section:01, seat:8, milady ice cream
DESCRIPTION
Project Feasibility study 2012Chaiyawat ThongintrSchool of ManagementMae Fah Luang UniversityMembers:1. 5331203009 Kittiporn Worametrachanon2. 5331203027 Natchalai Pinutai3. 5331203028 Nutnaree Jirasawetwimon4. 5331203097 Ramida Inthasaen5. 5331203147 Anchittha Nanan6. 5331203148 Areerat Chairin7. 5331203165 Nang Hom Noon8. 5331203169 Nang Woe HomTRANSCRIPT
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Member
1. 5331203009 Kittiporn Worametrachanon
2. 5331203027 Natchalai Pinutai
3. 5331203028 Nutnaree Jirasawetwimon
4. 5331203097 Ramida Inthasaen
5. 5331203147 Anchittha Nanan
6. 5331203148 Areerat Chairin
7. 5331203165 Nang Hom Noon
8. 5331203169 Nang Woe Hom
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Content
Chapter 1 Introduction..............................................................................................................6
1.1 Background and Significance of the project.......................................................................7
1.2 Project objectives...............................................................................................................10
1.3 Benefits of project.............................................................................................................10
1.4 Operations methods...........................................................................................................11
Chapter 2 Industry Profile.......................................................................................................13
2.1 Nature of Industry.............................................................................................................14
2.2. Situation of Industry.........................................................................................................14
2.3 Product and Service...........................................................................................................19
2.3.1 Product...........................................................................................................................19
2.3.2 Service............................................................................................................................20
2.4 Vision................................................................................................................................20
2.5 Mission..............................................................................................................................20
2.6 Strategy.............................................................................................................................20
2.6.1 Corporate Level.............................................................................................................20
2.6.2 Business Strategy...........................................................................................................20
2.6.3 Functional Strategy........................................................................................................21
Chapter 3 Marketing Feasibility Study...................................................................................23
3.1 Marketing Analysis...........................................................................................................24
3.1.1 General Environment Analysis......................................................................................24
3.1.2 Competition Analysis (3C Analysis).............................................................................35
3.2 STP Analysis.....................................................................................................................47
3.2.1 Market Segmentation.....................................................................................................47
3.2.2 Target Analysis..............................................................................................................48
3.2.3 Position Analysis...........................................................................................................48
3.3 Marketing Mix Strategy...................................................................................................50
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3.3.1 Product strategy............................................................................................................50
3.3.2 Price Strategy................................................................................................................54
3.3.3 Place Strategy...............................................................................................................54
3.3.4 Promotion Strategy.......................................................................................................54
3.4 Sales Forecast/Profit Estimation......................................................................................62
3.5 Marketing Expenses (Sale Incentive)..............................................................................67
3.6 Conclusion in market feasibility......................................................................................70
Chapter 4Investment Analysis………………………………………………………..……. 71
4.1. Production and Operation Analysis…………………………………………………. 72
4.1.1 Product characteristics……………………………………………………………… 72
4.1.2 Production Process………………………………………………………………..... 78
4.1.3 Location……………………………………………………………………………. 85
4.1.4 Facility layout……………………………………………………………………… 87
4.1.5 Machine/tools/equipment………………………………………………………….. 89
4.1.6 Logistic Management…………………………………………………………….. 109
4.1.7 Investment cost………………………………………………………………….... 112
1. Pre-operating cost……………………………………………………………………. 112
2. Investment cost……………………………………………………………………..... 113
Chapter 5Operation Analysis…………………………………………………………...132
5.1 Raw material………………………………………………………………………... 132
5.1.1 Raw material cost…………………………………………………………………. 134
5.2 Direct labor cost…………………………………………………………………….. 144
5.3 Electricity expense………………………………………….………………………. 146
5.4 Water authority expense ………………………………………………………..…... 148
Chapter 6Administration analysis ……………………………………..……………...... 151
6.1 Organization Management………………………………………………..………… 152
6.2 Organization Chart……………………………………………………………… 153
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6.3 Administration cost……………………………………………………………... 155
Chapter 7 Financing the project…………………………………………………….. 172
7.1 Income statement……………………………………………………………….. 173
7.2 Balance sheet…………………………………………………………………… 178
7.3 Statement of cash flow…………………………………………………………. 180
7.4 Financial Analysis ……………………………………………………………... 185
Chapter 8 Risk management……………………………………………………….. 186
8.1 Internal risk…………………………………………………………………….. 187
8.1.1 Risk in the staff………………………………………………………………. 187
8.1.2 Risk in communication………………………………………………………. 187
8.2 External risk……………………………………………………………………. 188
8.2.1 Risk in political situation…………………………………………………….. 188
8.2.2 Risk in nature disaster………………………………………………………... 189
8.2.3 Risk in economic…………………………………………………………….. 190
8.2.4 Risk in technology…………………………………………………………… 191
8.3 Financial Risk …………………………………………………………………. 192
8.3.1 Income Statement, Sale Decrease …………………………………………… 193
8.3.2 Income Statement, Cost of Goods Sold Increase …………………………… 208
8.3.3 Income Statement, Expenses Increase ……………………………………..… 223
8.3.4Balance Sheet, Sale Decrease …………………………………………………. 238
8.3.5 Conclusion of Financial Risk ………………………………………………… 244
Chapter 9 Summary ……….……………………………………………………….. 246
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Chapter 1 Introduction
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1.1 Background and Significance of the Project.
Background of Milady ice cream, Bangkok, and ASIATIQUE The Riverfront.
• Milady ice cream
Ice cream (derived from earlier iced cream or cream ice)1 is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavourings and colourings are used in addition to, or instead of, the natural ingredients. The mixture of chosen ingredients is stirred slowly while cooling, in order to incorporate air and to prevent large ice crystals from forming. The result is a smoothly textured semi-solid foam that is malleable and can be scooped.
The meaning of the phrase "ice cream" varies from one country to another. Phrases such as "frozen custard", "frozen yogurt", "sorbet", "gelato" and others are used to distinguish different varieties and styles. In some countries, such as the United States, the phrase "ice cream" applies only to a specific variety, and most governments regulate the commercial use
of the various terms according to the relative quantities of the main ingredients.2 In other countries, such as Italy and Argentina, one word is used for all variants. Analogues made from dairy alternatives, such as goat's or sheep's milk, or milk substitutes, are available for those who are lactose intolerant, allergic to dairy protein, or vegan. The most popular flavours of ice cream are vanilla and chocolate.3
Ice cream is a popular Thai dessert. Because Thailand has hot weather so they need the cold dessert to eat. In this way, we have the idea to do ice cream homemade and we create the new form ice cream. Milady ice cream creates the new strength, outstanding, different, and strong identity. We provide customer new experience about ice cream taste. Such as we bring Thai fruit to an ice cream and we make it by using full-flavoured pulp. Not only fruit flavor but also have Thai dessert ice cream such as banana in coconut milk flavor, bualoi flavor, and others. And the name of our brand is “Milady” it mean a continental title used for an English gentlewoman. We select this name because our product is made from Thai dessert and the owners are woman.
1Beeton, Isabella (1911). Mrs Beeton's Cookery Book. pp. 258–60.
2"Ice Cream Labeling: What Does it all Mean?". International Foodservice Distributors
Association. Archived from the original on May 14, 2008. Retrieved 2008-08-09. 3"The Top 15 Most Popular Ice Cream Flavors". The Food Network. July 30, 2008.
Retrieved 24 March 2012.
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• Bangkok
Bangkok is the capital city of Thailand and the most populous city in the country. It is known in Thai as Krung Thep Maha Nakhon or simply About this sound Krung Thep. The city occupies 1,568.7 square kilometres (605.7 sq mi) in the Chao Phraya River delta in Central Thailand, and has a population of over eight million, or 12.6 percent of the country's population. Over fourteen million people (22.2 percent) live within the surrounding Bangkok Metropolitan Region, making Bangkok an extreme primate city, dwarfing Thailand's other urban centres in terms of importance.
The Bangkok city proper covers an area of 1,568.737 square kilometres (605.693 sq mi), ranking 69th among the other 76 provinces of Thailand. Of this, about 700 square kilometres (270 sq mi) form the built-up urban area.4It is ranked 73rd in the world in terms of land area by City Mayors. The city's urban sprawl reaches into parts of the six other provinces it borders, namely, in clockwise order from northwest: Nonthaburi, Pathum Thani, Chachoengsao, Samut Prakan, Samut Sakhon and Nakhon Pathom. With the exception of Chachoengsao, these provinces, together with Bangkok, form the greater Bangkok Metropolitan Region.5
Therefore, Bangkok is the capital city of Thailand and Bangkok is the first place in Thailand that foreigners think about Thailand. Then, we select Bangkok is the main place for our ice cream shop. Because our ice cream made from Thai fruits and Thai dessert and our target customers are both Thai and foreigners.
• ASIATIQUE The Riverfront
Corporate Information
Riverside Masterplan Co., Ltd. is a member of TCC Land Group responsible for the retail property development and management. TCC Land Group's core business is to develop and to invest in a wide range of real estate projects that include the residential – premium housing projects and condominiums; hospitality – own brands and various international chain managements including the upcoming The Okura Prestige Bangkok; office buildings – prime office building such as Empire Tower, Athenee Tower, Cyber World Tower; and retail properties - Pantip Plaza, Digital Gateway, OP Place, OP Garden, etc. TCC Land's expertise also extends to property and land management, and logistics, in Thailand and other growth markets in Asia Pacific, Europe, and the US.
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Thavisin et al. (eds) 2006, p. 24. Reproduced in "Geography of Bangkok".BMA website. Retrieved 8 September 2007. 5
Tangchonlatip, Kanchana (2007). "กรงเทพมหานคร: เมองโตเดยวตลอดกาลของประเทศไทย [Bangkok: Thailand's
forever primate city]". In Thongthai, Varachai; Punpuing, Sureeporn. ประชากรและสงคม 2550 [Population and society 2007]. Nakhon Pathom, Thailand: Institute for Population and Social Research. Retrieved 26 September 2012.
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Opening Hours : 17.00 - 24.00 hrs. Location : 2194 Charoenkrung Rd., WatPrayakai,
Bangkoleam, Bangkok 10120 Category : Attraction and shopping Owner : TCC LAND Co., Ltd. Size : 28.88 acres / 12 acres of the first phase Number of shops : 1,500 stops Number of restaurants : 40 restaurants.
The shop: Tourist products shops
Performance - Joe Louis Puppet Theater and Calypso Bangkok Theater Bars and Restaurants Fashion and accessories shops Furniture and home furnishings stores
Architectural style : Refurbishment of the authentic architecture in 1907 - 1947 A.D. to be immersed in the magnificence of the architecture in the reign of King Rama 5th (Colonial Period)
Transportation : Personal car, bus, express boat, yacht, BRT, BTS from SaphanTaksin stationand take a shuttle boat to ASIATIQUE’s pier
Parking : 2,000 cars.
Synopsis of ASIATIQUE The Riverfront
Cultural heritage and a global lifestyle play a big role in the concept and design of
ASIATIQUE,The Riverfront. Modeled after Bangkok’s fourmajortrade districts, the project weaves together all the essential elements that define what Bangkok was, as well as redefine what it is and what it will become in the near future.
Chareonkrung District, once the old trade centre, is now a ‘new road to the country’s modernization’. Find both traditional and modern Thai culture through performing arts, Thai puppets by Joe Louis Theatre and Calypso Show as well as more than 1,000 retail shops selling Thai handicrafts, souvenirs home décor and spas.
Town Square District blends Thai and Western ways of life, with an international dining scene and sports bars. There is also space for events and activities, including sports, games and product launches
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Factory District is the area for fashion showcases, a hip dining scene and shops selling all kinds of design products from clothing to gadget. The focus is on modern lifestyles born after the ‘Industrial Age’.
Waterfront District, the main highlight at ASIATIQUE,The Riverfront, is essentially the development of Bangkok’s riverside from a centre of trade to tourism. International fine-dining establishments occupy the areas along the riverbanks, while the city’s longest public boardwalk (300m) is lined with restaurants and events venues. This is also where the concerts, festivals and the New Year’s countdown celebrations take place.
ASIATIQUE, The Riverfront will be Bangkok’s first large-scale riverside project combining shopping, dining, sightseeing, activities and events under one roof. The strong cultural aspect is what sets it apart from other shopping malls. Embracing history, but avoiding the cultural clichés and traditional symbols, it strikes a balance between tradition and globalization.6
ASIATIQUE is an interest place for doing business because there are many foreign tourists to travel in there and it is appropriate to our target customers. So ASIATIQUE is the first place that we think for our shop. And another reason is ASIATIQUE is the big shopping place and center of Thai culture, product, and foods. Therefore, we select this place to do our Thai fruits and dessert ice cream.
1.2 Project Objective
• To study the Thai dessert and ice-cream in business.
• To maintain Thai traditional dessert.
• To make foreigner taste Thai dessert inform of ice-cream.
• To study the market situation in Bangkok, Thailand.
• To study the information about competitor, business and financial risk.
• To study about how to set action plan for our business.
• To study about how to achieve the goal for our business.
• To summery the feasibility of Thai dessert ice-cream in business.
1.3 Benefits of Project
• To know Thai traditional dessert and ice-cream in business.
• To know about the market and financial risk in project feasibility.
• To know about the management process and action plan for business. 6http://www.thaiasiatique.com/en/about_us.php
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• To know the feasibility of Thai dessert ice-cream in Thailand.
• To know how to optimize the business.
1.4 Activities/Time Frame
1. To study the generally of Thai dessert ice-cream business in Thailand.
2. To study management process of business;
-Background information
-Product and service
- Customer satisfaction and product quality
-Vision and mission statement
-Strategy of company
-Process optimization
3. To study competition analysis and marketing feasibility;
-Gathering and analyzing information of competitor
-SWOT analysis
-Marketing mix strategies
-Demand of consumer in Thai dessert ice-cream business
-Sale forecast and profit estimation
4. To study technical process;
-Location
-Operation and management process
-Investment and operation cost of Thai dessert ice-cream
5. To study the financial feasibility of Thai dessert ice-cream business;
-Company investment cost, operation expanse and other expense
-Profit and loss statement, cash flow and balance sheet in 3 years
6. To study the analysis risk of Thai dessert ice-cream in Thailand.
7. To summary the feasibility of Thai dessert ice-cream business in Thailand.
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Time frame of study
Table 1.1- Time frame, Since November 2012 – February 2013
Activities November December January February W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
1)To study the generally
of Thai dessert ice-cream
business in Thailand
2) To study management
process of business
3) To study competition
analysis and marketing
feasibility
4) To study technical
process
5) To study the financial
feasibility of Thai dessert
ice-cream business
6) To study the analysis
risk of Thai dessert ice-
cream in Thailand
7) To summary the
feasibility of Thai dessert
ice-cream business in
Thailand
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Chapter 2 Industry Profile
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The Ice Cream Industry 2.1 nature of business
Milady ice-cream shop is an ice cream industry that a main product is Thai sweet favor homemade ice-cream.
We are an ice cream shop that upgrades our product to match with need and want of news generation customer
The usual ice cream are Started by two young ladies, this ice cream shop has become very popular with ice cream lovers throughout Thailand. Using local ingredients including Thai fruits, the ice cream is creamy and has a variety of unique flavors, including one called tamarind secret.
Our store doesn’t want to forget home country of our industry. Ice cream aren’t a traditional desert of Thailand but it very popular so we use its popular of who ice cream and but get them are kick more hint of Thainess in our ice cream.
In a research study on the popularity of Thai food among foreigners, “Finding Thailand's Place in World Cuisine in the Next Ten Years”, the researcher interviewed 1,001 foreigners from 68 countries on five continents - Europe, Asia, the Americas, Australia, and Africa - who had come to Thailand between December 1999 and February 2000. The interviews took place at various places, such as at tourist attractions in Chiang Mai and Bangkok; and other places where foreigners were likely to be, such as the Board of Investment Fair 2000 show that Thai food are well know and popular in so many country a lot of people are come to Thailand because of nature, culture and of cause food but people are sometime to scare to try something they not used to so combine of both world are give us more chance to open a new direction of ice cream shop.7
2.2. Situation of Industry
Ice cream industry in the world.
Market Force Study Finds Ben & Jerry’s is America’s Favorite Ice Cream Chain Culver’s is gaining enthusiastic following in the West, South and Midwest
BOULDER, Colo. — Ben & Jerry’s is America’s favorite ice cream chain, according to a national study from Market Force Information, a worldwide leader in customer intelligence solutions. In a quick-service restaurant (QSR) industry survey of more than 7,600 U.S. consumers, Ben & Jerry’s was voted the No. 1 ice cream chain, while Cold Stone Creamery and Culver’s snagged the No. 2 and No. 3 spots. Baskin-Robbins, Haagen-Dazs, Dairy Queen and Carvel also made it onto the list of favorites.
The study, conducted in August, was designed to uncover which ice cream chain consumers like most and why they prefer one over another. Market Force first calculated the 7http://thailand.prd.go.th/ebook/kitchen/content/ch5.html
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favorites based on the total number of votes, and then factored in the number of locations for each chain for a level view of the results. See Graph 1. Graph 1: Favorite Ice Cream Chain, Indexed by Door Count
Who Scooped Up the Most Votes by Region?
Market Force also analyzed the results geographically to see which ice cream chains are most popular in four regions of the country – the Northeast, Midwest, South and West.
Baskin-Robbins came out on top in the Northeast, Ben & Jerry’s in the Midwest, and, interestingly, Wisconsin-based Culver’s received the most votes in the South and West regions, but ranked fourth in the Midwest. Ben & Jerry’s was second favorite in the Northeast, South and West, and consumers nationwide agreed that Cold Stone Creamery was third across the board. See Graph 2. Graph 2: Favorite Ice Cream Chains by Region, Indexed by Door Count
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Culver’s Licks the Competition in Key Attributes When consumers were asked to rank the ice cream chains based on various attributes
such as food quality/taste, customer service, cleanliness, atmosphere and overall value, Culver’s was the leader across all of the categories. Cream Stone Creamery and Ben & Jerry’s were second and third for taste, while Carvel had a strong showing in the service and value categories.
Out of the seven chains considered, Dairy Queen ranked lowest for food quality, taste and cleanliness, and Haagen-Dazs came in last place for service and value. See Graph 3.
“Despite the recession, the ice cream market has remained hot and we’re seeing smaller chains like Culver’s aggressively grow their fan following by focusing on the customer experience,” said Janet Eden-Harris, chief marketing officer for Market Force. “Still, with its progressive brand image, as well as a variety of funky flavors with creative names, Ben & Jerry’s remains the crowd favorite.” Graph 3: Ice Cream Chains Ranked by Attribute
Survey Demographics The survey was conducted in August 2012 across the United States. The pool of 7,600
respondents reflected a broad spectrum of income levels, with half reporting household incomes of more than $50,000 a year. Respondents’ ages ranged from 19 to over 65. Approximately one-quarter were men and 75% were women, and 73% reported working full or part time. Half of the respondents have children at home and more than two-thirds are married.
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8http://www.marketforce.com/press-releases/item/benandjerrys-is-americas-favorite-ice-cream-chain/
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Ice cream industry in Thailand.
Nowadays economic growth of light food restaurant (coffee, drink, bakery and ice-cream) is becoming popular. Especially “the ice-cream shop”, It is the interesting things for SME entrepreneur. Because there are many competitors for coffee shop and bakery shop, while the ice-cream shop being popular in many years especially homemade ice-cream. So, homemade ice-cream should be the best choice. Homemade ice-cream is outstanding cause considering all of factors in the product model, process to produce, distribute channel, branding, investment budget and market share.
However, in the part there are many homemade ice-cream owners that produce for restaurants or hotels. But nowadays homemade ice-cream market growth more than 40% per year or 1,635 million baht of market value. There are 30% of premium ice-cream of market value (forecast market value is 5,450 million baht). Because ice-cream has various tasty, various design of shop, selling low price and use quality material. Homemade ice-cream shops use lower cost than produce ice-cream factory. But customer is not well known about brand and branch not enough for customer.9
Thai-dessert industry
Conclusion of Thai-dessert trend from researched 100 ice cream consumers. 1.Gender Table1 : Show the percentage number of random classify by gender
Gender Number(people)
Male 38
Female 62
Total 100
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http://www.kasikornbank.com/TH/Personal/ThePremier/Knowledge/SMEClinics/Pages/Start_UpBusiness.aspx
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2.Type of Thai-dessert Table2 : Show the percentage number of random classify by type of Thai-dessert.
Type Number(people) Percentage
Egg 69 16.16
Coconut milk 64 15.00
Preserve 39 9.13
Toast 38 8.90
Braised with coconut milk 37 8.67
Stir 35 8.20
Glaze 32 7.49
Bake 32 7.49
Steam 30 7.03
Welding with sugar 25 5.86
Boil 15 3.51
Fry 10 2.34
Other 1 0.23
Total 427 100
Thai-dessert that we selected are the Top 5 type of the most people consumed. Thai dessert is generally consumed in Thailand and unique national culture reflected through raw materials and ingredients punctilious selection as well as production, tasty flavor, colorful and attractive characteristic of Thai dessert including with different eating procedures in each, and there are many kinds of Thai dessert. Mostly Thai desserts are commonly favored and well-known by Thai and foreigners. 10 Forecast Thai Dessert 1. Mango with sticky rice in coconut milk (King of Thai dessert and it is number 7 of top ten sweet in the world) 10http://library.cmu.ac.th/faculty/econ/Exer751409/2552/Exer2552_no152
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2. Bua loi (number 4 of top five popular Thai dessert) 3. Banana in coconut milk (well known in local and very popular in Thai and foreign) 5. Durian with sticky rice in coconut milk (Popular in Asia and export for Singapore and China for a while) 4. Longan with sticky rice in coconut milk (Popular in Southeast –Asia such as China, Thai, Indonesia etc.)11 Thai fruit industry Thailand has many types of fruit and in each have different advantages Forecast 1. Mangosteen (The main fruit of economy and high-value of exports, many people known that “Queen of fruit” ) 2. Mango (The secondary types of fruit that measured by domestic consumption and exports.) 3. Tamarind (Also in the secondary types of fruit but well-known by local fruit orchard.) 4.Star gooseberry (The local fruit type is rare and become extinct, this is reason that did not enough to exports and foreigners do not known too much but, this is a good point for attract them.)12 2.3 Product and Service
2.3.1 Product
ICE-CREAM Thai dessert flavor
( Source : http://www.oknation.net/blog/print.php?id=772319 )
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http://www.matichon.co.th/news_detail.php?newsid=1251424426&grpid=03&catid=00 http://www.kruaklaibaan.com/old_forum/forum/index.php?s=00602bdf33352d505cbe5947580dc13b&showtopic=11708 12
http://www.royalflora2011.com/siteroyal/fruit.html
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2.3.2 Service
We supported customer by having seat for them to make them feel comfortable and we also have take home service for our customer.
2.4 Vision
• To achieves our goals that ice-cream of Thai dessert can growth up and consumer satisfaction on our product.
• To offer fresh and delicious ice-cream to our customers along with a fun-filled eating
experience. • To create value and make a difference products.
2.5 Mission To sell delicious and remarkable ice-cream. We sell the highest standards of quality, freshness, delicious and combineboth ice-cream and Thai dessert. 2.6 Strategy 2.6.1 Corporate Level “Thai dessert ice-cream’’ is new business at Asiatique theriverfront Thailand. A business is made from Thai dessert such as banana in coconut milk. We will produce goods to high-quality, focus on fresh products, good taste, and clean to consumers. A business is focused on unique product and control produce process. Our business support and preserve Thai dessert and make foreigner about Thai desserts control of production step to the standards by trading partners.
2.6.2 Business Strategy
We try to create the new product to make us outstanding from others. We mix ice-cream and Thai dessert together because we want to make ice-cream different than others so we choose Thai dessert flavor because we want to preserve Thai culture and what to present our Thai dessert to foreigner.
We choose to open our shop at Asiatique the riverfront shopping mall because it is the new sightseeing and shopping lifestyle of the first largest river in Asia and also as a landmark Bangkok that attractive both foreigner and young generation.
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2.6.3. Functional Strategy
Product Strategy Create brand to increase brand image and market by focusing on Thai dessert ice-cream and also maintain Thai traditional.
( Source : http://www.thaismefranchise.com/?p=2214 )
Price Strategy
Set the price with appropriate quality of product and service, also appropriate to taste Thai dessert in form of ice-cream. Place Strategy Set the store to locate in appropriate place for customer easy to consume like Asia Tique. (Asia Tique is one of the famous place in Bangkok that almost foreigner like to visit and we think that this place will help our product have optimize demand)
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(Source : http://www.thaiasiatique.com/ )
Promotion Strategy
- We have the advertising via website, newspaper and magazine. - The customers who check in at Milady ice cream will get discount 5%. - Our customer can update special promotion from Milady ice cream face book fan
page, and we will have special promotion every month. Financial Strategy
- Saving and manage financial efficiency. - Prepare total financial statement every month; prepare systematic and clear financial
statement. - We use standard form to accord accounting system.
Human research Strategy Our organization apply high potential employee that may be hard working, endure,
punctual, honest etc. We always train our employee for improve their skill. In the end of year, our organization will give bonus for the best employee to encourage them to perform the job.
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Chapter 3 Marketing Feasibility
Analysis
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3.1 Market analysis 3.1.1 General Environment Analysis
Political factor
( Source : http://www.matichon.co.th/news_detail.php?newsid=1239888043&catid=01)
Thailand political crisis Thailand's economy was recovering well this year until anti-government protesters
started a mass rally in Bangkok in the middle of March, which has sparked the country's deadliest political violence in 18 years.
The protesters agreed on Tuesday to enter talks brokered by lawmakers to end a crisis threatening to tear the country apart, but the government has not reacted positively and analysts doubt negotiations would stop the violence.
The following scenarios look at what could happen now to the $264 billion economy, Southeast Asia's second largest.
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TROOPS MOVE ON PROTEST SITE, MORE CLASHES EXPECTED
The military has battled the protesters for five days but has managed to secure only some parts of central Bangkok.Hundreds of protesters are now outside the main camp and can challenge the army from behind. Pitched street battles look set to continue for days at different locations. Further loss of life looks inevitable, with the army probably prevailing in the end.
ECONOMIC IMPACT: More bloodshed would cause bigger damage to the economy, further sinking consumer confidence, which already suffered a record drop in April. Private consumption accounts for about half of the economy.The occupation of Bangkok's ritziest shopping district by protesters has forced hotels, malls and offices to close doors and cut jobs since April 3.
The government said in April that about 25,000 employees in Bangkok, mostly retail and hotel employees, had not been able to work or had been put on unpaid leave. Media reported the unrest had cost 63,000 jobs, mainly in the hotel and tourist industries.The tourism sector makes up about 6 percent of the economy but it employs 15 percent of the country. So loss of tourism has a knock-on effect on economic activity.
The government said arrivals at Bangkok's main Suvarnabhumi Airport fell by a third last month and arrivals this year could be sharply lower than the official target of 15.5 million.
Exports have been little affected so far, although transport disruption has held up some deliveries of sugar to Bangkok's port, traders said on Tuesday.Shipping firms in the business district have had their operations disrupted, according to the Federation of Thai Industries. "Customers are now diversifying their risk by placing orders elsewhere rather than placing 100 percent of an order with Thailand," Vice-Chairman Thanit Sorot told Matichon daily.
In late 2008 a different group of political protesters blockaded Bangkok's airports for a week and exports suffered, although the "red shirts" have not threatened similar action.The Bank of Thailand's forecast of 4.3-5.8 percent growth this year could be hit, although the central bank said the projection in late April would have been 0.9 point higher but for the unrest and it was based on a worst-case scenario. The unrest may well persuade it to leave interest rates at the current record low of 1.25 percent for some months.
Finance Minister Korn Chatikavanij said on May 12 the protest could cut 0.3 point off his 4.5-5.0 percent growth forecast.
Economists say growth could be cut by 2 percentage points this year, with the economy possibly shrinking sharply in the second quarter from the first if the crisis continues.
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Foreign selling of stocks will continue if the political situation spirals out of control. The baht could come under selling pressure, although external factors have provided support until now.
BOTH SIDES AGREE TO TALK
This does not look too likely at this point. But it is feasible that talks could result in a compromise that would allow both sides to claim some sort of victory.
ECONOMIC IMPACT: A compromise would boost confidence and push economic growth back on track.Pent-up demand would be released as tension fell. Economic growth could even approach the official forecasts if exports remained good, although it would take months for tourism and certain businesses to recover, economists say.The stock market would rise and foreigners start buying again. However, this may be limited by a perception of more, perhaps deadlier, unrest if the deal fell through.The baht could rise, depending on the trend in other Asian currencies.
CRACKDOWN TAKES PLACE, PROTEST SITE IS CLEARED
The military may make it clear it will enter the Rachaprasong camp and many protesters, faced with death, agree to leave. Hard-core demonstrators could fight on and a full-scale urban gunbattle would leave many dead and injured on both sides.
ECONOMIC IMPACT: As in the first scenario. More violence would hit confidence, the country's image abroad and its lucrative tourism. Growth would fall well below the official target.The baht would probably fall and the stock market slump.
MILITARY RETREATS AS MISSION FAILS, COALITION FALLS APART
Fierce clashes could escalate to battles with armed militias at several locations around Bangkok and beyond. The government and the army would be humiliated if troops retreated and the coalition government could fall apart.
ECONOMIC IMPACT: An early dissolution of parliament would do little to benefit the economy. It would probably lead to further turmoil, with Bangkok's middle classes and the royalist elite unlikely to accept a pro-Thaksin government.
It would also take time to form a new government, which would delay the current government's stimulus spending -- 1.43 trillion baht ($44.2 billion) over three years -- and disrupt normal fiscal spending.
Economic growth would be disrupted and the medium-term impact might be even more severe. Foreign investors who have stuck it out until now might start to rethink their
27
plans. Japanese firms, the country's biggest investors, have expressed concern and might look elsewhere if the crisis continued.
Even before the latest violence, the Board of Investment forecast foreign investment pledges this year could fall 15 percent to 300 billion baht. That could have an impact, eventually, on vehicle and electronics exports, hitting the trade and current account surpluses and pulling the baht lower.
