secondary retail trade area demographic profile

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Prepared for Buda Economic Development Corporation August 2019 SECONDARY RETAIL TRADE AREA DEMOGRAPHIC PROFILE Buda, Texas

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Prepared forBuda Economic Development CorporationAugust 2019

SECONDARY RETAIL TRADE AREADEMOGRAPHIC PROFILEBuda, Texas

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SECONDARY RETAIL TRADE AREABuda, Texas

Buda Economic Development Corporation | 203 Railroad Street, Suite 3-A, P.O. Box 1650 | Buda, Texas 78610 | 512.295.2022 [email protected] | www.budaedc.com

ANN MILLER, CECD, EXECUTIVE DIRECTORCONTACT

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DESCRIPTION DATA %

Population

2024 Projection 138,726

2019 Estimate 126,172

2010 Census 80,707

2000 Census 39,304

Growth 2019 - 2024 9.95%

Growth 2010 - 2019 56.33%

Growth 2000 - 2010 105.34%

2019 Est. Population by Single-Classification Race 126,172

White Alone 90,986 72.11%

Black or African American Alone 5,959 4.72%

Amer. Indian and Alaska Native Alone 1,000 0.79%

Asian Alone 2,181 1.73%

Native Hawaiian and Other Pacific Island Alone 119 0.09%

Some Other Race Alone 21,541 17.07%

Two or More Races 4,385 3.48%

2019 Est. Population by Hispanic or Latino Origin 126,172

Not Hispanic or Latino 63,442 50.28%

Hispanic or Latino 62,729 49.72%

Mexican 54,691 87.19%

Puerto Rican 917 1.46%

Cuban 195 0.31%

All Other Hispanic or Latino 6,926 11.04%

DESCRIPTION DATA %

2019 Est. Hisp. or Latino Pop by Single-Class. Race 62,729

White Alone 37,468 59.73%

Black or African American Alone 640 1.02%

American Indian and Alaska Native Alone 681 1.09%

Asian Alone 136 0.22%

Native Hawaiian and Other Pacific Islander Alone 21 0.03%

Some Other Race Alone 21,354 34.04%

Two or More Races 2,429 3.87%

2019 Est. Pop by Race, Asian Alone, by Category 2,181

Chinese, except Taiwanese 368 16.87%

Filipino 209 9.58%

Japanese 40 1.83%

Asian Indian 367 16.83%

Korean 201 9.22%

Vietnamese 275 12.61%

Cambodian 0 0.00%

Hmong 0 0.00%

Laotian 119 5.46%

Thai 132 6.05%

All Other Asian Races Including 2+ Category 471 21.60%

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBuda, Texas

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DESCRIPTION DATA %

2019 Est. Population by Ancestry 126,172

Arab 131 0.10%

Czech 992 0.79%

Danish 86 0.07%

Dutch 983 0.78%

English 5,102 4.04%

French (except Basque) 1,168 0.93%

French Canadian 296 0.24%

German 11,594 9.19%

Greek 77 0.06%

Hungarian 156 0.12%

Irish 4,879 3.87%

Italian 2,177 1.73%

Lithuanian 42 0.03%

United States or American 4,467 3.54%

Norwegian 1,455 1.15%

Polish 868 0.69%

Portuguese 65 0.05%

Russian 379 0.30%

Scottish 1,710 1.36%

Scotch-Irish 1,369 1.09%

Slovak 5 0.00%

Subsaharan African 770 0.61%

Swedish 867 0.69%

Swiss 99 0.08%

Ukrainian 56 0.04%

Welsh 154 0.12%

West Indian (except Hisp. groups) 156 0.12%

