SECTION B

‘Information and Ideas’

Learning Objectives

Understand why the beginning and the end of your writing is so important.

Experiment with adapting the style and tone of your writing.

Understand how to adapt your writing to different audiences.

Can you think of situations where these tones would be appropriate?

Light-hearted

lively

sympathetic

tense

fearful

reflective

calm

angrycold

assertive

humorous

enthusiastic

romantic

firm

business-like

serious

brisk or efficient

thoughtful

frustrated

Beginnings and Endings

The beginning and end of your writing is as important as the bit in the middle because it sets the tone and introduces your reader to what you are writing about.

The ending is equally important because it’s the final impression you leave with the reader and summarises or emphasises the main ideas in your response.

Information and Ideas’ Beginnings and Endings.

Activity

Write the beginning and ending for each of the

following tasks:

• a letter to a friend who has moved to another country.• a magazine article looking at the effects of binge drinking.• an email to a company asking them to donate products for a charity auction.

Compare your beginning and ending for each text with a partner. Which are the best sentences? Why?

In pairs, analyse the 4 different NHS leaflets.

Fill out the table below.

Generic leaflet Young People Relapse Smokers

Passive smokers

Pick out two phrases which indicates who the audience for the text is.

Which persuasive devices can you find evidence of in the leaflets?

Which presentational devices can you find evidence of in the leaflets?

Task

Write your own article aimed at persuading teenagers not to start smoking in the first place.

Success criteria… did you;Lay out the article in the appropriate format? Use persuasive devices effectively?Use appropriate vocabulary?Create a serious but informal tone?

Plenary

Highlight and annotate your article toshow where you have met the success

criteriafor this task.

Identify through annotation, how you would adapt your article for an older audience.