secret formula for email marketing success - gold coast swap
DESCRIPTION
This is the presentation Adam Franklin gave to Gold Coast SWAP on Thursday 4th March, 2010.TRANSCRIPT
Adam Franklin, Bluewire Media
•6 Mistakes to avoid •The Formula•Hypoxi case study
Secret Formula for
Email Marketing Success
Adam Franklin
Bluewire Media – Brisbane web design – Marketing Manager
@Franklin_Adam
It could be that the purpose of your life is only to serve as a warning to others!
Fibbing
‘Me’ copy
Image only
Broken
Neglected Subject
Test, test, test…!
Part 1- Killer Subjects
1 week later…
Killer Subject Line
= Email Marketing Success!
Part 2 – People
Interviews
Popular
Photos
‘10 year old’ English
Killer Subject Line+ People
= Email Marketing Success!
Part 3 – Participation
Pet of the week
Listen
Surveys
Reports
Conversation
Killer Subject Line+ People + Participation
= Email Marketing Success!
Part 4 - Promotion
Killer Subject Line+ People + Participation + Promotion
= Email Marketing Success!
Part 5: Social Media
Stand Up
Follow
Tweet
Update fans
Share
Share
Killer Subject Line+ People + Participation + PromotionX Social Media= Email Marketing Success!
Expert advice
Subject
Success Story
Guess the bum
Guess the bum
HINT: Which Australian icon famously had a costume malfunction on the catwalk?
1st 50 people
Social Media
Q & A
Enjoy yourself!
Bonus• Secret Formula Report• Today’s slides
www.BluewireMedia.com.au/SWAP
Adam Franklin - Bluewire Media
www.BluewireMedia.com.au
@Franklin_Adam
BluewireMedia
BluewireMedia
LinkedIn.com/in/AdamFranklin