Stocks might climb on the perception that this episode of the crisis was over. However, the potential for violence to resurface before or after a new election would keep many investors sidelined.13
Economic
The economic
The economic situation is a strong factor that influences the amount of foreigner tourist or all of customer income. The way their expend money is change and also the recent increases in the price of oil suggest that the era of cheap air travel may be coming to a close. 2010 International Conference on Business and Economics Research vol.1 (2011) © (2011) IACSIT Press, Kuala Lumpur, Malaysia Oil prices It’s have been on everyone's mind, having spiked 76% over the last year, and 16% in 2008 alone ( Source : http://www.energyandcapital.com/articles/market-outlook-energy/655) 13
http://www.reuters.com/article/2010/05/18/us-thailand-economy-scenarios-idUSTRE64H2EE20100518
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Over all world economic The Growth rates of real GDP for World (blue), and for Advanced Countries (red) ( Source : http://www.econbrowser.com/archives/2007/08/variation_in_gl.html) As new research shows global recovery has stalled again that show it graph belowGrowth in the US was slowing, much of Europe is in recession, China’s growth outlook has weakened, the reform processes in India have stalled and other large emerging economies have slowed dramatically. (Source:http://www.leftfootforward.org/2012/06/global-recovery-stalled-confidence-in-policy-makers-waning/)
29
Economic in Thailand Growth rates this decade (World Bank) :(provisional data show growth of only 1.1 % for 2011,after a contraction of 5% during the last quarter, due to severe flooding)
( Source : http://www.thaiwebsites.com/thailand-GDP.asp )
Even thought all of research and graph are show that people are intent to less spending but people are still travel and Thailand are good choice because of the beauty and of cause cheap. Thailand is landmark of beautiful nature, sea and culture in the able price ( Source : http://www2.unwto.org/ )
-4
-2
0
2
4
6
8
10
2005 2006 2007 2008 2009 2010 2011
GDP grow rate
GDP grow rate
30
Amount of tourist come to Thailand ( Source : http://service.nso.go.th/nso/nsopublish/service/servstat.html )
Social factor
Demographic
Lohmann referred to demographic change such as age structure and education level. In addition, the influences also come from general changes in attitudes.
Thailand Demographics Profile 2012
• Population67,091,089 (July 2012 est.)
note: estimates for this country explicitly take into account the effects of excess mortality due to AIDS; this can result in lower life expectancy, higher infant mortality, higher death rates, lower population growth rates, and changes in the distribution of population by age and sex than would otherwise be expected.
• Age structure
0-14 years: 19.9% (male 6,779,723/female 6,466,625)
15-64 years: 70.9% (male 23,410,091/female 23,913,499)
65 years and over: 9.2% (male 2,778,012/female 3,372,203) (2011 est.)
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• Population growth rate0.543% • BANGKOK (capital) 6.902 million (2009)
• Ethnic groups
Thai 75%, Chinese 14%, other 11%
• Religions
Buddhist (official) 94.6%, Muslim 4.6%, 0.7%, other 0.1% (2000 census)
• Languages
Thai, English (secondary language of the elite), ethnic and regional dialects
0-14 years old
15-64 years old
65 years and over
Series 1
Buddhist
Muslim
CatChristian
other
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Theravada Buddhism is the official religion of Thailand and is officially the religion of about 97% of its people. However, the true figure lies closer to 85%, Muslims are some 10% and 5% other religions including Christianity, Hinduism, especially among immigrants. In addition to Malay and Yawi speaking Thais and other southerners who are Muslim, the Cham of Cambodia in recent years begun a large scale influx into Thailand. The government permits religious diversity, and other major religions are represented, though there is much social tension, especially in the South. Spirit worship and animism are widely practiced.
( Source : http://en.wikipedia.org/wiki/File:Population_development_in_Thailand.jpg )
Technology factor Changes in technology have also been influential. As Page and Connell specified,
improvements in transport have been an enduring force in driving changes in the tourism industry, and have in turn heavily influenced Thai tourism. Changes in technology brought about technological breakthrough in air transportation which brought more and more international tourists to Thailand.
THAI takes delivery of first Airbus A380THAI has ordered six A380s, powered by Rolls-Royce Trent 900 engines.
33
After the delivery of the first, the rest would be delivered from now until 2013 With the A380 THAI will elevate its Royal Orchid Service to a new level," said Montree. "In every class we are offering a new dimension in passenger appeal, from redesigned seating to the latest entertainment systems. These features, combined with the aircraft's quiet and spacious cabin, will truly make the THAI A380 the smoothest way to fly." (Source:http://www.nationmultimedia.com/business/THAI-takes-delivery-of-first-Airbus-A380-30191249.html ) Media
Social media can benefit tol businesses
Using social media is a great way to make your business seem friendlier and to form closer relationships with your customers. By engaging in social media, your company can interact directly with customers and by creating interesting and useful content you can position yourself as an expert in your field.
It's quick and easy to set up a company profile on the major social media sites and then start publishing your own content. If your content is interesting, other users will share it with their friends, which will generate interest in your business and click-throughs to your site. Such personal recommendations are a highly effective way to promote a business and using social media has the potential to massively expand your reach.
On Facebook, for example, companies can set up their own 'page'. Other users can 'Like' the page itself and any posts on it. The things that they 'Like' will then appear on their own profile for their friends to see. In this way, interesting content will be naturally distributed and generate interest in your business.
Blogging on your site is also a great way of driving traffic. Blog posts tend to be unique and the interactive nature of blogs means that they tend to attract incoming links.
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These two factors cause blog posts to frequently appear in search engine results, generating natural search traffic.
Social media is not just a way to talk to your customers, but also a great way to listen. By monitoring what people are saying about you on Twitter, blogs and other social networking sites and talking to customers directly, you can get real time feedback on what customers are thinking about your products and services. Lots of free tools exist for monitoring and listening on the social web, including Google Alerts.
Social media sites allow companies to share news and ideas and distribute promotions. Here are some ideas for what you could write about:
• 'How to' articles and videos: Demonstrate your knowledge of your products and provide useful information that other users will want to share.
• Competitions: Competitions generate lots of excitement and are fun to do. • Company news: Publish interesting news and developments about your company.
You might, for example, post news about awards won or even a picture of a team fundraising event to give a feel for the people behind your brand.
• Product launches and reviews: Keep your customers up to date with your latest products and make product recommendations.
• Special offers: Everyone loves a bargain so share frequent special offers exclusively with your social media connections.
Be careful though, as obvious sales pitches do not go down well on social media sites! Also, remember that a conversation is a two-way thing and it is very important to join in by reply to comments as well as direct messages. Engaging with your audiences will be the key to a successful social media approach.
Facebook Ads enable businesses to advertise to Facebook users based on their profile information. These adverts are charged on a cost per click basis and require a minimal initial spend. Start small and experiment with different adverts and target audiences to get the best results. Remember, the more targeted and relevant you can make your social ads; the more likely they are to provide a positive return.
Connect and interact with your customers today with these simple tips to getting started with social media.14
14
https://www.paypal-business.co.uk/articles/how-social-media-can-help-your-business.htm
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3.1.2
Competitive advantages Milady ice-cream focus on every process to produce about product, shop, packaging
and take care of our customers. Milady ice-cream provide similar product with other but our shop sell at lower prices
and providing greater taste through differentiation from other. We offer products at a discount rate We mixing about ice-cream and Thai dessert together Unique product There are varieties of flavors. Milady ice-cream is category in the group of premium level.15
Level of Ice-cream Premium Ice-cream Standard Ice-cream Mass Ice-cream Market Value in
2554 5,000 9,000 1,000
Year-over-Year 20 10 1-2 Characteristic of
Product Ice cream will focus on the quality of raw materials used in production. As well as the taste and new innovation to present ice-cream.
Ice cream has a variety of flavors and packaging formats. By focusing the convenience of consumers who purchase.
Ice cream usually uses local ingredients that can be easy found like fresh coconut milk and fruit ice cream. And the selling price is quite cheap.
Competition in the market
There is a clear market leader. But at present, there are new operators into the market continuously. Either in the form of homemade ice cream or Ice cream brand that imported from abroad.
The competition is seriously because there are a lot of major operators and many brands that developing a variety of products. Including a variety of channel sales and distribution.
There is no clear market leaders, mostly is the small retail market in the up country. The operators would be find customer by various ways.
Target group People in new generation, modern lifestyle and healthy lover include foreigner.
Group of children, teenager and family.
Group of general customer.
15
http://www.positioningmag.com/prnews/prnews.aspx?id=92084
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Competitor Analysis
In the present, there are many ice cream industries in Thailand. Not only premium ice cream but also ice cream homemade and franchise ice cream. So the ice cream industries have high competitions. Milady ice-cream is homemade ice cream and we create the flavor from Thai fruits and dessert. Therefore, there are many homemade ice cream company so they are our direct competitors. There are three main famous homemade companies in Thailand.
Direct competitor
One more ice-cream
(Source:http://www.onemore-icecream.com/flavor/fruitTopping.html)
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One more is homemade ice cream brand that use the Thai fruits and dessert to make ice cream flavor such as pine-na-berry flavor and Tamarind secret. One more ice cream grows rapidly because their products are responded to main consumer’s need.
(Source:http://suppericecream.wordpress.com/one-more-ice-cream/)
Similarity between Milady ice-cream and One more ice-cream
• Thai fruits and dessertsice cream homemade. • Provide Thai culture products. • Focus on foreign customers.
Better points of one more ice-cream
• There are many branches more than Milady ice-cream. • There are more choices of flavor more than Milady ice-cream. • One more ice-cream has experience more than Milady ice-cream.
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Better points of Milady ice-cream
• We have the best location – Asiatique • We have more chance to sell product to foreign tourist. • We use ingredients from Thailand and no need to import.
Gelate ( Source : http://th.openrice.com/Bangkok/restaurant/gelate http://www.wongnai.com/restaurants/18676xV-gelate-asiatique-the-riverfront/photos )
Gelate is the famous ice cream shop in Thailand. Gelate come from Gelato which is the Italian word for ice cream, derived from the Latin word "gelātus". Gelato is made with milk, cream, various sugars, and flavoring such as fresh fruit and nut purees. Mr. Ittiaek Kittiangoon, the owner of Gelate opened the ice cream industry and operated in 2003. He opened the first branch at Central World in 2004 .16
16
http://www.gelateicecream.com/
39
Similarity between Milady ice-cream and Gelate
• Homemade ice cream industry. • Same target customers. • Same store location - Asiatique
Better points of Gelate ice-cream
• There are many branches more than Milady ice-cream. • Gelate operated before Milady ice-cream.
Better points of Milady ice-cream
• We use ingredients from Thailand and no need to import. • Our ice cream are made of Thai fruits and dessert. Strange and new ice creams. • Attract foreign tourist more than Gelate.
ICEDEA
( Source : http://magazine.trendyday.com/index.php/2011/02/15/icedea )
Prima, Thai ice cream designer of ICEDEA has two shops in Bangkok selling her quirky artisan ice cream in all forms. Examples of ice cream in ICEDEA are below;
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Tonkatsu ice cream! This is more a meal in itself than dessert. If you’re familiar with ice cream sandwiches, that I grew up with eating in Singapore and there are also readily available in Hong Kong, this rendition is the same concept, only that the bread is breaded and fried the same way tonkatsu is done. Inside, is a delicious ice cream stuffing andchocolate sauce is drizzled on top of it before you start eating with chopsticks.
Brownie icecream made to look like a football field for once of her conceptual projects.
(Source:http://julianaloh.com/site/2012/05/bangkok-bites-artisan-ice-cream-icedea/ )
Similarity between Milady ice-cream and ICEDEA
• Homemade ice cream industry. • Same target customers.
41
Better points of ICEDEA.
• They make it different from other ice cream. It looks like foods. • They have branches more than Milady ice-cream.
Better points of Milady ice-cream
• We have the best location – Asiatique • We have more chance to sell product to foreign tourist. • We use ingredients from Thailand and no need to import. • Our price cheaper than ICEDEA.
Indirect competitor
Another ice cream industry is franchise ice cream. There are many franchises ice cream around in Thailand especially in Bangkok. They are very famous and popular in Thailand. So we should concerned and categorize them to indirect competitor. We select the three main ice-cream industries in Thailand.
True coffee (Ice cream Thai dessert flavor)
(Source:http://www.oknation.net/blog/noieakthai/2010/07/22/entry-1 )
42
True Coffee has various branches scattered all over the city, as well as in Hua Hin and Chiang Mai, but the Rattanakosin Exhibition Hall branch is the only one that has the liberty of selling these Thai dessert-inspired ice creams. They have The 10 flavours include khanom mor gaeng puek foy thong (taro custard with sweet golden thread), khanom bueng chao wang (palace-style crispy crepe), khao tom mud (sticky rice cooked in coconut milk with banana and black beans) and tako haew maphrao on (water chestnut and young coconut pudding).This is mainly due to its location. So much of our country's history is buried in Ratchadamnoen Klang Avenue and the coffee shop cultivates aspects of Thai culture and food together in one place.17
( Source : http://www.oknation.net/blog/noieakthai/2010/07/22/entry-1 )
Similarity between Milady ice-cream and True coffee.
• Provide Thai dessert ice cream products. • Same rate of price.
Better points of True coffee.
• There are many braches around Thailand. • They have more choices of Thai desserts flavor ice-cream more than Milady ice-
cream.
Better points of Milady ice-cream
• We have the best location – Asiatique • We have more chance to sell product to foreign tourist. • We are the real homemade ice-cream industry. True coffee is the coffee industry.
17
http://www.bangkokpost.com/food/restaurants/dessert/listing/true-coffee-rattanakosin-exhibition-hall/5499/editorialDetail/32/
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Iberry
( Sourece : http://www.phuketmag.com/restaurant-list/iberry/ )
"iberry" the premium homemade ice-cream in Thailand proudly offers multi-style and various flavors of ice-cream especially Thai tropical fruit flavors signature ice cream with 100% natural taste. iberry served various sweet desserts and beverages. iberry shop is at around popular shopping area such as Siam Square Soi 2, Siam Paragon (G Fl.), J avenue (Thonglor 15), The avenue Ratchayothin.Each branch provides warm and chic atmospheres with its own decoration theme that offers various sensations and touches creating a memorable experience to its clients. Now iberry is willing to be a part of activities with full catering service including foods, ice-creams and sweet things.18
( Source : http://bombik.com/node/437/http://www.nikonianthailand.com/forum/show.php?Category=webboard&No=2891 )
18
http://www.facebook.com/iberryhomemade/info
44
Similarity between Milady ice-cream and iberry.
• Provide Thai fruit ice cream products. • Homemade ice cream industry. • Same target customers. • Same rate of price.
Better points of iberry.
• There are many braches around Thailand. • iberry operated before Milady ice-cream. • They are popular.
Better points of Milady ice-cream
• We have the best location – Asiatique • We have more chance to sell product to foreign tourist. • We use ingredients from Thailand and no need to import. • Our ice cream are made of Thai fruits and dessert. Strange and new ice creams.
Daily Queen
(Source:http://losingweightaskmehow.blogspot.com/2011/02/good-nutrition-at-dairy-queen.html )
American Dairy Queen Corporation is a subsidiary of Berkshire Hathaway, Inc. DQ® operators have been providing consumers with crave-satisfying treats and food since 1940. The founders of the Dairy Queen® system were men and women who introduced a new kind of dessert treat and, in the process, developed the foundation of the franchising industry. The history of the DQ® system is a story of a unique product that created an industry.19
19
http://www.dairyqueen.com/us-en/Company/About-Us/
45
( Source : http://www.fanpop.com/clubs/dairy-queen/images/23892910/title/dq-photo )
( Source : http://www.teambuy.ca/york_region/28134535/ )
Similarity between Milady ice-cream and Daily Queen
• Ice cream industry. • Same target customers.
Better points of Daily Queen
• There are many braches around Thailand. • Daily Queen operated before Milady ice-cream for a long time. • They are popular. • Their price is cheaper than Milady ice-cream.
46
Better points of Milady ice-cream
• We have the best location – Asiatique • We use ingredients from Thailand and no need to import. • Our ice cream are made of Thai fruits and dessert. Strange and new ice creams.
Customer Analysis
“ASIATIQUE THE RIVERFRONT”, the first lifestyle complex on the shores of the Chao Phraya River and the largest of its kind in Asia, as well as a new Bangkok landmark, announces that it will welcome the New Year 2013 with the “ASIATIQUE Festival”. Under the concept of “Happy Winter Celebration 2012”, the festival promises an enchanting, memorable visit for all visitors who come celebrate the cool season - shopping, eating, browsing, and chilling - from 1 November 2012 to 13 January 2013. In order to become the not-to-be-missed number one tourist attraction at the end of the year, ASIATIQUE will host a myriad of entertaining performances and offer world class food and drink fests, adding to the happiness of its visitors. It is estimated that the event will attract at least 5 million people, including both Thai and foreign visitors.
Mr. NapatCharoenkul, Project Director of ASIATIQUE THE RIVERFRONT, said that the development’s strength has continuously increased during the past eight months. There has been a 20% average increase in the number of customers each month, especially among foreign tourists. Retail tenants have also reported an increase in sales. 20
The obvious reason ice cream is so popular in Thailand is the intense heat. With an average temperature of 85-95 degrees all year round, Thailand is one of the world's hottest countries. It's also why Thais (and foreigners who live or travel here) consume so much ice cream.
From the above reason, we have the idea to do ice cream homemade and we create the new form of ice cream. Milady ice cream creates the new strength, outstanding, different, and strong identity. We provide customer new experience about ice cream taste. So, this strong point make customer interested in our Milady ice cream.
Most of the customers want ice cream parlous or store to be a better hang out place. They would like to have ice creams with different flavors during chat with their family or friends and spend some time in a high end sophisticated premium parlous. They consider tasting a variety of ice cream as a great experience.
Communication happens when the customer meets the brand. It come out that there is not frequent communication in the form of any ads or any other promotions. It’s mostly by word of mouth and the purchasing point where the customers come across this brand. Before
20
http://www.newswit.com/.gen/2012-10-31/041a3bb585bd76dfefb174a6d7fe684b/
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coming to the Milady ice cream customers make up their mind to try different taste daily and hang out in shop which is premium.21
3.2STP Analysis 3.2.1 Market Segmentation
Market segmentation of Milady ice-cream divide customer segment into Segment marketing and Niche marketing to define certain target group. Milady ice-cream is an ice-cream shop with specific ice-cream that focus on the need of customer who like to try Thai traditional dessert and Thai fruit. Moreover, Milady ice-cream provide many menu for customer need such as Sticky rice in coconut milk with Longan flavor, Sticky rice in coconut milk with durian flavor, Banana in coconut milk flavor , Bualoy flavor, Mango with sticky rice in coconut milk, Mangosteen flavor, Tamarind flavor, Star gooseberry flavor and Mango flavor.
According to Sweensen’s ice cream in Thailand 2005 to 2011, we found that they divide 4 types of age customer who come to consume their ice-cream. There is 43% of teenager and young adult, 29% of Children or kid, 19% of working age and 9% of old age. So, our Milady ice-cream are focus most on teenager and young adult who like to dating and who like to outgoing with friends.
21
http://voices.yahoo.com/review-swensens-ice-cream-bangkok-thailand-thailands-7352658.html?cat=16
16%
12%
8%
4%
3% 21%
16%
12%
8%
Categories of Thai's dessert and Thai's fruits Mango with sticky rice in coconut milk
Bua loy
Banana in coconut milk
Durain with sticky rice in coconut milk
Longan with sticky rice in coconut milk
Mangosteen
Mango
Tamarind
Stargosseberry
48
( Source : http://www.swensens1112.com/swensens/reseach/ )
3.2.2 Target
The main target market for Milady's is the teenage and young adult crowd, with families a distant second. Milady's ice cream can people who tired from shopping fresh and relax.
3.2.3 Positioning
Thailand as a culture doesn’t drink alcohol when it comes to going on dates and few Thai women drink it at all, although that is changing. So, for a Thai teenager or young adult, an ice cream date with his girlfriend or boyfriend and a group of friends is extremely popular.
Point of different
New form
Our Milady ice-cream company has provide various kinds of Thai traditional dessert and Thai’s fruits even though they are inform of ice-cream but you will feel like you still eating Thai traditional dessert. And it also interesting for consumer who like to try new taste of ice-cream.
Convenient
Our Milady ice-cream company choose the place that people well known for customer who favorite in Thai tradition dessert or ice-cream comfortable to consume. And also provide full furniture, trendy machine, trendy store and famous place to serve convenient service.
Teenager and young adult
43% Children or kid
29%
working age 19%
old age 9%
4 types of age customer in Sweensen's
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Menu
Our Milady ice-cream's menu is not same with other countries because we are only serving on Thai traditional desserts that have delicious taste and other country can't copy our menu.
Healthy
Milady ice-cream use fresh ingredients to produce ice-cream for each day. We only use fresh coconut milk to produce our ice-cream and the fruits that we use to make ice-cream are healthy for customer.
High Quality
Low Quality
Healthy Not Healthy
ICEDEA
Milady Ice-cream
Gelate
One more Ice-cream
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3.3 Marketing Mix Strategy 3.3.1 Product Strategy
Milady Ice cream is mixing of ice cream with Thai dessert and Thai fruit together that made for every generation in both Thai and foreigner. Our product use high quality raw materials and ingredients. We carefully in every steps of production process for the best quality.
First type of our product is ice cream mixed with Thai dessert that give a sweet taste,
delicious and smooth like eat real dessert. We offer 4 flavors for Thai dessert ice cream, include with…
· Sticky rice in coconut milk with longan Flavor
Source : http://www.bloggang.com/mainblog.php?id=jazzy-bong&month=18-07-2011&group=14&gblog=15
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· Banana in coconut milk Flavor
Source :http://www.doctor.or.th/article/detail/1126
· Sticky rice in coconut milk with durian Flavor
Source : http://www.manager.co.th/Travel/ViewNews.aspx?NewsID=9520000057042
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Bua loy Flavor
Source : http://imaginebangkok.com/2012/main/content/343
Second Type of our product is sherbet ice cream that is ice cream mixed with Thai fruit that give a sour taste and low fat. Our products consider about consumer needs and also care about customer health so we create sherbet ice cream that suitable for customers who love healthy.
There are 4 flavor of sherbet ice cream, include with…
Mangosteen Flavor
Source : http://www.pooyingnaka.com/content/content.php?No=3970
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Star Gooseberry Flavor
Source : http://wansika-homepan.blogspot.com/2012/09/blog-post_15.html
Mango Flavor
Source : http://store4thai.myreadyweb.com/article/topic-19948.html
Tamarind Flavor
Source :http://kakukgroup.com/2012/04/05/มะขามนาทาน/
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3.3.2 Price
From the table above show that different brand, a little different price. It depends on quality and taste of ice cream. For milady ice cream we set the price per scoop is 59 Baht because our ice cream made from high quality of ingredients. We choose fresh fruits from Thai market in Pathum Thani. We choose bua loy from Klong Sarn (Bangkok) - the title best bua loy in Bangkok, and choose sticky rice with coconut milk from K. Panish (Bangkok). So, it make our ice cream have high quality and good taste suit for the price.
List price: 59 bath per scoop.
Payment period: Our shop set the goal that our shop will pay back and get profit in next 5 years.
3.3.3 Place Our shop builds on ASIATIQUE The Riverfront (Bangkok Thailand) this place has many people, various race of people, shops and restaurants. Moreover this place have parking that can support 2,000 cars, have a lot of transportation and convenience to visit.(ASIATIQUE,The Riverfront. Modeled after Bangkok’s four majortrade districts, the project weaves together all the essential elements that define what Bangkok was, as well as redefine what it is and what it will become in the near future.)
Direct competitor Indirect competitor Brand Price/ scoop Brand Price/ scoop
One more ice-cream 39 baht True coffee 55 baht Gelate 45 baht Iberry 59 baht ICEDEA 65 baht
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ASIATIQUE map
source:http://www.mariobadescuthailand.com/location Store location Asiatique The Riverfront Warehouse 8 Alley 4, Charoenkrung 72-74 Rd., Wat Prayakai, Bangkoleam, Bangkok 10120, Thailand
56
Source:http://www.onschannel.com/varietydetail.php?id=150 There is 1,600,000 results that have informations about Asiatique thailand, we chose this place because many people well known and also popular. Source:http://www.google.com/search?client=safari&rls=en&q=asiatheque+thailand&ie=UTF-8&oe=UTF-8
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3.3.4 Promotion Our shop will provide the promotion that discount 5% to customer who check-in at Milady shop or take an picture of our products.
source:https://www.facebook.com/MiladyIceCream
source:https://www.facebook.com/MiladyIceCream Marketing - We focus on retail and take home.
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Advertising -We will advertise on the internet (facebook fanpage and http://www.thaiasiatique.com/en/promotion.php)
Milady Ice-cream official website. http://Miladyicecream.tumblr.com
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In low season use ENSOGO to deal with it
ENSOGO is derived from the words Entertain, Social, and Go. It is a Social commerce website that offers members discounted daily deals on restaurants, hotel accommodations, spa services, beauty treatments, activities and retail products in Thailand, Philippines and Indonesia 22
Discount 10% in winter and rainy season
22
http://www.ensogo.com/en/bangkok/faq/
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Seasonal pricing
To stimulate sales in the products and services that have less customer by using a lesser price to motivate the customers. For example. many shops always sale on wednesday because it is during the mid-week and on friday and saturday many shop usually sale more expansive than other days.
Milady shop also use seasonal pricing strategy, our shop offer customers that buy our ice cream on every wednesday. If you buy 2 scoops you will get 3 scoops and you should not miss our promotion.23
Get more attention
By give . Brochure to customer at before get in to boat, when customer out of the BTS and in Asiatique the riverfront
23
http://incquity.com/articles/marketing-boost/7-price-strategies
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Brochure of Milady ice cream
http://news.mthai.com/general-news/168163.html
http://2g.pantip.com/cafe/blueplanet/topic/E12129365/E12129365.html
http://www.thaiasiatique.com/en/getting_here.php
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3.4Sale Forecast of Year 2013 (year 1)
In the first year our ice cream aren’t well know yet we need time to advertise and mount to mount market to work effective .
