second life study - swot analysis corporations vs experts
DESCRIPTION
This presentation was part of our study concerning Second Life, I hope it is usefull for the community...enjoy! For further data on this study pls contact me. Let our email adress on the chat and I'll send it to you.TRANSCRIPT
Second Life study
Jost Odermatt, HSW Lucerne, Switzerland
Table of contents
1. Survey Corporations2. Survey Experts3. Results - SWOT Matrix4. Cluster Analysis5. Final note
Table ofcontents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Survey Corporations
• First step : sending the questionnaire
• Second step : discussing the results in the interview
• Third step : analyse the results of all questionnaires
• Total participants 12 corporations
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Large Corporations Small and Medium sized Corporations
National 3 3
International 3 3
Survey Corporations
Topics: 1. legal security 7. Protection of customer data 2. growth opportunities 8. system reliability 3. start-up costs 9. Free access to SL 4. current costs 10. New customer contacts 5. technical possibilities 11. position of SL 6. further development 12. Link between SL / Internet
• The questionnaire measures the importance of each topic
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
• Scale 1 (very low) – 6 (very high)
Survey Corporations
• Results: Deviation Topics
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Survey Experts
Total participants 4 experts
• first step: sending the questionnaire
• third step: SWOT Analysis out of the data Corporation - Experts
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
• second step: discussing the results and the results from the corporation survey in the interview
Survey Experts
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Topics: 1. legal security 7. Protection of customer data 2. growth opportunities 8. system reliability 3. start-up costs 9. Free access to SL 4. current costs 10. New customer contacts 5. technical possibilities 11. position of SL 6. further development 12. Link between SL / Internet
• The questionnaire measures the experts valuation on each topic
• Scale 1 (very low) – 6 (very high)
Survey Experts
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
• Results: Deviation Topics
Results SWOT Analysis
Table of contents
SurveyCorporations
SurveyExperts
Results -SWOT Analysis
ClusterAnalysis
Final note
Cluster Analysis
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Final note
• all topics were in quadrant A and B therfore important for the corporations
• Core strenghts of Second Life are : Positon of SL, Growth opportunities, technical possibilities, further developement, free SL access
• Weaknesses of SL are : system reliablility, legal security, Protection of customer data
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
• mixed picture from the experts valuation, some strenghts some weaknesses