Other ancestries 67,693 53.65%

Ancestry Unclassified 18,375 14.56%

DESCRIPTION DATA %

2019 Est. Pop Age 5+ by Language Spoken At Home

Speak Only English at Home 79,758 68.51%

Speak Asian/Pacific Island Language at Home 961 0.83%

Speak IndoEuropean Language at Home 1,068 0.92%

Speak Spanish at Home 34,527 29.66%

Speak Other Language at Home 101 0.09%

2019 Est. Population by Age 126,172

Age 0 - 4 9,757 7.73%

Age 5 - 9 9,708 7.69%

Age 10 - 14 9,761 7.74%

Age 15 - 17 5,079 4.03%

Age 18 - 20 4,754 3.77%

Age 21 - 24 6,713 5.32%

Age 25 - 34 18,932 15.01%

Age 35 - 44 19,461 15.42%

Age 45 - 54 16,187 12.83%

Age 55 - 64 13,114 10.39%

Age 65 - 74 8,749 6.93%

Age 75 - 84 3,172 2.51%

Age 85 and over 786 0.62%

Age 16 and over 95,276 75.51%

Age 18 and over 91,867 72.81%

Age 21 and over 87,113 69.04%

Age 65 and over 12,707 10.07%

2019 Est. Median Age 34.17

2019 Est. Average Age 35.00

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBuda, Texas

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DESCRIPTION DATA %

2019 Est. Population by Sex 126,172

Male 62,949 49.89%

Female 63,223 50.11%

2019 Est. Male Population by Age 62,949

Age 0 - 4 4,948 7.86%

Age 5 - 9 4,943 7.85%

Age 10 - 14 4,947 7.86%

Age 15 - 17 2,665 4.23%

Age 18 - 20 2,492 3.96%

Age 21 - 24 3,403 5.41%

Age 25 - 34 9,483 15.07%

Age 35 - 44 9,743 15.48%

Age 45 - 54 8,111 12.89%

Age 55 - 64 6,294 10.00%

Age 65 - 74 4,159 6.61%

Age 75 - 84 1,449 2.30%

Age 85 and over 313 0.50%

2019 Est. Median Age, Male 33.56

2019 Est. Average Age, Male 34.47

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBuda, Texas

DESCRIPTION DATA %

2019 Est. Female Population by Age 63,223

Age 0 - 4 4,808 7.61%

Age 5 - 9 4,765 7.54%

Age 10 - 14 4,814 7.61%

Age 15 - 17 2,414 3.82%

Age 18 - 20 2,262 3.58%

Age 21 - 24 3,310 5.24%

Age 25 - 34 9,450 14.95%

Age 35 - 44 9,717 15.37%

Age 45 - 54 8,076 12.77%

Age 55 - 64 6,819 10.79%

Age 65 - 74 4,591 7.26%

Age 75 - 84 1,723 2.73%

Age 85 and over 473 0.75%

2019 Est. Median Age, Female 34.78

2019 Est. Average Age, Female 35.53

2019 Est. Pop Age 15+ by Marital Status

Total, Never Married 28,419 29.31%

Males, Never Married 15,347 15.83%

Females, Never Married 13,071 13.48%

Married, Spouse present 50,273 51.86%

Married, Spouse absent 5,014 5.17%

Widowed 3,323 3.43%

Males Widowed 953 0.98%

Females Widowed 2,369 2.44%

Divorced 9,917 10.23%

Males Divorced 3,741 3.86%

Females Divorced 6,176 6.37%

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DESCRIPTION DATA %

2019 Est. Pop Age 25+ by Edu. Attainment

Less than 9th grade 5,999 7.5%

Some High School, no diploma 5,625 7.0%

High School Graduate (or GED) 18,831 23.4%

Some College, no degree 19,367 24.1%

Associate Degree 5,141 6.4%

Bachelor’s Degree 16,912 21.0%

Master’s Degree 6,929 8.6%

Professional School Degree 704 0.9%

Doctorate Degree 892 1.1%

2019 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat.

