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CampaignsNothing is more efficient than creative advertising.Creative advertising is more memorable, longer lasting, works with less media spending and builds a fan communityfaster

As long as companies are selling,consumers will need persuading and creativity of advertising will never cease.Running since 2009

Celebrities, pop culture figures and internet memes

How to open pistachios

Reason of successSimplicityHumorCoverageBrandingFamiliarity without ego

1. Wonderful pistachios get crackin campaign

EVALUATION OF THE AD CAMPAIGNSIMILAR AD CAMPAIGNS

Asias First Ever Interactive Gaming Promotion

A campaign that could build real connection between the audience and traditional TV

Enabled users to interact with TV in one-way with enthusiasm and excitement

4 lakh download in 6 weeks with 9 mn frequency; 12.5 % increase in sales of Coke2. Coca cola chok campaign

EVALUATION OF THE AD CAMPAIGNSIMILAR AD CAMPAIGNSPart of Oreo's yearlong 100th birthday celebration

Each daily image has focused on an event as illustrated through Oreos

Ended with campaign

Invited entries from public

3. Oreos daily twist campaign

EVALUATION OF THE AD CAMPAIGNSIMILAR AD CAMPAIGNSJust Enough HumorFun little ad for its Soul model car Tried to evoke brand awareness through use of humorIncreases purchase intention through visibility of brandResulted in double digit growth in car sales

Hamster Ad Campaign

EVALUATION OF THE AD CAMPAIGNSIMILAR AD CAMPAIGNs

'Happy to Help' series by Vodafone in 2008 IPL 1

Zoozoo launched in IPL 2 ; customized ads to provide humorous info about each VAS launched

25 ads totally launched; lasted throughout IPL

5. Marks & Spencer new social movement

New Social Movement; Spenser is committed to sustainabilitySpenser is doing shwopping, conflation of shopping and swappingProgram generated $3.7 million Companies are using messaging power to change consumer attitude and behavior in long term

Socially responsible goods cost more, so shopper dont remain persuaded in short term

EVALUATION OF THE AD CAMPAIGNSSIMILAR AD CAMPAIGN

P&Gs purpose of touching and improving the lives of consumers now and for generations to come. They define sustainability broadly at P&G to include both environmental sustainability and social responsibilityP&Gs CSR ProgramShikshais an integral part of global philanthropy program - Live, Learn & ThriveThe program has built & supported over 140 schools across India, in partnership with NGOsShikshasvision is to help India get to 100%Shikshasomeday

http://www.thealternative.in/society/9-indian-ads-that-will-make-you-think/

6. Neiman Marcus Go Native

Content provider maintain uneasy alliance with advertiserAd generate greater attention when it is hard to separate from context that surround itBring success for both advertiser and context providerProduct placement can be done in films, TV shows and gamesRetailer Target and Neiman Marcus teamed up with ABCs dramaRevenge

https://www.youtube.com/watch?v=Bfg-xGlypkohttps://www.youtube.com/watch?v=SAh3aBrSfWc

EVALUATION OF THE AD CAMPAIGNSIMILAR AD CAMPAIGN

Hrithik Roshan played role of Krisshexclaims to a child, who had superpowers. He said, If you want to become like me, drink Bournvita, delivers hard sales pitch for Bournvita in Koi Mil GayaMinimum of 7 scenes where Bournvita was either offered to a guest or was placed on the dining table for the world to notice.Hrithik plays up the benefits of Bournvita when hes offered tea or coffee, and near parrots the products advertising baseline

ReferencesTheme objective appealhttp://www.hollywoodreporter.com/live-feed/revenge-gifts-fans-commercials-series-387854http://www.desimartini.com/news/bollywood/product-placements-bollywood/article10333.htmhttp://www.slideshare.net/ProfessorMathur/product-placements-the-case-of-bollywood-movies