second life as a communications tool? masters of digital media & second life - iabc 2008
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Presentation about how the Masters of Digital Media Program @ the Centre for Digital Media has used Second Life as a communications tool - for IABC (International Association of Business Communicators) 2008 Font changed to a strange one on upload. Also, on slide 34 it should read [email protected] & http://mdm.gnwc.ca/TRANSCRIPT
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Second Life: A Communications Tool?IABC – British Columbia, April 16th 2008
Joanna RobinsonResearch Associate & Instructor
Centre for Digital MediaGreat Northern Way Campus
http://mdm.gnwc.ca
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Outline• What is Second Life?• What do business communicators need to know about Second
Life? • Intro to the MDM Program @ the Centre for Digital Media, GNWC• Our uses of Second Life: Events, Recruitment, and classes - a
virtual campus and more• What we learned - Some challenges and some strategies for
effective Second Life businesses• What's next?
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Two locations, one vision
Centre for Digital Media
Great Northern Way Campus, Vancouver, Canada
Wired, powered, modifiable spaces
Renovated tractor factory
Large 'hangar' space for student projects, green screen
Virtual Centre for Digital Media
'University Project' Region, Second Life
Fully modifiable, reconfigureable spaces
Virtual model of future first life building
Student sandboxes, green screen room
Grounds & skybox space for projects
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Centre for Digital MediaCentre for Digital Media (Latitude: 49:16:0.383N, Longitude: (Latitude: 49:16:0.383N, Longitude:
123:5:26.329W)123:5:26.329W)
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Virtual Centre for Digital Media
University Project (150, 84, 23)
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Thank You!Thank You!
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Thank You!Thank You!
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Thank You!Thank You!
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Events @ the Virtual Centre for Digital Media:
• Mixed reality Open House• Vancouver Police Department• William Gibson book launch• CITASA Conference 3.0 2007• Program launch with Premier Campbell• MDM Student Showcase – Mixed reality with
live DJ• Contemporary Art Gallery's 'RSVP' Picnic
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Classes & other activities @ the Virtual Centre for Digital Media:
– ‘The Visual Story’– ‘Building Virtual Worlds’– 'Interdisciplinary Improvisation'– Student organized sandbox experimentation and
socializing
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Building Virtual Worlds: Remote Class
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What we learned was important• Customize your avatar• Research what others in your field are doing in SL• Join SL groups & start YouTubing SL Machinima• Remember when planning activities & spaces – 'reality'
need not apply• Plan creative, interactive spaces and if possible, SL
products or services• Consider events• Often the reaction to a SL event is more powerful and
reaches more people than the event itself
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What's next?
• For virtual worlds?• The 3D web?• For the Centre for Digital Media & virtual
worlds – use in Building Virtual Worlds & other classes through machinima, virtual environment design, improv activities
• Remote Masters of Digital Media program in development for 2009
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JoannaTrail Blazer
[email protected]://mdm.gnwc.ca/