No High School Diploma 9,836 28.09%

High School Graduate 10,187 29.09%

Some College or Associate’s Degree 8,498 24.27%

Bachelor’s Degree or Higher 6,496 18.55%

Households

2024 Projection 45,445

2019 Estimate 41,257

2010 Census 26,205

2000 Census 12,602

Growth 2019 - 2024 10.15%

Growth 2010 - 2019 57.44%

Growth 2000 - 2010 107.94%

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBuda, Texas

DESCRIPTION DATA %

2019 Est. Households by Household Type 41,257

Family Households 32,385 78.50%

Nonfamily Households 8,873 21.51%

2019 Est. Group Quarters Population 624

2019 Households by Ethnicity, Hispanic/Latino 16,397

2019 Est. Households by Household Income 41,257

Income < $15,000 1,836 4.45%

Income $15,000 - $24,999 1,853 4.49%

Income $25,000 - $34,999 2,493 6.04%

Income $35,000 - $49,999 4,201 10.18%

Income $50,000 - $74,999 8,186 19.84%

Income $75,000 - $99,999 7,511 18.21%

Income $100,000 - $124,999 5,357 12.98%

Income $125,000 - $149,999 3,550 8.61%

Income $150,000 - $199,999 3,479 8.43%

Income $200,000 - $249,999 1,425 3.45%

Income $250,000 - $499,999 1,063 2.58%

Income $500,000+ 302 0.73%

2019 Est. Average Household Income $97,716

2019 Est. Median Household Income $81,469

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DESCRIPTION DATA %

2019 Median HH Inc. by Single-Class. Race or Eth.

White Alone $85,141

Black or African American Alone $78,554

American Indian and Alaska Native Alone $75,000

Asian Alone $94,068

Native Hawaiian and Other Pacific Islander Alone $75,000

Some Other Race Alone $61,113

Two or More Races $63,197

Hispanic or Latino $70,826

Not Hispanic or Latino $89,741

2019 Est. Family HH Type by Presence of Own Child. 32,385

Married-Couple Family, own children 13,531 41.78%

Married-Couple Family, no own children 11,981 37.00%

Male Householder, own children 1,192 3.68%

Male Householder, no own children 907 2.80%

Female Householder, own children 2,884 8.91%

Female Householder, no own children 1,890 5.84%

2019 Est. Households by Household Size 41,257

1-person 6,477 15.70%

2-person 12,430 30.13%

3-person 7,979 19.34%

4-person 7,222 17.51%

5-person 4,037 9.79%

6-person 1,779 4.31%

7-or-more-person 1,333 3.23%

2019 Est. Average Household Size 3.05

DESCRIPTION DATA %

2019 Est. Households by Presence of People Under 18 41,257

Households with 1 or More People under Age 18: 19,501 47.27%

Married-Couple Family 14,545 74.59%

Other Family, Male Householder 1,390 7.13%

Other Family, Female Householder 3,393 17.40%

Nonfamily, Male Householder 117 0.60%

Nonfamily, Female Householder 55 0.28%

Households with No People under Age 18: 21,757 52.74%

Married-Couple Family 10,965 50.40%

Other Family, Male Householder 710 3.26%

Other Family, Female Householder 1,385 6.37%

Nonfamily, Male Householder 4,303 19.78%

Nonfamily, Female Householder 4,394 20.20%

2019 Est. Households by Number of Vehicles 41,257

No Vehicles 498 1.21%

1 Vehicle 9,923 24.05%

2 Vehicles 19,405 47.03%

3 Vehicles 7,468 18.10%

4 Vehicles 2,902 7.03%

5 or more Vehicles 1,062 2.57%

2019 Est. Average Number of Vehicles 2.15

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBuda, Texas

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DESCRIPTION DATA %

Family Households

2024 Projection 35,670

2019 Estimate 32,385

2010 Census 20,550

2000 Census 10,343

Growth 2019 - 2024 10.14%

Growth 2010 - 2019 57.59%

Growth 2000 - 2010 98.69%

2019 Est. Families by Poverty Status 32,385

2019 Families at or Above Poverty 30,101 92.95%

2019 Families at or Above Poverty with Children 16,868 52.09%

2019 Families Below Poverty 2,284 7.05%

2019 Families Below Poverty with Children 1,826 5.64%

2019 Est. Pop 16+ by Employment Status 95,276

Civilian Labor Force, Employed 65,665 68.92%

Civilian Labor Force, Unemployed 2,928 3.07%

Armed Forces 142 0.15%

Not in Labor Force 26,541 27.86%

2019 Est. Civ. Employed Pop 16+ by Class of Worker 64,497

For-Profit Private Workers 42,400 65.74%

Non-Profit Private Workers 4,149 6.43%

Local Government Workers 1,458 2.26%

State Government Workers 4,773 7.40%

Federal Government Workers 6,135 9.51%

Self-Employed Workers 5,526 8.57%

Unpaid Family Workers 56 0.09%

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBuda, Texas

