secrets to social media storytelling: 5 tips for hotel marketers
TRANSCRIPT
Copyright © 2014 Leonardo Worldwide Corporation
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Secrets to Social Media Storytelling: 5 Tips for Hotel MarketersApril 23, 2014
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Josh Johnson, Contributing Editor, Matador NetworkWilliam “Wink” Winkler, Social Media Manager, Nickelodeon Hotel
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
Darlene RondeauVice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau
Joshua JohnsonContributing Editor
Matador Network
William “Wink” WinklerSocial Media Manager
Nickelodeon Suites Resort
Social Media is:
► A decision maker
► Increasinglymobile
► A vehicle forsharing
Joshua JohnsonContributing Editor
Matador Network
TIP #1 CREATE Brand Heros
All Stories have HEROSWHO’S YOURS?
THE HERO: Your ‘ideal’ customer is embodied as your Brand Hero. = The Guest
THE MENTOR: Your brand acts in support of the Hero - it is the force that can set the
Hero in motion and guides / aids her along the way. = Your Brand
MENTOR’S GIFT: Something special you give your Hero that empowers their
journey. Your gift differentiates your brand. = Escape, luxury, experiences, culture, amenities
CALL TO ADVENTURE: The prompting the Hero receives from the Mentor or an outside force.
= Call to action, web search, social media, brand interaction
TIP #2 Create ORIGINAL Content
Tell your storyOR SOMEONE ELSE WILL...
Good content is social currency
Good content is the gift that keeps on giving
Text
Published 2009 - still #1 Google search
Text
Content connects your platforms
Story is a vehicle for valuesWHAT ARE YOURS?
Announce your values
TIP #4 Create a content processWe aim to share / engage x5 social media
daily.
We aim to create x3 original content a week.
We aim to publish x2 blogs a week.
We aim to create and publish x2 videos a month.
TIP #5 Use your Cell to Create and Engage
Use Smartphone apps for visual storytelling
• Juxtapose contrasting images• Create a before-and-after sequence• Produce a photographic series
Instafood Instaplace Instaweather
Typic
Add value-based text to photos to
create social currency.
Your guests are your heroes
Create & syndicate original content
Share values with your guests
Develop a content process
Take advantage of mobile capabilities
Key Takeaways
William “Wink” WinklerSocial Media Manager
Nickelodeon Suites Resort
It takes a village to create interesting & original content
Your core values should be evident in what you present
Leverage your mobile device & app features
Key Takeaways
The Ultimate Visual Storytelling Solution for Hotels
VBrochure
VScape Media Publishing
VNetwork Analytics Customer Success
BestSTART++ + ++
Online Players Mobile Web
GalleryFacebook
► About Leonardo
► Invitations to upcoming webinars● May’s topic is Mobile & Today’s Hotel Shopper
► Recording of this webinar● Share it with your colleagues
It’s a Wrap
Questions and Best Practices
Copyright © 2014 Leonardo Worldwide Corporation