secondary research resources and tools lisa guedea carreño library director and business liaison...

Secondary ResearchResources and Tools

Lisa Guedea CarreñoLibrary Director and Business Liaison

Harold and Wilma Good Library February 1, 2010

Secondary Research

Already exists; research and studies previously conducted

Secondary Research

Already exists; research and studies previously conducted– trade and professional associations

Secondary Research

Already exists; research and studies previously conducted– trade and professional associations– government agencies

Secondary Research

Already exists; research and studies previously conducted– trade and professional associations– government agencies– business groups

Secondary Research

• Business databases– Trade publications (journals, magazines,

newspapers)– Industry profiles– Company information

Secondary Research

• Business databases– Trade publications (journals, magazines,

newspapers)– Industry profiles– Company information

• Statistics– Consumer– Industry

Library Web SiteSubject Guides

Database Searching

Business Source Premier• Trade publications• Industry profiles• Company profiles

https://ezproxy.goshen.edu/login?url=http://search.epnet.com/login.aspx?authtype=ip,uid&profile=EHOST&defaultdb=buh

Database Searching

LexisNexis: General• Sources by category• Industry groupingsLexisNexis: Business• Company Dossier• Company Profiles

https://ezproxy.goshen.edu/login?url=http://web.lexis-nexis.com/universe

https://ezproxy.goshen.edu/login?url=http://www.lexisnexis.com/us/lnacademic/search/flap.do?flapID=companies&random=0.3241062830242317

Library Web SiteSubject Guides

Demographics & Statistics

Data about people (income, housing, behaviors, etc.)• American Community Survey• BEAR FACTS• Consumer Expenditure Survey

Data about business and industry• Annual Survey of Manufactures• County Business Patterns• Economic Fact Sheets• Industry Ratios

http://www.census.gov/acs/www/index.html

http://www.bea.gov/bea/regional/bearfacts/

http://www.bls.gov/cex/


Data about people (income, housing, behaviors, etc.)• American Community Survey• BEAR FACTS• Consumer Expenditure Survey

Data about business and industry• Annual Survey of Manufactures• County Business Patterns• Economic Fact Sheets• Industry Ratios

http://www.census.gov/acs/www/index.html

http://www.bea.gov/bea/regional/bearfacts/

http://www.bls.gov/cex/

http://www.census.gov/mcd/asmhome.html

http://www.census.gov/epcd/cbp/view/cbpview.html

http://factfinder.census.gov/servlet/SAFFSelectIndustry?_event=&geo_id=01000US&_geoContext=01000US&_street=&_county=&_cityTown=&_state=&_zip=&_lang=en&_sse=on&ActiveGeoDiv=&_useEV=&pctxt=bg&pgsl=010&_submenuId=business_2&ds_name=ECN_2002_SAFF&_ci_nbr=&qr_n

http://www.census.gov/econ/census/ratios.htm


Useful Finding Tools• American Factfinder• Ask Dr. Census• Census Bureau Economic Programs

http://factfinder.census.gov/home/saff/main.html

http://factfinder.census.gov/home/saff/main.html

http://www.census.gov/epcd/www/drcensus.htm

http://www.census.gov/econ/www/index.html

• Marketing Research: Secondary Research

Questions?

• In person: Reference Desk

• IM: Live Help

• Telephone

• E-mail: Ask-a-Librarian

secondary research resources and tools lisa guedea carreño library director and business liaison...

Documents

secondary research slide

conducted slide

secondary research resources

marketing research

conducted trade

business liaison harold

demographics statistics

wilma good library