PRESENTATION HEADLINEPresentation Subhead

Secrets

Exposed

! Learn to maximize what individuals really think of AAUW

Investigate your Neighbor

Who We AreChristy Jones,Vice President, Member and Branch Relations

Krys Wulff, Membership Committee Chair

EVERY MEMBER SURVEY RESULTS

Demographics: Affiliation with AAUW

AAUW national officer

Student affiliate

College/university representative

AAUW state officer

AAUW national individual (non-branch)

AAUW branch officer

Branch member

0 10 20 30 40 50 60 70

0.3

0.4

0.7

2.5

18.8

19.9

57.4

What is your primary affiliation with AAUW? (Check one.)

Percent

Most Important Reason Why Members Joined?

Overall Under age 500%

10%

20%

30%

40%

50%

60%

70%

80%

90%

33%

15%

18%

29%

16%

18%

13%14%

Overall and under age 50(top 4 choices)

I wanted to participate locally in meaningful programs and activities for women and girls

A friend/ colleague asked me to join

I believed in AAUW's mission

I wanted to connect with women of similar in-terests

Most Important Reason theyRemained a MemberREN

EWED

!

Why Don’t theyBelong to a Local Branch?

TOP ANSWER:

In the under 50 age group, 51% had never been contacted by a branch.

Member Views of AAUW 2010 vs 2012

What do you see as the top 3

responsibilities of our AAUW Branch

Leaders?

Recruiting New Members

Focus on Mission based programming

Increasing Visibility in Community

Top Public Policy Objectives

Women in STEM

Pay Equity

Sex Discrimination in Workplace

Very Satisfied 19% to 49%

Overall Satisfaction with your AAUW Membership 2005-2012

Very Satisfied/Somewhat Satisfied: 76% to 83%

Website

[ACCESS GRANTED]

Of those who said they use social media, what percentage said they

use Facebook?

91%

AAUW Program Awareness

AAUW Members Program KnowledgeAA

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AAUW

Inte

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Col

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AAUW

Lead

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Cam

pus A

ction

Pro

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CAP)

$tar

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art S

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Wor

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Invi

sible

War

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UW-

supp

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ainti

ffs

0%10%20%30%40%50%60%70%80%90%

100%

91%79% 75% 73%

54% 53%45% 42% 37% 32%

26%

97%94% 93%

86%83%

63% 65%

72%

53%

62%

50%

79%

72%

45% 44% 42% 40%35%

25%28%

16% 15%

86% 88%

70% 68%

77%

57% 59%62%

59% 60%

33%71%

45%

10%18%

59%

36%

21%28% 28% 31%

21%

2012 Percentage of Respondents Indicating They "Participated In" or "Know about" AAUW Programs, by Member Type

Branch member AAUW officer National member (non-branch) College/ university representative Student affiliate

Demographics: Education

Non-degreed student

Associate degree Bachelor's degree Master's degree Professional degree (eg, JD/MD)

Doctoral degree0

10

20

30

40

50

60

Q-23. What is the highest level of education you have achieved?

2012 2010

Perc

ent

Demographics: Education (under 50)

Associate degree Bachelor's degree Master's degree Doctoral degree Professional degree (ex. JD/MD)

Non-degreed student0%

5%

10%

15%

20%

25%

30%

35%

40%

2%

29%

38%

23%

7%

2%

What is the highest level of education you have achieved?Respondents under age 50

Non-MEMBER SURVEY RESULTS

Initial perceptions of AAUW?

Non-MEMBER SURVEY RESULTS

What made them join or donate to other organizations?

What issues were top of mind?

79%73%

81%Priorities and Barriers Affecting

Younger Women

Low Self-EsteemWork/Life Balance

Unequal PayNon Member Survey

84%88% 85%

Priorities and Barriers Affecting Women of Color

Unequal Pay

Work/Life Balance

Domestic Violence

Non Member Survey

Outreach• Highlight how active we are at colleges

and universities• Invest in a website• Highlight AAUW’s Accomplishments• Focus on the issues people care about

Non Member Survey