secrets to business online
TRANSCRIPT
Tools For Doing Business Online
Marketing is only the tip of the iceberg
OnlineBusiness
Your back-end engine !drives the business that brings income
Barbara Saunders
Solo Pro Success
SoloProSuccess.com
The Kayak Business Model
The Solo Pro Business Model
A Strategically Built One-Person Craft
What You Need To Know
What You Need To Know
❖ Your business model
What You Need To Know
❖ Your business model
❖ What you’re delivering and how
What You Need To Know
❖ Your business model
❖ What you’re delivering and how
❖ How do you want to be paid
What You Need To Know
❖ Your business model
❖ What you’re delivering and how
❖ How do you want to be paid
❖ Where do you want to end up
What You Need To Know
❖ Your business model
❖ What you’re delivering and how
❖ How do you want to be paid
❖ Where do you want to end up
❖ The lifestyle you want to live
One More Thing You Need To Know
One More Thing You Need To KnowYou must invest in your business for it to survive.
The jobs you need tools for
Basic Back-End Business Centers
The jobs you need tools for
Basic Back-End Business Centers❖ Market
The jobs you need tools for
Basic Back-End Business Centers❖ Market❖ Communicate
The jobs you need tools for
Basic Back-End Business Centers❖ Market❖ Communicate❖ Create and deliver
The jobs you need tools for
Basic Back-End Business Centers❖ Market❖ Communicate❖ Create and deliver❖ Invoice and take money
The jobs you need tools for
Basic Back-End Business Centers❖ Market❖ Communicate❖ Create and deliver❖ Invoice and take money❖ Track and report
The jobs you need tools for
Basic Back-End Business Centers❖ Market❖ Communicate❖ Create and deliver❖ Invoice and take money❖ Track and report❖ Manage time and resources
Modular Web Platform for Business
WordPress Themes & Plugins❖ It’s powerful!
❖ It’s user friendly!
❖ Grows with you!
❖ Modular and customizable!
❖ Tons of possibilities
Add Web-Based Tools to Extend Reach
❖ Extend capabilities!
❖ Automation!
❖ Connects with your Email and Social Media Profile!
❖ Streamlines you business process
Tools Streamline Your Business
Automate. Delegate. Delete.
Your Website is Homebase
Think beyond a digital brochure
It’s the nerve center for your business.
Your Satellites
The cocktail parties, barbecue and water coolers of the online world
Find people to invite to your home base.
Manage your online reputation
Polish Your Profiles
Branding and position start with your website and is carried through with your social media profiles.
Kayak Business Model Structure
Kayak Business Model Structure
Your Lifestyle
Kayak Business Model Structure
Your Business
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Customer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Customer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Customer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Customer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
CustomerOffer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
CustomerOffer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
CustomerOffer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Back End CustomerOffer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Back End CustomerOffer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Back End CustomerOffer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Back End CustomerOffer
Your Lifestyle
Kayak Business Model Structure
Your Business
Income
Back End CustomerOffer
Your Expert Personality
Your Lifestyle
Tools For Your Expert Personality Block
Build the business that fits YOU
Your Expert Personality
Your Expert Personality
Your Expert Personality
❖ People Powered Experts
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros❖ Analytic Advisor
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros❖ Analytic Advisor
❖ Creative Problem Solvers
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators❖ The Artisan
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators❖ The Artisan
❖ The Professional Creator
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators❖ The Artisan
❖ The Professional Creator
❖ Expert, Curator, Intelligence Center
Your Expert Personality
❖ People Powered Experts❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros❖ The Connector
❖ Process / Outcome Focused Pros❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators❖ The Artisan
❖ The Professional Creator
❖ Expert, Curator, Intelligence Center❖ The Industry Insider
WordPress ‘Themes’ For Expert Personalities
❖ Teacher/Trainer = eLearning Themes!
❖ Connectors = PR firms, creatives, agencies!
❖ Process Facilitator = Party planner!
❖ Skilled Creators = Artist
Make Your Site Safe and Easy to Find
❖ Akismet Plugin - anti spam!
❖ WordPress SEO Plugin by Yoast!
❖ Google Analytics for WP Dashboard!
❖ Google Analytics plugin to add your tracking code to your pages!
❖ Backup
Your Income Block
Add functionality with plugins - or integrate outside
Sell and receive money through your website or a mobile device.
Payment Gateways
❖ Paypal!
❖ Stripe!
❖ Square!
❖ ClickBank!
❖ Authorize.Net!
❖ BluePay
eCommerce Plugins
❖ WooCommerce and Add ons!
❖ OpenCart!
❖ WordPress eStore Plugin
Integrated eCommerce Solutions
❖ SendOwl.com - Sell digital products!
❖ Shopify - Complete managed store!
❖ ClickBank
Take Payments in Person
❖ Paypal!
❖ Square!
❖ Shopify!
❖ Intuit
Invoices and Estimates
❖ WP Invoice: create and send web-invoices and setup recurring billing!
❖ Sprout Invoices: Create estimates and invoices within your WordPress site!
❖ Invoice King Pro: Invoice King Pro makes invoicing simple.
Integrated Invoicing Options
❖ FreshBooks.com!
❖ 17Hats.com!
❖ Harvest (GetHarvest.com)
If you’re charging by the hour or have contractors
Time Tracker
A simple way to track your billable time for you, your staff and 3rd party contractors.
Web-based Productivity Tool | 17Hats.com❖ Contacts/clients database!
❖ Project Management Tool!
❖ Calendar that syncs with your desktop!
❖ To-Do task list organizer!
