second presentation m&m dss
TRANSCRIPT
M&M's SponsoredDigital Signage
System
Juan Ramon Montoya Ioannis BoutkarisRodrigo MaldonadoPrateek BallalUmesh Pisal
Digital Signage Systems Observation
Set on an unmovable location.
Set High to ensure visibilitybut allow movement.
Clear eye appealing displays.
Digital Signage Systems Observation
Some of the DSS are next to the products they are advertising.
Others are set on the shopping carts
Digital Signage Systems ObservationWe observed people stopping to
see what these show.
People spend more time watchingthese when they talk about discounts.
Some users try to interact with thedisplays.
Digital Signage Systems Observation
Displays show information regarding discounts and pricing.
Other screens show advertisements.
Great distribution in supermarketarea.
Digital Signage Systems Observation
We observed some people go grocery shopping alone, others go with their families or the children they take care of.
Interview Process
How we obtained the information we needed..
We came up with three types of questions.
Behavior when shopping.
Reaction to Digital Signage Systems.
Suggestions regarding the DSS.
People We Interviewed Makenzy Sample, 22North Carolina. Lives with a Roommate .
Kaushal Sherawat, 27, Lived in Chicago for 3 years.
Petros Hatillari , 21Lived in San Francisco.
Jaqueline Montoya, 19, North Carolina, Lives with her family.
General Information:
We Interviewed 7 people, either living in the US or lived there.
Ages vary from 19 to 35.
Some extreme users.
General Results
Behavior When Shopping
People don't mind ads a lot, they get what they want.
Most people shop once a week.
Time grocery shopping:Ranges from 30 minutes to 2:30 hours.Mean time: 1:30 hours.Average time: 45 minutes to 1 hour.
Most people make
Lists when grocery
Shopping.
First thing when go shopping:“ take a cart or a basket”
General ResultsReaction to DSS:
“I pay attention if the campaign is clever, funny, or shocking.” Aldo Schurmann (Interviewee)
“I prefer having interaction with people rather than a machine. “ -Jaqueline Montoya (Interviewee)
People spend more time on the systems when they show offers and discounts.
General ResultsSuggestion Regarding DSS:
Aldo Schurmann on what DSS could show:
“unless they are there for specific browsing information or clever
campaigns it's a waste.”
Makenzy Sample on what DSS could show:
“More information about what’s going on around the store
or even around town.”
A good discount Always attracts
Attention.
One interviewee suggested
DSS to be outside, so you know
about discounts inside.
Touch screens.