secrets of succes in internet marketing for real estate agents 2015 - lori ballen
TRANSCRIPT
The Ballen Method
The Secrets of Success Search and Social Domination
Join The Ballen Academy Today at www.BallenAcademy.com
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What Is Internet Marketing??
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Learn How People Search
Find the Opportunity
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Google Adwords Keyword Planner
https://adwords.google.com/KeywordPlanner
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las vegas homes
How Many Times someone Searched for that exact phrase.
Sort by local, national, global
The Higher the competition, the harder it is to rank
Fun Challenge…..
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How do you believe people search for: Communities that require a certain age criteria?
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They Don’t Always Search The Way We think They Do
Biggest Opportunity!!!!!!!!!!!!
Fun Challenge…..
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How do you believe people search for the value of their home online?
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They Don’t Always Search The Way We think They Do
The Ballen Method
They Don’t Always Search The Way We think They Do
The Ballen Method
They Don’t Always Search The Way We think They Do
Tips for This Strategy
The Ballen Method
• Use the Google Keyword Planner
• Start with YOUR CITY REAL ESTATE and Look at what Google suggests. Look up the “niches” and zip codes and see what you can find that has low or medium competition.
• Use Google Itself (Google Suggest, Google Trends)
• Use SEMRush.com (look up your competitors)
• Choose low competition keywords to rank faster
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Before you Begin Choose a Target Audience
Set Yourself Apart from the Competition – Find the Opportunity
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Build a Consumer Centric, Comprehensive, Informational, Search Engine friendly
yet Product Driven Website
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Give Them What They Want
Product for a Buyer? -‐-‐-‐àIDX Listings
Product for a Seller? -‐-‐-‐àHome Values!
Everything else is designed To drive them into the funnel or drive SEO
Give Google What It Wants
Quality, unique, long form content. Unique meaning, content that is not otherwise readily available on the web.
Think…. LOCAL!!!
The Ballen Method
Don’t Just Create “Content” – Create Value
Think Local!!
Think Local!!
Think Local!!
What Else Does Google Want?
∗ Fast page load ( Page speed score of 85 or better)http://developers.google.com/speed/pagespeed/insights/
∗ Low Bounce Rates (Work for under 25% per page)
∗ Engagement (Time on site, Average is less than a minute)
∗ Action – Clicks, Monitor your average over time and work to increase.
Tips for This Strategy
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• Build for your local or target market
• Offer Home Values and IDX Listings
• Build out every community page you can find. • What the community offers • Home styles and Floor plans • Average price ranges • Schools etc.
More Tips for This Strategy
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• Create a Page for Market Data. Use KW Video Market Videos and/or createlocal videos of your own.
• Include Articles for Seller and Buyer Tips Blog if you have it. Use KW video to make your articles more interesting
What do Buyers find Valuable?
∗ Homes they can’t find anywhere else
∗ Properties listed by neighborhood, schools, zip codes, price ranges, features.
∗ Information about the area, best schools, market data, statistics
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What do Sellers find Valuable
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• Property Values
• Neighborhood Comparisons
• Market Data that may affect their value
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What do they both find Valuable?
∗ Tips about the process ∗ Local information ∗ Suggestions on buying for less or selling for more ∗ Success stories – so they can compare ∗ Information that could affect the market ∗ General Real Estate Data
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What they don’t find Valuable
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Spring Cleaning Tips
Anything Canned
Anything they can get everywhere else
What Google Finds Valuable
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Unique, Quality Long form Content
………. 1500 Words or More!
NO KEYWORD STUFFING!!!
What’s Valuable to Search & Consumers
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Manually entered listings that offer more than the price of the home. Don’t be “every other Realtor®” that syndicates their listings.
Tell a story about the area and you will find a dedicated buyer who trusts you and wants to spend time on your site.
More Tips for This Strategy
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• Create a new “post” and title it your listing address
• Copy and paste the Blog post adding it to Classified Ad sites such as Backpage.com, ClassifiedAds.com, Merchantcircle.com – (Get LEADS)
• Create a Listing Video and title it by address on Youtube
• Share on Social Channels: FB, Twitter, Pinterest etc.
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Use Social Media to engage current, past, and potential clients & to Drive SEO
Social Media Drives…
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• Search Engine Rankings • Traffic to your websites • Interest in your brand • Engagement with the people in your database • Leads.. Through Advertising • Referrals from other agents!