Year 2013 Sale Volume
Product Price/Scoop MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 59 1,280 1,300 1,300 1,320 1,300 1,280 1,280 1,340 1,420 1,520 13,340 Banana in coconut milk 59 1,240 1,260 1,260 1,280 1,300 1,260 1,240 1,300 1,400 1,500 13,040 Sticky rice in coconut milk with durian 59 1,220 1,240 1,240 1,260 1,280 1,240 1,240 1,280 1,320 1,420 12,740 Sticky rice in coconut milk with longan 59 1,200 1,220 1,220 1,240 1,260 1,220 1,220 1,240 1,300 1,380 12,500 Mangosteen 59 1,280 1,280 1,300 1,320 1,300 1,280 1,280 1,320 1,420 1,520 13,300 Mango 59 1,220 1,240 1,260 1,280 1,300 1,260 1,240 1,280 1,380 1,480 12,940 Tamarind 59 1,200 1,220 1,240 1,260 1,240 1,220 1,240 1,240 1,320 1,420 12,600 Star gooseberry 59 1,200 1,220 1,220 1,240 1,220 1,200 1,200 1,220 1,300 1,420 12,400
Year 2013 Total Sale
Product MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 75520 76700 76700 77880 76700 75520 75520 79060 83780 89680 787060 Banana in coconut milk 73160 74340 74340 75520 76700 74340 73160 76700 82600 88500 769360 Sticky rice in coconut milk with durian 71980 73160 73160 74340 75520 73160 73160 75520 77880 83780 751660 Sticky rice in coconut milk with longan 70800 71980 71980 73160 74340 71980 71980 73160 76700 81420 737500 Mangosteen 75520 75520 76700 77880 76700 75520 75520 77880 83780 89680 784700 Mango 71980 73160 74340 75520 76700 74340 73160 75520 81420 87320 763460 Tamarind 70800 71980 73160 74340 73160 71980 73160 73160 77880 83780 743400 Star gooseberry 70800 71980 71980 73160 71980 70800 70800 71980 76700 83780 733960 Total 580560 588820 592360 601800 601800 587640 586460 602980 640740 687940 6071100
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Sale Forecast of Year 2014 (year 2)
Year 2014 Sale Volume
Product Price/Scoop JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 59 1,620 1,720 1,860 1,860 1,900 1,920 1,960 1,980 1,960 1,960 2,020 2,120 22,880
Banana in coconut milk 59 1,600 1,700 1,820 1,840 1,860 1,880 1,900 1,940 1,940 1,920 1,980 2,060 22,440 Sticky rice in coconut milk with durian 59 1,520 1,620 1,800 1,800 1,820 1,840 1,880 1,920 1,900 1,920 1,940 1,980 21,940 Sticky rice in coconut milk with longan 59 1,420 1,520 1,800 1,800 1,820 1,820 1,880 1,920 1,900 1,920 1,940 1,960 21,700 Mangosteen 59 1,620 1,720 1,840 1,840 1,880 1,920 1,960 1,980 1,960 1,940 2,020 2,060 22,740 Mango 59 1,580 1,680 1,800 1,820 1,820 1,880 1,900 1,940 1,940 1,920 1,940 2,000 22,220 Tamarind 59 1,520 1,620 1,800 1,820 1,820 1,840 1,820 1,880 1,860 1,880 1,900 1,940 21,700
Star gooseberry 59 1,520 1,620 1,800 1,800 1,820 1,820 1,800 1,860 1,840 1,860 1,880 1,900 21,520
Year 2014
Total Sale
Product JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 95580 101480 109740 109740 112100 113280 115640 116820 115640 115640 119180 125080 1349920 Banana in coconut milk 94400 100300 107380 108560 109740 110920 112100 114460 114460 113280 116820 121540 1323960 Sticky rice in coconut milk with durian 89680 95580 106200 106200 107380 108560 110920 113280 112100 113280 114460 116820 1294460 Sticky rice in coconut milk with longan 83780 89680 106200 106200 107380 107380 110920 113280 112100 113280 114460 115640 1280300 Mangosteen 95580 101480 108560 108560 110920 113280 115640 116820 115640 114460 119180 121540 1341660 Mango 93220 99120 106200 107380 107380 110920 112100 114460 114460 113280 114460 118000 1310980 Tamarind 89680 95580 106200 107380 107380 108560 107380 110920 109740 110920 112100 114460 1280300 Star gooseberry 89680 95580 106200 106200 107380 107380 106200 109740 108560 109740 110920 112100 1269680 Total 731600 778800 856680 860220 869660 880280 890900 909780 902700 903880 921580 945180 10451260
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Sale Forecast of Year 2015 (year 3)
Year 2015 Sale Volume
Product Price/Scoop JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 59 2,160 2,180 2,180 2,200 2,240 2,300 2,320 2,300 2,260 2,280 2,340 2,440 27,200 Banana in coconut milk 59 2,100 2,120 2,160 2,180 2,220 2,280 2,300 2,260 2,220 2,280 2,320 2,420 26,860 Sticky rice in coconut milk with durian 59 2,000 2,020 2,080 2,120 2,180 2,220 2,240 2,200 2,180 2,220 2,280 2,380 26,120 Sticky rice in coconut milk with longan 59 2,000 2,000 2,020 2,080 2,120 2,180 2,200 2,180 2,160 2,200 2,280 2,380 25,800 Mangosteen 59 2,120 2,140 2,160 2,180 2,220 2,280 2,300 2,280 2,240 2,280 2,340 2,440 26,980 Mango 59 2,100 2,120 2,140 2,160 2,200 2,240 2,260 2,220 2,200 2,220 2,300 2,400 26,560 Tamarind 59 1,940 1,940 1,980 2,000 2,040 2,100 2,120 2,100 2,080 2,140 2,220 2,320 24,980 Star gooseberry 59 1,900 1,920 1,960 2,000 2,020 2,080 2,100 2,080 2,040 2,100 2,200 2,300 24,700
Year 2015 Total Sale
Product JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 127440 128620 128620 129800 132160 135700 136880 135700 133340 134520 138060 143960 1604800 Banana in coconut milk 123900 125080 127440 128620 130980 134520 135700 133340 130980 134520 136880 142780 1584740 Sticky rice in coconut milk with durian 118000 119180 122720 125080 128620 130980 132160 129800 128620 130980 134520 140420 1541080
Sticky rice in coconut milk with longan 118000 118000 119180 122720 125080 128620 129800 128620 127440 129800 134520 140420 1522200
Mangosteen 125080 126260 127440 128620 130980 134520 135700 134520 132160 134520 138060 143960 1591820 Mango 123900 125080 126260 127440 129800 132160 133340 130980 129800 130980 135700 141600 1567040 Tamarind 114460 114460 116820 118000 120360 123900 125080 123900 122720 126260 130980 136880 1473820 Star gooseberry 112100 113280 115640 118000 119180 122720 123900 122720 120360 123900 129800 135700 1457300 Total 962880 969960 984120 998280 1017160 1043120 1052560 1039580 1025420 1045480 1078520 1125720 12342800
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Sale Forecast of Year 2016 (year 4)
Year 2016 Sale Volume
Product Price/Scoop JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 59 2,740 2,660 2,680 2,800 2,820 2,700 2,680 2,600 2,520 2,580 2,740 2,820 32,340 Banana in coconut milk 59 2,540 2,440 2,460 2,660 2,680 2,520 2,400 2,380 2,320 2,480 2,540 2,680 30,100 Sticky rice in coconut milk with durian 59 2,420 2,360 2,380 2,460 2,460 2,320 2,380 2,280 2,220 2,380 2,440 2,560 28,660 Sticky rice in coconut milk with longan 59 2,240 2,120 2,140 2,260 2,240 2,200 2,120 2,100 2,120 2,280 2,340 2,420 26,580 Mangosteen 59 2,580 2,560 2,580 2,680 2,720 2,700 2,440 2,460 2,420 2,500 2,680 2,780 31,100 Mango 59 2,440 2,380 2,400 2,620 2,680 2,700 2,380 2,400 2,320 2,380 2,440 2,520 29,660 Tamarind 59 2,300 2,240 2,260 2,400 2,460 2,420 2,260 2,280 2,220 2,280 2,320 2,480 27,920 Star gooseberry 59 2,200 2,100 2,120 2,220 2,260 2,140 2,060 2,000 2,020 2,080 2,120 2,240 25,560
Year 2016 Total Sale
Product JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 161660 156940 158120 165200 166380 159300 158120 153400 148680 152220 161660 166380 1908060 Banana in coconut milk 149860 143960 145140 156940 158120 148680 141600 140420 136880 146320 149860 158120 1775900 Sticky rice in coconut milk with durian 142780 139240 140420 145140 145140 136880 140420 134520 130980 140420 143960 151040 1690940
Sticky rice in coconut milk with longan 132160 125080 126260 133340 132160 129800 125080 123900 125080 134520 138060 142780 1568220
Mangosteen 152220 151040 152220 158120 160480 159300 143960 145140 142780 147500 158120 164020 1834900 Mango 143960 140420 141600 154580 158120 159300 140420 141600 136880 140420 143960 148680 1749940 Tamarind 135700 132160 133340 141600 145140 142780 133340 134520 130980 134520 136880 146320 1647280 Star gooseberry 129800 123900 125080 130980 133340 126260 121540 118000 119180 122720 125080 132160 1508040 Total 1148140 1112740 1122180 1185900 1198880 1162300 1104480 1091500 1071440 1118640 1157580 1209500 13683280
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Sale Forecast of Year 2017 (year 5)
Year 2017 Total Sale
Product JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 167560 165200 161660 169920 169920 160480 158120 154580 153400 152220 159300 167560 1939920 Banana in coconut milk 159300 156940 149860 160480 164020 151040 145140 145140 143960 142780 148680 161660 1829000 Sticky rice in coconut milk with durian 152220 149860 143960 153400 155760 142780 140420 133340 132160 130980 136880 158120 1729880
Sticky rice in coconut milk with longan 143960 141600 138060 145140 143960 133340 129800 126260 125080 123900 129800 146320 1627220
Mangosteen 165200 162840 158120 166380 166380 152220 152220 152220 151040 149860 159300 165200 1900980 Mango 149860 147500 143960 151040 152220 145140 141600 141600 140420 139240 159300 160480 1772360 Tamarind 146320 143960 136880 147500 146320 136880 133340 133340 132160 130980 142780 151040 1681500 Star gooseberry 133340 130980 125080 134520 132160 128620 125080 121540 120360 119180 126260 130980 1528100 Total 1217760 1198880 1157580 1228380 1230740 1150500 1125720 1108020 1098580 1089140 1162300 1241360 14008960
Year 2017 Sale Volume
Product Price/Scoop JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Bualoi 59 2,840 2,800 2,740 2,880 2,880 2,720 2,680 2,620 2,600 2,580 2,700 2,840 32,880 Banana in coconut milk 59 2,700 2,660 2,540 2,720 2,780 2,560 2,460 2,460 2,440 2,420 2,520 2,740 31,000 Sticky rice in coconut milk with durian 59 2,580 2,540 2,440 2,600 2,640 2,420 2,380 2,260 2,240 2,220 2,320 2,680 29,320 Sticky rice in coconut milk with longan 59 2,440 2,400 2,340 2,460 2,440 2,260 2,200 2,140 2,120 2,100 2,200 2,480 27,580 Mangosteen 59 2,800 2,760 2,680 2,820 2,820 2,580 2,580 2,580 2,560 2,540 2,700 2,800 32,220 Mango 59 2,540 2,500 2,440 2,560 2,580 2,460 2,400 2,400 2,380 2,360 2,700 2,720 30,040 Tamarind 59 2,480 2,440 2,320 2,500 2,480 2,320 2,260 2,260 2,240 2,220 2,420 2,560 28,500 Star gooseberry 59 2,260 2,220 2,120 2,280 2,240 2,180 2,120 2,060 2,040 2,020 2,140 2,220 25,900
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3.5Marketing Expense
Milady Ice-cream has expense as follow :
Brochure
Price : 19,500 Baht / per year
Web-site : miladyicecream.tumblr.com
Price : 3,600 Baht / first year
Next year 2,600 Baht
Facebook : No expense (free advertising) **
Market Expense of Year 2013 (year 1)
Market Expense of Year 1 (Baht)
Market Activities MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Brochure 19,500 19,500
Web site 3,600 3,600
Total market expense 23,100 23,100
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Market Expense of Year 2014(year 2)
Market Expense of Year 2015(year 3)
Market Expense of Year 2 (Baht)
Market Activities JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Brochure 19,500 19,500
Web site 2,600 2,600
Total market expense 22,100 22,100
Market Expense of Year 3 (Baht)
Market Activities JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Brochure - -
Web site 2,600 2,600
Total market expense 2,600 2,600
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Market Expense of Year 2016(year 4)
Market Expense of Year 2017(year 5)
Market Expense of Year 4 (Baht)
Market Activities JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Brochure - -
Web site 2,600 2,600
Total market expense 2,600 2,600
Market Expense of Year 5 (Baht)
Market Activities JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Brochure - -
Web site 2,600 2,600
Total market expense 2,600 2,600
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3.6 Conclusion in market feasibility
According to market analysis Milady Ice cream emphasizes and gives precedence to external factor to run the company for eliminate the problems that will happen in the future such as political/legal, economic, socio-cultural, demographic, and technological. We analyze about the competition in the market and we also analysis the competitors of our company that make us to know the competitive in the market and know the demand of customers what they wants and needs. These make our company know how we should do on step that we know how to make strengths beyond competitors, what are weaknesses, opportunities and treats of our company. So Milady Ice-cream thinks to create marketing mix strategy (4P) to make different from our competitors that our company know what we should provide to meet the needs of our target groups.
The market forecast is an important thing that we should the feasibility to sell product or service in that market because this can point us to know that this business should launch or not. From sale forecast in 2013 – 2017 of our company we found that our products can sell at high volumes on high season and very high on peak period because there are many tourist visit there which are Songkran , Christmas and New Year and the sale are less and stable volumes on low season. Although on low season our sale will be less but from the environment analysis of Bangkok, we found that there are many festival in each year so there are tourist visit there continuously.
We forecast our sale will be increase continuously and it will be stable after because the customer will know our products more and because of our promotion strategy they will impress with our products and service so our business will keep walking with word of month of our customers and Milady Ice cream will growth step by step
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Chapter 4 Investment Analysis
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4.1. Production and Operation Analysis 4.1.1 Product characteristics
Milady Ice cream is show the characteristic of Thai sweet that Thai are know and foreigner want to try pack in the little scoop we call ice-cream also we search and uses a the best Quality of Thai ingredient. We made ice cream fresh and non Food Additives and Chemicals. We took some our ingredient from the best and well know store in Thailand
Even though a half of our flavor are include with coconut milk Milady ice cream also considering in our consumer health we give a customer a healthy choice as a fruit sherbet ice cream.
Ingredient
Coconut milk : Coconut milk : from thr local farmer know as Mapraw Ka ti which is the best coconut milk it’s famous form it’s thick and rich flavor. Coconut milk is helps to maintain blood sugar places and Relaxes muscles and nerves
Reference: http://www.drgranny.com/2011/05/05/benefits-of-coconut-milk/
Bualoi ball: we brought from famous store name Khlong San know as a sticky and Chewy Bualoi ball and it’s have title in best Bualoi in Bangkok
Pink Tamarind: well know as a fruit that use in many food in Thailand and it’s very good for you sore throats . amarind is a rich source of vitamins, fiber, potassium, magnesium and other nutrients necessary or good health. Reference: http://healthmad.com/alternative/10-benefits-of-tamarind/#ixzz2HOQulSZ9
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Durian : smelly fruit that if you not love it you well hate its but so many people from other country want to try so our ice cream are help them try this exotic fruit easier and our durian are Mone Tonk it’s contains high amounts of vitamin C, potassium, sulfur and tryptophan
Reference :http://liambean.hubpages.com/hub/What-are-the-Benefits-of-Durian
Cultivated banana: banana is use to make banana in coconut milk so Cultivated banana are best suit in this sweet because of their sweetest. Bananas contain three natural sugars - sucrose, fructose and glucose combined with fiber. A banana gives an instant, sustained and substantial boost of energy.
Reference: http://forums.sureshkumar.net/health-fitness/20088-advantages-eating-banana.html
Mangos teen: know as a Queen of the fruit Thai people are use to this fruit and it’s get very low price sometime so we gave little help to local farmer for those time of the season and mangos teen is good in vitamin C and provides about 12% of RDA per 100 g. Vitamin-C is a powerful water soluble anti-oxidant.
Reference : http://www.nutrition-and-you.com/mangosteen.html
Young coconut: sweet soft of the coconut that we use
to create more Texture to our ice cream
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Sticky rice: we brought from the well know store that run more than 6o years and their use the special sticky rice that very hard to find callEkigiwgo rice
Rolled wafer: we use this instead of normal cone it’s
gave a hint of Thai sweetness more also our cone are made fresh everyday
Longan : Longan fruit is good to nourish the
intestinal and the absorption process, launched
urination, overcome worms, nourish the eyes, treat
headaches, vaginal discharge and hernia problem.
The longan root is also useful for blood circulation,
even the longan leaf work as anti-inflammatory and
fever reducer.
Reference: http://prasetio30.blogspot.com/2011/08/benefit-of-longan-fruit.html
Mango: Mangoes are full packed with
vitamins, minerals and anti-oxidants and
contain like all fruits very few proteins, fats
and calories. They are perfect to replenish
salts, vitamins and energy after physical
exercise
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reference: http://www.disabled
world.com/artman/publish/mangoes.shtml#ixzz2HSLC
cy9j
Gooseberries: They are also very high in vitamin C and considerate moderate amounts of vitamins A and B-complex.
Our store gave a customer a option in Rolled wafer corn, eat inside store or take home all different way provide different advantage on its own such as take home cup are provide you easy and fast way to brought product and for the foreign customer are easy for them to get our product back to their home or event for some people buy our ice cream as a souvenir for their friend and family .
Reference: http://www.tumblr.com/tagged/icecream
For special cone we use Rolled waferinstant it’s unique and delicious
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For you that like to ate in our store the store provide a nice Thai atmosphere for you to touch, test and fell in every minute of you meal.
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Ice cream Flavor
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4.1.2 Production Process
Our products choose best quality ingredients to make fruit flavors and Thai dessert flavors from best centre place. For ice cream fruit flavors, we choose fresh fruits from Thai market in Pathum Thani. We choose bua loy from Klong Sarn (Bangkok) - the title best bua loy in Bangkok, and choose sticky rice with coconut milk from K. Panish (Bangkok) - well known for a long time. Thai Market is the largest agriculture market of Thailand. It collected source and distribution agriculture product for both domestic and international and also provide utilities and facilities for customers. So, our customers can trust about our product because we choose the best raw materials for you surely. All of above, we will save our costs that we will deal with sellers, they will send the raw materials every Friday to our shop(just only one time of week) because we want to use the fresh things and our raw materials cannot keep it for long time. In addition, we can save the money about transportation because seller must be to distribution to customers for sure. We have Hazard analysis and critical control points (HACCP) is a systematic preventive to food safety and pharmaceutical safety in production processes that can cause the finished product to be unsafe, and designs measurements to reduce these risks to a safe level. The HACCP system can be used at all stages of a food chain, from food production and preparation processes including packaging, distribution, etc.
HACCP have seven principles
Principle 1: Conduct a hazard analysis.
Plans determine the food safety hazards and identify the preventive measures the plan can apply to control these hazards.
Principle 2: Determine critical control points.
A critical control point (CCP) is a point, step, or procedure in a food manufacturing process at which control can be applied and, as a result, a food safety hazard can be prevented, eliminated, or reduced to an acceptable level.
Principle 3: Establish critical limits for each critical control point.
A critical limit is a criterion that separates acceptability from unacceptability.
1:Conduct a 2:Determine 3:Establish 4:Establish Hazard the CCP critical systems to analysis limits monitor control of the CCP
5:Establish the 6:Establish corrective action procedures for CCP for vertification
7:Establish document action for procedures and records
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Principle 4: Establish critical control point monitoring requirements.
Monitoring activities are necessary to ensure that the process is under control at each critical control point.
Principle 5: Establish corrective actions.
Taken when monitoring indicates that a particular CCP is not under control. Corrective action is any action to be taken when the results of monitoring at the CCP indicate a loss of control.
Principle 6: Establish procedures for ensuring the HACCP system is working as intended.
Verification is the application of methods, procedures, tests and other evaluations, in addition to monitoring to determine compliance with the HACCP Plan.
Principle 7: Establish record keeping procedures.
Establish documentation concerning all procedures and records appropriate to these principles and their application.
The basic steps in the manufacturing of ice cream are generally as follows: 1:Raw materials 2:mixing 3:Homogenization (130 bar, 70°C) 4:Aging (4°C) 5:Freezing 6:Hardening (-32°C) Our ice cream is made of various ingredients. We bought from a supplier, and added late in the process. All other ingredients are mixed in the beginning of the process. Then the mixture is heated to 60°C before homogenization at 70°C and 130 bar. The aging step at this temperature lasts for 12–24 hours. Then the ice cream mix is frozen to -5°C. The ice cream is quickly hard in a tunnel at -32°C. The finished product is stored at least at -18°C. Mixing: first selected the ingredients following our formulation (we had calculation about ingredients that how much we will use)and then blended together. Homogenization: an essential step in the manufacturing process. It is usually done at temperatures from 63-77°C in a two stage homogenizer; the first stage operating at 2500 psi and the second one at 500 psi. Homogenization helps in reducing the size of the fat globules to 2 microns or less. It helps in preventing the fat separation during ageing, imparts smoother texture to product, improves whipping ability, reduces ageing period and reduces the quantity of stabilizer required.
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aging: Ice cream mix is cooled to 0-4°C immediately after homogenization and it is held at this temperature for 3 to 4 hours in the aging tanks. Aging of the ice cream mix is not required when sodium alginate is used as a stabilizer. Aging improves the body and texture of the ice cream, increases melting resistance and improves maximum over run.
Freezing: After completing the aging process, the ice cream mix is subjected to freezing in a batch freezer or continuous ice cream freezer. Generally colors and flavors are added to the aged ice cream mix just before transferring the same in to the freezer or they can be added directly in to the freezer. In the freezing chamber, the ice cream mix is quickly frozen while being continuously agitated to incorporate air in a manner to produce and control the formation of large number of small ice crystals which will provide smooth body and texture, palatability and desired over run in the finished end product. When the ice cream is frozen to the required consistency, it is transferred to the packages of desired sizes and immediately placed in cold storage rooms.
During the cold storage process, freezing and hardening is completed. The temperature of hardening is around -20°C. The softy ice cream is usually drawn from the freezer at around -7°C. Nature of freezing is very important in freezing process. It is always desirable to freeze the mix in a continuous freezer rather than in batch freezer as the former accomplishes the task within a few seconds whereas the latter does it in 5-10 min.
Hardening:After the particulates have been added, the ice cream is packaged and is placed into a blast freezer at -30° to -40° C where most of the remainder of the water is frozen. Below about -25° C, ice cream is stable for indefinite periods without danger of ice crystal growth; however, above this temperature, ice crystal growth is possible and the rate of crystal growth is dependent upon the temperature of storage. This limits the shelf life of the ice cream. Preparing:
Ingredients of Ice-cream -4 cups Coconut milk (2cups coconut cream and 2 cups coconut milk) -1 cup Sugar · 2-3 spoons Corn flour · 1/2 teaspoon Salt In addictions, each of flavors have different steps to made ice cream (use different raw materials, ingredients, and add both of them differently)
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Ingredients of Rolled wafer
-1 egg -1 egg white (do not use egg yolk) -1/2 cup sugar -2/3 cup wheat flour -2 spoons melted butter -1 spoon vanilla -1/8 spoon salt -2 spoons vegetable oil
1:Whisk 1chicken egg and 1 egg white together
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2:Add sugar and whisk to combine around 1 minute
3:Add vanilla and salt
4:Divide wheat flour into three parts and gradually add wheat flour slowly until it depleted.
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5:Add melted butter and stir the mixture. This step is finish about flour of rolled wafer
6:Apply the oil in machine and then lap the flour
7:Bake around 50-65 seconds (depend on each machine)
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8:Put the wafer with wooden pin tightly
http://www.bloggang.com/mainblog.php?id=tastypastry&month=10-12-2009&group=10&gblog=20
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4.1.3 Location
Milady is located on Asiatique the riverfront (night market by the Chao Phraya River) , Charoenkrung District. Boasting an assortment of gastronomical delights and serving Thai, Chinese, Japanese, Italian, seafood and ice cream dishes in Town Square and Riverfront Districts which bring you to the comfortable and relaxed atmosphere at our riverfront promenade. It is on the way to Charoenkrung District and it is very easy to see.
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Environment around Milady ice cream shop
( Source : http://www.bangkok.com/shopping-mall/asiatique.htm )
( Source : http://www.thaitravelfood.com/asiatique )
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4.1.4 Facility layout 8 Meter
8 Meter
“Factory”
Ice cream Display Freezer Cashier
Machine
Notebook
table
Employee chair
Menu broad (stick wall)
Equipment table Door
Door
Washbasin
Table
Table
Table
Table
Table
Main Door
Air condition (stick wall)
Air condition (stick wall)
Cleaning Equipment
Equipment table Batch Freezer Back Door Refrigerator
Kitchen Equipment
Washbasin
Ventilators
Chair
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Milady ice cream shop
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4.1.5 Machine/tools/equipment
Investment Equipment
1) Operations equipment
1. Batch Freezer
Source: http://www.biggelato.com/batch_freezer
Brand: Big Gelato Model: Batch Freezer B10A Information:
• Capacity of freezing cylinder : 6 litter , 10 litter • Manufacturing time : 7-10 minutes per batch • 220 V /1 / 50 Hz or 220v /1/ 60Hz • Width : 450 mm Depth : 895 mm Height : 1400 mm • Cooling by water or air • Net Weight : 180 kg • Refrigerant : R404A • Expansion valve : Made by Danfross of Denmark • Dasher speed from 150 rpm to 300 rpm adjustable
Made in: USA or France Price: 320,000 Baht
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2. Soup Spoon
Source:http://pyhouseware2010.weloveshopping.com/store/product/view/Soup_Spoon_8.25-19369230-en.html Brand: Soup Spoon 8.25 Model: MWSP2698 Information: Soup Spoon Made in: Thailand Price: 20Baht
3. Scissors
Source: http://www.thaioffice.co.th/price/price_.php?gr_temp=80653398&gr_lek=001262 Brand: Chang Model: OFE0380 Information: This Scissors brand is brand that provide high quality, easy to use for cute anything Made in: Thailand Price: 32 Baht
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4. Electric stove
Source: http://market.onlineoops.com/231258 Brand: AJ Model: IN-005 Information:
• Use by electricity • Have order for steamed, boiled, warm, grill, puff and etc • 2,000 volts
Made in: Thailand Price: 1,100 Baht
5. Pot
Source:http://www.kitchenwaremarket.com/oscommerce/catalog/product_reviews_info.php?products_id=22&reviews_id=4&osCsid=1fcd688d15ac8421fc54c2b1e2250200 Brand: ZEBRA Model: 6-SET Information:
• 6 pieces per set • Size 18,20,22,24,26,28 • Make with Stainless steel
Made in: Thailand Price: 3,849Baht
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6. Sink
Source: http://www.boonthavorn.com/kitchen/product-detail.php?id=80270&PCODE=K Brand: Diamond Model: DM 080 SG Information: Use for watch plate Made in: Thailand Price: 5,800 Baht
7. Faucet
Source: http://www.boonthavorn.com/kitchen/product-detail.php?id=80270&PCODE=K3 Brand: Rassland Model: M809A CROSS Information: This product isFaucet Made in: Thailand Price: 300 Baht
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8. Strainer
Source:http://www.bkwater.com/shop/index.php?route=product%2Fproduct&path=60_68&product_id=103 Brand: PURE Model: CPB02-UV Information: This product is strainer, produce pure water, 32.0 x 42.0 x 21.5 cm, insurance for 5 year Made in: Thailand Price: 13,950 Baht
9. Knife
Source: http://www.365bestprice.com/product-th-693378-3309499-มดปลอกเปลอกผลไม+(Paring+Knife)+11+cm+++DICK.html Brand: DICK Model: Paring Knife Information: Size 11cm (4 1/2”) Made in: Germany Price: 259 Baht
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10. Blender
Source: http://www.lazada.co.th/Philips-HR201170-47781.html Brand: Philips Model: HR2011/70 Information:
• 1.5 litters capacity • 350 watts
Made in: China Price: 1,390 Baht
11. Vegetable box
Source:http://pyhouseware2010.weloveshopping.com/store/product/view/กลองบรรจอาหาร_2.4_ลตรกลองอาหารพลาสตกซทรกลองพลาสตกเอนกประสงค_-19683726-th.html Brand: Fresh Code: FCN259 Information: Box for keep fresh vegetables, size 16.5x 22.4x 8.9 cm, can put for 2.4 litters Made in: Thailand Price: 65 Baht
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12. Kitchen counters cabinet
Source:http://www.furnituretohome.com/product/201741/ตเคานเตอรครว.html Brand: CUSIO Code: KC-CT-C-007 Information: Kitchen counters cabinet, size 1.8m Made in: Thailand Price: 9,250 Baht 2) Operations Equipment
1. Ice cream display freezer
Source: http://www.refrigeration-freezers.com/ri-fridges/scoop-ice-cream-display/fenice-range/C566DA57-E437-6E98-4140F829FC56AF99 Brand: FENICE RANGE Model: FENICE 118 Information:
• Fully Automatic Operation • Electronically Controlled • Interior Light • Accepts 5 Litre Napoli Pans (Not Supplied) • High Storage Capacity (Understorage) – NB Fenice 80 has No Understorage • Fitted Castors • Scoop Wash Needs Water & Waste Connection (optional part)
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• Adjustable Temperature • 132x70x116 cm
Made in: Italy Price: 82,925 Baht
2. Ice cream dipper
Source:http://www.plazathai.com/show-218146.html
Brand: Ice cream dipper Model: Information:
• Ability to Defrosting Fluid • Have size 18,20,24 • Size 20 can scoop ice-cream for 70g
Made in: Thailand Price: 300 Baht
3. Ice cream tray
Source:http://www.chamangcatering.in.th/products Brand: Chamang Model: No model Information:
• Use for put ice-cream • Size 26 x 16 and deep 10 cm • Can put ice-cream for 2 kg
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Made in: Made in Thailand Price: 350 Baht
4. Refrigerator
Source: http://www.sripiboon.com/product-th-795620-591468-ตแช,+ตแชแขง+MIRAGE+มลาด+
รน+FZ+189G+ขนาด+6.4+คว+(ตแชไอศครม).html Brand: MIRAGE Model: FZ – 189G Information:
• Fix the cool Automatic • Save energy • Size 813x 603x823 mm • Weight 43 kg
Made in: Japan Price: 11,300 Baht
5. Cone maker
Source:http://solyn.en.alibaba.com/product/623778710213351848/Small_Waffle_cone_maker_machine.html Brand: 2 plate cone baker Model: ZU-2
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Information: • 2 plate cone baker • Size 500X380X300 MM • Volts 220-240V • Hp: 2 KW
Made in: Japan Price: 11,000 Baht
6. Table napkins
Source: http://www.jjthaibarsupply.com/store/product/view/ผาขนหน_12x12_หนา_-22885838-th.html
Brand: Model: 1816 Table napkins
Information: • Use for clean dirty things • 1 dozen per pack • Size 12” x 12”
Made in: Thailand Price: 180 Baht
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7. Bin
Source:http://www.dealfish.co.th/product-581828/ Brand: Dealfish Model: 77litter trashcan Information:
• Size 46*46*67cm • No wheel ,cover with the lid and a smooth swing • Use for leave garbage
Made in: Thailand Price: 590 Baht
8. Jug
Source: http://www.jjthaibarsupply.com/store/product/view/เหยอกนาใสลายเรยบ_1.3_ลตร_IS_1300-23005119-th.html Model: 1395 Price: 120 Baht Made in: Thailand Information: use for keep juice or other drinks
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9. Dustpan
Source:http://www.trendyday.com/Product/0000667/ทตกขยะพลาสตก-NCL-NCL?Paths=946 Brand: NCL Code: 0000667 Information: Plastic dustpan Made in: Thailand Price: 39 Baht
10. Broom
Source: Brand: No brand Model: PVC Information: Use for clean the floor, strong product Made in: Thailand Price: 18 Baht
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11. Mop
Source:http://www.plazathai.com/show-282820.html Brand:Magic mop Model:Easy mop 360 degree Information:
• Use for clean the floor • Perfect Mop and Bucket Combo... Microfiber special instersecting strands that can be
used wet or dry • Amount of wetness/dryness is completely adjustable • Use on any hard surface with water or your favorite cleaning solution without
scratching • Foot Pump controls speed of spin on the spin bucket • Super force-saving, time-saving, more power efficient
Made in: India Price: 730 Baht
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12. Air condition
Source: http://www.sumjob.com/aircon/ Brand: LG Model: S13-SBB6M Information: Reliable air conditioner, H1N1 filter, Anti-BAC filter & Triple filter Made in: Thailand Price: 15,900 Baht
13. Loudspeaker
Source:http://www.yopi.co.th/prd_1940205 Brand: Creative Inspire Model: M5300 (%.1 System) Information: Speaker, Specification:, - Satellite Speakers n/a, - Speaker Power 6 Watts RMS (5 channel) and 17 Watts RMS subwoofer Made in: China Price: 3,490 Baht
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14. Telephone
Source:http://www.benzelectrical.com/product.detail_943922_th_4893929 Brand: Panasonic Model: KX-TG3600BX Information:
• Have 7 ringtones • Speaker Phone • Use by Battery • Speed Dial 10 Number
Made in: Japan Price: 970 Baht
15. Note book
Source:http://www.notebookfocus.com/notebook-spec/1625/Apple_MacBook_Air/ Brand: Apple Model: Apple MacBook Air Information:
• CPU -Intel Core i5-2557M (1.70GHz Turbo Boost up to 2.70GHz) 3MB L3 Cache • GPU - Intel HD Graphics 3000 (Onboard) • Chipset Mobile Intel HM65 Express Chipset • 4 GB DDR3 • Hard dice128GB SSD [Solid State Drive]
Made in: USA Price: 42,900 Baht
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16. Vacuum cleaner
Source: http://tvdirect.tarad.com/product-th-0-3138884-Dirt+Bullet+เครองดดฝนและเปา
ลม.html Brand: Dirt Bullet Model: 2 in 1 Information:
• Use for clean the floor or the room • 800 watt
• Easy to use and light to carry
• Clean floors, rugs, curtains, carpets and cars
• Use blow function to clear leaves or a pump
• Transforms into a special pet brush
Made in: America Price: 1,990 Baht
17. Set table and chair
Source:http://www.nanagarden.com/โตะกาแฟ-งานไม-154553-4.html Brand: Suwann Model: 154553 Information:
• Make by wood
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• Table high 70cm, width 70cm from the center • Chair high 50cm,width 30cm form center • Use for seating and place to eat
Made in: Thailand Price: 2,500 Baht
18. Water glass
Source: http://www.kaew9.com/catalog.php?idp=40 Brand: Kaewpoollung Code: No.40 Information: Glass for drink water Made in: Thailand Price: 14 Baht
19. Washbasin
Brand:AMERICAN STANDARD Model:NEWTON Code: TF-0933-WT Information: use for wash hand Price: 655 Baht
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20. Staff T-shirt
Source: http://www.aptshirt.com/store/product/view/เสอโปโล_ผาจตTK_ไซส_S_อก_32_ยาว_23_สชมพเขม-22295581-th.html Brand: No Brand Model: polo05 Information: T-shirt for employee Made in: Thailand Price: 100 Baht
21. Staff Cap
Source:http://www.xn--22cdk3e3b4be5dbp1ug.com/ขายสงหมวกราคาถก/ Brand: No Brand Model: No model Information: Hat Made in: Thailand Price: 35Baht
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22. Cooking cap
Source:http://www.jjthaibarsupply.com/store/product/view/หมวกทาอาหารรนปก-22877750-th.html Brand: No brand Model: 727 Information: Cooking hat Made in: Thailand Price: 27 Baht
23. Apron
Source:http://www.jjthaibarsupply.com/store/product/view/ผากนเปอนสายไขว_สขาว_03_NIXW-22878496-th.html Brand: No brand Model: 03-NIXW Information: This product is apron, use to protect from dirty of food Made in: Thailand Price: 95 Baht
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24. Cashier Machine
Source:http://www.calculatorthailand.com/productinfo2.php?id=484 Brand: Casio Model: SE-C2000 Information: The SE-S2000 is a simple yet powerful cash register. It is designed to be easy to use, with drop loading receipt paper, a clear 2-line, backlit LCD display and help function for explaining common tasks. Made in: Japan Price: 15,200 Baht
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4.1.6 Logistic Management According to Council of Logistics Management (2004), Logistic management is all of process which involve with planning, operating and controlling of the organization. Moreover, it is managing the information and financing transaction. In order to movement, storage, warehousing, and distribution all of raw materials and the services by the most efficiency and the most effectiveness. Especially, all of them concern with the needs and the wants of customers too. Besides, the Logistics Management is the part of Supply chain Management. According to Utakri Nattavee(2009), “Logistics is the part of the Supply Chain Management. It includes with the operating, the flow controlling, inventory, the efficiency and effectiveness services and the information technology from the source of raw materials to the final customers for respond the customers‟ needs. www.nesdb.co.th http://202.44.34.134/teacher/nattavee/ Our transportation process Our products choose best quality ingredients to make fruit flavors and Thai dessert flavors from best centre place. For ice cream fruit flavors, we choose fresh fruits from Thai market in Pathum Thani. We choose bualoi from Klong Sarn (Bangkok) - the title best bualoi in Bangkok, and choose sticky rice with coconut milk from K. Panish (Bangkok) - well known for a long time. Thai Market is the largest agriculture market of Thailand. It collected source and distribution agriculture product for both domestic and international and also provide utilities and facilities for customers. So, our customers can trust about our product because we choose the best raw materials for you surely. All of raw material we transportation by Tuk-Tuk to our factory. After that we produce product day by day and sell our product to customers. The importance of channels of distribution 1) There are hundreds of thousands of marketing intermediaries whose job it is to help move goods from the raw-material state to producers and then on to consumers. 1.1. Marketing intermediaries are organization that assists in moving goods and services from producer to industrial and consumer users. They are organizations (formerly called "middlemen") in the middle of a series of
organizations that join together to help distribute goods.
