd

perc

eptio

ns

(i)

Com

pany

pol

icie

s on

cust

omer

se

rvic

e (ii

) U

nder

stan

ding

cus

tom

er

expe

ctat

ions

ex

amin

e a

com

pany

’s m

issi

on o

n se

rvic

e qu

ality

and

serv

ice

pled

ge

desc

ribe

the

impo

rtanc

e of

com

pany

pol

icie

s and

pro

cedu

res f

or

impr

ovin

g or

mai

ntai

ning

qua

lity

of se

rvic

e

co

mpa

re th

e ne

eds o

f diff

eren

t cus

tom

ers

Page 26: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

22

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

3. C

omm

unic

atio

n sk

ills

Com

mun

icat

ing

with

cus

tom

ers

(i)

The

impo

rtanc

e of

cou

rtesy

(ii)

Dea

ling

with

diff

icul

t cu

stom

ers

re

view

way

s of r

espo

ndin

g to

gue

st e

nqui

ries w

ith c

ourte

sy

ex

plai

n th

e im

porta

nce

of li

sten

ing

to a

clie

nt’s

com

plai

nts a

nd re

ctify

ing

the

situ

atio

n

iden

tify

pote

ntia

l pro

blem

s tha

t may

aris

e in

a se

rvic

e si

tuat

ion

un

ders

tand

diff

eren

t typ

es o

f diff

icul

t cus

tom

ers

id

entif

y an

d ev

alua

te m

etho

ds fo

r han

dlin

g di

fficu

lt cu

stom

ers

Page 27: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

23

SECOND DRAFT

V.

Tren

ds a

nd Is

sues

in th

e To

uris

m a

nd H

ospi

talit

y In

dust

ry

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

1. C

urre

nt is

sues

in

Tour

ism

Su

stai

nabl

e to

uris

m d

evel

opm

ent

(i)

A c

once

ptua

l app

roac

h to

su

stai

nabl

e to

uris

m:

W

hat i

s sus

tain

abili

ty?

Ty

pes o

f sus

tain

abili

ty

O

bsta

cles

to c

hang

e (ii

) G

uide

lines

for s

usta

inab

le

tour

ism

dev

elop

men

t:

Lim

iting

the

dam

age

C

omm

unity

par

ticip

atio

n (ii

i) M

isco

ncep

tions

and

issu

es o

f su

stai

nabl

e to

uris

m

deve

lopm

ent

(iv)

Sust

aina

ble

tour

ism

de

velo

pmen

t cas

e st

udie

s

ex

plai

n th

e ro

le a

nd im

porta

nce

of su

stai

nabl

e to

uris

m in

mai

ntai

ning

or

enha

ncin

g a

dest

inat

ion’

s com

petit

iven

ess

pr

ovid

e an

ove

rvie

w o

f sus

tain

able

tour

ism

dev

elop

men

t in

the

envi

ronm

enta

l, ec

onom

ic, a

nd c

ultu

ral a

spec

ts

ex

amin

e su

stai

nabl

e to

uris

m m

anag

emen

t mod

els d

evel

oped

by

wor

ld’s

le

adin

g to

uris

m o

rgan

izat

ions

adop

ts a

mul

tidis

cipl

inar

y pe

rspe

ctiv

e to

exa

min

e su

stai

nabl

e to

uris

m

deve

lopm

ents

in se

lect

ed to

uris

m d

estin

atio

ns/re

gion

s

So

cial

tour

ism

issu

es

(i)

Soci

al im

pact

of t

ouris

m

deve

lopm

ent

(ii)

Effe

ct o

f glo

balis

atio

n on

to

uris

m d

evel

opm

ent

ex

amin

e th

e is

sue

of e

xplo

itatio

n of

wom

en a

nd c

hild

ren

in th

e de

velo

pmen

t of t

ouris

m su

ch a

s sex

tour

ism

and

chi

ld la

bour

expl

ore

the

issu

e of

glo

balis

atio

n an

d its

impl

icat

ions

to to

uris

m

deve

lopm

ents

with

refe

renc

e to

stan

dard

izat

ion,

mas

s tou

rism

, ex

ploi

tatio

n an

d su

stai

nabi

lity

2. C

urre

nt is

sues

in

Hos

pita

lity

Issu

es in

Acc

omm

odat

ion

Sect

or

(i)

Tren

ds a

nd is

sues

shap

ing

the

acco

mm

odat

ion

deve

lopm

ents

:

Dis

cuss

tren

ds a

nd is

sues

faci

ng th

e ac

com

mod

atio

n se

ctor

such

as:

impa

cts o

f life

styl

es a

nd so

cial

coh

orts

in in

fluen

cing

tren

ds o

f the

ac

com

mod

atio

n se

ctor

, e.g

. bab

y-bo

omer

s, Y-

gene

ratio

n an

d se

nior

s

Page 28: SECOND DRAFT Contents - HKEdCitySECOND DRAFT 5 Chapter 2 Curriculum Framework Structure of the NSS Tourism and Hospitality Curriculum 2.1 The existing Travel and Tourism (T&T) subject