Social Media Best Practices
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• Be Authentic
• Engage with those that engage with you
• Offer Value
Social Media For Business
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• Use Pages & Groups
• Run Ads
• Create Viral Content
• Tell your Story
• Let people know where to find you
Social Media For SEO and Search
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• Facebook now has a Search option and by keyword will pull posts by friends and groups.
• Links that generate a lot of traffic send a social signal to the search engines that indicate that page has value based on visits and time on site.
• Links may be searchable on Google and may provide quality “backlinks” known to increase rankings on Google
Tips for This Strategy
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• Use Facebook Insights and learn your customer
• Measure your Social Traffic and Social Influence
• Use tools such as HootSuite or Sprout Social to properly create a social calendar of quality posts
• Use Snip.ly to create a call to action on all of your shared content
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Make Offers… A Lot of Them
Your Website, Blog Posts, Videos etc. Should Offer Value
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• Use a Call to Action Click Here, Call For, Register, Download
• Offer an Item of Value Free Report, eBook, Home Value, Homes
• Create Urgency Won’t Last, Act Now, Expires on ______
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Lead BOX or Lead Magnet – a Form of Lead “Capture”
The Ballen Method
Lead BOX or Lead Magnet – a Form of Lead “Capture”
The Ballen Method
Lead BOX or Lead Magnet – a Form of Lead “Capture”
Tips For This Strategy
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• Always deliver what you promise
• Use a great blog post as a Free Report by simply copying the text of the blog to a doc and printing to .pdf
• Offer FREE LISTS and use auto responder software to include a LINK to your IDX page that matches the list.
• Use Software like Leadpages.net to create pop up lead magnets
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Track & Measure Then Improve For Results
What you Focus on Expands
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If you track it, then you know.
If you don’t, it’s a guess.
Do you want to make big business decisions on a guess?
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Visitors, Actions, Bounce Rate, and Time on site Are Statistics You Could Track To Improve Your
Search Engine Rankings and Conversions
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The Websites That Link Back To You Are Called REFERRERS
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Time of Day Your Website Gets Traffic Could Help You with When to Post
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Knowing the Search Terms People Use to Find Your Site Teaches You What To Create More Of!!
Tips for This Strategy
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• Use Google Analytics to Measure
• Try Clicky.com for at a glance, in depth, real time data
• Set a Goal for a page or site and track it such as: Get User to take THIS action Reduce bounce rate on this page Increase visitor time on page Get visitor to register (landing pages, offer etc)
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Join The Academy!
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Let’s Talk TOOLS For Search and Social 2015
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Start With:
And Budget For:
And
What Is Piktochart?
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Piktochart is a web-‐based infographic software which allows users without intensive experience as graphic designers to create professional-‐grade infographics, using templates."
http://www.learnwithlori.com/9XWp
The Ballen MethodPic from http://postcron.com/en/blog/social-‐media-‐trends-‐2014/
The Appeal of Infographics is growing on the web – Faster than you can imagine
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The Appeal of Infographics is growing on the web – Faster than you can imagine
The Ballen Method
The Appeal of Infographics is growing on the web – Faster than you can imagine
The Ballen Method
The Appeal of Infographics is growing on the web – Faster than you can imagine
IDX (Real Estate Listing Tool)
The Ballen Methodhttp://www.learnwithlori.com/jfEj
What is IDX Broker?
Display IDX real estate listings on Realtor websites and mobile devices with Internet Data Exchange (IDX) feeds provided by IDX Broker.
IDX (Real Estate Listing Tool)
The Ballen Methodhttp://www.learnwithlori.com/jfEj
IDX (Real Estate Listing Tool)
The Ballen Methodhttp://www.learnwithlori.com/jfEj
Clicky Analytics
The Ballen Method http://www.learnwithlori.com/GKur
Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-‐time website monitoring in a way that is both easy and elegant.
Clicky Analytics
The Ballen Method http://www.learnwithlori.com/GKur
Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-‐time website monitoring in a way that is both easy and elegant.
Clicky Analytics
The Ballen Methodhttp://www.learnwithlori.com/GKur
Clicky Analytics
The Ballen Methodhttp://www.learnwithlori.com/GKur
SEMRUSH – Keyword Research-‐ Investigate your Competition
The Ballen Method http://www.learnwithlori.com/J7GK
What is SEMRush? "SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors' — digital marketing campaigns."
