secret sauce to creating raving fans, higher profits and serving more people

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Fearless FEMpreneur presents... Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People Rachel Karl Suite 4 Social Media Saturday, April 6, 13

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Rachel Karl's Fearless FEMpreneur April 2013 Session on Social Media: Secret Sauce to Creating Raving Fans, Higher Profits and 
SERVING More People

TRANSCRIPT

Page 1: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Fearless FEMpreneurpresents...

Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Rachel KarlSuite 4 Social

Media

Saturday, April 6, 13

Page 2: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

#FearlessFEM

Saturday, April 6, 13

Page 3: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Follow @RachelKarl for the slides

Are you getting this?

Saturday, April 6, 13

Page 4: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Ready for the secret?

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 5: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEM

Donuts!

Saturday, April 6, 13

Page 6: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 7: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEM

Mindset

Saturday, April 6, 13

Page 8: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEM

Why use social media?

Saturday, April 6, 13

Page 9: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEM

Amplify Your Message

Saturday, April 6, 13

Page 10: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEM

FEARS?

Saturday, April 6, 13

Page 11: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Step 1. Know Your WHY

@RachelKarl#FearlessFEM

• Family

• Freedom

• Something bigger than yourself

• Success = gateway to something greater

Saturday, April 6, 13

Page 12: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

My WHY

• My 3 kids

• My awesome hubby

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 13: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEM

Awesome Clients

Saturday, April 6, 13

Page 14: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEM

Business as a Force for Good...

Saturday, April 6, 13

Page 15: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEM

What’s Your WHY?

Saturday, April 6, 13

Page 16: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Step 2. Define Your Goals

@RachelKarl#FearlessFEM

• Clarity

• Helps you FOCUS

• No more wasted time!

Saturday, April 6, 13

Page 17: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Step 3. Be SOCIAL

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 18: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Step 4. Bake in the WOW

• Surprise

• Exceed Expectations

• Listen, Ask and Learn

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 19: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Step 5. Don’t Feed The Trolls

• It’s not about you - it’s them.

• Keep doing your thang

• Listen to honest critics

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 20: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Step 6. Be YOU

• Bring the best of your authentic self to the party - we want YOU

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 21: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Step 7. Just a slice...

• Don’t forget about the rest of your marketing pie...

• Social Media is just one slice.

• Success lies in all forms of marketing

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 22: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Visit @RachelKarl for the slides

Gifts!

+

Saturday, April 6, 13

Page 23: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEMSaturday, April 6, 13

Page 24: Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

@RachelKarl#FearlessFEMSaturday, April 6, 13