24

SECOND DRAFT

Uni

t K

ey P

oint

s Ex

plan

ator

y N

otes

Life

styl

es

B

rand

ing

Te

chno

logy

Soci

oeco

nom

ic

deve

lopm

ents

Legi

slat

ion

and

regu

latio

n

im

pact

s of c

hang

ing

dem

ogra

phic

s in

deve

lopi

ng m

arke

ting

plan

s for

th

e ho

spita

lity

indu

stry

the

influ

ence

of s

ocia

l and

eco

nom

ic c

hang

es o

n ac

com

mod

atio

n de

velo

pmen

t

chan

ges i

n te

chno

logy

that

affe

ct to

uris

ts’ a

ccom

mod

atio

n pa

ttern

s suc

h as

Inte

rnet

rese

rvat

ions

, and

aut

omat

ion

of se

rvic

es

th

e im

pact

s of e

nviro

nmen

tal t

ouris

m in

shap

ing

acco

mm

odat

ion

deve

lopm

ents

. e.g

. gre

enin

g of

hot

els a

nd g

uest

room

s

th

e ho

tel-a

s-de

stin

atio

n co

ncep

t suc

h as

hip

/bou

tique

hot

els a

nd re

sorts

the

impa

ct o

f leg

isla

tion

and

regu

latio

ns in

shap

ing

the

acco

mm

odat

ion

deve

lopm

ents

Is

sues

in F

ood

Serv

ice

Sect

or

(i)

Tren

ds a

nd is

sues

shap

ing

the

food

serv

ice

deve

lopm

ents

:

Li

fest

yle

B

rand

ing

Fo

od p

rodu

ctio

n an

d su

pply

Tech

nolo

gy

Le

gisl

atio

n an

d re

gula

tion

Dis

cuss

tren

ds a

nd is

sues

faci

ng th

e fo

od se

rvic

e se

ctor

such

as:

the

impa

cts o

f cha

ngin

g de

mog

raph

ics,

lifes

tyle

s and

soci

al c

ohor

ts in

in

fluen

cing

tren

ds o

f the

food

serv

ice

sect

or, e

.g. a

ging

bab

y-bo

omer

s, Y

ge

nera

tion

and

seni

ors

th

e so

cial

issu

e on

the

prov

isio

n of

GM

food

s and

bio

-tech

nolo

gy

th

e im

pact

s of i

ncre

asin

g us

e in

tech

nolo

gy to

enh

ance

gue

st se

rvic

es a

nd

cont

rol c

osts

such

as e

lect

roni

c Po

int-o

f-sa

le (P

OS)

term

inal

s

the

chan

ges i

n te

chno

logy

that

affe

ct fo

od &

bev

erag

e co

nsum

ptio

n pa

ttern

s

the

glob

alis

atio

n ph

enom

ena

on th

e de

velo

pmen

t of f

ood

serv

ices

from

fast

fo

od to

full-

serv

ice

rest

aura

nts

th

e im

pact

of l

egis

latio

n an

d re

gula

tions

in sh

apin

g th

e fo

od se

rvic

e de

velo

pmen

ts. e

.g. t

he im

pact

non

-sm

okin

g le

gisl

atio

n an

d se

rvin

g of

alc

ohol

to

min

or

th

e ph

ysio

logi

cal a

nd p

sych

olog

ical

fact

ors w

hich

influ

ence

wha

t peo

ple

eat

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25

SECOND DRAFT

Elec

tive

Part

The

Elec

tive

Part

aim

s to

cat

er fo

r stu

dent

s’ ap

titud

e an

d in

tere

st. T

each

ers

coul

d ch

oose

ON

E fr

om th

e fo

llow

ing

parts

that

bes

t sui

t stu

dent

s’ in

tere

sts.

To c

ompl

ete

the

sele

cted

par

t stu

dent

s wou

ld b

e re

quire

d to

per

form

seve

ral t

asks

whi

ch m

ay in

clud

e vi

sits

, cas

e st

udie

s or r

esea

rch

on

area

for i

n-de

pth

stud

y.

1.

Part

I – M

eetin

g, In

cent

ive,

Con

vent

ion

and

Exhi

bitio

n (M

ICE)

2.

Part

II –

Them

e Pa

rks

3.

