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SECTION 9: JUSTIFICATION

 

 This business plan introduced how the company will gain proft

rom the capital ed. The business plan presented inormation aboutthe overall cost, production and manuacturing methods, marketing

strategy, administrative, und management and proft strategy.

 Throughout the business plan it has been mentioned about the

quality o the product, the strength that it holds in the market and

the capability to penetrate the market as a new product. The

product has three keys to achieve the objective; which is cheap,

tasty and good quality.

9. !heap

 The current markets o snacks or meatballs are quite high in price due to

production, logistics and also packaging. Thus, this product introduced

with a modifed ormula o having a good quality o product with

economically easible without neglecting the nutrients and taste o the

product. "igure below shows the most # bought meatballs at Tesco

$ypermarket and Tesco %upermarket at &eninsular 'alaysia in the year o

()*. "or an average o ( pieces o meatball will cost almost about +'

. That would give an average o +' .(# or one piece o meatball.

-ther top products represented in the picture also having the same

amount and range o price. This range o price is still in the range oepensive compared to our business plan; as per suggested by product

and price.

9.( Tasty

 The product has a key actor o tasty, as a taste survey done during the

ormulation o recipe, produces positive results with /01 agree with the

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taste o the product. The survey outcomes suggest that the product has a

variety o chicken and bee meatballs. The seasoning on the meatballs

served will increase the enjoyment and create a mi o taste or the

consumer.

9.2 3ood 4uality

Food quality is the quality characteristics of food that is acceptable to

consumers. This includes external factors as appearance (size, shape, colour,

gloss, and consistency), texture, and flavour; factors such as federal grade

standards (e.g. of eggs) and internal (chemical, physical, microbial).

n the production line of this product, there !ill be t!o"quality anatomy. First,

there !ill be quality assurance. This part is at the base part of the production

ma#orly at base material, stoc$ings and ingredients part. Then, the second

part !ill be the formulation and processing. This is the ma#or part that neededa separated department that is done in lab for testing of the product !ether it

met the product specification or the standard set before it goes for pac$aging

and distribution. %nother method and program that !ill be a tradition in this

production line !ill be the &ood 'anufacturing ractice (&') that promotes

the ethics and guidance on achieving a good manufacturing $ey performance

and targets.

5y these stated three means or key actors, this product will

have a greater value and can give higher value in return as profts.

 These three actors also eplained competitively why this business

plan need to be given a ull support fnancially and all the supports

that are requested by time.