T H E F U T U R E O F A G E I N GNEXT STEPS FOR EUROPE

2 N D E U R O P E A N T A C O N F E R E N C E , F E B R U A R Y 2 6 , B E R L I N , 2 0 1 5

E U R O P E I S A G E I N G

1 / 3 E U R O P E A N S W I L L B E O V E R 6 5 Y E A R S

I N 2 0 6 0

2 / 3 H A V E A T L E A S T T W O C H R O N I C C O N D I T I O N S

P A C I T A : W H A T W E H A V E D O N E

M A P P I N G I N V O L V E M E N T A S S E S S M E N T

– J O H N N Y A P P L E S E E D

Elderly/relativesCare personnelResearchIndustry/businessLocal politiciansOrganisations/ NGO

3 4 0 S T A K E H O L D E R S 1 0 C O U N T R I E S

T H E F U T U R E O F A G E I N GNEXT STEPS FOR EUROPE

2 N D E U R O P E A N T A C O N F E R E N C E , F E B R U A R Y 2 6 , B E R L I N , 2 0 1 5

I N D E P E N D E N T L I V I N GT E C H N O L O G I C A L O P P O R T U N I T I E S

S M A R T H O U S E S O L U T I O N S

H E A T I N G

L I G H T C O N T R O L

S U N S C R E E N I N G

F I R E A L A R M S T O V E S E N S O RS E N S O R I N B E D

D O O R S E N S O R F R I D G E S E N S O R

S E C U R I T Y

T E C H N O L O G I C A L O P P O R T U N I T I E S

T R A C K I N G P E O P L E W I T H D E M E N T I A

E M P O W E R M E N T

T E C H N O L O G I C A L O P P O R T U N I T I E S

H O M E M O N I T O R I N G C O D P

P A R T I C I P A T I O N

T H E G I R A F F E W I T H V I D E O P H O N E D E P L O Y E D I N 1 0 E U R O P E A N C O U N T R I E S

T E C H N O L O G I C A L O P P O R T U N I T I E S

DIGITAL  AGENDA  FOR  EUROPE: A TR IPLE WIN

Better quality of life Empower users to manage their health

Innovation and growth for EU industry Market growth from 7.6 to 17.6 billion Euros by 2017

More sustainable healthcare systems Improve efficiency by 20 percent

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2

3

Scenarios

Personas

User stories

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2

3

Open market

Social pattern

Freedom of choice

One size fits all

Volunteering community

Individualism

Collectivity

Health care service offering

Public monopoly

What choices do we have for the future?S C E N A R I O S

1 2 U S E R S T O R I E S : H O W P O L I T I C A L C H O I C E S A F F E C T

D I F F E R E N T P E O P L E

A N N A B E L L E 8 5 Y E A R SL A W Y E R

L A U R A & K E V I N 6 8 A N D 7 2 Y E A R S

T E A C H E R A N D E N G I N E E R

G E O R G E 7 9 Y E A R S

B U S - D R I V E R

S C E N A R I O S

Does one size fit all?

Freedom of choice

Volunteering community

One size fits all

S C E N A R I O S

Does one size fit all?

Freedom of choice

Volunteering community

S C E N A R I O S

One size fits all

Volunteering community

Will freedom give a real choice?

Freedom of choice

S C E N A R I O S

One size fits all

Volunteering community

Will freedom give a real choice?

S C E N A R I O S

Freedom of choice

One size fits all

How voluntary is volunteering?

Volunteering community

S C E N A R I O S

Freedom of choice

One size fits all

How voluntary is volunteering?S C E N A R I O S

Five concerns

What about individual needs?

Basic care for everyone?

Seniors as a resource?

Engage private sector?

Protect privacy?

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2

3

4

5

W H A T A B O U T I N D I V I D U A L N E E D S ?

A L M A S H O U S E I N O S L O

C O N C E R N 1 :

•  Promote informed decisions

•  Ageing literacy

•  Assess individual needs

A L M A S H O U S E I N O S L O

B A S I C C A R E F O R E V E R Y O N E ?

A L M A S H O U S E I N O S L O

C O N C E R N 2 :

•  Long-term strategies

•  Label

•  Arenas and networks

S E N I O R S A S A R E S O U R C E ?

•  Mentality and culture for volunteering

•  Define tasks and establish trust

•  Incentives

C O N C E R N 3 :

E N G A G E P R I V A T E S E C T O R

•  Ensure user participation

•  Require universal design

•  New roles?

C O N C E R N 4 :

P R O T E C T I O N O F P R I V A C Y ?

•  Joint European efforts

•  Guidelines for usage, sharing and storage

C O N C E R N 5 :

CONCLUDING REMARKS

Multidimensional governance Stakeholder involvement

Technology is not enough Social and organisational innovation

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2

T H A N K Y O U F O R Y O U R A T T E N T I O N

T O R E T E N N Ø E , M A R I A N N E B A R L A N D A N D H I L D E L O V E T T , N O R W E G I A N B O A R D O F T E C H N O L O G Y

V I S I T P A C I T A O N L I N E

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