Part

III –

Hos

pita

lity

Mar

ketin

g

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26

SECOND DRAFT

Ele

ctiv

e Pa

rt I

Mee

ting,

Ince

ntiv

e, C

onve

ntio

n an

d Ex

hibi

tion

(MIC

E)

In th

e co

ntex

t of M

ICE

indu

stry

, thi

s cou

rse

will

ena

ble

stud

ents

to g

ain

a br

oad

know

ledg

e of

the

MIC

E in

dust

ry to

supp

ort e

vent

co-

ordi

natio

n th

roug

h al

l its

pha

ses,

nam

ely

rese

arch

, pla

n, d

esig

n, c

ondu

ct a

nd e

valu

atio

n in

diff

eren

t con

text

s. It

also

take

s int

o ac

coun

t iss

ues s

uch

as th

e co

nstra

ints

of t

he fa

cilit

ies,

cust

omer

exp

ecta

tions

, and

the

requ

irem

ents

of t

he e

vent

. K

ey P

oint

s Ex

plan

ator

y N

otes

(i)

The

MIC

E B

usin

ess

M

ICE

as a

n im

porta

nt p

art o

f the

to

uris

m in

dust

ry

(ii) M

ICE

plan

ning

-The

ess

entia

ls o

f ev

ent p

lann

ing:

Initi

al p

lann

ing

B

udge

ting

Ti

min

g

Venu

e

(iii)

Cur

rent

dev

elop

men

ts in

MIC

E

ex

plai

n w

hy m

eetin

gs, i

ncen

tives

, con

vent

ions

and

exh

ibiti

ons a

re a

n im

porta

nt p

art o

f the

to

uris

m a

nd h

ospi

talit

y in

dust

ry

de

scrib

e di

ffere

nt ty

pes o

f mee

tings

desc

ribe

how

mee

tings

are

pla

nned

and

how

diff

eren

t sec

tors

of t

he in

dust

ry a

re in

volv

ed in

pl

anni

ng. I

llust

rate

d w

ith so

me

loca

l exa

mpl

es

ex

plai

n th

e im

porta

nce

of c

aref

ul p

lann

ing

to th

e su

cces

s of a

mee

ting

lis

t, ev

alua

te a

nd se

lect

nec

essa

ry re

sour

ces t

o su

ppor

t the

mee

ting

curr

ent d

evel

opm

ent o

f MIC

E ill

ustra

ted

by so

me

loca

l exa

mpl

es

To fu

rther

enh

ance

stud

ents

with

the

unde

rsta

ndin

g of

MIC

E, th

e fo

llow

ing

sugg

este

d ev

ents

will

en

gage

stud

ents

to p

erfo

rm m

ulti-

skill

ed p

ract

ice

eith

er in

scho

ol o

r aw

ay fr

om sc

hool

: *

Tour

ism

eve

nts

* F

und

rais

ing

* R

etai

l eve

nts

*

Con

voca

tion

* H

ospi

talit

y ev

ents

* Fe

stiv

als

* Ex

hibi

tions

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SECOND DRAFT

Elec

tive

Part

II

Them

e Pa

rks

In t

he c

onte

xt o

f to

uris

m i

ndus

try, t

his

cour

se i

ntro

duce

s st

uden

ts t

o ex

amin

e th

eme

park

as

a fo

rm o

f m

an-m

ade

tour

ist

attra

ctio

ns, a

nd i

n pa

rticu

lar e

xam

ines

the

key

attri

bute

s in

succ

essf

ully

con

veyi

ng th

e m

ain

them

e.

Key

Poi

nts

Expl

anat

ory

Not

es

(i)

Cha

ract

eris

tics o

f the

me

park

s

(ii)

Vis

itor p

rofil

e of

The

me

park

s

(iii)

Fund

amen

tal f

acto

rs a

ttrib

uted

to a

th

eme

park

’s p

opul

arity

Ide

ntify

and

des

crib

e th

e ex

perie

nces

a th

eme

park

can

offe

r to

visi

tors

as a

n at

tract

ion

i.e.

auth

entic

exp

erie

nce

or sy

nthe

tic e

xper

ienc

e?

The

cla

ssifi

catio

n of

them

e pa

rks a

ccor

ding

to th

eme,

size

, and

geo

grap

hica

l loc

atio

n D

escr

ibe

the

loca

tion

fact

ors o

f a th

eme

park

such

as a

cces

sibi

lity,

loca

l clim

ate,

etc

. I

dent

ify th

e pr

imar

y m

arke

t of t

hem

e pa

rk –

vis

itor p

rofil

e S

tate

and

exp

lain

the

attri

bute

s of a

them

e pa

rk:

Th

emin

g: th

e de

velo

pmen

t of a

mai

n th

eme,

coo

rdin

atio

n of

scen

ery,

arc

hite

ctur

e,

land

scap

e an

d co

stum

e

Vis

itors

’ exp

ecta

tions

: the

satis

fact

ion

of v

isito

rs’ e

xpec

tatio

ns

A

ttrac

tions

: the

pro

visi

on o

f cor

e an

d su

ppor

ting

attra

ctio

ns

V

isito

r flo

w: t

he m

anag

emen

t of v

isito

r flo

w

To

furth

er e

nhan

ce st

uden

ts w

ith th

e kn

owle

dge

of th

eme

park

s, ta

sks w

ould

be

adop

ted

to p

ut

theo

ry in

to p

ract

ice.