SEMRUSH – Keyword Research-‐ Investigate your Competition
The Ballen Method http://www.learnwithlori.com/J7GK
SEMRUSH – Keyword Research-‐ Investigate your Competition
The Ballen Method http://www.learnwithlori.com/J7GK
SEMRUSH – Keyword Research-‐ Investigate your Competition
The Ballen Method http://www.learnwithlori.com/J7GK
SEMRUSH – Keyword Research-‐ Investigate your Competition
The Ballen Method http://www.learnwithlori.com/J7GK
SEMRUSH – Keyword Research-‐ Investigate your Competition
The Ballen Method http://www.learnwithlori.com/J7GK
Zopim – for Chat And Real Time Visitor “Spying”
The Ballen Methodhttp://bit.ly/1ImZJNN
What is Zopim? "In simple terms, Zopim is a web-‐based software that allows you to monitor visitors who are on your website and engage them in a chat. This industry is also commonly known as Live Chat or Live Support Software."
Zopim – for Chat And Real Time Visitor “Spying”
The Ballen Methodhttp://bit.ly/1ImZJNN
Zopim – for Chat And Real Time Visitor “Spying”
The Ballen Methodhttp://bit.ly/1ImZJNN
Zopim – for Chat And Real Time Visitor “Spying”
The Ballen Methodhttp://bit.ly/1ImZJNN
Zopim – for Chat And Real Time Visitor “Spying”
The Ballen Methodhttp://bit.ly/1ImZJNN
Branded, Premade Videosby Fast Forward Stories
The Ballen Method http://www.fastforwardstories.com/#_l_21
Hundreds of videos explaining real estate, mortgage and title concepts for web, email and social media. Video as a service, with unlimited delivery. Use on your web site, in a drip email campaign, Social media sharing, email marketing embeds and 1-‐minute web imports included. Each video carries the logo, picture and contact information you specify.
Branded, Premade Videosby Fast Forward Stories
The Ballen Method http://www.fastforwardstories.com/#_l_21
View Sample Stories:
https://fwd4.wistia.com/medias/yblj0trpu3
https://fwd4.wistia.com/medias/92dvrfg0c8
https://fwd4.wistia.com/medias/bb2w5gnm3u
https://fwd4.wistia.com/medias/v8dep6wpf6
https://fwd4.wistia.com/medias/lgxh0kpafu
https://fwd4.wistia.com/medias/fyvss7cy8i
https://fwd4.wistia.com/medias/7np0uhb7nu
Schedule your Social Campaigns with Sprout Social
The Ballen Methodhttp://www.dpbolvw.net/click-‐7721119-‐10873410
Sprout Social is a social media management system (SMMS) with functionality for multiple person teams and a focus on engagement, publishing and analytics. Sprout's platform currently offers users the ability to integrate with Facebook, Twitter, Google+, LinkedIn, Zendesk and UserVoice.
Schedule your Social Campaigns with Sprout Social
The Ballen Methodhttp://www.dpbolvw.net/click-‐7721119-‐10873410
Monitor Multiple Channels at one time including various Facebook Pages
Post to Multiple Channels at Once
The Ballen Methodhttp://www.dpbolvw.net/click-‐7721119-‐10873410
Add to Queue or Schedule Posts
The Ballen Methodhttp://www.dpbolvw.net/click-‐7721119-‐10873410
Create Tasks for Your Team
The Ballen Methodhttp://www.dpbolvw.net/click-‐7721119-‐10873410
Schedule your Social Campaigns with Sprout Social
The Ballen Methodhttp://www.dpbolvw.net/click-‐7721119-‐10873410
Video Email and Campaigns with BombBomb
The Ballen Method http://www.learnwithlori.com/YXml
BombBomb is a Video Email software and app that makes it easy to place videos in email, create professional marketing campaigns, and track video email newsletters.
Schedule Campaign
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Measure Results
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Measure Results
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Measure Results
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Shows you where they clicked and where they didn’t!!!
Now you can revise your content and test and measure for more clicks!
Make your Own Cartoon Videos
The Ballen Method http://www.learnwithlori.com/ED4E
"Video Maker FX is a new video creation software creates video sales letters, character videos, whiteboard, kinetic and all kinds of videos! If you`re really looking to take video to the next level and grow in your business then this is a must have software!"
