Our agenda: What you will discover…

Why referrals really are so powerful

The 7 basics you must get right first

A systemised approach…

… 5 great referral systems

Two bonus systems…

… your £10,000 marketing budget

The single most effective thing you must do to unleash the power of referrals in your practice

Reactive Proactive

By the way…

As well as all this valuable information I’ve got

some tools, resources and

training which you might want.

Can I tell you about that later?

Are referrals the most effective way of

getting new clients?

The most effective

One of the most effective

Not one of the most effective

65%

35%

0%

How many written referral systems do

you have?

None

1 – 2

2 – 4

5+

47%

37%

16%

0%

How many of those referral systems do

you regularly use?

None

1 – 2

2 – 4

5+

52%

48%

0%

0%

Have you got

your 3-page

webinar

workbook

to hand?

Why referrals

really are so

powerful

The 7 basics you must get right first

Number One:

Do agreat

job!

The 7 basics you must get right first

Number Two:

Identify who

toask

The 7 basics you must get right first

Number Three:

Pre-qualify

cl ients f i r s t

The 7 basics you must get right first

Number Four:

Ask

The 7 basics you must get right first

Number Five:

Reward the act

of referring

The 7 basics you must get right first

Number Six:

Thank

them

The 7 basics you must get right first

Number Seven:

M a k e i t

tangible

The simplest referral system…

questions to your

meeting

agenda

Add two critical

The 14 words that will get

you a stream of new referrals from every client

you win

A system for when a client asks for a

lower price…

A system for getting unlimited referrals

Systems we’ve looked at so far…

Feedback

s y s t e m

Agenda

s y s t e m

The basis of our

relationship

Trading referrals for

price concessions

Unlimited

referrals

Your bonus system

a n d

The single most effective thing you must do to unleash

the power of referrals in your practice

And coming up…

I can’t

share my

13 years

with

you

in

just

45

minutes

e x p e r i e n c e

When I started

my accountancy

practice in

1996…

… for 3 yearsmy refer ral strategy was

not working for me !!

This cost me…

The alternative was spending £’000s on…

ineffect ive adver t is ing,

underper forming websi te , and

t ime-consuming te lesales.

£56,088

(4 referrals pm x 50% x £779)

Here’s what you get…

The secrets to attracting more clients to your

practice through referrals – a recording of this webinar

so you can revisit the material whenever you want.

This is a great video for training your entire team –now and in the future – about the power of referrals

Here’s what you get…

The workbook – Your 50-page PDF

workbook gives you all the information you

need to build an incredibly powerful referral

strategy that has been proven to work by

hundreds of UK accountants just like you

This means you always have all the knowledge you need close at hand

The resources – 15 tried, tested and proven systems

and resources. You download all your systems as Word

documents… which means you start using them straight

away.

They include…

Here’s what you get…

Your referral measurement system; The ‘Three things you must have on every

agenda’ system; ‘The basis of our relationship’ system; The “Are you happy?” feedback system; The “Tell us how we’re doing so far” feedback

system; Your script for when a client wants to

negotiate a lower price; Your referral script when making a price

concession; A powerful ‘referral day’ system; The ‘unlimited referrals’ strategy and system; 4 great referral generating letters; Your ready-to-run ‘£10,000 marketing budget’

system, and; An Insider Report which you can use to add

value to your clients.

Your 6-month training programme – You get

access to 6 months’ worth of training delivered to you

either by webinar or downloadable video.

Here’s what you get…

This means you can access it in bit-sized chunks, you can work through it at a pace that suits you, and without having to leave your office.

Here’s what you get…

The referral calculator – which you can

use to:

(a) help you set your own referral targets,

and

(b) add value to your clients by showing

them the power of referrals for their

business.

Free training (part 1) – You get a ticket, worth £295, to

attend one of AVN’s marketing workshops. At this event

you will learn powerful marketing strategies from the team

of marketing experts at AVN – strategies that have been

proven to work for accountants.