The

follo

win

gs a

re su

gges

ted

area

s for

put

ting

toge

ther

a ta

sk o

n re

late

d st

udy

of th

eme

park

s:

Tour

ist s

atis

fact

ion:

Iden

tify

the

succ

essf

ul fa

ctor

s of t

he v

isite

d th

eme

park

s with

resp

ect

to to

uris

t sat

isfa

ctio

n

Des

tinat

ion

deve

lopm

ent:

Pred

ict t

he fu

ture

role

of t

hem

e pa

rks i

n lo

cal t

ouris

m in

dust

ry

A

ttrib

utes

of a

them

e pa

rk: P

ropo

se n

ew a

ttrac

tions

in su

stai

ning

the

attra

ctiv

enes

s of t

he

visi

ted

them

e pa

rks

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28

SECOND DRAFT

Elec

tive

Part

III

Hos

pita

lity

Mar

ketin

g In

the

cont

ext o

f tou

rism

and

hos

pita

lity

indu

stry

, thi

s co

urse

will

ena

ble

stud

ents

to re

cogn

ise

that

this

indu

stry

is, a

bove

all,

a s

ervi

ce o

ne. I

t re

quire

s rec

ogni

tion

and

unde

rsta

ndin

g of

the

serv

ice

appr

oach

use

d in

mar

ketin

g an

d se

lling

to th

e po

tent

ial c

usto

mer

s – g

uest

s. K

ey P

oint

s Ex

plan

ator

y N

otes

(i)

Serv

ices

Mar

ketin

g

D

istin

guis

hing

feat

ures

of

Hos

pita

lity

Mar

ketin

g

(ii)

Intro

duct

ion

to S

ales

and

Mar

ketin

g

The

diffe

renc

es b

etw

een

sale

s an

d m

arke

ting

Th

e m

arke

ting

mix

for

hosp

italit

y in

dust

ry

(ii

i) M

arke

ting

and

sale

s te

chni

ques

use

d in

the

hosp

italit

y in

dust

ry:

A

dver

tisin

g

Publ

ic R

elat

ions

Pers

onal

Sel

ling

El

ectro

nic

mar

ketin

g

di

stin

guis

h “g

ener

al o

r pro

duct

” m

arke

ting

from

“se

rvic

e or

hos

pita

lity

mar

ketin

g”

un

ders

tand

the

diffe

renc

es b

etw

een

buye

r’s a

nd se

ller’s

nee

ds

id

entif

y th

e m

arke

ting

mix

for t

he h

ospi

talit

y in

dust

ry in

the

aspe

ct o

f pro

duct

, par

tner

ship

, pe

ople

, pac

kagi

ng, p

rogr

amm

ing,

pla

ce, p

rom

otio

n an

d pr

icin

g

desc

ribe

the

vario

us a

dver

tisin

g m

edia

such

as n

ewsp

aper

, TV

and

in-h

ouse

mat

eria

ls (e

.g.

coup

ons,

men

us, w

ine

lists

, ten

t car

ds, a

nd o

ther

poi

nt-o

f-sa

le p

rom

otio

nal i

tem

s)

de

fine

and

expl

ain

Publ

ic R

elat

ions

and

its r

oles

in th

e co

mm

unity

as w

ell a

s in

the

indu

stry

list t

he d

iffer

ent f

orm

s of p

erso

nal s

ellin

g su

ch a

s Fie

ld S

ales

, Tel

epho

ne S

ales

and

Insi

de

Sale

s (In

tern

al S

ellin

g)

de

fine

digi

tal m

arke

ting

and

its a

pplic

atio

ns in

the

hosp

italit

y in

dust

ry

To fu

rther

enh

ance

stud

ents

with

the

know

ledg

e of

hos

pita

lity

mar

ketin

g pr

inci

ples

, tas

ks w

ould

be

ado

pted

to p

ut th

eory

into

pra

ctic

e. T

he fo

od a

nd b

ever

age,

and

acc

omm

odat

ion

sect

ors a

re

sugg

este

d ar

eas f

or p

uttin

g to

geth

er a

task

on:

iden

tifyi

ng a

nd e

valu

atin

g a

mar

ket s

egm

ent

prep

arin

g a

mar

ketin

g m

ix st

rate

gy fo

r attr

actin

g ne

w c

usto

mer

s and

reta

inin

g ex

istin

g cu

stom

ers

expl

orin

g th

e us

e an

d lim

itatio

ns o

f mar

ketin

g an

d sa

les t

echn

ique

s

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Organising the NSS Tourism and Hospitality Studies Curriculum

