Secondary Spend

Once someone has paid for their entry ticket into the park any additional expenditure is known as Secondary Spend.

How much do you think someone spends in the park?

The average spend is over £20 per visitor.

Secondary Spend opportunities include:– Ride Photographs

Secondary Spend opportunities include:– Ride Photographs– Merchandising

Secondary Spend opportunities include:– Ride Photographs– Merchandising– Arcades

Secondary Spend opportunities include:– Ride Photographs– Merchandising– Arcades– Secondary Gate

Secondary Spend opportunities include:– Ride Photographs– Merchandising– Arcades– Secondary Gate– Food and Beverage

Using the park map and your knowledge of the park identify an area for a new secondary spend opportunity. Explain your chosen location and the secondary spend opportunity.

Can you increase secondary spend?

•Does Th13teen need a donut shop?•Does Sharkbait Reef by SEALIFE need a tropical fish store?•Does Hex need ride photography?

Secondary Spend