secrets of the brand

www.torbaydevelopmentagency.co.uk

Secrets of The Brand

The Best Marketing Letter

Disarming But Charming “We haven’t even printed our letterhead yet”

Confidence Breeds Confidence “Will be one of the best sellers you’ve ever handled”

Cloak of Credibility He makes sure the reader knows they worked previously on

Esquire (one of the most prestigious magazines in America at the time). Credibility is implied as a result

A Unique Advantage Hefner hits his reader with the “big news” that he has the rights to

publish a full colour Marilyn Monroe nude study

Clarity on the Commerce Hefner sets out the contractual arrangement and potential for profit

No Pain and Lots of Gain “postage paid air mail reply card”

Eye Catching The highlighted words on the page are not accidental. The phrases in

italics are “in full colour” and “on a returnable basis”

DO WE GET TRICKED?

HAPPY CLOCKS

The Elevator Pitchhttp://www.youtube.com/watch?v=i6O98o2FRHw

http://www.youtube.com/watch?v=6GLGOI8zbxA

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