2.5 The interrelated sectors and services in the tourism and hospitality industry enable a flexible curriculum approach in the learning and teaching of THS. It is not necessary to complete a compulsory part before introducing students to a new one. However, in the Compulsory Part I, “Introduction to Tourism” introduces the subject and sets the context for the delivery of the other Compulsory and Elective Parts. Therefore, it is important to start off with Part I, and then move to other parts. In fact, teachers can re-organize the inter-related units of different parts of the curriculum so as to facilitate students’ understanding of a certain topic or issue. The Elective Part adopts a task-based approach in learning and teaching, and students are expected to put theory into practice. Therefore, it is recommended that teachers should not implement the Elective Part in SS1 as students can only apply limited knowledge and skills they have learned in class.

Time Allocation

Suggested contact

hours

Compulsory Part

Part I: Introduction to Tourism 55

Part II: Introduction to Hospitality 50

Part III: Destination Geography 45

Part IV: Customer Relations and Service 35

Part V: Trends and Issues in the Tourism and Hospitality Industry 35

Elective Part (choose ONE only)

Part I: Meeting, Incentives, Convention and Exhibition 30

Part II: Theme Parks 30

Part III: Hospitality Marketing 30

Learning and Teaching Activities 20 ______ 270

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Chapter 3 Curriculum Planning

Progression of Studies 3.1 The THS curriculum is designed with a Compulsory Part and an Elective Part. The Compulsory Part aims at assisting students to acquire the basic concepts, knowledge and information about the tourism and hospitality industry. The Elective Part provides students with an opportunity to apply the concepts learnt, construct knowledge and develop a deeper understanding in an area of interest according to their own needs and pace. 3.2 Also, the THS curriculum framework has been designed with the flexibility to facilitate easy adoption by different schools through varying the organisation of contents, contexts, learning and teaching strategies, and criteria and modes of assessment. Teachers can begin with Compulsory Part I, and then any topics in the compulsory part with reference to the prior knowledge, experiences, and interest of their students. However, in order to enable students to explore and develop their interest in the tourism and hospitality field and to ensure a smooth interface with the SS2 and SS3 of the THS curriculum, teachers should start with introducing to students key concepts in tourism principles, local tourism industry, hotel and rooms division, and food and beverage division in SS1. 3.3 The learning and teaching of the above topics in SS1 will enable students to thoroughly understand the basic elements and characteristics of the tourism and hospitality industry, approach the contents of the Elective Part in SS2 and SS3 more easily, or advance smoothly into their chosen field of study in SS2 and SS3. The first year of the course builds a strong foundation for those who might choose COC, pave the way for students who choose to find a job in the industry, or simply assist them to become educated consumers. Planning the NSS Tourism and Hospitality Studies Curriculum

3.4 The THS curriculum is designed with a choice of routes for students to further study or future employment in the tourism, hospitality or service-related fields. For students who are inclined to major in a sector-specific area, such as catering or housekeeping operations, leading up quickly to vocational studies or employment, they can take appropriate courses in COC when they proceed to SS2. For students who are more academically inclined and want to have a deeper understanding of the tourism and hospitality industry or take up related studies at the tertiary level, they should proceed to study THS in SS2 and SS3.

3.5 In order to maintain effective delivery of the curriculum, teachers should always:

● ensure the core elements set out in this document are covered

● build on strengths of the school and needs of its students

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● help students achieve learning targets

● adopt appropriate curriculum organization, learning, teaching and assessment strategies

● constantly reflect and improve based upon informed practice

Managing the NSS Tourism and Hospitality Studies Curriculum 3.6 In managing the NSS THS curriculum, there are two main areas that the management level needs to consider:

● Capacity building

Many teachers having to teach this subject do not possess a background or degree in Tourism and Hospitality, and therefore need to develop a learning culture among themselves and attend professional development programmes such as:

seminars, workshops and experience sharing sessions on knowledge enhancement and pedagogy;

teachers’ network activities in exchanging resources such as lesson plans and assessment exemplars.

In addition, teachers should consider engaging themselves in experiential learning in the tourism and hospitality industry, i.e. well-structured educational visits. Teachers can share their experience gained from the visits with their students. This experiential practice benefits both the teachers and students, and the curriculum will receive constant input and updating from the industry.

● Managing resources

In order to deliver this curriculum effectively, subject coordinators should develop a cordial working relationship with the industry in developing a reliable source of information or data-bank to facilitate learning and teaching of the subject. The industry is the main source of brochures, map guides, videos and magazines when required. Moreover, most of the resources currently used for Travel and Tourism (S4 – S5) will continue to be useful in the new senior secondary curriculum. For example, resources uploaded in the T&T website can be adapted for learning units in Tourism and Hospitality Studies such as “The role of technology in the travel and tourism industry” and “Destination Geography”. Having a variety of resources is important and students should have access to tourism and hospitality-related books, TV programmes, and computer software. This resource centre should be carefully managed and constantly updated. Teachers need to develop their own code of conduct for the use of these resources and comply with the copyright ordinance.