Here’s what you get…

And you benefit from learning the marketing successes of some

extraordinary accountants who are working with AVN’s marketing team.

Here’s what you get…

Free training (part 2) – You get a ticket, worth £200, to

attend an AVN Proactivity event.

You get a day of training, delivered by Steve Pipe FCA and Mark Wickersham FCA on how to build a more proactive accountancy practice.

Here’s a quick reminder of everything

you will get…

Your copy of this webinar

The workbook

The resources

Your 6-month training

programme

The referral calculator

Free marketing training (worth £295)

Free Proactivity training (worth £200)

You get all of this for just…

Your copy of this webinar

The workbook

The resources

Your 6-month training

programme

The referral calculator

Free marketing training (worth £295)

Free Proactivity training (worth £200)

Just £395 + VAT

This complete referral resource and ready-to-run systems will get you dozens of extra clients every single year.

Your special fast-action bonuses

Here are 3 bonuses when you take action today:

Your special fast-action bonuses

Here are 3 bonuses when you take action today:

Your discount of £100Number One:Number One:

Normally sold for £395 + VAT

Just £295 + VAT if you order today

Your special fast-action bonuses

Here are 3 bonuses when you take action today:

Number Two: ‘Effective Marketing for

Accountants’ training

programme…

over 5 hours of video-based training

Number Two:

Your special fast-action bonuses

• You’ll discover the 6 growth drivers and how to use them to grow your accountancy practice;

• You’ll learn the 2 critical decisions you need to make to build an effective marketing strategy;

• You’ll find out about benefits and features and the all-important ultimate benefits; the things which will make you compellingly

attractive to prospects;

• You’ll learn about strategic pricing and why you only really have 3 options;

• We’ll cover the different types of social media and help you understand which ones to focus on first to build your practice fast;

• You’ll discover how to use page analytics to analyse the effectiveness of some of your social media campaigns;

• We’ll share with you valuable information about your social media policy;

• You’ll discover the golden rules of engagement with social media;

• We’ll give you key tips for building and completing an effective LinkedIn profile;

• We’ll show you how to use LinkedIn to get connections and to get recommendations;

• You’ll learn how to use LinkedIn’s advanced search and groups to get hundreds of sales leads;

• We’ll cover the power of PR and we’ll show you how to get your stories in the local press… and how to use your press releases to

generate sales leads;

• You’ll learn the key copywriting skills so your message gets heard and your marketing material generates better results;

• You’ll discover how to build an automatic lead generation system which will get you a steady stream of new sales leads, and;

• You’ll learn all about the next big thing in marketing for accountants. This is a band wagon you need to jump on before it’s too

late. This is something which will give you an edge over your competition.

Effective Marketing for Accountants video programme

Your special fast-action bonuses

Here are 3 bonuses when you take action today:

Number Two: ‘Effective Marketing for

Accountants’ training

programme…

over 5 hours of video-based training

Number Two:

People pay £195 + VAT to attend this training

Your referral video

for bankers to help

you…

… get many more

referrals from bank

managers

Your special fast-action bonuses

Here are 3 bonuses when you take action today:

Number Three:

All of this is worth £2,780

… but you get it for just £295

If you’re not 100% delighted with the resources

during your first 30 days for whatever reason,

simply send me a quick email and I will refund your

money no questions asked.

Just email me if you’re not happy

This is what you need to do now…

Type this URL into your

Internet browser

http://bit.ly/ReferralsOffer

Your bonus system

a n d

The single most effective thing you must do to unleash

the power of referrals in your practice

And now…

Y o u r £ 1 0 , 0 0 0

marketing

budget

The single most

effective thing you

must do to…

…unleash the

power of referrals in your practice

What gets MEASURED

gets DONE.

“ “

The secrets to attracting more clients to your practice through referrals

Thank you so much for watching my webinar,

a n d

look out for my next webinar

please, please complete the short survey,