A channel of distribution is the whole series of marketing intermediaries who join together to transport and store goods in their path from producers to consumers.
A wholesaler is a marketing intermediary that sells to other organizations.
A retailer is an organization that sells to ultimate consumers. 1.2 Channels of distribution enhance communication flows and the flow of money and title to goods.
1.3 The latest trend is to try to eliminate wholesalers and the need for retail stores by selling over the Internet. 2) Why marketing need intermediaries 2.1 Manufacturers don’t always need marketing intermediaries to sell their goods to consumer and industrial markets.
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2.2 Intermediaries perform certain functions better than most manufacturers. These functions include transportation, storage, selling, advertising, and relationship building. 2.3 Companies often outsource distribution to others.
2.4 Brokers are marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange, but do not take title to the goods. 3) How intermediaries created exchange efficiency 3.1 Intermediaries create exchange efficiency by decreasing the number of contacts needed to establish marketing exchanges. 3.2 Not only are intermediaries more efficient, but they are more effective than manufacturers. 3.3 Intermediaries were often better at performing their functions than a manufacturer or consumer could be.
3.4 Recently, technology has made it possible for manufacturers to reach consumers much more efficiently. Some manufacturers reach consumers directly on the Internet. Retailers are now so closely linked with manufacturers that they can get delivery
several times a day. 3.5 Wholesalers are not yet obsolete, but must change their functions to remain viable. 4) The value versus the cost of intermediaries 4.1 Some people think that if we could get rid of intermediaries, we could greatly reduce the cost of the things we buy.
4.2 The text uses the example of Fiberfil to illustrate how marketing intermediaries facilitate the movement of goods.
4.3 Values discussed include: the value of not driving to Michigan to buy a box of cereal, the value of saving time, and effort by not having to drive to a wholesaler‟s on the outskirts of town24
24
http://faculty.valenciacollege.edu/srusso/chapter15.htm
111
Therefore, Milady ice cream transportation processes by Tuk-Tuk from Thai market to our company following: The transportation raw materials from source to firm
The source of raw
materials
Tuk-Tuk
The Firm
Our product
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4.1.7 Investment cost
1. Pre-operating cost
The decoration price
Milady ice cream shop will decorate the shop as Thai design. Milady ice cream will decorate as same as standard ice cream shop. So from looking for another ice cream shop and decoration company, we think that our shop will have the decoration price 100,000 baht. 25
The internet installing TOT leased line internet Premium Plus Package is suitable for the business which is quite connection with
customer on social network. The setting fee is 4,000 Baht and the requested for service is 1,000 Baht.26 The telephone installing The telephone setting fee (not include with VAT) 3,350/ telephone No.
The juristic person should prepare as following: 1. The copy of the certification of the juristic person registration
2. The copy of ID card of the person who is the authority of the juristic person.
3. All of the documents must have the seal of the juristic person. 27
The total pre- investment cost
pre-investment cost Amount(Baht) The decoration price 100,000 The internet installing 5,000 The telephone installing 3,350
Total (Baht) 108,350
25
http://www.ichicdesign.com/ 26
http://www.totisp.net 27
http://www.toteservice.com/telephone_applications/solution_newline
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2. Investment cost
2.1 Production equipment
No. Description
Amount
Price/unit
Total
life year
1 Batch Freezer 1 320,000 320,000 5 2 Soup Spoon 5 20 100 5 3 Scissors 2 32 64 2 4 Electric stove 3 1,100 3,300 5 5 Pot 1set 3,849 3,849 10 6 Sink 1 5,800 5,800 10 7 Faucet 1 300 300 10 8 Strainer 1 13,950 13,950 5 9 Knife 3 259 777 5 10 Blender 1 1,390 1,390 5 11 Vegetable box 10 65 650 10 12 Kitchen counters
cabinet 2 9,250 18,500 5
Total (Baht) 368,680
2.2 Operation Equipment
No. Description
Amount Price/unit
Total Life year
1. Ice cream display freezer 1 82,925 82,925 10 2. Ice cream dipper 3 300 900 5 3. Ice cream tray 40 350 14,000 5 4. Refrigerator 1 11,300 11,300 5 5. Cone maker 1 11,000 11,000 5 6. Table napkins 1dozen 180 180 5 7. Bin 2 590 1,180 5 8. Jug 4 120 480 2 9. Dustpan 2 39 78 2 10. Broom 2 18 36 1 11. Mop 1 730 730 5 12. Air condition 2 15,900 31,800 10 13. Loudspeaker 1set 3,490 3,490 5 14. Telephone 1 970 970 10 15. Note book 1 42,900 42,900 5 16. Vacuum cleaner 1 1,990 1,990 10
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17. Set table and chair 5 2,500 12,500 10 18. Water glass 100 14 1400 2 19. Washbasin 1 655 655 10 20. Staff T-shirt 12 100 1200 2 21. Staff Cap(shop) 8 35 280 2 22. Cooking cap 3 27 81 1 23. Apron 6 95 570 1
Total (Baht) 220,645
Total investment cost
No. Description
Price/unit
1 Production equipment 368,680 2 Operation Equipment 220,645 Total investment cost (Baht) 589,325
3. Depreciation of fix assets 3.1 Depreciation per year
Year 1
Production cost Production equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Batch Freezer 320,000 5 4 64000 64000 256,000 Soup Spoon 100 5 4 20 20 80 Scissors 64 2 1 32 32 32 Electric stove 3,300 5 4 660 660 2,640 Pot 3,849 10 9 384.9 384.9 3,464 Sink 5,800 10 9 580 580 5,220 Faucet 300 10 9 30 30 270 Strainer 13,950 5 4 2790 2790 11,160 Knife 777 5 4 155.4 155.4 622 Blender 1,390 5 4 278 278 1,112 Vegetable box 650 10 9 65 65 585 Kitchen counters cabinet
18,500 5 4 3700 3700 14,800
Total (Baht) 368,680 72,695.30 72,695.30 295,984.70
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Operation Cost Operation equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Ice cream display freezer
82,925 10 9 8292.5 8292.5 74,633
Ice cream dipper
900 5 4 180 180 720
Ice cream tray 14,000 5 4 2800 2800 11,200 Refrigerator 11,300 5 4 2260 2260 9,040 Cone maker 11,000 5 4 2200 2200 8,800 Table napkins 180 5 4 36 36 144 Bin 1,180 5 4 236 236 944 Jug 480 2 1 240 240 240 Dustpan 78 2 1 39 39 39 Broom 36 1 0 36 36 0 Mop 730 5 4 146 146 584 Air condition 31,800 10 9 3180 3180 28,620 Loudspeaker 3,490 5 4 698 698 2,792 Telephone 970 10 9 97 97 873 Note book 42,900 5 4 8580 8580 34,320 Vacuum cleaner 1,990 10 9 199 199 1,791 Set table and chair
12,500 10 9 1250 1250 11,250
Water glass 1400 2 1 700 700 700 Washbasin 655 10 9 65.5 65.5 590 Staff T-shirt 1200 2 1 600 600 600 Staff Cap(shop) 280 2 1 140 140 140 Cooking cap 81 1 0 81 81 0 Apron 570 1 0 570 570 0 Total (Baht) 220,645 32,626 32,626 188,019
Total depreciation of fix assets
No. Description
Depreciation Accumulate Depreciation
1 Production cost 72,695.30 72,695.30 2 Operation cost 32,626 32,626 Total depreciation of fix assets (Baht) 105,321.30 105,321.30
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Year 2
Production Cost Production equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Batch Freezer 256,000 4 3 64000 128000 192,000 Soup Spoon 80 4 3 20 40 60 Scissors 32 1 0 32 64 0 Electric stove 2,640 4 3 660 1320 1,980 Pot 3,464 9 8 384.9 769.8 3,079 Sink 5,220 9 8 580 1160 4,640 Faucet 270 9 8 30 60 240 Strainer 11,160 4 3 2790 5580 8,370 Knife 622 4 3 155.4 310.8 467 Blender 1,112 4 3 278 556 834 Vegetable box 585 9 8 65 130 520 Kitchen counters cabinet
14,800 4 3 3700 7400 11,100
Total (Baht) 368,680 72,695.30 145,390.6 223,290
Operation Cost Operation equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Ice cream display freezer
74,633 9 8 8292.5 16585 66,341
Ice cream dipper
720 4 3 180 360 540
Ice cream tray 11,200 4 3 2800 5600 8,400 Refrigerator 9,040 4 3 2260 4520 6,780 Cone maker 8,800 4 3 2200 4400 6,600 Table napkins 144 4 3 36 72 108 Bin 944 4 3 236 472 708 Jug 240 1 0 240 480 0 Dustpan 39 1 0 39 78 0 Broom 0 0 0 0 0 0 Mop 584 4 3 146 292 438 Air condition 28,620 9 8 3180 6360 25,440 Loudspeaker 2,792 4 3 698 1396 2,094 Telephone 873 9 8 97 194 776 Note book 34,320 4 3 8580 17160 25,740 Vacuum cleaner 1,791 9 8 199 398 1,592
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Set table and chair
11,250 9 8 1250 2500 10,000
Water glass 700 1 0 700 1400 0 Washbasin 590 9 8 65.5 131 525 Staff T-shirt 600 1 0 600 1200 0 Staff Cap(shop) 140 1 0 140 280 0 Cooking cap 0 0 0 0 0 0 Apron 0 0 0 0 0 0 Total (Baht) 188,019 31,939 63878 156,081
Total depreciation of fix assets
No. Description
Depreciation Accumulate Depreciation
1 Production Cost 72,695.30 145,390.6 2 Operation Cost 31,939 63878 Total depreciation of fix assets (Baht) 104,634.30 209,268.60
Year 3
Production Cost Production equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Batch Freezer 192,000 3 2 64000 192000 128,000 Soup Spoon 60 3 2 20 60 40 Scissors 0 0 0 0 0 0 Electric stove 1,980 3 2 660 1980 1,320 Pot 3,079 8 7 384.9 1154.7 2,694 Sink 4,640 8 7 580 1740 4,060 Faucet 240 8 7 30 90 210 Strainer 8,370 3 2 2790 8370 5,580 Knife 467 3 2 155.4 466.2 312 Blender 834 3 2 278 834 556 Vegetable box 520 8 7 65 195 455 Kitchen counters cabinet
11,100 3 2 3700 11100 7,400
Total (Baht) 223,290 72,663.30 217,989.9 150,627
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Operation Cost Operation equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Ice cream display freezer
66,341 8 7 8292.5 24877.5 58,049
Ice cream dipper
540 3 2 180 540 360
Ice cream tray 8,400 3 2 2800 8400 5,600 Refrigerator 6,780 3 2 2260 6780 4,520 Cone maker 6,600 3 2 2200 6600 4,400 Table napkins 108 3 2 36 108 72 Bin 708 3 2 236 708 472 Jug 0 0 0 0 0 0 Dustpan 0 0 0 0 0 0 Broom 0 0 0 0 0 0 Mop 438 3 2 146 438 292 Air condition 25,440 8 7 3180 9540 22,260 Loudspeaker 2,094 3 2 698 2094 1,396 Telephone 776 8 7 97 291 679 Note book 25,740 3 2 8580 25740 17,160 Vacuum cleaner 1,592 8 7 199 597 1,393 Set table and chair
10,000 8 7 1250 3750 8,750
Water glass 0 0 0 0 0 0 Washbasin 525 8 7 65.5 196.5 460 Staff T-shirt 0 0 0 0 0 0 Staff Cap(shop) 0 0 0 0 0 0 Cooking cap 0 0 0 0 0 0 Apron 0 0 0 0 0 0 Total (Baht) 156,081 30,220 90,660 125,862
Total depreciation of fix assets
No. Description
Depreciation Accumulate Depreciation
1 Production Cost 72,663.30 217,989.9 2 Operation Cost 30,220 90,660 Total depreciation of fix assets (Baht) 102,883.3 308,649.9
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Year 4
Production Cost Production equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Batch Freezer 128,000 2 1 64000 256000 64,000 Soup Spoon 40 2 1 20 80 20 Scissors 0 0 0 0 0 0 Electric stove 1,320 2 1 660 2640 660 Pot 2,694 7 6 384.9 1539.6 2,309 Sink 4,060 7 6 580 2320 3,480 Faucet 210 7 6 30 120 180 Strainer 5,580 2 1 2790 11160 2,790 Knife 312 2 1 155.4 621.6 157 Blender 556 2 1 278 1112 278 Vegetable box 455 7 6 65 260 390 Kitchen counters cabinet
7,400 2 1 3700 14800 3,700
Total (Baht) 150,627 72,663.30 290,653.2 77,964
Operation Cost Operation equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Ice cream display freezer
58,049 7 6 8292.5 33170 49,757
Ice cream dipper
360 2 1 180 720 180
Ice cream tray 5,600 2 1 2800 11200 2,800 Refrigerator 4,520 2 1 2260 9040 2,260 Cone maker 4,400 2 1 2200 8800 2,200 Table napkins 72 2 1 36 144 36 Bin 472 2 1 236 944 236 Jug 0 0 0 0 0 0 Dustpan 0 0 0 0 0 0 Broom 0 0 0 0 0 0 Mop 292 2 1 146 584 146 Air condition 22,260 7 6 3180 12720 19,080 Loudspeaker 1,396 2 1 698 2792 698 Telephone 679 7 6 97 388 582 Note book 17,160 2 1 8580 34320 8,580 Vacuum cleaner 1,393 7 6 199 796 1,194
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Set table and chair
8,750 7 6 1250 5000 7,500
Water glass 0 0 0 0 0 0 Washbasin 460 7 6 65.5 262 395 Staff T-shirt 0 0 0 0 0 0 Staff Cap(shop) 0 0 0 0 0 0 Cooking cap 0 0 0 0 0 0 Apron 0 0 0 0 0 0 Total (Baht) 125,862 30,220 120,880 95,643
Total depreciation of fix assets
No. Description
Depreciation Accumulate Depreciation
1 Production Cost 72,663.30 290,653.2 2 Operation Cost 30,220 120,880 Total depreciation of fix assets (Baht) 102,883.3 411,533.2
Year 5
Production Cost Production equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Batch Freezer 64,000 1 0 64000 320000 0 Soup Spoon 20 1 0 20 100 0 Scissors 0 0 0 0 0 0 Electric stove 660 1 0 660 3300 0 Pot 2,309 6 5 384.9 1924.5 1,924 Sink 3,480 6 5 580 2900 2,900 Faucet 180 6 5 30 150 150 Strainer 2,790 1 0 2790 13950 0 Knife 157 1 0 155.4 777 2 Blender 278 1 0 278 1390 0 Vegetable box 390 6 5 65 325 325 Kitchen counters cabinet
3,700 1 0 3700 18500 0
Total (Baht) 77,964 72,663.30 363,316.5 5,301
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Operation Cost Operation equipment
Amount
Life time
Time remain
Depreciation
Accumulate Depreciation
Less value
Ice cream display freezer 49,757 6 5 8292.5 41462.5 41,465
Ice cream dipper 180 1 0 180 900 0
Ice cream tray 2,800 1 0 2800 14000 0 Refrigerator 2,260 1 0 2260 11300 0 Cone maker 2,200 1 0 2200 11000 0 Table napkins 36 1 0 36 180 0 Bin 236 1 0 236 1180 0 Jug 0 0 0 0 0 0 Dustpan 0 0 0 0 0 0 Broom 0 0 0 0 0 0 Mop 146 1 0 146 730 0 Air condition 19,080 6 5 3180 15900 15,900 Loudspeaker 698 1 0 698 3490 0 Telephone 582 6 5 97 485 485 Note book 8,580 1 0 8580 42900 0 Vacuum cleaner 1,194 6 5 199 995 995 Set table and chair 7,500 6 5 1250 6250 6,250
Water glass 0 0 0 0 0 0 Washbasin 395 6 5 65.5 327.5 330 Staff T-shirt 0 0 0 0 0 0 Staff Cap(shop) 0 0 0 0 0 0 Cooking cap 0 0 0 0 0 0 Apron 0 0 0 0 0 0 Total (Baht) 95,643 30,220 151,100 65,424
Total depreciation of fix assets
No. Description
Depreciation Accumulate Depreciation
1 Production Cost 72,663.30 363,316.5 2 Operation Cost 30,220 151,100 Total depreciation of fix assets (Baht) 248,209.9 514,416.5
122
3.2 Depreciation per months
Year 1
Production cost Production equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Batch Freezer
320,000 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 64,000
Soup Spoon 100 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 20 Scissors 64 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 32 Electric stove
3,300 55 55 55 55 55 55 55 55 55 55 55 55 660
Pot 3,849 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 384.9 Sink 5,800 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 580 Faucet 300 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 30 Strainer 13,950 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 2,790 Knife 777 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 155.4 Blender 1,390 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 278 Vegetable box
650 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 65
Kitchen counters cabinet
18,500 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 3700
Total (Baht) 368,680
6,057.94
6,057.94
6,057.94
6,057.94
6,057.94
6,057.94
6,057.94
6,057.94
6,057.94
6,057.94
6,057.94
6,057.94
72,695.30
123
Operation cost Operation equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Ice cream display freezer
82,925 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 8,292.5
Ice cream dipper 900 15 15 15 15 15 15 15 15 15 15 15 15 180 Ice cream tray 14,000 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2,800 Refrigerator 11,300 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 2,260 Cone maker 11,000 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 2,200 Table napkins 180 3 3 3 3 3 3 3 3 3 3 3 3 36 Bin 1,180 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 236 Jug 480 20 20 20 20 20 20 20 20 20 20 20 20 240
Dustpan 78 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 39
Broom 36 3 3 3 3 3 3 3 3 3 3 3 3 36 Mop 730 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 146 Air condition 31,800 265 265 265 265 265 265 265 265 265 265 265 265 3,180 Loudspeaker 3,490 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 698
Telephone 970 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 97 Note book 42,900 715 715 715 715 715 715 715 715 715 715 715 715 8,580 Vacuum cleaner 1,990 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 199 Set table and chair 12,500 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 1250 Water glass 1,400 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 700 Washbasin 655 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 65.5 Staff T-shirt 1,200 50 50 50 50 50 50 50 50 50 50 50 50 600 Staff Cap(shop) 280 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 140 Cooking cap 81 6.75 6.75 6.75 6.75 6.75 6.75 6.75 6.75 6.75 6.75 6.75 6.75 81 Apron 570 47.5 47.5 47.5 47.5 47.5 47.5 47.5 47.5 47.5 47.5 47.5 47.5 570 Total (Baht) 220,645 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 32,626
124
Year 2
Production cost Production equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Batch Freezer
256,000 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 64000
Soup Spoon 80 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 20 Scissors 32 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 2.67 32 Electric stove
2,640 55 55 55 55 55 55 55 55 55 55 55 55 660
Pot 3,464 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 384.9 Sink 5,220 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 580 Faucet 270 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 30 Strainer 11,160 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 2790 Knife 622 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 155.4 Blender 1,112 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 278 Vegetable box
585 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 65
Kitchen counters cabinet
14,800 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 3700
Total (Baht) 368,680 6,058
6,058
6,058
6,058
6,058
6,058
6,058
6,058
6,058
6,058
6,058
6,058
72,695.30
125
Operation cost Operation equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Ice cream display freezer
74,633 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 8292.5
Ice cream dipper 720 15 15 15 15 15 15 15 15 15 15 15 15 180 Ice cream tray 11,200 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2800 Refrigerator 9,040 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 2260 Cone maker 8,800 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 2200 Table napkins 144 3 3 3 3 3 3 3 3 3 3 3 3 36 Bin 944 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 236 Jug 240 20 20 20 20 20 20 20 20 20 20 20 20 240
Dustpan 39 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 39
Broom 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Mop 584 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 146 Air condition 28,620 265 265 265 265 265 265 265 265 265 265 265 265 3180 Loudspeaker 2,792 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 698 Telephone 873 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 97 Note book 34,320 715 715 715 715 715 715 715 715 715 715 715 715 8580 Vacuum cleaner 1,791 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 199 Set table and chair 11,250 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 1250 Water glass 700 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 58.33 700 Washbasin 590 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 65.5 Staff T-shirt 600 50 50 50 50 50 50 50 50 50 50 50 50 600 Staff Cap(shop) 140 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 11.67 140 Cooking cap 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Apron 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Total (Baht) 188,019 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 31,939
126
Year 3
Production cost Production equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Batch Freezer
192,000 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 64000
Soup Spoon 60 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 20 Scissors 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Electric stove
1,980 55 55 55 55 55 55 55 55 55 55 55 55 660
Pot 3,079 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 384.9 Sink 4,640 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 580 Faucet 240 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 30 Strainer 8,370 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 2790 Knife 467 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 155.4 Blender 834 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 278 Vegetable box
520 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 65
Kitchen counters cabinet
11,100 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 3700
Total (Baht) 223,290 6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
72,663.30
127
Operation cost Operation equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Ice cream display freezer
66,341 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 8292.5
Ice cream dipper 540 15 15 15 15 15 15 15 15 15 15 15 15 180 Ice cream tray 8,400 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2800 Refrigerator 6,780 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 2260 Cone maker 6,600 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 2200 Table napkins 108 3 3 3 3 3 3 3 3 3 3 3 3 36 Bin 708 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 236 Jug 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Dustpan 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Broom 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Mop 438 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 146 Air condition 25,440 265 265 265 265 265 265 265 265 265 265 265 265 3180 Loudspeaker 2,094 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 698 Telephone 776 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 97 Note book 25,740 715 715 715 715 715 715 715 715 715 715 715 715 8580 Vacuum cleaner 1,592 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 199 Set table and chair 10,000 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 1250 Water glass 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Washbasin 525 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 65.5 Staff T-shirt 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Staff Cap(shop) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Cooking cap 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Apron 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Total (Baht) 156,081 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
128
Year 4
Production cost Production equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Batch Freezer
128,000 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 64000
Soup Spoon 40 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 20 Scissors 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Electric stove
1,320 55 55 55 55 55 55 55 55 55 55 55 55 660
Pot 2,694 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 384.9 Sink 4,060 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 580 Faucet 210 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 30 Strainer 5,580 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 2790 Knife 312 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 155.4 Blender 556 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 278 Vegetable box
455 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 65
Kitchen counters cabinet
7,400 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 3700
Total (Baht) 150,627 6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
72,663.30
129
Operation cost Operation equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Ice cream display freezer
58,049 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 8292.5
Ice cream dipper 360 15 15 15 15 15 15 15 15 15 15 15 15 180 Ice cream tray 5,600 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2800 Refrigerator 4,520 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 2260 Cone maker 4,400 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 2200 Table napkins 72 3 3 3 3 3 3 3 3 3 3 3 3 36 Bin 472 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 236 Jug 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Dustpan 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Broom 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Mop 292 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 146 Air condition 22,260 265 265 265 265 265 265 265 265 265 265 265 265 3180 Loudspeaker 1,396 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 698 Telephone 679 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 97 Note book 17,160 715 715 715 715 715 715 715 715 715 715 715 715 8580 Vacuum cleaner 1,393 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 199 Set table and chair 8,750 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 1250 Water glass 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Washbasin 460 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 65.5 Staff T-shirt 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Staff Cap(shop) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Cooking cap 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Apron 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Total (Baht) 125,862 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
130
Year 5
Production cost Production equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Batch Freezer
64,000 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 5,333.33 64000
Soup Spoon 20 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 1.67 20 Scissors 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Electric stove
660 55 55 55 55 55 55 55 55 55 55 55 55 660
Pot 2,309 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 32.075 384.9 Sink 3,480 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 48.33 580 Faucet 180 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 30 Strainer 2,790 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 232.5 2790 Knife 157 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 12.95 155.4 Blender 278 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 23.17 278 Vegetable box
390 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 5.42 65
Kitchen counters cabinet
3,700 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 308.33 3700
Total (Baht) 77,964 6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
6,055.28
72,663.30
131
Operation cost Operation equipment
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Ice cream display freezer 49,757 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 691.04 8292.5
Ice cream dipper 180 15 15 15 15 15 15 15 15 15 15 15 15 180 Ice cream tray 2,800 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2800 Refrigerator 2,260 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 188.33 2260 Cone maker 2,200 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 183.33 2200 Table napkins 36 3 3 3 3 3 3 3 3 3 3 3 3 36 Bin 236 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 19.67 236 Jug 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Dustpan 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Broom 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Mop 146 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 12.17 146 Air condition 19,080 265 265 265 265 265 265 265 265 265 265 265 265 3180 Loudspeaker 698 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 58.17 698 Telephone 582 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 8.08 97 Note book 8,580 715 715 715 715 715 715 715 715 715 715 715 715 8580 Vacuum cleaner 1,194 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 16.58 199 Set table and chair 7,500 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 104.17 1250 Water glass 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Washbasin 395 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 5.46 65.5 Staff T-shirt 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Staff Cap(shop) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Cooking cap 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Apron 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Total (Baht) 95,643 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
132
Chapter 5 Operation Analysis
133
5.1 Raw material
Want to sell 480 scoop of ice cream 1 flavor 3 tray 1 tray 2 kg
So we need 6 kg ofice cream in each flavor28 Use 1 kg fruit foe ice cream 1 Kg use 6 Kg per day price bath per day pink tamarind 48 baht/kg288 Durian 33 baht /kg198 Cultivated banana 19 baht/kg 114 Mangos teen 20 baht/kg 120 Longan 25 baht/kg 150 Gooseberries 20 baht/kg 120 Banana 30 baht/kg 180 Use for 3 flavor ,800 g per 1 Kg of ice cream Coconut milk 30. 75 baht/kg 442.8 Use 100g Bualoi ball 88 baht/kg 8.8 Use 100g Young coconut 16.5 baht/kg 1.65 Use 50 g for scoop, sell 120 scoop Sticky rice 120 baht/kg 720 wheat flour 16 baht/kg16 Corn flour 14 baht/kg 2 Egg 3 baht 12 180 kg for 1 kg 4 flavor(sherbet), 450kg for 1 kg 4 flavor (ice cream ) Sugar 23.5 baht/kg 355 .32 Salt 7baht/kg 1 Use 180 g per 1kg flour Palm sugar. 34 baht/kg 19
28
http://www.talaadthai.com/price/default_new.php http://www.taladsimummuang.com/dmma/Portals/default.aspx
134
5.1.1 Raw material cost
Year(1)
Fruits (kg) 1 Ice-cream 0.10 Kg per year Pink tamarind 2,160 Durian 2,160 Cultivated banana 2,160 Mangos teen 2,160 Longan 2,160 Gooseberries 2,160 Banana 2,160 Coconut milk 5,184 Bualoi ball 860 Young coconut 720 Sticky rice 830 wheat flour 510 Corn flour 340 Egg 360 Sugar 2250 Salt 810 Palm sugar 740 27,724
Cost per each one Average(Baht/kg) Total(Baht) Pink tamarind 288 622,080 Durian 198 427,680 Cultivated banana 114 246,240
135
Mangos teen 120 259,200 Longan 150 324,000 Gooseberries 120 259,200 Banana 180 388,800 Coconut milk 442.8 2,295,475 Bualoi ball 8.8 7,568 Young coconut 1.65 1,188 Sticky rice 720 597,600 wheat flour 16 8,160 Corn flour 2 680 Egg 12 4,320 Sugar 355.32 799,470 Salt 1 810 Palm sugar 19 14,060 total 6,256,531
Monthly Winter 0.32 2002,090 500,523
Summer 0.48 3,003,135 750,784 Rainy 0.2 1,251,306 312,827
6,256,531
136
Year(2)
Fruits (kg) 1 Ice-cream 0.10 Kg per year Pink tamarind 2,160 Durian 2,160 Cultivated banana 2,160 Mangos teen 2,160 Longan 2,160 Gooseberries 2,160 Banana 2,160 Coconut milk 5,184 Bualoi ball 860 Young coconut 720 Sticky rice 830 wheat flour 510 Corn flour 340 Egg 360 Sugar 2250 Salt 810 Palm sugar 740 27,724
Cost per each one Average(Baht/kg) Total(Baht) Pink tamarind 288 622,080 Durian 198 427,680 Cultivated banana 114 246,240 Mangos teen 120 259,200 Longan 150 324,000
137
Gooseberries 120 259,200 Banana 180 388,800 Coconut milk 442.8 2,295,475 Bualoi ball 8.8 7,568 Young coconut 1.65 1,188 Sticky rice 720 597,600 wheat flour 16 8,160 Corn flour 2 680 Egg 12 4,320 Sugar 355.32 799,470 Salt 1 810 Palm sugar 19 14,060 total 6,256,531
Monthly Winter 0.32 2002,090 500,523
Summer 0.48 3,003,135 750,784 Rainy 0.2 1,251,306 312,827
6,256,531
138
Year(3)
Fruits (kg) 1 Ice-cream 0.10 Kg per year Pink tamarind 2,160 Durian 2,160 Cultivated banana 2,160 Mangos teen 2,160 Longan 2,160 Gooseberries 2,160 Banana 2,160 Coconut milk 5,184 Bualoi ball 860 Young coconut 720 Sticky rice 830 wheat flour 510 Corn flour 340 Egg 360 Sugar 2250 Salt 810 Palm sugar 740 27,724
Cost per each one Average(Baht/kg) Total(Baht) Pink tamarind 288 622,080 Durian 198 427,680 Cultivated banana 114 246,240 Mangos teen 120 259,200 Longan 150 324,000
139
Gooseberries 120 259,200 Banana 180 388,800 Coconut milk 442.8 2,295,475 Bualoi ball 8.8 7,568 Young coconut 1.65 1,188 Sticky rice 720 597,600 wheat flour 16 8,160 Corn flour 2 680 Egg 12 4,320 Sugar 355.32 799,470 Salt 1 810 Palm sugar 19 14,060 total 6,256,531
Monthly Winter 0.32 2002,090 500,523
Summer 0.48 3,003,135 750,784 Rainy 0.2 1,251,306 312,827
6,256,531
140
Year(4)
Fruits (kg) 1 Ice-cream 0.10 Kg per year Pink tamarind 2,160 Durian 2,160 Cultivated banana 2,160 Mangos teen 2,160 Longan 2,160 Gooseberries 2,160 Banana 2,160 Coconut milk 5,184 Bualoi ball 860 Young coconut 720 Sticky rice 830 wheat flour 510 Corn flour 340 Egg 360 Sugar 2250 Salt 810 Palm sugar 740 27,724
Cost per each one Average(Baht/kg) Total(Baht) Pink tamarind 288 622,080 Durian 198 427,680 Cultivated banana 114 246,240 Mangos teen 120 259,200 Longan 150 324,000
141
Gooseberries 120 259,200 Banana 180 388,800 Coconut milk 442.8 2,295,475 Bualoi ball 8.8 7,568 Young coconut 1.65 1,188 Sticky rice 720 597,600 wheat flour 16 8,160 Corn flour 2 680 Egg 12 4,320 Sugar 355.32 799,470 Salt 1 810 Palm sugar 19 14,060 total 6,256,531
Monthly Winter 0.32 2002,090 500,523
Summer 0.48 3,003,135 750,784 Rainy 0.2 1,251,306 312,827
6,256,531
142
Year(5)
Fruits (kg) 1 Ice-cream 0.10 Kg per year Pink tamarind 2,160 Durian 2,160 Cultivated banana 2,160 Mangos teen 2,160 Longan 2,160 Gooseberries 2,160 Banana 2,160 Coconut milk 5,184 Bualoi ball 860 Young coconut 720 Sticky rice 830 wheat flour 510 Corn flour 340 Egg 360 Sugar 2250 Salt 810 Palm sugar 740 27,724
Cost per each one Average(Baht/kg) Total(Baht) Pink tamarind 288 622,080 Durian 198 427,680 Cultivated banana 114 246,240 Mangos teen 120 259,200 Longan 150 324,000
143
Gooseberries 120 259,200 Banana 180 388,800 Coconut milk 442.8 2,295,475 Bualoi ball 8.8 7,568 Young coconut 1.65 1,188 Sticky rice 720 597,600 wheat flour 16 8,160 Corn flour 2 680 Egg 12 4,320 Sugar 355.32 799,470 Salt 1 810 Palm sugar 19 14,060 total 6,256,531
Monthly Winter 0.32 2002,090 500,523
Summer 0.48 3,003,135 750,784 Rainy 0.2 1,251,306 312,827
6,256,531
144
5.2 Direct labor cost
Year (1)
Person Salary Total Yearly Bonus(2months)/person
Total bonus
Factory workers 3 9,000 27,000 324,000 - - Total 27,000 324,000 -
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Factory workers
324,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Bonus(1 years)/ person
Factory workers
- - - - - - - - - - - - - -
Total 324,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Year (2)
Person Salary Total Yearly Bonus(2months)/person
Total bonus
Factory workers 3 9,000 27,000 324,000 - - Total 27,000 324,000 -
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Factory workers
324,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Bonus(1 years)/ person
Factory workers
- - - - - - - - - - - - - -
Total 324,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 33,000 324,000
145
Year (3)
Person Salary Total Yearly Bonus(2months)/person
Total bonus
Factory workers 3 10,500 31,500 378,000 3,000 9,000 Total 31,500 378,000 9,000
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Factory workers
378,000 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 378,000
Bonus(1 years)/ person
Factory workers
9,000 - - - - - - - - - - - 9,000 9,000
Total 387,000 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Year (4)
Person Salary Total Yearly Bonus(2months)/person
Total bonus
Factory workers 3 10,500 31,500 378,000 3,000 9,000 Total 31,500 378,000 9,000
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Factory workers
378,000 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 378,000
Bonus(1 years)/ person
Factory workers
9,000 - - - - - - - - - - - 9,000 9,000
Total 387,000 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
146
Year (5)
Person Salary Total Yearly Bonus(2months)/person
Total bonus
Factory workers 3 12,000 36,000 432,000 4,000 12,000 Total 36,000 432,000 12,000
Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Factory workers
432,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 432,000
Bonus(1 years)/ person
Factory workers
12,000 - - - - - - - - - - - 12,000 12,000
Total 444,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 48,000 444,000
5.3 Electricity expense
Electricity expense/ month
22 meters pressure in the normal rate
Estimate use for electricity 2,620 unit x 7 = 18,340 baht
Add (+) Service expense = 88.15 baht
Total Electricity expense/ month =18,428.15 baht
Year 1
Electricity Estimate per month (Baht) if % of production = 1 18,340.00 Year ( Baht) 220,080.00 % of production 0.12 Year (Baht) 26,409.60
% of production Seasonal monthly Winter 0.32 8,451 2,113 Summer 0.48 12,677 3,169 Rainy 0.20 5,282 1,321 Total 1 26,410
147
Year 2
Electricity Estimate per month (Baht) if % of production = 1 18,340.00 Year ( Baht) 220,080.00 % of production 0.23 Year (Baht) 50,618.40
% of production Seasonal monthly Winter 0.32 16,197 4,049 Summer 0.48 24,297 6,074 Rainy 0.20 10,124 2,531 Total 1 50,618
Year 3
Electricity Estimate per month (Baht) if % of production = 1 18,340.00 Year ( Baht) 220,080.00 % of production 0.33 Year (Baht) 72,626.4
% of production Seasonal monthly Winter 0.32 23,240 5,810 Summer 0.48 34,861 8,715 Rainy 0.20 14,525 3,631 Total 1 72,626
Year 4
Electricity Estimate per month (Baht) if % of production = 1 18,340.00 Year ( Baht) 220,080.00 % of production 0.41 Year (Baht) 90,232.8
148
% of production Seasonal monthly Winter 0.32 28,875 7,219 Summer 0.48 43,312 10,828 Rainy 0.20 18,046 4,512 Total 1 90,233
Year 5
Electricity Estimate per month (Baht) if % of production = 1 18,340.00 Year ( Baht) 220,080.00 % of production 0.52 Year (Baht) 114,441.6
% of production Seasonal monthly Winter 0.32 36,622 9,155 Summer 0.48 54,932 13,733 Rainy 0.20 22,888 5,722 Total 1 114,442
5.4 Water authority expense*
1,000 liter = 1 cubic meters
Forecast use 1.5 cu.m × 30 = 45 cu.m
45 × 20 = 900 Baht
149
Year 1
Estimate per month(Baht)if % of production=1
900
year (Baht) 10,800 % of production 0.12 year(Baht) 1,296
% of production seasonal monthly Winter 0.32 414.72 103.68 Summer 0.48 622.08 155.52 Rainy 0.2 259.2 64.8 total 1 1,296
Year 2
Estimate per month(Baht)if % of production=1
900
year (Baht) 10,800 % of production 0.23 year(Baht) 2,484
% of production seasonal monthly Winter 0.32 794.88 198.72 Summer 0.48 1,192.32 298.08 Rainy 0.2 496.8 124.2 total 1 2,484
*http://www.pwa.co.th/service/tariff_rate.html
Year 3
Estimate per month(Baht)if % of production=1
900
year (Baht) 10,800 % of production 0.33 year(Baht) 3,564
150
% of production seasonal monthly Winter 0.32 1,140.48 285.12 Summer 0.48 1,710.72 427.68 Rainy 0.2 712.8 178.2 total 1 3,564
Year 4
Estimate per month(Baht)if % of production=1
900
year (Baht) 10,800 % of production 0.41 year(Baht) 4,428
% of production seasonal monthly Winter 0.32 1,416.96 354.24 Summer 0.48 2,125.44 531.36 Rainy 0.2 885.6 221.4 total 1 4,428
Year 5
Estimate per month(Baht)if % of production=1
900
year (Baht) 10,800 % of production 0.52 year(Baht) 5,616
% of production seasonal monthly Winter 0.32 1,797.12 449.28 Summer 0.48 2,695.68 673.92 Rainy 0.2 1,123.2 280.8 total 1 5,616
151
Chapter 6
Administration analysis
152
6.1 Organization Management Milady ice cream will operate by our partners. At start there will be have 7 employees, 3 employees are working at behind the store(including make an ice cream, check stocks, washing equipments etc.) and 4 employees are working at front the store (including sell ice cream, cashier, cleaning the store etc.) This will be increased as the market shows demand for more assistance. More over, our partners have to vote that 1 of employee will be manager any in store and report our partners every week. As the company grows new employees will be trained and supervised by original employees who have been promoted to a leadership position. It is our belief that employees who are dedicated to the success of Milady should be rewarded. They will be leaders in our future store developments. The total name of partnerships that to invest in Milady ice cream shop as follows: 1. Kittiporn Worametrachanon 2. Natchalai Pinutai 3. Nutnaree Jirasawetwimon 4. Ramida Inthasaen 5. Anchittha Nanan 6. Areerat Chairin 7. Nang Hom Noon 8. Nang Woe Hom We have been voted and Referendum to appoint Miss Ramida inthasean to be managing director of Milady shop. She has good characteristic of leadership and she able to control everything perfectly. She is well aware of her roles and responsibilities and know how to manage the store. She is representative of partnership that have respond to sign agreement when do business with other and then she gets the authority to examine every document that relate to operations in the company.