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Chapter 4 Learning and Teaching

Guiding Principles 4.1 THS is a multi-disciplinary subject that emphasizes very much on the adoption of an enquiry approach. The adoption of enquiry learning helps students develop skills and apply them in a wide range of contexts. Through enquiry, students are encouraged to investigate and explore tourism and hospitality issues. With the information and experience they gain, students can look into problems from different perspectives, developing their independent learning ability, enquiry skills and lifelong learning capabilities.

4.2 Teachers should employ a variety of learning activities to facilitate the accomplishment of curriculum aims. Much of the study of THS should be of an exploratory nature. Learning should be planned with a view to helping students to develop the ability to manage and organise time and resources. For example, students can be asked to complete a task using the Internet within a specified time. One way to balance learning tasks is to vary the basic learning targets of each lesson. The emphasis could sometimes be on reading to learn, such as newspaper articles, or encouraging the development of students’ critical thinking skills. At other times, the focus is on the development of social skills, such as a service situation role play on hand shaking, eye contact, having a proper smile, using the right tone of voice, etc. Moreover, emphasis at other times could be familiarizing the students to use trade specific software to simulate the real situation, such as to take reservation or handle check-in, to dress, behave and speak professionally when on a field visit or acting as ambassadors for the school on Open Days. These learning experiences, though not completely trade specific, are stimulating, practical, highly valued by the tourism and hospitality industry and could easily be assimilated into students’ learning of other subjects and everyday life.

4.3 There are some guiding principles to enhance effective learning and teaching:

● Students and teachers should not view THS merely as a “vocational subject”. It is one of the subjects in the PSHE KLA. THS should complement other subjects with a view to creating a career path not only confined to the tourism and hospitality industry.

● THS is not a subject to be taught only within the classroom setting. Well-structured and educationally sound group and individual visits to gain personal experience of the various sectors in the tourism and hospitality industry are essential. Teachers and students need to experience the needs of tourists and the dynamics of the tourism and hospitality industry in order to understand the nature of the subject. Ample curriculum time should be provided for these visits.

● Students are expected to take responsibility for their own learning. They need to realize

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33

that investigative study and task-based learning forms an important part of learning and teaching in this subject.

4.4 Students should be engaged in learning activities that take them beyond the facts, that are action-based and that allow students to experience and analyse issues so that it is personal relevant.

Suggested action-based pedagogical skills include:

Role plays Videotaping Cooperative small group learning Simulations Demonstrations, and Case studies

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Chapter 5 Assessment

5.1 Assessment is the practice of collecting evidence of student learning. The aims are to improve learning and teaching as well as to recognize the achievement of students. The assessment design will align with curriculum aims, design and learning processes of the subject concerned.

Internal Assessment

5.2 Internal assessment refers to the assessment practices that schools employ as part of the learning and teaching process during the three years of senior secondary study in Tourism and Hospitality. It serves the purpose of providing feedback to improve learning and teaching as well as to report student progress at appropriate times. In designing internal assessment for the subject, teachers should maintain a proper balance between the formative and summative functions of assessment. A diversity of assessment modes should be adopted so that students are given opportunities to develop and demonstrate the full range of learning outcomes of the curriculum, including those of knowledge, skills, and values and attitudes.

Public Assessment

5.3 Public assessment of THS leads to a qualification in the subject to be offered by the Hong Kong Examinations and Assessment Authority. In the public assessment of THS, a standards-referenced approach will be adopted for grading and reporting student performance. The purpose of this approach is to recognize what each student can do in each subject at the end of the 3-year senior secondary education. The performance of each student will be matched against a set of performance standards, rather than compared to the performance of other students. It makes the implicit standards explicit by providing specific indication of individual student performance. Descriptions will be provided for the set of standards at a later stage.

5.4 Public assessment will include a public examination component and a School-based Assessment (SBA) component. It should be noted that SBA is not an “add-on” element in the curriculum. Assessing student performance through practices such as class discussion and class observation is a normal in-class and out-of-class activity. The particular assessment modes selected for SBA in THS will be appropriate to the learning objectives and processes that are to be assessed. The design and implementation of SBA should avoid unduly increasing the workload of both teachers and students.

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Assessment Objectives

5.5 Public Examination

The objectives of this component are to test candidates’ knowledge and understanding about:

the reasons why people travel and how the tourism and hospitality industry meets travellers’ needs;

the interdisciplinary and diverse nature of the tourism and hospitality industry including tourist destinations, infrastructure and superstructures;

local and international tourist and hospitality trends and issues, and their social, economic and environmental impacts;

the major functional areas or sectors within the tourism and hospitality industry and the career opportunities available; and

the application of appropriate knowledge and skills in a wide range of industry and service-related situations.