❖ Invoicing by project!
❖ Time tracker!
❖ Workflow organizer!
❖ Bookkeeping feature - links with bank accounts and Paypal in real time, runs reports
Creating Connections
Customer Block Marketing and Communicating
Creating Connections
Customer Block Marketing and Communicating
Creating Connections
Customer Block Marketing and Communicating
Creating Connections
Customer Block Marketing and Communicating
Email Services
❖ Aweber!
❖ MailChimp!
❖ Vertical Response!
❖ Constant Contact
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media Tools
❖ Plugins to your site automate some of your social media tasks!
❖ Post your blogs to social media stream!
❖ Allows site visitors to share your content!
❖ Grows your site’s (and Your) credibility and makes you easier to find
WordPress JetPack❖ Adds customization, traffic, mobile,
content, and performance tools to your site!
❖ Comes with most WP installation - just activate!
❖ Multiple features you activate:!
❖ Customize site’s features (widgets…)!
❖ Share content!
❖ Create forms!
❖ Engage Visitors
Integrated Social Media Tools
❖ Automate posts to multiple platforms!
❖ Pre-schedule posts ahead of time to run on autopilot!
❖ Enhance reach and engagement!
❖ Live chat
Integration Examples
❖ HootSuite!
❖ MeetEdgar!
❖ TweetLater!
❖ SproutSocial!
❖ LeadPages!
❖ Outsource tasks
Productivity Tip: Editorial Calendar
❖ Every business type can and should create content!
❖ Plan content themes by quarter!
❖ Brainstorm bite-sized ‘sound bites’ weekly or monthly!
❖ Schedule through out the week or month
Schedule Appointments | Plan Events❖ Events Manager Plugin lets you display
your upcoming events, sell admission and spread the word!
❖ Appointment/Booking Scheduler Plugins Clients can book their own appointments through your site!
❖ Web-based Options:!
❖ TimeTrade (schedule calls)!
❖ Schedulicity!
❖ TimeDriver
Content Funnels Process
Make your tools work together to grow your business
An example
Content Funnel Pathway
Content Funnel PathwayAwareness on Social Media or in Person
Content Funnel PathwayAwareness on Social Media or in Person
The visit your website or Facebook page
Content Funnel PathwayAwareness on Social Media or in Person
The visit your website or Facebook page
You have a special offer for some free content in exchange for email.
Integration:!Email Tool!Webform!
Leadpages Box
Content Funnel PathwayAwareness on Social Media or in Person
The visit your website or Facebook page
You have a special offer for some free content in exchange for email.
Integration:!Email Tool!Webform!
Leadpages Box
Schedule Call!Make Apt!
Buy Product!Hire Me
Content Funnel PathwayAwareness on Social Media or in Person
The visit your website or Facebook page
You have a special offer for some free content in exchange for email.
Integration:!Email Tool!Webform!
Leadpages Box
Schedule Call!Make Apt!
Buy Product!Hire Me
Create a relationship with them through content: Newsletters, blogs, status updates, etc.
Content Funnel PathwayAwareness on Social Media or in Person
The visit your website or Facebook page
You have a special offer for some free content in exchange for email.
Integration:!Email Tool!Webform!
Leadpages Box
Schedule Call!Make Apt!
Buy Product!Hire Me
You send estimate
Create a relationship with them through content: Newsletters, blogs, status updates, etc.
Content Funnel PathwayAwareness on Social Media or in Person
The visit your website or Facebook page
You have a special offer for some free content in exchange for email.
Integration:!Email Tool!Webform!
Leadpages Box
Schedule Call!Make Apt!
Buy Product!Hire Me
You send estimate You get hired or they !buy a product
Create a relationship with them through content: Newsletters, blogs, status updates, etc.
Content Funnel PathwayAwareness on Social Media or in Person
The visit your website or Facebook page
You have a special offer for some free content in exchange for email.
Integration:!Email Tool!Webform!
Leadpages Box
Schedule Call!Make Apt!
Buy Product!Hire Me
You send estimate You get hired or they !buy a product
Create a relationship with them through content: Newsletters, blogs, status updates, etc.
You send an invoice if you’re hourly.
Content Funnel PathwayAwareness on Social Media or in Person
The visit your website or Facebook page
You have a special offer for some free content in exchange for email.
Integration:!Email Tool!Webform!
Leadpages Box
Schedule Call!Make Apt!
Buy Product!Hire Me
You send estimate You get hired or they !buy a product
Create a relationship with them through content: Newsletters, blogs, status updates, etc.
You get paid.You send an invoice if you’re hourly.
Offer Block
Services, Programs, Packages and Products
Transition AWAY from hourly work to grow your income.
Use Your Site To Create Income Generators
❖ Membership Programs!
❖ Online Courses!
❖ Online Events and Conferences!
❖ Podcasting/Radio!
❖ Blogs to books publishing!
❖ Affiliate Programs
Back-End Block
Tools to connect your team
Avoid paper to keep everyone updated
Google Toolbox❖ Communicate!
❖ Gmail!
❖ Hangouts!
❖ Calendar!
❖ Google+!
❖ Store!
❖ Drive
❖ Collaborate!
❖ Docs!
❖ Sheets!
❖ Forms!
❖ Slides!
❖ Sites!
❖ Manage!
❖ Admin!
❖ Vault
Web-Based Collaboration Tools
❖ Asana!
❖ Trello!
❖ Basecamp!
❖ Orchestra!
❖ Flow
Barbara Saunders (503) 616-3188
Solo Pro Success
SoloProSuccess.com
If you need help or have questions . . .