153
6.2 Organization Chart Milady ice cream shop is not big shop because our shop just produced an ice cream and then sell it. So, our shop do not have many departments and we divided into 3 parts. 1.Managing Director Task -Representative of partnership that have respond to sign agreement when do business with other company. -Examine every document that relate to operations in the company. -Manages the company shall be in plan and budget that prepared by Budget & Business planning Department. -Prepare a business plan Characteristic -Have good leadership and good relationship. -Have good analytical skill and problem solving skill. -Have ability to make well decision. -Have high responsibility. -Excellent written and verbal communication skills. - Good English communication. -Planning about all of business such as planning to buy machine and equipment, to promote for sale, to hire employee and etc. -Manage and control budget of organization
Owner
Managing Director
Sale & General Department
Production Department
154
2: Sale& General Department Task -Managing customer relations -Serve ice cream and rolled wafer to customer -Cashier -Cleaning the shop Characteristic -Male or Female, Age 22 up Good English communication. -Have high honest, discreet, and ethical -Have high responsibility, creative and punctual -Have good analytical skill and problem solving skill -Have good relationship -Able to do many work in the same time 3: Production Department Task -Prepare the raw materials -Produce ice cream and wafer Characteristic -Male or Female, Age 22 up -Have high skill and experience about producing ice cream -Have good relationship and high responsibility -Have elementary or interested about cooking
155
6.3 Administration cost
1. Rental Fees
The building that we will rent have two rooms, about size of one room is 4x4 meter and two rooms is 8x8 meter. We have make contract agreement to rent the building for by year, then we prepayment rental fees at the beginning of year for year with total cost of rental fees is 60,000 Baht per month and 720,000 Baht per year.
(This information came from asking the real seller in Asiatique.)
2. Employee salary Wage rate for our organization
Manager 1 person = 15,000 / month
Sale &Cashier 3 person (9,000 / month) - (3x9,000) = 27,000/ month
Total employee expenses = 42,000/ month
3. Supply
1. Ice cream cup
Source: http://www.clubsweety.com/machines_detail.php?id=23&top_id=6 Brand: Club Sweetie Model: No model Information:
• Ice-cream cup • Have green, orange and pink color • High 5cm, width 7cm from circle
Made in: Thailand Price: 2.5 Baht
156
2. Ice cream spoon
Source: http://www.missicecream.com/product-th-750481-3803545-SPP25+ชอนไอศกรมยาวสชมพ+
25+คน+Pink+Spoon.html# Brand: No brand Model: SPP25 long pink spoon for ice cream Information:
• Among: 25 pieces • Color full • Use for scoop ice-cream
Made in: Thailand Price: 10 Baht
3. Pump hand soap
Source: http://www.lionshoponline.com/products.php?brand_id=9&Id=33 Brand: kirei kirei Model: Pump hand soap Information: Personal care hand soap 450 mg Made in: Japan Price: 107 Baht
157
4. Plastic glove
Source:http://www.pantipmarket.com/mall/homebiz/?node=products&id=31863 Brand: SNM Model: No model Information: One pack includes 500 pair of plastic glove Made in: Thailand Price: 300 Baht
5. Dishwashing liquid
Source:http://www.officemate.co.th/Product/0300840/นายาลางจานชนดเตม-550-ซซ-ซนไลต Brand: Sun light Code: 0300840 Information: Use for wash plate Made in: Thailand Price: 30 Baht
158
4. Scott bite
Source: http://www.amornpanich.com/store/product/view/สกอตไบรทโพล-21661879-th.html Brand: Foli Code: 301117 Information: Scott bite use for clean Made in: Thailand Price: 75 Baht
5. Floor cleanser
Source:http://www.officemate.co.th/Product/0300200/คลนฟลอร-บล-5-2-ลตร-กว-ซปเปอรแอกทฟ Brand: Mr. Muscle Model: 0300200 Information: Floor cleaning 5.2 L Blue kiwi super active Made in: Thailand Price: 245 Baht
159
6. Glass cleaner
Source:http://www.officemate.co.th/Product/นายาเชดกระจก-330-ซซ-คงสสเตลลา?Paths=267 Brand: Stella Model: 0300290 Information: 330 cc glass cleaner, Jacksonville, Stella. Made in: Thailand Price: 35 Baht
7. Garbage bag
Source:http://www.suwannaphumcleaning.com/index.php?lay=show&ac=cat_show_pro_detail&cid=20896&pid=84431 Brand: SPC Model: Garbage bag Information: Use for put garbage, size 24x28”, 25 kg per pack, 650 pieces Made in: Thailand Price: 52 Baht
160
8. Tissue box
Source:http://www.thaitechno.net/t1/productdetails.php?id=70094&uid=40101 Brand: naraprura Model: No model Information: Tissue box. Chewy texture, thick paper 2 is 18 x 20 cm, 220 pages. Made in: Thailand Price: 30Baht
9. Ink Ribbon
Source:http://www.calculatorthailand.com/productinfo.php?id=278 Brand: Casio Model: BR-02 Information: Calculator Ribbons / Ink Ribbon for Casio to calculate Made in: Japan Price: 150 baht
161
10. Thermal sheet
Source:http://www.officemate.co.th/Product/5060540/กระดาษ-Thermal-57-มม-x30-ม-(แพค-5-มวน)-ตราเพชร Brand: Diamond Model: Thermal sheet Information: This product is paper cashier, 57mmx30m, 5 pieces per pack Made in: Thailand Price: 227 Baht
162
3. Electricity expense / month
22 meters pressure in the normal rate Estimate use of electricity 1,850 unit x 7 = 12,950 baht Add. (+) Service expense = 64.74 baht
Total Electricity expense / month = 13,014.74 baht
4. Water expense / Month 1000 liter = 1 Cubic meters Forecast use 10 cu.m/month 10 cu.m * 17 = 170 baht Total = 170 baht Add. (+) General Service = 30 baht Add. (+) VAT 7% = 24.2857baht
Total water expense/month = 224.2857 baht
( Source: http://www.pwa.co.th/service/tariff_rate.html )
No Description Unit price Total
1. Ice cream cup 10,500pieces 2.50 26,250 2. Ice cream spoon 10,500pieces 2.50 26,250 3. Pump hand soap 2 107 214 4. Plastic glove 2,160 0.6 1,296 5. Floor cleanser ½ button 122.5 122.5 6. Glass cleanser 1 35 35 7. Garbage bag 150 0.08 12 8. Tissue box 60 30 1800 9. Ink Ribbon 1 150 150 10. Thermal sheet 1pack 227 227 Total 56,356.50
163
English version
The water expenses table
The use of water(m³/month)
Unit 1. Habitation 2. Government service& small business
3. State Enterprises/Industry/Big business
Price per unit
Price Total price Price per unit
Price Total price
Price per unit
Price Total price
Minimum Minimum rate 50 baht/month (4 m³) Minimum rate 150 baht/month (9 m³)
Minimum rate 300 baht/month (15 m³)
0-10
10
11-20 10 21-30 10 31-50 20 51-80 30
81-100 20 101-300 200
301-1,000 700 1,001-2,000 1,000 \ 2,100-3,000 1,000
>3,000
5. TOT internet and telephone expense/month Internet expense (2 mbps.) = 1,350 baht
Add. (+) VAT 7% = 94.5 baht
Total internet expense/month = 1,444.5 baht
Telephone expense (790 baht/package) = 790 baht
Add. (+) VAT 7% = 55.3 baht
Total telephone expense/month = 845.3 baht
Total internet and telephone expense/month = 2,289.3 baht
Total internet and telephone expense/month = 2,289.3 baht
164
http://www.tothispeed.com/th/promotion-sme.php
Speed 2Mbps. 4Mbps. 6Mbps. 8Mbps. 10Mbps. 12Mbps.
Net prices/month (bath)
1,350 2,200 2,900 3,600 5,200 5,650
Free TOT smart SMS (sms/1account/1period bill)
100 200 300 400 500 600
FREE TOT wifi up to 2Mbps. (1 Account)
Unlimited
Special offer FREE Wireless Router Modem
165
http://www.totnetcall.comอตราคาโทรแบบรายเดอน%20.html
Package Minimum costs/number TOT netcall
Give
Tel/period bill/numbe
r TOT netcall
Net service
Telephone destination
Mobile phone destination for 3BB Internatio
nal
Cheap & Clear call 90 baht
90 baht 90 baht 1.00 baht/time
0.90 baht/time
Special rates for 60 countries *For more informations Click here*
Cheap & Clear call 190 baht
190 baht 190 baht 0.75 baht/time
0.90 baht/time
Cheap & Clear call 490 baht
490 baht 490 baht 0.75 baht/time
0.80 baht/time
Cheap & Clear call 790 baht
790 baht 790 baht 0.50 baht/time
0.75 baht/time
166
6. Fire insurance
Fire insurance for Milady ice cream we selected: Insurance capital = 2,000,000 baht: 0.19% : Insurance premium 4,084 baht per year.
167
Administration Cost – Year 1
Year 1 No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 1 Rental Fees 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
2 Employee salary
42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000
3 Supply 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 56,356.50
4 Electricity expense
13,014.74 13,507.50 13,882.40 13,749.30 13,532.40 13,029.50 13,505 12,456.40 12,958.50 12,986.70 13,556.40 12,564.70 12,543.40 158,272
5 Water expense
224.2857 287.45 243.5 253.7 296.34 258.6 189.45 204.6 203.45 205.7 228 235.6 221.5 2,828
6 Internet and Telephone expense
2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 27,471.6
7 Fire Insurance
340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 4,084
Total 122,565 123,121 123,452 123,329 123,155 122,614 123,020 121,987 122,488 122,518 123,110 122,126 122,091 1,473,012
168
Administration Cost – Year 2
Year 2 No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 1 Rental
Fees 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
2 Employee salary
42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000
3 Supply 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 56,356.50
4 Electricity expense
13,014.74 13,429.20 12,394.54 13,434.50 12,403.45 12,433.34 13,530.21 12,948.50 13,023.30 12,945.40 12,932.50 12,383.40 13,949.40 155,808
5 Water expense
224.2857 194.45 183.423 230.59 227.5 204.5 132.5 223.5 239 222.1 196.657 234.89 213.67 2,503
6 Internet and Telephone expense
2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 27,471.6
7 Fire Insurance
340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 4,084
Total 122,565 122,950 121,904 122,991 121,957 121,964 122,989 122,498 122,588 122,494 122,455 121,944 123,489 1,470,223
169
Administration Cost – Year 3
Year 3 No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 1 Rental
Fees 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
2 Employee salary
42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000
3 Supply 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 56,356.50
4 Electricity expense
13,014.74 13,534.45 13,856.50 13,450.45 13,435.40 13,502.60 12,520.50 12,539.50 12,505.70 12,059.30 13,349 13,532.35 12,395.40 156,681
5 Water expense
224.2857 223.45 230.44 243.11 230.45 240.55 233.2 232.5 242.4 200.4 184.4 201.11 222.5 2,685
6 Internet and Telephone expense
2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 27,471.6
7 Fire Insurance
340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 4,084
Total 122,565 123,084 123,413 123,020 122,992 123,069 122,080 122,098 122,074 121,586 122,859 123,059 121,944 1,471,278
170
Administration Cost – Year 4
Year 4 No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 1 Rental
Fees 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
2 Employee salary
42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000
3 Supply 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 56,356.50
4 Electricity expense
13,014.74 13,430.45 13,340.55 14,586.30 12,585.40 14,593.45 13,493.40 13,538.40 12,465.30 13,483.45 13,453.30 12,483.21 13,472 160,925
5 Water expense
224.2857 233.5 243.5 245.4 243.5 221.6 186.3 193.43 212.5 240.4 122.5 230.5 213.6 2,587
6 Internet and Telephone expense
2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 27,471.6
7 Fire Insurance
340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 4,084
Total 122,565 122,990 122,910 124,158 122,155 124,141 123,006 123,058 122,004 123,050 122,902 122,040 123,012 1,475,424
171
Administration Cost – Year 5
Year 5 No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 1 Rental
Fees 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
2 Employee salary
42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 42,000 504,000
3 Supply 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 4,696.38 56,356.50
4 Electricity expense
13,014.74 13,039.50 13,493.43 12,594.30 12,823.40 12,344.40 13,483.40 12,039.43 12,432.44 12,493.54 12,492.45 12,394.34 12,482.23 152,113
5 Water expense
224.2857 233.432 232.45 221.54 232.45 221.45 201.43 213.54 203.54 204.21 224.3 203.3 213.4 2,605
6 Internet and Telephone expense
2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 2,289.30 27,471.6
7 Fire Insurance
340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 340.33 4,084
Total 122,565 122,599 123,052 122,142 122,382 121,892 123,011 121,579 121,962 122,024 122,043 121,924 122,022 1,466,630
172
Chapter 7 Financing the project
173
7.1 Milady Ice cream Shop
Income Statement
For the ended December Year 2013
Year 1 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale - - 580,560 588,820 592,360 601,800 601,800 587,640 586,460 602,980 640,740 687,940 6,071,100 Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Overhead:
Electricity expense 2,113 2,113 3,169 3,169 3,169 3,169 1,321 1,321 1,321 1,321 2,113 2,113 26,410
Water authority expense 104 104 156 156 156 156 65 65 65 65 104 104 1,296
Total Cost of goods sold 529,740 529,740 781,109 781,109 781,109 781,109 341,213
341,213
341,213
341,213
529,740
529,740
6,608,237
Gross Profit (529,740) (529,740) (200,549) (192,289) (188,749) (179,309) 260,587 246,427 245,247 261,767 111,000 576,940 (118,408)
Less :Expenses
Marketing Expense 23,100 23,100
Administration Expense 123,121 123,452 123,329 123,155 122,614 123,020 121,987 122,488 122,518 123,110 122,126 122,091 1,473,012
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695
Operation Cost 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 32,626
Total expenses 154,998 132,229 132,106 131,932 131,391 131,797 130,764 131,265 131,295 131,887 130,903 130,868 1,601,433 Earning Before Interest and Tax
(EBIT) (684,738) (661,969) (332,655) (324,221) (320,140) (311,106) 129,823 115,162 113,952 129,880 (19,903) 446,072 (1,719,841)
Less :Income Taxes (30%) (205,421.349) (198,590.649) (99,796.449) (97,266.249) (96,041.949) (93,331.749) 38,946.951 34,548.651 34,185.651 38,964.051 (5,970.849) 133,821.651 (515,952.3)
Net income (loss) (479,316) (463,378) (232,858) (226,955) (224,098) (217,774) 90,876 80,614 79,767 90,916 (13,932) 312,251 (1,203,889)
174
Milady Ice cream Shop
Income Statement
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 731,600 778,800 856,680 860,220 869,660 880,280 890,900 909,780 902,700 903,880 921,580 945,180 10,451,260
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 33,000 324,000
Overhead:
Electricity expense 4,049 4,049 6,074 6,074 6,074 6,074 2,531 2,531 2,531 2,531 4,049 4,049 50,618
Water authority expense 198.72 198.72 298.08 298.08 298.08 298.08 124.2 124.2 124.2 124.2 198.72 198.72 2,484
Total Cost of goods sold 531,771
531,771
784,156
784,156
784,156
784,156
342,482
342,482
342,482
342,482
531,771
531,771
6,633,633
Gross Profit 199,829 199,829 72,524 76,064 85,504 96,124 548,418 567,298 560,218 561,398 389,809 413,409 3,817,627
Less :Expenses
Marketing Expense 22,100 22,100
Administration Expense 122,950 121,904 122,991 121,957 121,964 122,989 122,498 122,588 122,494 122,455 121,944 123,489 1,470,223
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695.30
Operation Cost 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 31,939
Total expenses 153,770 130,624 131,711 130,677 130,684 131,709 131,218 131,308 131,214 131,175 130,664 132,209 1,596,957 Earnings Before Interest and Tax
(EBIT) 46,059 69,205 (59,187) (54,613) (45,180) (35,585) 417,200 435,990 429,004 430,223 259,145 281,200 2,220,670
Less: Income Taxes (30%) 13,817.826 20,761.626 (17,755.974) (16,383.774) (13,553.874) (10,675.374) 125,160.126 130,797.126 128,701.326 129,067.026 77,743.626 84,360.126 666,200.91
Net income (loss) 32,242 48,444 (41,431) (38,229) (31,626) (24,909) 292,040 305,193 300,303 301,156 181,402 196,840 1,554,469
175
Milady Ice cream Shop
Income Statement
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 962,880 969,960 984,120 998,280 1,017,160 1,043,120 1,052,560 1,039,580 1,025,420 1,045,480 1,078,520 1,125,720 12,342,800 Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense 5,810 5,810 8,715 8,715 8,715 8,715 3,631 3,631 3,631 3,631 5,810 5,810 72,626
Water authority expense 285.12 285.12 427.68 427.68 427.68 427.68 178.2 178.2 178.2 178.2 285.12 285.12 3,564
Total Cost of goods sold 538,118 538,118 791,427 791,427 791,427 791,427 35,309 348,136 348,136 348,136 538,118 547,118 6,719,721 Gross Profit 424,762 431,842 192,693 206,853 225,733 251,693 1,017,251 691,444 677,284 697,344 540,402 578,602 5,623,079
Less :Expenses
Marketing Expense 2,600 2,600
Administration Expense 123,084 123,413 123,020 122,992 123,069 122,080 122,098 122,074 121,586 122,859 123,059 121,944 1,471,278
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,258 131,987 131,594 131,566 131,643 130,654 130,672 130,648 130,160 131,433 131,633 130,518 1,576,761 Earnings Before Interest and Tax
(EBIT) 290,504 299,855 61,099 75,287 94,090 121,039 886,579 560,796 547,124 565,911 408,769 448,084 4,046,318
Less: Income Taxes (30%) 87,151.317 89,956.617 18,329.817 22,586.217 28,227.117 36,311.817 265,973.817 168,238.917 164,137.317 169,773.417 122,630.817 134,425.317 1,213,895.31
Net income (loss) 203,353 209,899 42,770 52,701 65,863 84,728 620,606 392,557 382,987 396,138 286,139 313,659 2,832,422
176
Milady Ice cream Shop
Income Statement
For the ended December Year 2016
Ye 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,148,140 1,112,740 1,122,180 1,185,900 1,198,880 1,162,300 1,104,480 1,091,500 1,071,440 1,118,640 1,157,580 1,209,500 13,683,280 Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense 7,219 7,219 10,828 10,828 10,828 10,828 4,512 4,512 4,512 4,512 7,219 7,219 90,233
Water authority expense 354.24 354.24 531.36 531.36 531.36 531.36 221.4 221.4 221.4 221.4 354.24 354.24 4,428
Total Cost of goods sold 539,596 539,596 793,643 793,643 793,643 793,643 349,060 349,060 349,060 349,060 539,596 539,596 6,738,192 Gross Profit 608,544 573,144 328,537 392,257 405,237 368,657 755,420 742,440 722,380 769,580 617,984 669,904 6,945,088 Less :Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,990 122,910 124,158 122,155 124,141 123,006 123,058 122,004 123,050 122,902 122,040 123,012 1,475,424
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,164 131,484 132,732 130,729 132,715 131,580 131,632 130,578 131,624 131,476 130,614 131,586 1,580,907 Earnings Before Interest and Tax
(EBIT) 474,380 441,660 195,805 261,528 272,522 237,077 623,788 611,862 590,756 638,104 487,370 538,318 5,364,181
Less: Income Taxes (30%) 142,314.117 132,498.117 58,741.617 78,458.517 81,756.717 71,123.217 187,136.517 183,558.717 177,226.917 191,431.317 146,211.117 161,495.517 1,609,254.21
Net income (loss) 332,066 309,162 137,064 183,070 190,766 165,954 436,652 428,304 413,529 446,673 341,159 376,823 3,754,926
177
Milady Ice cream Shop
Income Statement
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,217,760 1,198,880 1,157,580 1,228,380 1,230,740 1,150,500 1,125,720 1,108,020 1,098,580 1,089,140 1,162,300 1,241,360 14,008,960 Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 48,000 444,000
Overhead:
Electricity expense 9,155 9,155 13,733 13,733 13,733 13,733 5,722 5,722 5,722 5,722 9,155 9,155 114,442
Water authority expense 449.28 449.28 673.92 673.92 673.92 673.92 280.8 280.8 280.8 280.8 449.28 449.28 5,616
Total Cost of goods sold 546,127 546,127 801,191 801,191 801,191 801,191 354,830 354,830 354,830 354,830 546,127 558,127 6,820,589 Gross Profit 671,633 652,753 356,389 427,189 429,549 349,309 770,890 753,190 7,437,750 734,310 616,173 683,233 7,188,371 Less :Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,599 123,052 122,142 122,382 121,892 123,011 121,579 121,962 122,024 122,043 121,924 122,022 1,466,630
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 133,773 131,626 130,716 130,956 130,466 131,585 130,153 130,536 130,598 130,617 130,498 130,596 1,572,113 Earnings Before Interest and Tax
(EBIT) 537,860 521,127 225,673 296,233 299,083 217,724 640,737 622,654 7,307,152 603,693 485,675 552,637 5,616,258
Less: Income Taxes (30%) 161,358.117 156,338.217 67,702.017 88,870.017 89,725.017 65,317.317 192,221.217 186,796.317 2,192,145.717 181,108.017 145,702.617 165,791.217 1,684,877.31
Net income (loss) 376,502 364,789 157,971 207,363 209,358 152,407 448,516 435,858 5,115,007 422,585 339,973 386,846 3,931,380
178
7.2 Balance Sheet
For the Year End 2013 through 2017
(Operation Equipment)
ASSET 2013 2014 2015 2016 2017
Current Asset Cash 4,647,274.50 4,786,876.50 4,813,658.50 4,843,878.50 4,874,098.50 Supplier 56,356.50 56,356.50 56,356.50 56,356.50 56,356.50 Pre-Investment 108,350 0 0 0 0 Total Current Asset 4,811,981 4,843,233 4,870,015 4,900,235 4,930,455 Fixed Asset
Operation equipment 220,645 220,645 220,645 220,645 220,645
Less: Accumulate Depreciation 32,626 188,019 63,878 156,767 90,660 129,985 120,880 99,765 151,100 69,545
Total Fixed Asset 188,019 156,767 129,985 99,765 69,545 TOTAL ASSET 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000
LIABILITY AND EQUITY
Liability Long term note payable 0 0 0 0 0
Total liability 0 0 0 0 0 Equity
Owner equity 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 Total equity 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 TOTAL LIABILITY AND EQUITY 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000
179
Balance Sheet
For the Year End 2013 through 2017
(Production Equipment)
ASSET 2013 2014 2015 2016 2017
Current Asset Cash 4,704,015.30 4,776,710.60 4,849,309.90 4,921,873.20 4,994,636.50 Total Current Asset 4,704,015.30 4,776,710.60 4,849,309.90 4,921,873.20 4,994,636.50 Fixed Asset
Operation equipment 368,680 368,680 368,680 368,680 368,680 Less: Accumulate Depreciation 72,695.30 295,984.70 145,390.60 223,289.40 217,989.90 150,690.10 290,653.20 78,026.80 363,316.50 5,363.50 Total Fixed Asset 295,984.70 223,289.40 150,690.10 78,026.80 5,363.50
TOTAL ASSET 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000
LIABILITY AND EQUITY
Liability Long term note payable 0 0 0 0 0
Total liability 0 0 0 0 0 Equity
Owner equity 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 Total equity 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 TOTAL LIABILITY AND EQUITY 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000
180
7.3 Milady ice-cream Statement of Cash flow
For the ender year December 2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Production & Operation activities Cash received from: sale - - 580,560 588,820 592,360 601,800 601,800 587,640 586,460 602,980 640,740 687,940 Cash paid for : Cost of goods sold (529,740) (529,740) (781,109) (781,109) (781,109) (781,109) (341,213)
(341,213)
(341,213)
(341,213)
(529,740)
(529,740)
Marketing Expense (23,100) 0 0 0 0 0 0 0 0 0 0 0
Administration Expense (123,121) (123,452) (123,329) (123,155) (122,614) (123,020) (121,987) (122,488) (122,518) (123,110) (122,126) (122,091)
Depreciation :
Production Cost (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058)
Operation Cost (2,718.83) (2,718.83) (2,718.83) (2,718.83) (2,718.83) (2,718.83) (2,718.83) (2,718.83) (2,718.83) (2,718.83) (2,718.83) (2,718.83) Total expense (154,998) (132,229) (132,106) (131,932) (131,391) (131,797) (130,764) (131,265) (131,295) (131,887) (130,903) (130,868) Net Cash Flow from
Production & Operations
activities
(684,738) (661,969) (332,655) (324,221) (320,140) (311,106) 129,823 115,162 113,952 129,880 (19,903) 27,332
Investing activities Cash received from: Sale of assets 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Pre-investment (108,350) 0 0 0 0 0 0 0 0 0 0 0 Fixed Asset (589,325) 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Investing activities
(697,675) 0 0 0 0 0 0 0 0 0 0 0
Financing activities Cash received from: Borrowing 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Payment of loans 0 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Financing activities
0 0 0 0 0 0 0 0 0 0 0 0
Cash at Beginning of month 0 (1,382,413) (2,044,382) (2,377,037) (2,701,258) (3,021,398) (3,332,504) (3,202,681) (3,087,519) (2,973,567) (2,843,687) (2,863,590) Cash at Ending of month (1,382,413) (2,044,382) (2,377,037) (2,701,258) (3,021,398) (3,332,504) (3,202,681) (3,087,519) (2,973,567) (2,843,687) (2,863,590) (2,836,258)
181
Milady ice-cream Statement of Cash flow
For the ender year December 2014 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Production & Operation activities Cash received from: sale 731,600 778,800 856,680 860,220 869,660 880,280 890,900 909,780 902,700 903,880 921,580 945,180 Cash paid for : Cost of goods sold (531,771)
(531,771)
(784,156)
(784,156)
(784,156)
(784,156)
(342,482)
(342,482)
(342,482)
(342,482)
(531,771)
(531,771)
Marketing Expense (22,100) 0 0 0 0 0 0 0 0 0 0 0 Administration Expense (122,950) (121,904) (122,991) (121,957) (121,964) (122,989) (122,498) (122,588) (122,494) (122,455) (121,944) (123,489)
Depreciation :
Production Cost (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058) (6,058)
Operation Cost (2,661.58) (2,661.58) (2,661.58) (2,661.58) (2,661.58) (2,661.58) (2,661.58) (2,661.58) (2,661.58) (2,661.58) (2,661.58) 2,661.58 Total expense (153,770) (130,624) (131,711) (130,677) (130,684) (131,709) (131,218) (131,308) (131,214) (131,175) (130,664) (132,209) Net Cash Flow from
Production & Operations
activities
46,059 116,405 (59,187) (54,613) (45,180) (35,585) 417,200 435,990 429,004 430,223 259,145 286,524
Investing activities Cash received from: Sale of assets 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Pre-investment 0 0 0 0 0 0 0 0 0 0 0 0 Fixed Asset (687) 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Investing activities
(687) 0 0 0 0 0 0 0 0 0 0 0
Financing activities
Cash received from: Borrowing 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Payment of loans 0 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Financing activities
0 0 0 0 0 0 0 0 0 0 0 0
Cash at Beginning of month (2,836,258) (2,790,886) (2,674,481) (2,733,668) (2,788,281) (2,833,461) (2,869,046) (2,451,846) (2,015,856) (1,586,852) (1,156,629) (897,484) Cash at Ending of month (2,790,886) (2,674,481) (2,733,668) (2,788,281) (2,833,461) (2,869,046) (2,451,846) (2,015,856) (1,586,852) (1,156,629) (897,484) (610,960)
182
Milady ice-cream Statement of Cash flow
For the ender year December 2015 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Production & Operation activities Cash received from: sale 962,880 969,960 984,120 998,280 1,017,160 1,043,120 1,052,560 1,039,580 1,025,420 1,045,480 1,078,520 1,125,720 Cash paid for : Cost of goods sold (538,118) (538,118) (791,427) (791,427) (791,427) (791,427) (35,309) (348,136) (348,136) (348,136) (538,118) (547,118) Marketing Expense (2,600) 0 0 0 0 0 0 0 0 0 0 0 Administration Expense (123,084) (123,413) (123,020) (122,992) (123,069) (122,080) (122,098) (122,074) (121,586) (122,859) (123,059) (121,944)