5.6 School-based Assessment

In addition to the objectives for the written examination stipulated above, the objectives of this component are to assess candidates’:

range of technical, personal, interpersonal, organizational and generic skills that can be applied in various contexts, both within and beyond the workplaces of the tourism and hospitality industry.

ability to apply appropriate knowledge and skills in a wide range of industry and service-related situations; and

appreciation of the importance of customer service-oriented behaviour

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5.6

Ass

essm

ent R

ubri

cs

The

follo

win

g ta

ble

outli

nes t

he a

sses

smen

t rub

rics o

f the

two

com

pone

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essm

ent

com

pone

nts

Des

crip

tion

Wei

ghtin

g D

urat

ion

Rem

arks

Pape

r 1

Pape

r 1

will

co

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bo

th

mul

tiple

ch

oice

an

d da

ta-b

ased

qu

estio

ns,

whi

ch

will

fa

ll w

ithin

th

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ompu

lsor

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rt.

All

ques

tions

w

ill

have

to

be

an

swer

ed.

30%

1

hour

Th

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estio

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ill fa

ll w

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Com

puls

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Part.

Pu

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Ex

amin

atio

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Pape

r 2

Pape

r 2

will

con

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of

five

essa

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, of

w

hich

can

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re re

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TH

REE.

40

%

1¾ h

our

The

ques

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fall

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in th

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essm

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(SB

A)

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ols

are

to

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he H

KEA

A,

thei

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dent

s’ SB

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ores

in th

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llow

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four

are

as:

1.

Task

s on

Elec

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Part

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2 an

d SS

3 2.

C

ours

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ce in

SS2

3.

C

ours

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man

ce in

SS3

4.

In

tern

al te

sts/

exam

s res

ults

in S

S2

The

wei

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the

four

SB

A a

reas

is:

Task

s on

Elec

tive

Part:

15

%

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perf

orm

ance

in S

S2:

5%

C

ours

e pe

rfor

man

ce in

SS3

: 5

%

Inte

rnal

test

s/ex

ams r

esul

t in

SS2:

5

%

30%

SS

2 - S

S3

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este

d ta

sks

on

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tive

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subm

itted

in th

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rm o

f po

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may

in

clud

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zing

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field

trip

s and

m

arke

ting

activ

ities

. HK

EAA

wou

ld b

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spon

sibl

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r as

sign

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spec

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task

s fo

r ea

ch e

lect

ive

so t

hat

unifo

rmity

in

asse

ssm

ent c

ould

be

achi

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. C

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rfor

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ce r

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ned

in S

S2

and

SS3

can

refe

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thos

e as

sign

men

ts

set

agai

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the

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puls

ory

Part.

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ssig

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an b

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the

form

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lass

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ay

incl

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s co

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role

pl

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and

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re

ports

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and

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and

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ctiv

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ults

tak

en

in S

S2.

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Chapter 6 Effective Use of Learning and Teaching Resources

Learning through multiple resources

6.1 Tourism is a dynamic industry. Learning and teaching of the subject should not be bound by textbooks. Students and teachers will need to make use of:

brochures newspaper clippings tourism and hospitality-related magazines map guides videos TV programmes Internet

Use of Information Technology (IT) in learning

6.2 IT skills involve the ability to use IT to seek, absorb, analyse, manage and present information critically and intelligently. In the sub-topic “the role of technology in tourism and hospitality industry”, students could use practical sessions as a means of achieving these expectations. In these sessions, students would take advantage of using the advanced tourism and hospitality computer software to gain hands-on experience in a simulated travel and hotel related front and back of the house operation. In addition, this component provides students with the necessary life-skills to familiarise them with today’s technology shaped career in the tourism and hospitality industry. Teachers should highlight to students the importance of developing self-learning capabilities using IT application so as to keep up with the dynamic nature of tourism and hospitality industry.

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Chapter 7 Supporting Measures 7.1 The Curriculum Development Institute will provide relevant professional development programmes to support the implementation of the New Senior Secondary Tourism and Hospitality Studies Curriculum. Such programmes include components like:

(a) Understanding & Interpreting the Curriculum (9 hours)

- Seminars on curriculum planning (3 x 3 hours)

(b) Enriching Knowledge (54 hours)

- Seminars on knowledge enrichment (9 x 6 hours)

(c) Learning and Teaching Strategies (6 hours)

- Seminar on learning and teaching strategies of the Compulsory Part (1 x 3 hours)

- Seminar on learning and teaching strategies of the Elective Part (1 x 3 hours)

(d) Assessment (15 hours)

- Seminars on assessment strategies (5 x 3 hours)

7.2 Seminars and workshops on special topics will also be organized regularly in response to the needs of teachers.

7.3 Resources will continue to be provided in the Travel and Tourism website for teachers’ reference. In addition, learning packages will be provided to teachers in supporting the implementation of the New Senior Secondary Tourism and Hospitality Studies Curriculum.