Make your Own Cartoon Videos
The Ballen Method http://www.learnwithlori.com/ED4E
Watch: https://www.youtube.com/watch?v=wha-‐LwTMkIk
Make your Own Cartoon Videos
The Ballen Method http://www.learnwithlori.com/ED4E
Make your Own Cartoon Videos
The Ballen Method http://www.learnwithlori.com/ED4E
Watch the Video: https://www.youtube.com/watch?v=wHurg25yZlo
Make your Own Cartoon Videos
The Ballen Method http://www.learnwithlori.com/ED4E
Stay in touch with Send Out Cards
The Ballen Methodhttp://www.learnwithlori.com/ufv9
"Custom Greeting Cards and Gifts. Don’t waste time running to the store to find a gift. With our extensive online Gift Catalog, you can choose from hundreds of gifts like chocolate brownies, gift cards and motivational books -‐ all without ever leaving the comfort of your home."
Stay in Touch with Send Out Cards
The Ballen Methodhttp://www.learnwithlori.com/ufv9
Stay in Touch with Send Out Cards
The Ballen Methodhttp://www.learnwithlori.com/ufv9
Stay in Touch with Send Out Cards
The Ballen Methodhttp://www.learnwithlori.com/ufv9
Stay in Touch with Send Out Cards
The Ballen Methodhttp://www.learnwithlori.com/ufv9
Stay in Touch with Send Out Cards
The Ballen Methodhttp://www.learnwithlori.com/ufv9
Stay in Touch with Send Out Cards
The Ballen Methodhttp://www.learnwithlori.com/ufv9
Listing Marketing Tools and Landing Pages by L2L
The Ballen Method http://www.learnwithlori.com/9UX3
A dashboard that imports all of your listings and gives you the templates to design virtual tours, blog posts, classified ads, landing pages, social shares and so much more
Listing Marketing Tools by L2L
The Ballen Method http://www.learnwithlori.com/9UX3
Listing Marketing Tools by L2L
The Ballen Method http://www.learnwithlori.com/9UX3
Listing Marketing Tools by L2L
The Ballen Method http://www.learnwithlori.com/9UX3
Listing Marketing Tools by L2L
The Ballen Method http://www.learnwithlori.com/9UX3
Listing Marketing Tools by L2L
The Ballen Method http://www.learnwithlori.com/9UX3
Make Offers with Lead Pages
The Ballen Method http://www.learnwithlori.com/NMGe
"Turn your next idea into a published landing page in less than five minutes with LeadPages™.
You can create, edit and deploy your next high-‐converting page without touching a single line of code. These 100% mobile responsive landing pages also work effortlessly on iPhones, iPads, and Android devices, so you can ensure that everyone can navigate through your landing pages."
Make Offers with Lead Pages
The Ballen Method http://www.learnwithlori.com/NMGe
Make Offers with Lead Pages
The Ballen Method http://www.learnwithlori.com/NMGe
Make Offers with Lead Pages
The Ballen Method http://www.learnwithlori.com/NMGe
Make Offers with Lead Pages
The Ballen Method http://www.learnwithlori.com/NMGe
Hire Writers with Crowd Content
The Ballen Methodhttp://www.learnwithlori.com/K70j
"Tired of searching for writers and negotiating price? They match your project with writers who best suit your needs. Simply tell them what you want, click go, and they start writing."
Hire Writers with Crowd Content
The Ballen Methodhttp://www.learnwithlori.com/K70j
Placing orders for content is easy. Crowd Content asks you a few simple, but essential questions about your content requirements.
They use this information to create a short summary that perfectly communicates to the writers what your specific content needs are.
Hire Writers with Crowd Content
The Ballen Methodhttp://www.learnwithlori.com/K70j
Based on your summary, they identify a group of writers who are best suited to write your content. Your order is then exposed to this group until an interested writer claims your order and starts creating your content.
Hire Writers with Crowd Content
The Ballen Methodhttp://www.learnwithlori.com/K70j
When your content is ready, they notify you by email. You can then review the finished content from within your account. Just click a button to accept your content or request a revision.
Hire Writers with Crowd Content
The Ballen Methodhttp://www.learnwithlori.com/K70j
After accepting your content, you own all rights to it.
You can publish it to your own website or blog (Wordpress is integrated). It's that simple!
Sign up for free today and check out the platform. You're only a few clicks away from high quality, 100% unique content!
Make Offers with Lead Pages
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Make Offers with Lead Pages
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Where to Find The Links
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Products we talk aboutwww.LorisTools.com
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“The Most Valuable visitor is not the one who ‘registers’,It’s the one that comes back.”