Depreciation :
Production Cost (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28)
Operation Cost (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) Total expense (134,258) (131,987) (131,594) (131,566) (131,643) (130,654) (130,672) (130,648) (130,160) (131,433) (131,633) (130,518) Net Cash Flow from
Production & Operations activities
290,504 299,855 61,099 75,287 94,090 121,039 886,579 560,796 547,124 565,911 408,769 448,084
Investing activities Cash received from: Sale of assets 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Pre-investment 0 0 0 0 0 0 0 0 0 0 0 0 Fixed Asset (4,189) 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Investing activities
(4,189) 0 0 0 0 0 0 0 0 0 0 0
Financing activities Cash received from: Borrowing 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Payment of loans 0 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Financing activities
0 0 0 0 0 0 0 0 0 0 0 0
Cash at Beginning of month (610,960) (324,645) (24,790) 36,309 111,596 205,686 326,725 1,213,304 1,774,100 2,321,224 2,887,135 3,295,904 Cash at Ending of month (324,645) (24,790) 36,309 111,596 205,686 326,725 1,213,304 1,774,100 2,321,224 2,887,135 3,295,904 3,743,988
183
Milady ice-cream Statement of Cash flow
For the ender year December 2016
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Production & Operation activities Cash received from: sale 1,148,140 1,112,740 1,122,180 1,185,900 1,198,880 1,162,300 1,104,480 1,091,500 1,071,440 1,118,640 1,157,580 1,209,500 Cash paid for : Cost of goods sold (539,596) (539,596) (793,643) (793,643) (793,643) (793,643) (349,060) (349,060) (349,060) (349,060) (539,596) (539,596) Marketing Expense (2,600)
Administration Expense (122,990) (122,910) (124,158) (122,155) (124,141) (123,006) (123,058) (122,004) (123,050) (122,902) (122,040) (123,012)
Depreciation :
Production Cost (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28)
Operation Cost (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) Total expense (134,164) (131,484) (132,732) (130,729) (132,715) (131,580) (131,632) (130,578) (131,624) (131,476) (130,614) (131,586) Net Cash Flow from
Production & Operations activities
474,380 441,660 195,805 261,528 272,522 237,077 623,788 611,862 590,756 638,104 487,370 538,318
Investing activities Cash received from: Sale of assets 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Pre-investment 0 0 0 0 0 0 0 0 0 0 0 0 Fixed Asset (687) 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Investing activities
(687) 0 0 0 0 0 0 0 0 0 0 0
Financing activities Cash received from: Borrowing 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Payment of loans 0 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Financing activities
0 0 0 0 0 0 0 0 0 0 0 0
Cash at Beginning of month 3,743,988 4,217,681 4,659,341 4,855,146 5,116,674 5,389,196 5,626,273 6,250,061 6,861,923 7,452,679 8,090,783 8,578,153 Cash at Ending of month 4,217,681 4,659,341 4,855,146 5,116,674 5,389,196 5,626,273 6,250,061 6,861,923 7,452,679 8,090,783 8,578,153 9,116,471
184
Milady ice-cream Statement of Cash flow
For the ender year December 2017
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Production & Operation activities Cash received from: sale 1,217,760 1,198,880 1,157,580 1,228,380 1,230,740 1,150,500 1,125,720 1,108,020 1,098,580 1,089,140 1,162,300 1,241,360 Cash paid for : Cost of goods sold (546,127) (546,127) (801,191) (801,191) (801,191) (801,191) (354,830) (354,830) (354,830) (354,830) (546,127) (558,127) Marketing Expense (2,600)
Administration Expense (122,599) (123,052) (122,142) (122,382) (121,892) (123,011) (121,579) (121,962) (122,024) (122,043) (121,924) (122,022)
Depreciation :
Production Cost (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28) (6,055.28)
Operation Cost (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) (2,518.33) Total expense (133,773) (131,626) (130,716) (130,956) (130,466) (131,585) (130,153) (130,536) (130,598) (130,617) (130,498) (130,596) Net Cash Flow from
Production & Operations activities
537,860 521,127 225,673 296,233 299,083 217,724 640,737 622,654 613,152 603,693 485,675 552,637
Investing activities Cash received from: Sale of assets 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Pre-investment 0 0 0 0 0 0 0 0 0 0 0 0 Fixed Asset (4,189) 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Investing activities (4,189) 0 0 0 0 0 0 0 0 0 0 0
Financing activities Cash received from: Borrowing 0 0 0 0 0 0 0 0 0 0 0 0 Cash paid for : Payment of loans 0 0 0 0 0 0 0 0 0 0 0 0 Net Cash Flow from Financing activities
0 0 0 0 0 0 0 0 0 0 0 0
Cash at Beginning of month 9,116,471 9,650,142 10,171,269 10,396,942 10,693,175 10,992,258 11,209,982 11,850,719 12,473,373 13,086,525 13,690,218 14,175,893 Cash at Ending of month 9,650,142 10,171,269 10,396,942 10,693,175 10,992,258 11,209,982 11,850,719 12,473,373 13,086,525 13,690,218 14,175,893 14,728,530
185
7.4 Financial Analysis
Payback period = Investment Cost = 25,000,000 = 11.5 years
Average Annual Income 2,173,861.6
title formula years 2013 years 2014 years 2015 years 2016 years 2017
Operating Efficiency Ratio
total asset turn over Net sales Average total net asset 1.21 2.09 2.47 2.74 2.8
Operating Profitability Ratio
gross profit margin Gross Profit Net sales -1.95% 36.53% 45.56% 50.76% 51.31%
net profit margin Net Income Net sales -19.83% 14.87% 22.95% 27.44% 27.94%
operating profit margin EBIT Net sales -28.33% 21.25% 32.78% 39.20% 40.09%
return on total asset Net Income Average total asset -24.08% 31.09% 56.65% 75.10% 78.63%
return on total equity Net Income Average total Equity -24.08% 31.09% 56.65% 75.10% 78.63%
return on total capital Net Income Average total capital -24.08% 31.09% 56.65% 75.10% 78.63%
return on investment Gain – COGS COGS -98% -42.00% -16.30% 3.00% 5.39%
186
Chapter 8 Risk management
187
8.1Internal risk
8.1.1Risk in the staff
People that we hire service to customer are low in experience and doesn’t have high education also had a very high chance to leave the job very soon but we do train and gain they royalty and their motive to stay longer 29
8.1.2Risk in communication
- almost of ice cream we provide are Thai dessert and exotic fruit so this kind a be hard to descript to customer or customer to guest what ice cream look like teat like so we do provide tester and explain the ingredient of that ice cream by picture
- people that travel to Thailand are sometime can’t spoke English or good in English
29
http://collider.com/entertainment/article.asp/aid/4278/cid/13/tcid/1 http://blog.sparkhire.com/2012/05/17/the-best-jobs-for-college-students/waitress/
188
http://www.ibelieveinadv.com/category/print/page/38
8.2External risk
8.2.1 Risk in Political situation
POLITICAL INSTABILITY
A color-coded political conflict, broadly pitting "red" urban and rural poor against "yellow" royalists
But the situation seem to down but the 2556 gubernatorial election can change the situation
http://hilight.kapook.com/view/79657
189
8.2.2 Risk in nature disaster
List of disaster in Bangkok
Data related to human and economic losses from disasters that have occurred between 1980 and 2010.
Percentage of reported people affected by disaster type
Drought: 46.7 %Flood: 48 %Storm: 5 %
Estimated economic damages reported by disaster type (US$ x 1,000) July 2011 – January 2012: widespread flooding in 65 provinces resulted in 815 confirmed deaths, 13 million rai (21,000 square kilometers (8,100 sq mi) of farmland damaged, and estimated economic losses of 1,425 billion baht. September13, 2012 :Bangkok flood Floods in Thailand in 2011 killed 815 people and affected 13.6 million people. Heavy flooding and landslide is expected this time too in Capital Bangkok.30
30
http://www.preventionweb.net/english/countries/statistics/?cid=170
190
8.2.3 Rick in economic
The central bank is standing by its 2012 growth forecast of 5.7 percent. The economy grew just 0.1 percent in 2011, largely as a result of the floods.
At its most recent policy meeting in September, the central bank left its main interest rate unchanged at 3 percent, as expected. It now seems likely to leave rates unchanged until the end of the year to help the recovery in light of the weakening global economic outlook.
What to watch:
- Central bank policy moves, and whether the GDP forecast proves accurate.
- Whether firms actually leave Thailand to escape government-mandated wage increases, as some have threatened.
- The level of pressure on the government over the hugely expensive rice scheme, its flagship election policy. Withdrawing it might be the best option for the economy, but it would be a major loss of face and could cost the government some of its vast rural support31
31
http://www.reuters.com/article/2012/10/10/thailand-risks-idAFRISKTH20121010
191
( Source : http://community.jobdynamo.com/84/ )
8.2.4 Risk in technology
The technology risk for ice cream business can happen from unusual machine that might cause ice cream quality problems such as melting, changes in flavor and color, changes in texture and smoothness, and package disintegration.
Technology risk also happened from competitor too. Nowadays, there are many new technology for produce ice cream such as fried ice cream business which have their own machine to make fried ice cream.
192
8.3 Financial risk
193
Milady Ice cream Shop
Income Statement
Sale Decrease 5%
For the ended December Year 2013
Year 1
Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 0 0 551,532 559,379 562,742 571,710 571,710 558,258 557,137 572,831 608,703 653,543 5,767,545
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Overhead:
Electricity expense
2,113 2,113 3,169 3,169 3,169 3,169 1,321 1,321 1,321 1,321 2,113 2,113 26,410
Water authority expense
104 104 156 156 156 156 65 65 65 65 104 104 1,296
Total Cost of goods sold 529,740 529,740 781,109 781,109 781,109 781,109 341,213 341,213 341,213 341,213 529,740 529,740 6,608,237
Gross Profit (529,740) (529,740) (229,577) (221,730) (218,367) (209,399) 230,497 217,045 215,924 231,618 78,963 123,803 (840,692)
Less : Expenses
Marketing Expense 23,100 23,100
Administration Expense 123,121 123,452 123,329 123,155 122,614 123,020 121,987 122,488 122,518 123,110 122,126 122,091 1,473,012
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695
Operation Cost 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 32,626
Total expenses 154,998 132,229 132,106 131,932 131,391 131,797 130,764 131,265 131,295 131,887 130,903 130,868 1,601,433
Earnings Before Interest and Tax (EBIT)
(684,738) (661,969) (361,683) (353,662) (349,758) (341,196) 99,733 85,780 84,629 99,731 (51,940) (7,065) (2,442,125)
Less: Income Taxes (30%) (205,421.40) (198,590.70) (108,504.90) (106,098.60) (104,927.40) (102,358.80) 29,919.90 25,734.00 25,388.70 29,919.30 (15,582.00) (2,119.50) (732,637.50)
Net income (loss) (479,317) (463,378) (253,178) (247,563) (244,831) (238,837) 69,813 60,046 59,240 69,812 (36,358) (4,946) (1,709,488)
194
Milady Ice cream Shop
Income Statement
Sale Decrease 5%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 695,020 739,860 813,846 817,209 826,177 836,266 846,355 864,291 857,565 858,686 875,501 897,921 9,928,697
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 33,000 324,000
Overhead:
Electricity expense 4,049 4,049 6,074 6,074 6,074 6,074 2,531 2,531 2,531 2,531 4,049 4,049 50,618
Water authority expense
198.72 198.72 298.08 298.08 298.08 298.08 124.2 124.2 124.2 124.2 198.72 198.72 2,484
Total Cost of goods sold 531,771 531,771 784,156 784,156 784,156 784,156 342,482 342,482 342,482 342,482 531,771 531,771 6,633,633
Gross Profit 163,249 208,089 29,690 33,053 42,021 52,110 503,873 521,809 515,083 516,204 343,730 366,150 3,295,064
Less : Expenses
Marketing Expense 22,100 22,100
Administration Expense 122,950 121,904 122,991 121,957 121,964 122,989 122,498 122,588 122,494 122,455 121,944 123,489 1,470,223
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695.30
Operation Cost 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 31,939
Total expenses 153,770 130,624 131,711 130,677 130,684 131,709 131,218 131,308 131,214 131,175 130,664 132,209 1,596,957
Earnings Before Interest and Tax (EBIT)
9,479 77,465 (102,021) (97,624) (88,663) (79,599) 372,655 390,501 383,869 385,029 213,066 233,941 1,698,107
Less: Income Taxes (30%) 2,843.70 23,239.50 (30,606.30) (29,287.20) (26,598.90) (23,879.70) 111,796.50 117,150.30 115,160.70 115,508.70 63,919.80 70,182.30 509,432.10
Net income (loss) 6,635 54,226 (71,415) (68,337) (62,064) (55,719) 260,859 273,351 268,708 269,520 149,146 163,759 1,188,675
195
Milady Ice cream Shop
Income Statement
Sale Decrease 5%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 914,736 921,462 934,914 948,366 966,302 990,964 999,932 987,601 974,149 993,206 1,024,594 1,069,434 11,725,660
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense
5,810 5,810 8,715 8,715 8,715 8,715 3,631 3,631 3,631 3,631 5,810 5,810 72,626
Water authority expense
285.12 285.12 427.68 427.68 427.68 427.68 178.2 178.2 178.2 178.2 285.12 285.12 3,564
Total Cost of goods sold 538,118 538,118 791,427 791,427 791,427 791,427 35,309 348,136 348,136 348,136 538,118 547,118 6,719,721
Gross Profit 376,618 383,344 143,487 156,939 174,875 199,537 964,623 639,465 626,013 645,070 486,476 522,316 5,005,939
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense
123,084 123,413 123,020 122,992 123,069 122,080 122,098 122,074 121,586 122,859 123,059 121,944 1,471,278
Depreciation Expense:
Production Cost
6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,258 131,987 131,594 131,566 131,643 130,654 130,672 130,648 130,160 131,433 131,633 130,518 1,576,761
Earnings Before Interest and Tax (EBIT)
242,360 251,357 11,893 25,373 43,232 68,883 833,951 508,817 495,853 513,637 354,843 391,798 3,429,178
Less: Income Taxes (30%)
72,708.00 75,407.10 3,567.90 7,611.90 12,969.60 20,664.90 250,185.30 152,645.10 148,755.90 154,091.10 106,452.90 117,539.40 1,028,753.40
Net income (loss) 169,652 175,950 8,325 17,761 30,262 48,218 583,766 356,172 347,097 359,546 248,390 274,259 2,400,425
196
Milady Ice cream Shop
Income Statement
Sale Decrease 5%
For the ended December Year 2016
Year 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,090,733 1,057,103 1,066,071 1,126,605 1,138,936 1,104,185 1,049,256 1,036,925 1,017,868 1,062,708 1,099,701 1,149,025 12,999,116
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead: Electricity expense 7,219 7,219 10,828 10,828 10,828 10,828 4,512 4,512 4,512 4,512 7,219 7,219 90,233
Water authority expense 354.24 354.24 531.36 531.36 531.36 531.36 221.4 221.4 221.4 221.4 354.24 354.24 4,428
Total Cost of goods sold 539,596 539,596 793,643 793,643 793,643 793,643 349,060 349,060 349,060 349,060 539,596 539,596 6,738,192
Gross Profit 551,137 517,507 272,428 332,962 345,293 310,542 700,196 687,865 668,808 713,648 560,105 609,429 6,260,924
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,990 122,910 124,158 122,155 124,141 123,006 123,058 122,004 123,050 122,902 122,040 123,012 1,475,424
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,164 131,484 132,732 130,729 132,715 131,580 131,632 130,578 131,624 131,476 130,614 131,586 1,580,907
Earnings Before Interest and Tax (EBIT)
416,973 386,023 139,696 202,233 212,578 178,962 568,564 557,287 537,184 582,172 429,491 477,843 4,680,017
Less: Income Taxes (30%) 125,091.90 115,806.90 41,908.80 60,669.90 63,773.40 53,688.60 170,569.20 167,186.10 161,155.20 174,651.60 128,847.30 143,352.90 1,404,005.10
Net income (loss) 291,881 270,216 97,787 141,563 148,805 125,273 397,995 390,101 376,029 407,520 300,644 334,490 3,276,012
197
Milady Ice cream Shop
Income Statement
Sale Decrease 5%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,156,872 1,138,936 1,099,701 1,166,961 1,169,203 1,092,975 1,069,434 1,052,619 1,043,651 1,034,683 1,104,185 1,179,292 13,308,512
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 48,000 444,000
Overhead: Electricity expense 9,155 9,155 13,733 13,733 13,733 13,733 5,722 5,722 5,722 5,722 9,155 9,155 114,442
Water authority expense 449.28 449.28 673.92 673.92 673.92 673.92 280.8 280.8 280.8 280.8 449.28 449.28 5,616
Total Cost of goods sold 546,127 546,127 801,191 801,191 801,191 801,191 354,830 354,830 354,830 354,830 546,127 558,127 6,820,589
Gross Profit 610,745 592,809 298,510 365,770 368,012 291,784 714,604 697,789 688,821 679,853 558,058 621,165 6,487,923
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,599 123,052 122,142 122,382 121,892 123,011 121,579 121,962 122,024 122,043 121,924 122,022 1,466,630
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 133,773 131,626 130,716 130,956 130,466 131,585 130,153 130,536 130,598 130,617 130,498 130,596 1,572,113
Earnings Before Interest and Tax (EBIT)
476,972 461,183 167,794 234,814 237,546 160,199 584,451 567,253 558,223 549,236 427,560 490,569 4,915,810
Less: Income Taxes (30%) 143,091.60 138,354.90 50,338.20 70,444.20 71,263.80 48,059.70 175,335.30 170,175.90 167,466.90 164,770.80 128,268.00 147,170.70 1,474,743.00
Net income (loss) 333,880 322,828 117,456 164,370 166,282 112,139 409,116 397,077 390,756 384,465 299,292 343,398 3,441,067
198
Milady Ice cream Shop
Income Statement
Sale Decrease 10%
For the ended December Year 2013
Year 1 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 0 0 522,504 529,938 533,124 541,620 541,620 528,876 527,814 542,682 576,666 619,146 5,463,990
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Overhead:
Electricity expense
2,113 2,113 3,169 3,169 3,169 3,169 1,321 1,321 1,321 1,321 2,113 2,113 26,410
Water authority expense
104 104 156 156 156 156 65 65 65 65 104 104 1,296
Total Cost of goods sold 529,740 529,740 781,109 781,109 781,109 781,109 341,213 341,213 341,213 341,213 529,740 529,740 6,608,237
Gross Profit (529,740) (529,740) (258,605) (251,171) (247,985) (239,489) 200,407 187,663 186,601 201,469 46,926 89,406 (1,144,247)
Less : Expenses
Marketing Expense 23,100 23,100
Administration Expense 123,121 123,452 123,329 123,155 122,614 123,020 121,987 122,488 122,518 123,110 122,126 122,091 1,473,012
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695
Operation Cost 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 32,626
Total expenses 154,998 132,229 132,106 131,932 131,391 131,797 130,764 131,265 131,295 131,887 130,903 130,868 1,601,433
Earning Before Interest and Tax (EBIT)
(684,738) (661,969) (390,711) (383,103) (379,376) (371,286) 69,643 56,398 55,306 69,582 (83,977) (41,462) (2,745,680)
Less : Income Taxes (30%) (205,421.40) (198,590.70) (117,213.30) (114,930.90) (113,812.80) (111,385.80) 20,892.90 16,919.40 16,591.80 20,874.60 (25,193.10) (12,438.60) (823,704.00)
Net income (loss) (479,317) (463,378) (273,498) (268,172) (265,563) (259,900) 48,750 39,479 38,714 48,707 (58,784) (29,023) (1,921,976)
199
Milady Ice cream Shop
Income Statement
Sale Decrease 10%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 658,440 700,920 771,012 774,198 782,694 792,252 801,810 818,802 812,430 813,492 829,422 850,662 9,406,134
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 33,000 324,000
Overhead:
Electricity expense
4,049 4,049 6,074 6,074 6,074 6,074 2,531 2,531 2,531 2,531 4,049 4,049 50,618
Water authority expense
198.72 198.72 298.08 298.08 298.08 298.08 124.2 124.2 124.2 124.2 198.72 198.72 2,484
Total Cost of goods sold 531,771 531,771 784,156 784,156 784,156 784,156 342,482 342,482 342,482 342,482 531,771 531,771 6,633,633
Gross Profit 126,669 169,149 (13,144) (9,958) (1,462) 8,096 459,328 476,320 469,948 471,010 297,651 318,891 2,772,501
Less : Expenses
Marketing Expense 22,100 22,100
Administration Expense 122,950 121,904 122,991 121,957 121,964 122,989 122,498 122,588 122,494 122,455 121,944 123,489 1,470,223
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695.30
Operation Cost 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 31,939
Total expenses 153,770 130,624 131,711 130,677 130,684 131,709 131,218 131,308 131,214 131,175 130,664 132,209 1,596,957
Earnings Before Interest and Tax (EBIT)
(27,101) 38,525 (144,855) (140,635) (132,146) (123,613) 328,110 345,012 338,734 339,835 166,987 186,682 1,175,544
Less: Income Taxes (30%) (8,130.30) 11,557.50 (43,456.50) (42,190.50) (39,643.80) (37,083.90) 98,433.00 103,503.60 101,620.20 101,950.50 50,096.10 56,004.60 352,663.20
Net income (loss) (18,971) 26,968 (101,399) (98,445) (92,502) (86,529) 229,677 241,508 237,114 237,885 116,891 130,677 822,881
200
Milady Ice cream Shop
Income Statement
Sale Decrease 10%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 866,592 872,964 885,708 898,452 915,444 938,808 947,304 935,622 922,878 940,932 970,668 1,013,148 11,108,520
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense
5,810 5,810 8,715 8,715 8,715 8,715 3,631
3,631 3,631 3,631 5,810 5,810 72,626
Water authority expense
285.12 285.12 427.68 427.68 427.68 427.68 178.2 178.2 178.2 178.2 285.12 285.12 3,564
Total Cost of goods sold 538,118 538,118 791,427 791,427 791,427 791,427 35,309 348,136 348,136 348,136 538,118 547,118 6,719,721
Gross Profit 328,474 334,846 94,281 107,025 124,017 147,381 911,995 587,486 574,742 592,796 432,550 466,030 4,388,799
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 123,084 123,413 123,020 122,992 123,069 122,080 122,098 122,074 121,586 122,859 123,059 121,944 1,471,278
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,258 131,987 131,594 131,566 131,643 130,654 130,672 130,648 130,160 131,433 131,633 130,518 1,576,761
Earnings Before Interest and Tax (EBIT)
194,216 202,859 (37,313) (24,541) (7,626) 16,727 781,323 456,838 444,582 461,363 300,917 335,512 2,812,038
Less: Income Taxes (30%) 58,264.80 60,857.70 (11,193.90) (7,362.30) (2,287.80) 5,018.10 234,396.90 137,051.40 133,374.60 138,408.90 90,275.10 100,653.60 843,611.40
Net income (loss) 135,951 142,001 (26,119) (17,179) (5,338) 11,709 546,926 319,787 311,207 322,954 210,642 234,858 1,968,427
201
Milady Ice cream Shop
Income Statement
Sale Decrease 10%
For the ended December Year 2016
Year 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,033,326 1,001,466 1,009,962 1,067,310 1,078,992 1,046,070 994,032 982,350 964,296 1,006,776 1,041,822 1,088,550 12,314,952
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead: Electricity expense 7,219 7,219 10,828 10,828 10,828 10,828 4,512 4,512 4,512 4,512 7,219 7,219 90,233
Water authority expense 354.24 354.24 531.36 531.36 531.36 531.36 221.4 221.4 221.4 221.4 354.24 354.24 4,428
Total Cost of goods sold 539,596 539,596 793,643 793,643 793,643 793,643 349,060 349,060 349,060 349,060 539,596 539,596 6,738,192
Gross Profit 493,730 461,870 216,319 273,667 285,349 252,427 644,972 633,290 615,236 657,716 502,226 548,954 5,576,760
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,990 122,910 124,158 122,155 124,141 123,006 123,058 122,004 123,050 122,902 122,040 123,012 1,475,424
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,164 131,484 132,732 130,729 132,715 131,580 131,632 130,578 131,624 131,476 130,614 131,586 1,580,907
Earnings Before Interest and Tax (EBIT)
359,566 330,386 83,587 142,938 152,634 120,847 513,340 502,712 483,612 526,240 371,612 417,368 3,995,853
Less: Income Taxes (30%) 107,869.80 99,115.80 25,076.10 42,881.40 45,790.20 36,254.10 154,002.00 150,813.60 145,083.60 157,872.00 111,483.60 125,210.40 1,198,755.90
Net income (loss) 251,696 231,270 58,511 100,057 106,844 84,593 359,338 351,898 338,528 368,368 260,128 292,158 2,797,097
202
Milady Ice cream Shop
Income Statement
Sale Decrease 10%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,095,984 1,078,992 1,041,822 1,105,542 1,107,666 1,035,450 1,013,148 997,218 988,722 980,226 1,046,070 1,117,224 12,608,064
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 48,000 444,000
Overhead: Electricity expense 9,155 9,155 13,733 13,733 13,733 13,733 5,722 5,722 5,722 5,722 9,155 9,155 114,442
Water authority expense 449.28 449.28 673.92 673.92 673.92 673.92 280.8 280.8 280.8 280.8 449.28 449.28 5,616
Total Cost of goods sold 546,127 546,127 801,191 801,191 801,191 801,191 354,830 354,830 354,830 354,830 546,127 558,127 6,820,589
Gross Profit 549,857 532,865 240,631 304,351 306,475 234,259 658,318 642,388 633,892 625,396 499,943 559,097 5,787,475
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,599 123,052 122,142 122,382 121,892 123,011 121,579 121,962 122,024 122,043 121,924 122,022 1,466,630
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 133,773 131,626 130,716 130,956 130,466 131,585 130,153 130,536 130,598 130,617 130,498 130,596 1,572,113
Earnings Before Interest and Tax (EBIT)
416,084 401,239 109,915 173,395 176,009 102,674 528,165 511,852 503,294 494,779 369,445 428,501 4,215,362
Less: Income Taxes (30%) 124,825.20 120,371.70 32,974.50 52,018.50 52,802.70 30,802.20 158,449.50 153,555.60 150,988.20 148,433.70 110,833.50 128,550.30 1,264,608.60
Net income (loss) 291,259 280,867 76,941 121,377 123,206 71,872 369,716 358,296 352,306 346,345 258,612 299,951 2,950,753
203
Milady Ice cream Shop
Income Statement
Sale Decrease 15%
For the ended December Year 2013
Year 1
Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 0 0 493,476 500,497 503,506 511,530 511,530 499,494 498,491 512,533 544,629 584,749 5,160,435
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Overhead:
Electricity expense
2,113 2,113 3,169 3,169 3,169 3,169 1,321 1,321 1,321 1,321 2,113 2,113 26,410
Water authority expense
104 104 156 156 156 156 65 65 65 65 104 104 1,296
Total Cost of goods sold 529,740 529,740 781,109 781,109 781,109 781,109 341,213 341,213 341,213 341,213 529,740 529,740 6,608,237
Gross Profit (529,740) (529,740) (287,633) (280,612) (277,603) (269,579) 170,317 158,281 157,278 171,320 14,889 55,009 (1,447,802)
Less : Expenses
Marketing Expense 23,100 23,100
Administration Expense 123,121 123,452 123,329 123,155 122,614 123,020 121,987 122,488 122,518 123,110 122,126 122,091 1,473,012
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695
Operation Cost 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 32,626
Total expenses 154,998 132,229 132,106 131,932 131,391 131,797 130,764 131,265 131,295 131,887 130,903 130,868 1,601,433
Earning Before Interest and Tax (EBIT)
(684,738) (661,969) (419,739) (412,544) (408,994) (401,376) 39,553 27,016 25,983 39,433 (116,014) (75,859) (3,049,235)