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Appendix 1

Examples of areas of study and careers relevant to the Tourism and Hospitality

Studies curriculum

Compulsory Part

Introduction to

Tourism

Introduction to Hospitality

Destination Geography

Tourism and Hospitality Industry (Direct) Tourism Attractions Accommodation Front Office (Hotel) Restaurants (Hotel) Tourism Services Travel Agency Inbound tour organizers Tourism Board Tourism research institutions Transportation Ticketing Department (Airline) Reservation Department(Airline/Cruise) Tourism and Hospitality Industry (Indirect) Government Airport Authority Immigration Department Customs & Excise Department Services Museums Food suppliers Retail sector Convention centres

Tourism and Hospitality

Management Studies

Geography

Environmental Studies

Architectural Conservation Studies

Management Studies

Language Studies

Marketing

Workplace

Tourism and

Hospitality Studies

Sub Degree / DegreeStudies

Compulsory Part

Customer

Relations & Services

Trends and

Issues in the Tourism and Hospitality

Industry

Elective Part

Meeting, Incentive,

Convention & Exhibition

(MICE)

Theme Parks

Hospitality Marketing

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Appendix 2

References

American Hotel & Lodging Association – High School Curriculum for the Hospitality Industry, U.S.A.

Australian Capital Territory (ACT) Board of Senior Secondary Studies, The Tourism and Hospitality Course Framework, 2000, Australia

Board of Studies, NSW, 2002, Hospitality Curriculum Framework, (Stage 6 Syllabus) Australia

Board of Studies, NSW, 2002, Tourism Curriculum Framework, (Stage 6 Syllabus) Australia

Brotherton, Bob.,Lumsdon, Les.(2005), Tourism and Hospitality Planning & Development, Routledge, London, U.K, Vol 2.

BTEC Introductory Diploma in Hospitality, Travel and Tourism Level 1, U.K.

Cambridge International Diploma in Travel and Tourism, U.K.

Career-Technical Education, Travel, Tourism, Recreation and Marketing, In North Carolina, U.S.A.

Cooper, C., Shepherd, Rebecca., Westlake, John., Educating the Educators in Tourism: A Manual of Tourism and Hospitality Education, WTO, Surrey, 1996.

Evans (1988), Academic Credibility and the Hospitality Curriculum: the Image Problem, Cornell Hotel Restaurant Administration Quarterly, 29(2) August 1988 44-45.

Hospitality and Tourism Vocational Education and Training in Secondary Schools, Tourism Training South Australia, Australia

Hospitality and Tourism Vocational Education and Training in Secondary Schools, NSW Department of Education and Training, Australia

IATA-UFTAA Foundation Diploma - International Air Transport Association, Switzerland

International Journal of Contemporary Hospitality Management

Jafari, J. (1990), Research and Scholarship:The Basis of Tourism Education, Journal of Tourism Studies, 1(1), 33-41.

Messenger, S. (1992), The Implications of Competence-Based Education and Training Programmes for the Hospitality Industry in the 1990s, Tourism Management, 13(1) March 1992 134-136.

National Academy Foundation, Travel and Tourism Curriculum, 2002, U.S.A.

National Diploma in Business Studies – Tourism and Hospitality Studies, Ireland

Qualifications and Curriculum Authority, UK, 2004, GCE Hospitality and Catering 2004

Qualifications and Curriculum Authority, UK, 2004, GCE Travel and Tourism 2004

TAFE HSC – Tourism and Hospitality, Australia

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Sander, Phil., Simpson, Marilyn., Ward, Tracey., Career Education – A Resource Book, OSSTF, Ontario, 1997.

Tomorrow’s Tourism – A growth industry for the new Millennium, Department for Culture, Media & Sport, United Kingdom

Journals Annals of Tourism Research, Elsevier Science Ltd, London, U.K.

Cornell Hotel & Restaurant Administration Quarterly, The Center for Hospitality Research – (CHR), Cornell University, Ithaca, New York, U.S.A.

Current issues in Tourism, Channel View Books, Otago, New Zealand.

The Journal of Human Resources in Hospitality & Tourism, The Haworth Hospitality Press, New York, U.S.A.

The Journal of Teaching in Travel & Tourism, The Haworth Hospitality Press, New York, U.S.A.

The Journal of Tourism Studies, School of Business – Tourism Program, James Cook University, Townsville, Queensland, Australia

PATA Compass, the magazine of the Pacific Asia Travel Association (PATA), Thomson Press Hong Kong Limited

Tourism and Hospitality Planning & Development, Routledge, London, U.K