One—Content

The website content is of prime importance Make sure the content on your website is

◦ Relevant to your product/service lines◦ Includes frequent use of keywords—i.e., terms that

are most commonly used by your online prospects when looking for a product or service same as yours

Alt tags are alternative text for images Search engine spiders don’t recognize

images, and so, adding alternative tags will help them identify relevant images

All images used on the website should have relevant alternative text tags ‘Alt tags’ added to them so that search engines recognize the images

Alt tags also come in handy if the visitor has a text only browser or if the images don’t load due to slow internet connectivity problems

In general, more the number of valid hyperlinks, better it is from an SEO perspective

While you can also link images, make sure you provide ample text links as well, since text links are more likely to be noticed by search engines

Four—Description and Meta-tags

Google doesn’t value keyword and description meta-tags too much, but other search engines including Yahoo! and Bing still do

Make sure that description and keyword meta-tags contain relevant, customer oriented content.

Just as a map helps you navigate through places, site maps help search engines through your website

Not just that, site maps are also useful to website visitors making navigation a lot easier; especially if the site has a lot of pages, tabs or sub-tabs

So, don’t forget to add a site-map to your web-page

Emphasize on keywords using Bold, Italics, or larger font size using HTML’s ‘Heading’ formatting styles

In general, more the number of pages in the site, better the chances of it being found on the web

However, for it to be effective, ensure that—◦ All the pages should have relevant, keyword rich

content◦ The pages are not merely for search engines and

do have value adding data

Flash applications look great, but are not great from the SEO point of view

Search engines don’t recognize them

Visitors don’t prefer them as they take too long to load

However, if you must use it, then allot the flash section, a keyword-rich, relevant description

Remember that you are not creating the website for search engines, but for your prospects and clients

Make the site user-friendly and information rich

Don’t link to irrelevant pages, or accept cross-linking from suspicious sites

Steer clear of black hat SEO practices

In order to drive traffic to your website, you can Create—◦ Blogs◦ Videos◦ Case Studies◦ Whitepapers

This knowledge base will help you attract more prospect to your site

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