Less : Income Taxes (30%) (205,421.40) (198,590.70) (125,921.70) (123,763.20) (122,698.20) (120,412.80) 11,865.90 8,104.80 7,794.90 11,829.90 (34,804.20) (22,757.70) (914,770.50)
Net income (loss) (479,3170 (463,378) (293,817) (288,781) (286,296) (280,963) 27,687 18,911 18,188 27,603 (81,210) (53,101) (2,134,465)
204
Milady Ice cream Shop
Income Statement
Sale Decrease 15%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 621,860 661,980 728,178 731,187 739,211 748,238 757,265 773,313 767,295 768,298 783,343 803,403 8,883,571
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 33,000 324,000
Overhead:
Electricity expense 4,049 4,049 6,074 6,074 6,074 6,074 2,531 2,531 2,531 2,531 4,049 4,049 50,618
Water authority expense
198.72 198.72 298.08 298.08 298.08 298.08 124.2 124.2 124.2 124.2 198.72 198.72 2,484
Total Cost of goods sold 531,771 531,771 784,156 784,156 784,156 784,156 342,482 342,482 342,482 342,482 531,771 531,771 6,633,633
Gross Profit 90,089 130,209 (55,978) (52,969) (44,945) (35,918) 414,783 430,831 424,813 425,816 251,572 271,632 2,249,938
Less : Expenses
Marketing Expense 22,100 22,100
Administration Expense 122,950 121,904 122,991 121,957 121,964 122,989 122,498 122,588 122,494 122,455 121,944 123,489 1,470,223
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695.30
Operation Cost 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 31,939
Total expenses 153,770 130,624 131,711 130,677 130,684 131,709 131,218 131,308 131,214 131,175 130,664 132,209 1,596,957
Earnings Before Interest and Tax (EBIT)
(63,681) (415) (187,689) (183,646) (175,629) (167,627) 283,565 299,523 293,599 294,641 120,908 139,423 652,981
Less: Income Taxes (30%) (19,104.30) (124.50) (56,306.70) (55,093.80) (52,688.70) (50,288.10) 85,069.50 89,856.90 88,079.70 88,392.30 36,272.40 41,826.90 195,894.30
Net income (loss) (44,577) (291) (131,382) (128,552) (122,940) (117,339) 198,496 209,666 205,519 206,249 84,636 97,596 457,087
205
Milady Ice cream Shop
Income Statement
Sale Decrease 15%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 818,448 824,466 836,502 848,538 864,586 886,652 894,676 883,643 871,607 888,658 916,742 956,862 10,491,380
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense
5,810 5,810 8,715 8,715 8,715 8,715 3,631
3,631 3,631 3,631 5,810 5,810 72,626
Water authority expense
285.12 285.12 427.68 427.68 427.68 427.68 178.2 178.2 178.2 178.2 285.12 285.12 3,564
Total Cost of goods sold 538,118 538,118 791,427 791,427 791,427 791,427 35,309 348,136 348,136 348,136 538,118 547,118 6,719,721
Gross Profit 280,330 286,348 45,075 57,111 73,159 95,225 859,367 535,507 523,471 540,522 378,624 409,744 3,771,659
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 123,084 123,413 123,020 122,992 123,069 122,080 122,098 122,074 121,586 122,859 123,059 121,944 1,471,278
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,258 131,987 131,594 131,566 131,643 130,654 130,672 130,648 130,160 131,433 131,633 130,518 1,576,761
Earnings Before Interest and Tax (EBIT)
146,072 154,361 (86,519) (74,455) (58,484) (35,429) 728,695 404,859 393,311 409,089 246,991 279,226 2,194,898
Less: Income Taxes (30%) 43,821.60 46,308.30 (25,955.70) (22,336.50) (17,545.20) (10,628.70) 218,608.50 121,457.70 117,993.30 122,726.70 74,097.30 83,767.80 658,469.40
Net income (loss) 102,250 108,053 (60,563) (52,119) (40,939) (24,800) 510,087 283,401 275,318 286,362 172,894 195,458 1,536,429
206
Milady Ice cream Shop
Income Statement
Sale Decrease 15%
For the ended December Year 2016
Year 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 975,919 945,829 953,853 1,008,015 1,019,048 987,955 938,808 927,775 910,724 950,844 983,943 1,028,075 11,630,788
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead: Electricity expense 7,219 7,219 10,828 10,828 10,828 10,828 4,512 4,512 4,512 4,512 7,219 7,219 90,233
Water authority expense 354.24 354.24 531.36 531.36 531.36 531.36 221.4 221.4 221.4 221.4 354.24 354.24 4,428
Total Cost of goods sold 539,596 539,596 793,643 793,643 793,643 793,643 349,060 349,060 349,060 349,060 539,596 539,596 6,738,192
Gross Profit 436,323 406,233 160,210 214,372 225,405 194,312 589,748 578,715 561,664 601,784 444,347 488,479 4,892,596
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,990 122,910 124,158 122,155 124,141 123,006 123,058 122,004 123,050 122,902 122,040 123,012 1,475,424
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,164 131,484 132,732 130,729 132,715 131,580 131,632 130,578 131,624 131,476 130,614 131,586 1,580,907
Earnings Before Interest and Tax (EBIT)
302,159 274,749 27,478 83,643 92,690 62,732 458,116 448,137 430,040 470,308 313,733 356,893 3,311,689
Less: Income Taxes (30%) 90,647.70 82,424.70 8,243.40 25,092.90 27,807.00 18,819.60 137,434.80 134,441.10 129,012.00 141,092.40 94,119.90 107,067.90 993,506.70
Net income (loss) 211,511 192,324 19,235 58,550 64,883 43,912 320,681 313,696 301,028 329,216 219,613 249,825 2,318,182
207
Milady Ice cream Shop
Income Statement
Sale Decrease 15%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,035,096 1,019,048 983,943 1,044,123 1,046,129 977,925 956,862 941,817 933,793 925,769 987,955 1,055,156 11,907,616
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 48,000 444,000
Overhead:
Electricity expense 9,155 9,155 13,733 13,733 13,733 13,733 5,722 5,722 5,722 5,722 9,155 9,155 114,442
Water authority expense 449.28 449.28 673.92 673.92 673.92 673.92 280.8 280.8 280.8 280.8 449.28 449.28 5,616
Total Cost of goods sold 546,127 546,127 801,191 801,191 801,191 801,191 354,830 354,830 354,830 354,830 546,127 558,127 6,820,589
Gross Profit 488,969 472,921 182,752 242,932 244,938 176,734 602,032 586,987 578,963 570,939 441,828 497,029 5,087,027
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,599 123,052 122,142 122,382 121,892 123,011 121,579 121,962 122,024 122,043 121,924 122,022 1,466,630
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 133,773 131,626 130,716 130,956 130,466 131,585 130,153 130,536 130,598 130,617 130,498 130,596 1,572,113
Earnings Before Interest and Tax (EBIT) 355,196 341,295 52,036 111,976 114,472 45,149 471,879 456,451 448,365 440,322 311,330 366,433 3,514,914
Less: Income Taxes (30%) 106,558.80 102,388.50 15,610.80 33,592.80 34,341.60 13,544.70 141,563.70 136,935.30 134,509.50 132,096.60 93,399.00 109,929.90 1,054,474.20
Net income (loss) 248,637 238,907 36,425 78,383 80,130 31,604 330,315 319,516 313,856 308,225 217,931 256,503 2,460,440
208
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 5%
For the ended December Year 2013
Year 1 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 0 0 580,560 588,820 592,360 601,800 601,800 587,640 586,460 602,980 640,740 687,940 6,071,100
Less : Cost of goods sold
Direct Materials 525,549 525,549 788,323 788,323 788,323 788,323 328,468 328,468 328,468 328,468 525,549 525,549 6,569,363
Direct Labor 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 340,200
Overhead: Electricity expense 2,219 2,219 3,327 3,327 3,327 3,327 1,387 1,387 1,387 1,387 2,219 2,219 27,733
Water authority expense 109.2 109.2 163.8 163.8 163.8 163.8 68.25 68.25 68.25 68.25 109.2 109.2 1,365
Total Cost of goods sold 556,227 556,227 820,164 820,164 820,164 820,164 358,274 358,274 358,274 358,274 556,227 556,227 6,938,660
Gross Profit (556,227) (556,227) (239,604) (231,344) (227,804) (218,364) 243,526 229,366 228,186 244,706 84,513 131,713 (867,560)
Less : Expenses
Marketing Expense 23,100 23,100 Administration Expense 123,121 123,452 123,329 123,155 122,614 123,020 121,987 122,488 122,518 123,110 122,126 122,091 1,473,012
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695
Operation Cost 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 32,626
Total expenses 154,998 132,229 132,106 131,932 131,391 131,797 130,764 131,265 131,295 131,887 130,903 130,868 1,601,433 Earning Before Interest and Tax (EBIT) (711,225) (688,456) (371,710) (363,276) (359,195) (350,161) 112,762 98,101 96,891 112,819 (46,390) 845 (2,468,993)
Less : Income Taxes (30%) (213,367.50) (206,536.80) (111,513.14) (108,982.94) (107,758.64) (105,048.44) 33,828.71 29,430.41 29,067.41 33,845.81 (13,917.00) 253.50 (740,698.02)
Net income (loss) (497,858) (481,919) (260,197) (254,294) (251,437) (245,113) 78,934 68,671 67,824 78,974 (32,473) 592 (1,728,295)
209
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 5%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 731,600 778,800 856,680 860,220 869,660 880,280 890,900 909,780 902,700 903,880 921,580 945,180 10,451,260
Less : Cost of goods sold
Direct Materials 525,549 525,549 788,323 788,323 788,323 788,323 328,468 328,468 328,468 328,468 525,549 525,549 6,569,363
Direct Labor 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 28,350 34,650 346,500
Overhead: Electricity expense 4,251 4,251 6,378 6,378 6,378 6,378 2,658 2,658 2,658 2,658 4,251 4,251 53,147
Water authority expense 208.656 208.656 312.984 312.984 312.984 312.984 130.41 130.41 130.41 130.41 208.656 208.656 2,608
Total Cost of goods sold 558,359 558,359 823,364 823,364 823,364 823,364 359,606 359,606 359,606 359,606 558,359 564,659 6,971,618
Gross Profit 173,241 220,441 33,316 36,856 46,296 56,916 531,294 550,174 543,094 544,274 363,221 380,521 3,479,642
Less : Expenses
Marketing Expense 22,100 22,100
Administration Expense 122,950 121,904 122,991 121,957 121,964 122,989 122,498 122,588 122,494 122,455 121,944 123,489 1,470,223
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695.30
Operation Cost 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 31,939
Total expenses 153,770 130,624 131,711 130,677 130,684 131,709 131,218 131,308 131,214 131,175 130,664 132,209 1,596,957
Earnings Before Interest and Tax (EBIT) 19,471 89,817 (98,395) (93,821) (84,388) (74,793) 400,076 418,866 411,880 413,099 232,557 248,312 1,882,685
Less: Income Taxes (30%) 5,841.22 26,945.02 (29,518.47) (28,146.27) (25,316.37) (22,437.87) 120,022.71 125,659.71 123,563.91 123,929.61 69,767.02 74,493.52 564,805.56
Net income (loss) 13,630 62,872 (68,876) (65,675) (59,072) (52,355) 280,053 293,206 288,316 289,169 162,790 173,818 1,317,880
210
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 5%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 962,880 969,960 984,120 998,280 1,017,160 1,043,120 1,052,560 1,039,580 1,025,420 1,045,480 1,078,520 1,125,720 12,342,800
Less : Cost of goods sold
Direct Materials 525,549 525,549 788,323 788,323 788,323 788,323 328,468 328,468 328,468 328,468 525,549 525,549 6,569,363
Direct Labor 33,075 33,075 33,075 33,075 33,075 33,075 33,075 33,075 33,075 33,075 33,075 42,525 406,350
Overhead:
Electricity expense 6,101 6,101 9,151 9,151 9,151 9,151 3,813 3,813 3,813 3,813 6,101 6,101 76,255
Water authority expense 299.376 299.376 449.064 449.064 449.064 449.064 187.11 187.11 187.11 187.11 299.376 299.376 3,742
Total Cost of goods sold 565,024 565,024 830,998 830,998 830,998 830,998 365,543 365,543 365,543 365,543 565,024 574,474 7,055,710
Gross Profit 1,527,904 1,534,984 1,815,118 1,829,278 1,848,158 1,874,118 1,418,103 1,405,123 1,390,963 1,411,023 1,643,544 1,700,194 19,398,510
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 123,084 123,413 123,020 122,992 123,069 122,080 122,098 122,074 121,586 122,859 123,059 121,944 1,471,278
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,258 131,987 131,594 131,566 131,643 130,654 130,672 130,648 130,160 131,433 131,633 130,518 1,576,761
Earnings Before Interest and Tax (EBIT) 1,662,162 1,666,971 1,946,712 1,960,844 1,979,801 2,004,772 1,548,775 1,535,771 1,521,123 1,542,456 1,775,177 1,830,712 20,975,271
Less: Income Taxes (30%) 498,648.61 500,091.31 584,013.60 588,253.20 593,940.30 601,431.60 464,632.50 460,731.30 456,336.90 462,736.80 532,553.11 549,213.61 6,292,581.36
Net income (loss) 1,163,513 1,166,880 1,362,698 1,372,591 1,385,861 1,403,340 1,084,143 1,075,040 1,064,786 1,079,719 1,242,624 1,281,498 14,682,690
211
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 5%
For the ended December Year 2016
Year 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,148,140 1,112,740 1,122,180 1,185,900 1,198,880 1,162,300 1,104,480 1,091,500 1,071,440 1,118,640 1,157,580 1,209,500 13,683,280
Less : Cost of goods sold
Direct Materials 525,549 525,549 788,323 788,323 788,323 788,323 328,468 328,468 328,468 328,468 525,549 525,549 6,569,363
Direct Labor 33,075 33,075 33,075 33,075 33,075 33,075 33,075 33,075 33,075 33,075 33,075 42,525 406,350
Overhead: Electricity expense 7,580 7,580 11,369 11,369 11,369 11,369 4,738 4,738 4,738 4,738 7,580 7,580 94,748
Water authority expense 371.952 371.952 557.928 557.928 557.928 557.928 232.47 232.47 232.47 232.47 371.952 371.952 4,649
Total Cost of goods sold 566,576 566,576 833,326 833,326 833,326 833,326 366,513 366,513 366,513 366,513 566,576 576,026 7,075,110
Gross Profit 581,564 546,164 288,854 352,574 365,554 328,974 737,967 724,987 704,927 752,127 591,004 633,474 6,608,170
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,990 122,910 124,158 122,155 124,141 123,006 123,058 122,004 123,050 122,902 122,040 123,012 1,475,424
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,164 131,484 132,732 130,729 132,715 131,580 131,632 130,578 131,624 131,476 130,614 131,586 1,580,907
Earnings Before Interest and Tax (EBIT) 447,400 414,680 156,122 221,845 232,839 197,394 606,335 594,409 573,303 620,651 460,390 501,888 5,027,263
Less: Income Taxes (30%) 134,219.98 124,403.98 46,836.74 66,553.64 69,851.84 59,218.34 181,900.37 178,322.57 171,990.77 186,195.17 138,116.98 150,566.38 1,508,178.90
Net income (loss) 313,180 290,276 109,286 155,292 162,988 138,176 424,434 416,086 401,312 434,455 322,273 351,322 3,519,084
212
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 5%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,217,760 1,198,880 1,157,580 1,228,380 1,230,740 1,150,500 1,125,720 1,108,020 1,098,580 1,089,140 1,162,300 1,241,360 14,008,960
Less : Cost of goods sold
Direct Materials 525,549 525,549 788,323 788,323 788,323 788,323 328,468 328,468 328,468 328,468 525,549 525,549 6,569,363
Direct Labor 37,800 37,800 37,800 37,800 37,800 37,800 37,800 37,800 37,800 37,800 37,800 50,400 466,200
Overhead: Electricity expense 9,613 9,613 14,420 14,420 14,420 14,420 6,008 6,008 6,008 6,008 9,613 9,613 120,162
Water authority expense 471.744 471.744 707.616 707.616 707.616 707.616 294.84 294.84 294.84 294.84 471.744 471.744 5,897
Total Cost of goods sold 573,434 573,434 841,250 841,250 841,250 841,250 372,571 372,571 372,571 372,571 573,434 586,034 7,161,622
Gross Profit 644,326 625,446 316,330 387,130 389,490 309,250 753,149 735,449 726,009 716,569 588,866 655,326 6,847,338
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,599 123,052 122,142 122,382 121,892 123,011 121,579 121,962 122,024 122,043 121,924 122,022 1,466,630
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 133,773 131,626 130,716 130,956 130,466 131,585 130,153 130,536 130,598 130,617 130,498 130,596 1,572,113
Earnings Before Interest and Tax (EBIT) 510,553 493,820 185,614 256,174 259,024 177,665 622,996 604,913 595,411 585,952 458,368 524,730 5,275,225
Less: Income Taxes (30%) 153,166.01 148,146.11 55,684.06 76,852.06 77,707.06 53,299.36 186,898.71 181,473.81 178,623.21 175,785.51 137,510.51 157,419.11 1,582,567.62
Net income (loss) 357,387 345,674 129,929 179,321 181,316 124,365 436,097 423,439 416,787 410,166 320,858 367,311 3,692,658
213
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 10%
For the ended December Year 2013
Year 1 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 0 0 580,560 588,820 592,360 601,800 601,800 587,640 586,460 602,980 640,740 687,940 6,071,100
Less : Cost of goods sold
Direct Materials 550,575 550,575 825,862 825,862 825,862 825,862 344,110 344,110 344,110 344,110 550,575 550,575 6,882,190
Direct Labor 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 356,400
Overhead:
Electricity expense 2,324 2,324 3,486 3,486 3,486 3,486 1,453 1,453 1,453 1,453 2,324 2,324 29,053 Water authority expense 114.4 114.4 171.6 171.6 171.6 171.6 71.5 71.5 71.5 71.5 114.4 114.4 1,430
Total Cost of goods sold 582,714 582,714 859,220 859,220 859,220 859,220 375,334 375,334 375,334 375,334 582,714 582,714 7,269,073
Gross Profit (582,714) (582,714) (278,660) (270,400) (266,860) (257,420) 226,466 212,306 211,126 227,646 58,026 105,226 (1,197,973)
Less : Expenses
Marketing Expense 23,100 23,100
Administration Expense 123,121 123,452 123,329 123,155 122,614 123,020 121,987 122,488 122,518 123,110 122,126 122,091 1,473,012
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695
Operation Cost 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 32,626
Total expenses 154,998 132,229 132,106 131,932 131,391 131,797 130,764 131,265 131,295 131,887 130,903 130,868 1,601,433 Earning Before Interest and Tax (EBIT) (737,712) (714,943) (410,766) (402,332) (398,251) (389,217) 95,702 81,041 79,831 95,759 (72,877) (25,642) (2,799,406)
Less : Income Taxes (30%) (221,313.60) (214,482.90) (123,229.77) (120,699.57) (119,475.27) (116,765.07) 28,710.51 24,312.21 23,949.21 28,727.61 (21,863.10) (7,692.60) (839,821.74)
Net income (loss) (516,398) (500,460) (287,536) (281,632) (278,776) (272,452) 66,991 56,728 55,881 67,031 (51,014) (17,949) (1,959,584)
214
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 10%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 731,600 778,800 856,680 860,220 869,660 880,280 890,900 909,780 902,700 903,880 921,580 945,180 10,451,260
Less : Cost of goods sold
Direct Materials 550,575 550,575 825,862 825,862 825,862 825,862 344,110 344,110 344,110 344,110 550,575 550,575 6,882,190
Direct Labor 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 29,700 36,300 363,000
Overhead: Electricity expense 4,454 4,454 6,681 6,681 6,681 6,681 2,784 2,784 2,784 2,784 4,454 4,454 55,678
Water authority expense 218.592 218.592 327.888 327.888 327.888 327.888 136.62 136.62 136.62 136.62 218.592 218.592 2,732
Total Cost of goods sold 584,948 584,948 862,572 862,572 862,572 862,572 376,730 376,730 376,730 376,730 584,948 591,548 7,303,600
Gross Profit 146,652 193,852 -5,892 -2,352 7,088 17,708 514,170 533,050 525,970 527,150 336,632 353,632 3,147,660
Less : Expenses
Marketing Expense 22,100 22,100
Administration Expense 122,950 121,904 122,991 121,957 121,964 122,989 122,498 122,588 122,494 122,455 121,944 123,489 1,470,223
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695.30
Operation Cost 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 31,939
Total expenses 153,770 130,624 131,711 130,677 130,684 131,709 131,218 131,308 131,214 131,175 130,664 132,209 1,596,957
Earnings Before Interest and Tax (EBIT) (7,118) 63,228 (137,603) (133,029) (123,596) (114,001) 382,952 401,742 394,756 395,975 205,968 221,423 1,550,703
Less: Income Taxes (30%) (2,135.34) 18,968.46 (41,280.81) (39,908.61) (37,078.71) (34,200.21) 114,885.47 120,522.47 118,426.67 118,792.37 61,790.46 66,426.96 465,211.02
Net income (loss) (4,982) 44,260 (96,322) (93,120) (86,517) (79,800) 268,066 281,219 276,329 277,182 144,178 154,996 1,085,492
215
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 10%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 962,880 969,960 984,120 998,280 1,017,160 1,043,120 1,052,560 1,039,580 1,025,420 1,045,480 1,078,520 1,125,720 12,342,800
Less : Cost of goods sold
Direct Materials 550,575 550,575 825,862 825,862 825,862 825,862 344,110 344,110 344,110 344,110 550,575 550,575 6,882,190
Direct Labor 34,650 34,650 34,650 34,650 34,650 34,650 34,650 34,650 34,650 34,650 34,650 44,550 425,700
Overhead:
Electricity expense 6,391 6,391 9,587 9,587 9,587 9,587 3,994 3,994 3,994 3,994 6,391 6,391 79,886
Water authority expense 313.632 313.632 470.448 470.448 470.448 470.448 196.02 196.02 196.02 196.02 313.632 313.632 3,920
Total Cost of goods sold 591,930 591,930 870,569 870,569 870,569 870,569 382,950 382,950 382,950 382,950 591,930 601,830 7,391,696
Gross Profit 1,554,810 1,561,890 1,854,689 1,868,849 1,887,729 1,913,689 1,435,510 1,422,530 1,408,370 1,428,430 1,670,450 1,727,550 19,734,496
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 123,084 123,413 123,020 122,992 123,069 122,080 122,098 122,074 121,586 122,859 123,059 121,944 1,471,278
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,258 131,987 131,594 131,566 131,643 130,654 130,672 130,648 130,160 131,433 131,633 130,518 1,576,761
Earnings Before Interest and Tax (EBIT) 1,689,068 1,693,877 1,986,283 2,000,415 2,019,372 2,044,343 1,566,182 1,553,178 1,538,530 1,559,863 1,802,083 1,858,068 21,311,257
Less: Income Taxes (30%) 506,720.38 508,163.08 595,885.00 600,124.60 605,811.70 613,303.00 469,854.55 465,953.35 461,558.95 467,958.85 540,624.88 557,420.38 6,393,377.22
Net income (loss) 1,182,348 1,185,714 1,390,398 1,400,291 1,413,561 1,431,040 1,096,327 1,087,224 1,076,971 1,091,904 1,261,458 1,300,648 14,917,880
216
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 10%
For the ended December Year 2016
Year 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,148,140 1,112,740 1,122,180 1,185,900 1,198,880 1,162,300 1,104,480 1,091,500 1,071,440 1,118,640 1,157,580 1,209,500 13,683,280
Less : Cost of goods sold
Direct Materials 550,575 550,575 825,862 825,862 825,862 825,862 344,110 344,110 344,110 344,110 550,575 550,575 6,882,190
Direct Labor 34,650 34,650 34,650 34,650 34,650 34,650 34,650 34,650 34,650 34,650 34,650 44,550 425,700
Overhead:
Electricity expense 7,941 7,941 11,911 11,911 11,911 11,911 4,963 4,963 4,963 4,963 7,941 7,941 99,260
Water authority expense 389.664 389.664 584.496 584.496 584.496 584.496 243.54 243.54 243.54 243.54 389.664 389.664 4,871
Total Cost of goods sold 593,556 593,556 873,008 873,008 873,008 873,008 383,966 383,966 383,966 383,966 593,556 603,456 7,412,020
Gross Profit 554,584 519,184 249,172 312,892 325,872 289,292 720,514 707,534 687,474 734,674 564,024 606,044 6,271,260
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,990 122,910 124,158 122,155 124,141 123,006 123,058 122,004 123,050 122,902 122,040 123,012 1,475,424
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,164 131,484 132,732 130,729 132,715 131,580 131,632 130,578 131,624 131,476 130,614 131,586 1,580,907
Earnings Before Interest and Tax (EBIT) 420,420 387,700 116,440 182,163 193,157 157,712 588,882 576,956 555,850 603,198 433,410 474,458 4,690,353
Less: Income Taxes (30%) 126,126.04 116,310.04 34,932.09 54,648.99 57,947.19 47,313.69 176,664.47 173,086.67 166,754.87 180,959.27 130,023.04 142,337.44 1,407,105.90
Net income (loss) 294,294 271,390 81,508 127,514 135,210 110,399 412,217 403,869 389,095 422,238 303,387 332,121 3,283,247
217
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 10%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,217,760 1,198,880 1,157,580 1,228,380 1,230,740 1,150,500 1,125,720 1,108,020 1,098,580 1,089,140 1,162,300 1,241,360 14,008,960
Less : Cost of goods sold
Direct Materials 550,575 550,575 825,862 825,862 825,862 825,862 344,110 344,110 344,110 344,110 550,575 550,575 6,882,190
Direct Labor 39,600 39,600 39,600 39,600 39,600 39,600 39,600 39,600 39,600 39,600 39,600 52,800 488,400
Overhead: Electricity expense 10,071 10,071 15,106 15,106 15,106 15,106 6,294 6,294 6,294 6,294 10,071 10,071 125,884
Water authority expense 494.208 494.208 741.312 741.312 741.312 741.312 308.88 308.88 308.88 308.88 494.208 494.208 6,178
Total Cost of goods sold 600,740 600,740 881,310 881,310 881,310 881,310 390,313 390,313 390,313 390,313 600,740 613,940 7,502,651
Gross Profit 617,020 598,140 276,270 347,070 349,430 269,190 735,407 717,707 708,267 698,827 561,560 627,420 6,506,309
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,599 123,052 122,142 122,382 121,892 123,011 121,579 121,962 122,024 122,043 121,924 122,022 1,466,630
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 133,773 131,626 130,716 130,956 130,466 131,585 130,153 130,536 130,598 130,617 130,498 130,596 1,572,113
Earnings Before Interest and Tax (EBIT)
483,247 466,514 145,554 216,114 218,964 137,605 605,254 587,171 577,669 568,210 431,062 496,824 4,934,196
Less: Income Taxes (30%) 144,974.10 139,954.20 43,666.20 64,834.20 65,689.20 41,281.50 181,576.27 176,151.37 173,300.77 170,463.07 129,318.60 149,047.20 1,480,258.74
Net income (loss) 338,273 326,560 101,888 151,280 153,275 96,323 423,678 411,020 404,368 397,747 301,743 347,777 3,453,937
218
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 15%
For the ended December Year 2013
Year 1 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 0 0 580,560 588,820 592,360 601,800 601,800 587,640 586,460 602,980 640,740 687,940 6,071,100
Less : Cost of goods sold
Direct Materials 575,601 575,601 863,402 863,402 863,402 863,402 359,751 359,751 359,751 359,751 575,601 575,601 7,195,016
Direct Labor 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 372,600
Overhead: Electricity expense 2,430 2,430 3,644 3,644 3,644 3,644 1,519 1,519 1,519 1,519 2,430 2,430 30,374
Water authority expense 119.6 119.6 179.4 179.4 179.4 179.4 74.75 74.75 74.75 74.75 119.6 119.6 1,495
Total Cost of goods sold 609,201 609,201 898,275 898,275 898,275 898,275 392,395 392,395 392,395 392,395 609,201 609,201 7,599,485
Gross Profit (609,201) (609,201) (317,715) (309,455) (305,915) (296,475) 209,405 195,245 194,065 210,585 31,539 78,739 (1,528,385)
Less : Expenses
Marketing Expense 23,100 23,100
Administration Expense 123,121 123,452 123,329 123,155 122,614 123,020 121,987 122,488 122,518 123,110 122,126 122,091 1,473,012
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695
Operation Cost 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 2718.83 32,626
Total expenses 154,998 132,229 132,106 131,932 131,391 131,797 130,764 131,265 131,295 131,887 130,903 130,868 1,601,433 Earning Before Interest and Tax (EBIT) (764,199) (741,430) (449,821) (441,387) (437,306) (428,272) 78,641 63,980 62,770 78,698 (99,364) (52,129) (3,129,818)
Less : Income Taxes (30%) (229,259.70) (222,429.00) (134,946.41) (132,416.21) (131,191.91) (128,481.71) 23,592.32 19,194.02 18,831.02 23,609.42 (29,809.20) (15,638.70) (938,945.46)
Net income (loss) (534,939) (519,001) (314,875) (308,971) (306,114) (299,791) 55,049 44,786 43,939 55,089 (69,555) (36,490) (2,190,873)
219
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 15%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 731,600 778,800 856,680 860,220 869,660 880,280 890,900 909,780 902,700 903,880 921,580 945,180 10,451,260
Less : Cost of goods sold