DESCRIPTION DATA %

2019 Est. Civ. Employed Pop 16+ by Occupation 64,497

Architect/Engineer 1,340 2.08%

Arts/Entertainment/Sports 1,238 1.92%

Building Grounds Maintenance 2,240 3.47%

Business/Financial Operations 2,495 3.87%

Community/Social Services 1,389 2.15%

Computer/Mathematical 1,742 2.70%

Construction/Extraction 5,193 8.05%

Education/Training/Library 5,818 9.02%

Farming/Fishing/Forestry 87 0.14%

Food Prep/Serving 4,056 6.29%

Health Practitioner/Technician 2,978 4.62%

Healthcare Support 1,241 1.92%

Maintenance Repair 2,091 3.24%

Legal 578 0.90%

Life/Physical/Social Science 443 0.69%

Management 7,187 11.14%

Office/Admin. Support 7,778 12.06%

Production 3,489 5.41%

Protective Services 1,501 2.33%

Sales/Related 7,746 12.01%

Personal Care/Service 1,596 2.48%

Transportation/Moving 2,269 3.52%

2019 Est. Pop 16+ by Occupation Classification 64,497

White Collar 40,734 63.16%

Blue Collar 13,043 20.22%

Service and Farm 10,721 16.62%

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DESCRIPTION DATA %

2019 Est. Workers Age 16+ by Transp. to Work 63,772

Drove Alone 51,860 81.32%

Car Pooled 6,595 10.34%

Public Transportation 208 0.33%

Walked 535 0.84%

Bicycle 58 0.09%

Other Means 827 1.30%

Worked at Home 3,690 5.79%

2019 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 8,717

15 - 29 Minutes 17,652

30 - 44 Minutes 14,582

45 - 59 Minutes 9,563

60 or more Minutes 9,409

2019 Est. Avg Travel Time to Work in Minutes 37.19

2019 Est. Occupied Housing Units by Tenure 41,257

Owner Occupied 33,433 81.04%

Renter Occupied 7,824 18.96%

2019 Owner Occ. HUs: Avg. Length of Residence 9.41

2019 Renter Occ. HUs: Avg. Length of Residence 5.36

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBuda, Texas

DESCRIPTION DATA %

2019 Est. Owner-Occupied Housing Units by Value 41,257

Value Less than $20,000 547 1.64%

Value $20,000 - $39,999 345 1.03%

Value $40,000 - $59,999 363 1.09%

Value $60,000 - $79,999 767 2.29%

Value $80,000 - $99,999 1,284 3.84%

Value $100,000 - $149,999 3,182 9.52%

Value $150,000 - $199,999 6,690 20.01%

Value $200,000 - $299,999 11,714 35.04%

Value $300,000 - $399,999 4,277 12.79%

Value $400,000 - $499,999 2,011 6.02%

Value $500,000 - $749,999 1,362 4.07%

Value $750,000 - $999,999 420 1.26%

Value $1,000,000 or $1,499,999 271 0.81%

Value $1,500,000 or $1,999,999 67 0.20%

Value $2,000,000+ 133 0.40%

2019 Est. Median All Owner-Occupied Housing Value $226,672

2019 Est. Housing Units by Units in Structure

1 Unit Attached 33,080 76.97%

1 Unit Detached 518 1.21%

2 Units 155 0.36%

3 or 4 Units 216 0.50%

5 to 19 Units 1,826 4.25%

20 to 49 Units 1,014 2.36%

50 or More Units 875 2.04%

Mobile Home or Trailer 5,262 12.24%

Boat, RV, Van, etc. 32 0.08%

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SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBuda, Texas

DESCRIPTION DATA %

2019 Est. Housing Units by Year Structure Built

Housing Units Built 2014 or later 10,404 24.21%

Housing Units Built 2010 to 2014 4,346 10.11%

Housing Units Built 2000 to 2009 16,043 37.33%

Housing Units Built 1990 to 1999 4,832 11.24%

Housing Units Built 1980 to 1989 3,957 9.21%

Housing Units Built 1970 to 1979 1,762 4.10%

Housing Units Built 1960 to 1969 532 1.24%

Housing Units Built 1950 to 1959 452 1.05%

Housing Units Built 1940 to 1949 311 0.72%

Housing Unit Built 1939 or Earlier 342 0.80%

2019 Est. Median Year Structure Built 2006

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Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts—all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail360® process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

C. Kelly Cofer President & CEO The Retail Coach, LLC

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail360® process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

ABOUT THE RETAIL COACH

The Retail Coach –

“ It’s not about data. It’s about your success.”

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

®

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ACKNOWLEDGEMENTS

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Environics Analytics, ESRI, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net