Direct Materials 575,601 575,601 863,402 863,402 863,402 863,402 359,751 359,751 359,751 359,751 575,601 575,601 7,195,016
Direct Labor 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 31,050 37,950 379,500
Overhead: Electricity expense 4,656 4,656 6,985 6,985 6,985 6,985 2,911 2,911 2,911 2,911 4,656 4,656 58,208
Water authority expense 228.528 228.528 342.792 342.792 342.792 342.792 142.83 142.83 142.83 142.83 228.528 228.528 2,857
Total Cost of goods sold 611,536 611,536 901,779 901,779 901,779 901,779 393,855 393,855 393,855 393,855 611,536 618,436 7,635,581
Gross Profit 120,064 167,264 (45,099) (41,559) (32,119) (21,499) 497,045 515,925 508,845 510,025 310,044 326,744 2,815,679
Less : Expenses
Marketing Expense 22,100 22,100
Administration Expense 122,950 121,904 122,991 121,957 121,964 122,989 122,498 122,588 122,494 122,455 121,944 123,489 1,470,223
Depreciation Expense:
Production Cost 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 6,058 72,695.30
Operation Cost 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 2,661.58 31,939
Total expenses 153,770 130,624 131,711 130,677 130,684 131,709 131,218 131,308 131,214 131,175 130,664 132,209 1,596,957
Earnings Before Interest and Tax (EBIT) (33,706) 36,640 (176,810) (172,236) (162,803) (153,208) 365,827 384,617 377,631 378,850 179,380 194,535 1,218,722
Less: Income Taxes (30%) (10,111.90) 10,991.90 (53,043.15) (51,670.95) (48,841.05) (45,962.55) 109,748.24 115,385.24 113,289.44 113,655.14 53,813.90 58,360.40 365,616.48
Net income (loss) (23,594) 25,648 (123,767) (120,566) (113,962) (107,246) 256,079 269,232 264,342 265,195 125,566 136,174 853,105
220
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 15%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 962,880 969,960 984,120 998,280 1,017,160 1,043,120 1,052,560 1,039,580 1,025,420 1,045,480 1,078,520 1,125,720 12,342,800
Less : Cost of goods sold
Direct Materials 575,601 575,601 863,402 863,402 863,402 863,402 359,751 359,751 359,751 359,751 575,601 575,601 7,195,016
Direct Labor 36,225 36,225 36,225 36,225 36,225 36,225 36,225 36,225 36,225 36,225 36,225 46,575 445,050
Overhead:
Electricity expense 6,682 6,682 10,022 10,022 10,022 10,022 4,176 4,176 4,176 4,176 6,682 6,682 83,518
Water authority expense 327.888 327.888 491.832 491.832 491.832 491.832 204.93 204.93 204.93 204.93 327.888 327.888 4,099
Total Cost of goods sold 618,836 618,836 910,141 910,141 910,141 910,141 400,357 400,357 400,357 400,357 618,836 629,186 7,727,683
Gross Profit 1,581,716 1,588,796 1,894,261 1,908,421 1,927,301 1,953,261 1,452,917 1,439,937 1,425,777 1,445,837 1,697,356 1,754,906 20,070,483
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 123,084 123,413 123,020 122,992 123,069 122,080 122,098 122,074 121,586 122,859 123,059 121,944 1,471,278
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,258 131,987 131,594 131,566 131,643 130,654 130,672 130,648 130,160 131,433 131,633 130,518 1,576,761
Earnings Before Interest and Tax (EBIT) 1,715,974 1,720,783 2,025,855 2,039,987 2,058,944 2,083,915 1,583,589 1,570,585 1,555,937 1,577,270 1,828,989 1,885,424 21,647,244
Less: Income Taxes (30%) 514,792.15 516,234.85 607,756.40 611,996.00 617,683.10 625,174.40 475,076.59 471,175.39 466,780.99 473,180.89 548,696.65 565,627.15 6,494,173.08
Net income (loss) 1,201,182 1,204,548 1,418,098 1,427,991 1,441,261 1,458,740 1,108,512 1,099,409 1,089,156 1,104,089 1,280,292 1,319,797 15,153,071
221
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 15%
For the ended December Year 2016
Year 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,148,140 1,112,740 1,122,180 1,185,900 1,198,880 1,162,300 1,104,480 1,091,500 1,071,440 1,118,640 1,157,580 1,209,500 13,683,280
Less : Cost of goods sold
Direct Materials 575,601 575,601 863,402 863,402 863,402 863,402 359,751 359,751 359,751 359,751 575,601 575,601 7,195,016
Direct Labor 36,225 36,225 36,225 36,225 36,225 36,225 36,225 36,225 36,225 36,225 36,225 46,575 445,050
Overhead: Electricity expense 8,302 8,302 12,452 12,452 12,452 12,452 5,189 5,189 5,189 5,189 8,302 8,302 103,771
Water authority expense 407.376 407.376 611.064 611.064 611.064 611.064 254.61 254.61 254.61 254.61 407.376 407.376 5,092
Total Cost of goods sold 620,536 620,536 912,690 912,690 912,690 912,690 401,419 401,419 401,419 401,419 620,536 630,886 7,748,930
Gross Profit 527,604 492,204 209,490 273,210 286,190 249,610 703,061 690,081 670,021 717,221 537,044 578,614 5,934,350
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,990 122,910 124,158 122,155 124,141 123,006 123,058 122,004 123,050 122,902 122,040 123,012 1,475,424
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 134,164 131,484 132,732 130,729 132,715 131,580 131,632 130,578 131,624 131,476 130,614 131,586 1,580,907
Earnings Before Interest and Tax (EBIT) 393,440 360,720 76,758 142,481 153,475 118,030 571,429 559,503 538,397 585,745 406,430 447,028 4,353,443
Less: Income Taxes (30%) 118,032.10 108,216.10 23,027.44 42,744.34 46,042.54 35,409.04 171,428.56 167,850.76 161,518.96 175,723.36 121,929.10 134,108.50 1,306,032.90
Net income (loss) 275,408 252,504 53,731 99,737 107,433 82,621 400,000 391,652 376,878 410,021 284,501 312,920 3,047,410
222
Milady Ice cream Shop
Income Statement
Cost of Goods Sold increase 15%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,217,760 1,198,880 1,157,580 1,228,380 1,230,740 1,150,500 1,125,720 1,108,020 1,098,580 1,089,140 1,162,300 1,241,360 14,008,960
Less : Cost of goods sold
Direct Materials 575,601 575,601 863,402 863,402 863,402 863,402 359,751 359,751 359,751 359,751 575,601 575,601 7,195,016
Direct Labor 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400 55,200 510,600
Overhead: Electricity expense 10,528 10,528 15,793 15,793 15,793 15,793 6,580 6,580 6,580 6,580 10,528 10,528 131,606
Water authority expense 516.672 516.672 775.008 775.008 775.008 775.008 322.92 322.92 322.92 322.92 516.672 516.672 6,458
Total Cost of goods sold 628,046 628,046 921,370 921,370 921,370 921,370 408,054 408,054 408,054 408,054 628,046 641,846 7,843,681
Gross Profit 589,714 570,834 236,210 307,010 309,370 229,130 717,666 699,966 690,526 681,086 534,254 599,514 6,165,279
Less : Expenses
Marketing Expense 2,600 2,600
Administration Expense 122,599 123,052 122,142 122,382 121,892 123,011 121,579 121,962 122,024 122,043 121,924 122,022 1,466,630
Depreciation Expense:
Production Cost 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 6,055.28 72,663.30
Operation Cost 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 2,518.33 30,220
Total expenses 133,773 131,626 130,716 130,956 130,466 131,585 130,153 130,536 130,598 130,617 130,498 130,596 1,572,113
Earnings Before Interest and Tax (EBIT)
455,941 439,208 105,494 176,054 178,904 97,545 587,513 569,430 559,928 550,469 403,756 468,918 4,593,166
Less: Income Taxes (30%) 136,782.19 131,762.29 31,648.33 52,816.33 53,671.33 29,263.63 176,253.82 170,828.92 167,978.32 165,140.62 121,126.69 140,675.29 1,377,949.86
Net income (loss) 319,158 307,445 73,846 123,238 125,233 68,282 411,259 398,601 391,949 385,328 282,629 328,242 3,215,216
223
Milady Ice cream Shop
Income Statement
Expenses increased 5%
For the ended December Year 2013
Year 1 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale - - 580,560 588,820 592,360 601,800 601,800 587,640 586,460 602,980 640,740 687,940 6,071,100
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Overhead:
Electricity expense 2,113 2,113 3,169 3,169 3,169 3,169 1,321 1,321 1,321 1,321 2,113 2,113 26,410
Water authority expense 104 104 156 156 156 156 65 65 65 65 104 104 1,296
Total Cost of goods sold 529,740 529,740 781,109 781,109 781,109 781,109 341,213
341,213
341,213
341,213
529,740
529,740
6,608,237
Gross Profit (529,740) (529,740) (200,549) (192,289) (188,749) (179,309) 260,587 246,427 245,247 261,767 111,000 576,940 (118,408)
Less :Expenses
Marketing Expense 24,255 24,255
Administration Expense 129,277 185,178 129,495 129,313 128,745 129,171 128,086 128,612 128,644 129,266 128,232 128,196 1,602,215
Depreciation Expense:
Production Cost 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 76,331
Operation Cost 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 34,257
Total expenses 162,748 194,394 138,711 138,528 137,960 138,387 137,302 137,828 137,860 138,481 137,448 137,411 1,737,058
Earnings Before Interest and Tax
(EBIT)
(692,488) (724,134) (339,260) (330,817) (326,709) (317,696) 123,285 108,599 107,387 123,286 (26,448) 439,529 (1,855,466)
Less :Income Taxes (30%) (207,746.32) (217,240.22) (101,778.04) (99,245.23) (98,012.81) (95,308.70) 36,985.49 32,579.68 32,216.23 36,985.75 (7,934.39) 131,858.63 (556,639.80)
Net income (loss) (484,741) (506,894) (237,482) (231,572) (228,697) (222,387) 86,299 76,019 75,171 86,300 (18,514) 307,670 (1,298,826)
224
Milady Ice cream Shop
Income Statement
Expenses increased 5%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 731,600 778,800 856,680 860,220 869,660 880,280 890,900 909,780 902,700 903,880 921,580 945,180 10,451,260
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 33,000 324,000
Overhead:
Electricity expense 4,049 4,049 6,074 6,074 6,074 6,074 2,531 2,531 2,531 2,531 4,049 4,049 50,618
Water authority expense 198.72 198.72 298.08 298.08 298.08 298.08 124.2 124.2 124.2 124.2 198.72 198.72 2,484
Total Cost of goods sold 531,771
531,771
784,156
784,156
784,156
784,156
342,482
342,482
342,482
342,482
531,771
531,771
6,633,633
Gross Profit 199,829 199,829 72,524 76,064 85,504 96,124 548,418 567,298 560,218 561,398 389,809 413,409 3,817,627
Less :Expenses
Marketing Expense 23,205 23,205
Administration Expense 129,098 127,999 129,141 128,055 128,062 129,138 128,623 128,717 128,619 128,578 128,041 129,663 1,543,734
Depreciation Expense:
Production Cost 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 6,361 76,331
Operation Cost 2,794.66 2,794.66 2,794.66 2,794.66 2,794.66 2,794.66 2,794.66 2,794.66 2,794.66 2,794.66 2,794.66 2,794.66 33,536
Total expenses 161,458 137,155 138,296 137,210 137,218 138,294 137,778 137,873 137,774 137,733 137,197 138,819 1,676,806
Earnings Before Interest and Tax (EBIT) 38,371 62,674 (65,772) (61,146) (51,714) (42,170) 410,640 429,425 422,444 423,665 252,612 274,590 2,140,821
Less: Income Taxes (30%) 11,511.28 18,802.27 (19,731.63) (18,343.92) (15,514.13) (12,651.00) 123,191.86 128,827.51 126,733.12 127,099.41 75,783.67 82,377.00 642,246.34
Net income (loss) 26,860 43,872 (46,040) (42,802) (36,200) (29,519) 287,448 300,598 295,711 296,565 176,829 192,213 1,498,575
225
Milady Ice cream Shop
Income Statement
Expenses increased 5%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 962,880 969,960 984,120 998,280 1,017,160 1,043,120 1,052,560 1,039,580 1,025,420 1,045,480 1,078,520 1,125,720 12,342,800
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense 5,810 5,810 8,715 8,715 8,715 8,715 3,631 3,631 3,631 3,631 5,810 5,810 72,626
Water authority expense 285.12 285.12 427.68 427.68 427.68 427.68 178.2 178.2 178.2 178.2 285.12 285.12 3,564
Total Cost of goods sold 538,118 538,118 791,427 791,427 791,427 791,427 35,309 348,136 348,136 348,136 538,118 547,118 6,719,721 Gross Profit 424,762 431,842 192,693 206,853 225,733 251,693 1,017,251 691,444 677,284 697,344 540,402 578,602 5,623,079
Less :Expenses
Marketing Expense 2,730 2,730
Administration Expense 129,238 129,584 129,171 129,142 129,222 128,184 128,203 128,178 127,665 129,002 129,212 128,041 1,544,842
Depreciation Expense:
Production Cost 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 76,296.53
Operation Cost 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 31,731
Total expenses 140,970 138,586 138,173 138,144 138,225 137,186 137,205 137,180 136,668 138,004 138,214 137,043 1,655,599
Earnings Before Interest and Tax (EBIT) 283,792 293,256 54,520 68,709 87,508 114,507 880,046 554,264 540,616 559,340 402,188 441,559 3,967,480
Less: Income Taxes (30%) 85,137.45 87,976.82 16,355.91 20,612.73 26,252.48 34,352.01 264,013.74 166,279.20 162,184.92 167,801.93 120,656.33 132,467.55 1,190,243.88
Net income (loss) 198,654 205,279 38,164 48,096 61,256 80,155 616,032 387,985 378,431 391,538 281,531 309,091 2,777,236
226
Milady Ice cream Shop
Income Statement
Expenses increased 5%
For the ended December Year 2016
Ye 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,148,140 1,112,740 1,122,180 1,185,900 1,198,880 1,162,300 1,104,480 1,091,500 1,071,440 1,118,640 1,157,580 1,209,500 13,683,280
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense 7,219 7,219 10,828 10,828 10,828 10,828 4,512 4,512 4,512 4,512 7,219 7,219 90,233
Water authority expense 354.24 354.24 531.36 531.36 531.36 531.36 221.4 221.4 221.4 221.4 354.24 354.24 4,428
Total Cost of goods sold 539,596 539,596 793,643 793,643 793,643 793,643 349,060 349,060 349,060 349,060 539,596 539,596 6,738,192 Gross Profit 608,544 573,144 328,537 392,257 405,237 368,657 755,420 742,440 722,380 769,580 617,984 669,904 6,945,088 Less :Expenses
Marketing Expense 2,730 2,730
Administration Expense 129,140 129,056 130,366 128,263 130,348 129,156 129,211 128,104 129,203 129,047 128,142 129,163 1,549,197
Depreciation Expense:
Production Cost 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 76,296.53
Operation Cost 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 31,731
Total expenses 140,872 138,058 139,368 137,265 139,350 138,159 138,213 137,106 138,205 138,049 137,144 138,165 1,659,955
Earnings Before Interest and Tax (EBIT) 467,672 435,086 189,169 254,992 265,887 230,498 617,207 605,334 584,175 631,531 480,840 531,739 5,285,133
Less: Income Taxes (30%) 140,301.66 130,525.86 56,750.64 76,497.59 79,766.00 69,149.52 185,162.04 181,600.05 175,252.56 189,459.18 144,251.91 159,521.73 1,585,539.96
Net income (loss) 327,371 304,560 132,418 178,494 186,121 161,349 432,045 423,733 408,923 442,071 336,588 372,217 3,699,593
227
Milady Ice cream Shop
Income Statement
Expenses increased 5%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,217,760 1,198,880 1,157,580 1,228,380 1,230,740 1,150,500 1,125,720 1,108,020 1,098,580 1,089,140 1,162,300 1,241,360 14,008,960
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 48,000 444,000
Overhead:
Electricity expense 9,155 9,155 13,733 13,733 13,733 13,733 5,722 5,722 5,722 5,722 9,155 9,155 114,442
Water authority expense 449.28 449.28 673.92 673.92 673.92 673.92 280.8 280.8 280.8 280.8 449.28 449.28 5,616
Total Cost of goods sold 546,127 546,127 801,191 801,191 801,191 801,191 354,830 354,830 354,830 354,830 546,127 558,127 6,820,589 Gross Profit 671,633 652,753 356,389 427,189 429,549 349,309 770,890 753,190 7,437,750 734,310 616,173 683,233 7,188,371 Less :Expenses
Marketing Expense 2,730 2,730
Administration Expense 128,729 129,205 128,249 128,501 127,987 129,162 127,658 128,060 128,125 128,145 128,020 128,123 1,539,964
Depreciation Expense:
Production Cost 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 6,358.04 76,296.53
Operation Cost 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 2,644.25 31,731
Total expenses 140,461 138,207 137,251 137,503 136,989 138,164 136,660 137,062 137,127 137,147 137,022 137,125 1,650,721
Earnings Before Interest and Tax
(EBIT)
531,172 514,546 219,138 289,686 292,560 211,145 634,230 616,128 7,300,623 597,163 479,151 546,108 5,537,650
Less: Income Taxes (30%) 159,351.53 154,363.83 65,741.28 86,905.68 87,768.03 63,343.55 190,268.93 184,838.28 2,190,186.75 179,148.77 143,745.15 163,832.28 1,661,294.97
Net income (loss) 371,820 360,182 153,396 202,780 204,792 147,802 443,961 431,289 5,110,436 418,014 335,405 382,275 3,876,355
228
Milady Ice cream Shop
Income Statement
Expenses increased 10%
For the ended December Year 2013
Year 1 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale - - 580,560 588,820 592,360 601,800 601,800 587,640 586,460 602,980 640,740 687,940 6,071,100
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Overhead:
Electricity expense 2,113 2,113 3,169 3,169 3,169 3,169 1,321 1,321 1,321 1,321 2,113 2,113 26,410
Water authority expense 104 104 156 156 156 156 65 65 65 65 104 104 1,296
Total Cost of goods sold 529,740 529,740 781,109 781,109 781,109 781,109 341,213
341,213
341,213
341,213
529,740
529,740
6,608,237
Gross Profit (529,740) (529,740) (200,549) (192,289) (188,749) (179,309) 260,587 246,427 245,247 261,767 111,000 576,940 (118,408)
Less :Expenses
Marketing Expense 25,410 25,410
Administration Expense 135,433 246,905 135,662 135,471 134,875 135,322 134,186 134,737 134,770 135,421 134,339 134,300 1,731,420
Depreciation Expense:
Production Cost 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 79,966
Operation Cost 2990.713 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 2854.7715 35,889
Total expenses 170,498 256,423 145,180 144,989 144,394 144,841 143,704 144,255 144,288 144,940 143,857 143,819 1,872,684
Earning Before Interest and Tax
(EBIT)
(700,238) (786,163) (345,729) (337,278) (333,143) (324,150) 116,883 102,172 100,959 116,827 (32,857) 433,121 (1,991,092)
Less :Income Taxes (30%) (210,071.28) (235,849.01) (103,718.84) (101,183.42) (99,942.89) (97,244.87) 35,064.82 30,651.49 30,287.59 35,048.23 (9,857.15) 129,936.40 (597,327.56)
Net income (loss) (490,166) (550,314) (242,011) (236,095) (233,200) (226,905) 81,818 71,520 70,671 81,779 (23,000) 303,185 (1,393,764)
229
Milady Ice cream Shop
Income Statement
Expenses increased 10%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 731,600 778,800 856,680 860,220 869,660 880,280 890,900 909,780 902,700 903,880 921,580 945,180 10,451,260
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 33,000 324,000
Overhead:
Electricity expense 4,049 4,049 6,074 6,074 6,074 6,074 2,531 2,531 2,531 2,531 4,049 4,049 50,618
Water authority expense 198.72 198.72 298.08 298.08 298.08 298.08 124.2 124.2 124.2 124.2 198.72 198.72 2,484
Total Cost of goods sold 531,771
531,771
784,156
784,156
784,156
784,156
342,482
342,482
342,482
342,482
531,771
531,771
6,633,633
Gross Profit 199,829 199,829 72,524 76,064 85,504 96,124 548,418 567,298 560,218 561,398 389,809 413,409 3,817,627
Less :Expenses
Marketing Expense 24,310 24,310
Administration Expense 135,245 134,094 135,290 134,153 134,160 135,288 134,748 134,847 134,743 134,701 134,138 135,838 1,617,245
Depreciation Expense:
Production Cost 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 79,966
Operation Cost 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 35,133
Total expenses 169,147 143,686 144,882 143,744 143,752 144,879 144,339 144,438 144,335 144,292 143,730 145,429 1,756,654
Earnings Before Interest and Tax
(EBIT)
30,682 56,143 (72,358) (67,680) (58,248) (48,755) 404,079 422,860 415,883 417,106 246,079 267,980 2,060,973
Less: Income Taxes (30%) 9,204.74 16,842.92 (21,707.29) (20,304.07) (17,474.38) (14,626.63) 121,223.60 126,857.90 124,764.92 125,131.79 73,823.72 80,393.87 618,291.97
Net income (loss) 21,478 39,300 (50,650) (47,376) (40,774) (34,129) 282,855 296,002 291,118 291,974 172,255 187,586 1,442,681
230
Milady Ice cream Shop
Income Statement
Expenses increased 10%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 962,880 969,960 984,120 998,280 1,017,160 1,043,120 1,052,560 1,039,580 1,025,420 1,045,480 1,078,520 1,125,720 12,342,800
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense 5,810 5,810 8,715 8,715 8,715 8,715 3,631 3,631 3,631 3,631 5,810 5,810 72,626
Water authority expense 285.12 285.12 427.68 427.68 427.68 427.68 178.2 178.2 178.2 178.2 285.12 285.12 3,564
Total Cost of goods sold 538,118 538,118 791,427 791,427 791,427 791,427 35,309 348,136 348,136 348,136 538,118 547,118 6,719,721 Gross Profit 424,762 431,842 192,693 206,853 225,733 251,693 1,017,251 691,444 677,284 697,344 540,402 578,602 5,623,079
Less :Expenses
Marketing Expense 2,860 2,860
Administration Expense 135,392 135,754 135,322 135,291 135,376 134,288 134,308 134,281 133,745 135,145 135,365 134,138 1,618,406
Depreciation Expense:
Production Cost 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 79,929.70
Operation Cost 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 33,242
Total expenses 147,683 145,185 144,753 144,722 144,807 143,719 143,739 143,712 143,176 144,576 144,796 143,569 1,734,437
Earnings Before Interest and Tax (EBIT) 277,079 286,657 47,940 62,131 80,926 107,974 873,512 547,732 534,108 552,768 395,606 435,033 3,888,642
Less: Income Taxes (30%) 83,123.59 85,997.02 14,382.01 18,639.25 24,277.84 32,392.21 262,053.67 164,319.49 160,232.53 165,830.44 118,681.84 130,509.79 1,166,592.46
Net income (loss) 193,955 200,660 33,558 43,492 56,648 75,582 611,459 383,412 373,876 386,938 276,924 304,523 2,722,049
231
Milady Ice cream Shop
Income Statement
Expenses increased 10%
For the ended December Year 2016
Ye 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,148,140 1,112,740 1,122,180 1,185,900 1,198,880 1,162,300 1,104,480 1,091,500 1,071,440 1,118,640 1,157,580 1,209,500 13,683,280
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense 7,219 7,219 10,828 10,828 10,828 10,828 4,512 4,512 4,512 4,512 7,219 7,219 90,233
Water authority expense 354.24 354.24 531.36 531.36 531.36 531.36 221.4 221.4 221.4 221.4 354.24 354.24 4,428
Total Cost of goods sold 539,596 539,596 793,643 793,643 793,643 793,643 349,060 349,060 349,060 349,060 539,596 539,596 6,738,192 Gross Profit 608,544 573,144 328,537 392,257 405,237 368,657 755,420 742,440 722,380 769,580 617,984 669,904 6,945,088 Less :Expenses
Marketing Expense 2,860 2,860
Administration Expense 135,289 135,201 136,574 134,371 136,555 135,307 135,364 134,204 135,355 135,192 134,244 135,313 1,622,969
Depreciation Expense:
Production Cost 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 79,929.70
Operation Cost 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 33,242
Total expenses 147,580 144,632 146,005 143,801 145,986 144,738 144,795 143,635 144,786 144,623 143,675 144,744 1,739,000
Earnings Before Interest and Tax (EBIT) 460,964 428,512 182,532 248,456 259,251 223,919 610,625 598,805 577,594 624,957 474,309 525,160 5,206,088
Less: Income Taxes (30%) 138,289.21 128,553.61 54,759.67 74,536.66 77,775.28 67,175.83 183,187.57 179,641.39 173,278.21 187,487.05 142,292.71 157,547.95 1,561,826.32
Net income (loss) 322,675 299,958 127,773 173,919 181,476 156,744 427,438 419,163 404,316 437,470 332,016 367,612 3,644,261
232
Milady Ice cream Shop
Income Statement
Expenses increased 10%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,217,760 1,198,880 1,157,580 1,228,380 1,230,740 1,150,500 1,125,720 1,108,020 1,098,580 1,089,140 1,162,300 1,241,360 14,008,960
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 48,000 444,000
Overhead:
Electricity expense 9,155 9,155 13,733 13,733 13,733 13,733 5,722 5,722 5,722 5,722 9,155 9,155 114,442
Water authority expense 449.28 449.28 673.92 673.92 673.92 673.92 280.8 280.8 280.8 280.8 449.28 449.28 5,616
Total Cost of goods sold 546,127 546,127 801,191 801,191 801,191 801,191 354,830 354,830 354,830 354,830 546,127 558,127 6,820,589 Gross Profit 671,633 652,753 356,389 427,189 429,549 349,309 770,890 753,190 7,437,750 734,310 616,173 683,233 7,188,371 Less :Expenses
Marketing Expense 2,860 2,860
Administration Expense 134,859 135,357 134,356 134,620 134,081 135,312 133,737 134,158 134,226 134,247 134,116 134,224 1,613,295
Depreciation Expense:
Production Cost 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 6,660.81 79,929.70
Operation Cost 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 2,770.16 33,242
Total expenses 147,150 144,788 143,787 144,051 143,512 144,743 143,168 143,589 143,657 143,678 143,547 143,655 1,729,327
Earnings Before Interest and Tax
(EBIT)
524,483 507,965 212,602 283,138 286,037 204,566 627,722 609,601 7,294,093 590,632 472,626 539,578 5,459,044
Less: Income Taxes (30%) 157,344.94 152,389.45 63,780.55 84,941.35 85,811.05 61,369.78 188,316.64 182,880.25 2,188,227.79 177,189.52 141,787.69 161,873.35 1,637,713.24
Net income (loss) 367,138 355,575 148,821 198,196 200,226 143,196 439,405 426,721 5,105,865 413,442 330,838 377,704 3,821,331
233
Milady Ice cream Shop
Income Statement
Expenses increased 15%
For the ended December Year 2013
Year 1 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale - - 580,560 588,820 592,360 601,800 601,800 587,640 586,460 602,980 640,740 687,940 6,071,100
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Overhead:
Electricity expense 2,113 2,113 3,169 3,169 3,169 3,169 1,321 1,321 1,321 1,321 2,113 2,113 26,410
Water authority expense 104 104 156 156 156 156 65 65 65 65 104 104 1,296
Total Cost of goods sold 529,740 529,740 781,109 781,109 781,109 781,109 341,213
341,213
341,213
341,213
529,740
529,740
6,608,237
Gross Profit (529,740) (529,740) (200,549) (192,289) (188,749) (179,309) 260,587 246,427 245,247 261,767 111,000 576,940 (118,408)
Less :Expenses
Marketing Expense 26,565 26,565
Administration Expense 141,589 308,631 141,828 141,628 141,006 141,473 140,285 140,861 140,896 141,577 140,445 140,405 1,860,624
Depreciation Expense:
Production Cost 6,967 6,967 6,967 6,967 6,967 6,967 6,967 6,967 6,967 6,967 6,967 6,967 83,600
Operation Cost 3126.6545 3126.6545 3126.6545 3126.6545 3126.6545 3126.6545 3126.6545 3126.6545 3126.6545 3126.6545 3126.6545 3126.6545 37,520
Total expenses 178,248 318,725 151,922 151,722 151,099 151,566 150,378 150,955 150,989 151,670 150,538 150,498 2,008,309
Earning Before Interest and Tax
(EBIT)
(707,988) (848,465) (352,471) (344,011) (339,848) (330,875) 110,209 95,472 94,258 110,097 (39,538) 426,442 (2,126,717)
Less :Income Taxes (30%) (212,396.25) (254,539.37) (105,741.21) (103,203.18) (101,954.54) (99,262.61) 33,062.58 28,641.73 28,277.38 33,029.14 (11,861.48) 127,932.60 (638,015.19)
Net income (loss) (495,591) (593,925) (246,729) (240,807) (237,894) (231,613) 77,146 66,831 65,981 77,068 (27,677) 298,509 (1,488,702)
234
Milady Ice cream Shop
Income Statement
Expenses increased 15%
For the ended December Year 2014
Year 2 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 731,600 778,800 856,680 860,220 869,660 880,280 890,900 909,780 902,700 903,880 921,580 945,180 10,451,260
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 33,000 324,000
Overhead:
Electricity expense 4,049 4,049 6,074 6,074 6,074 6,074 2,531 2,531 2,531 2,531 4,049 4,049 50,618
Water authority expense 198.72 198.72 298.08 298.08 298.08 298.08 124.2 124.2 124.2 124.2 198.72 198.72 2,484
Total Cost of goods sold 531,771
531,771
784,156
784,156
784,156
784,156
342,482
342,482
342,482
342,482
531,771
531,771
6,633,633
Gross Profit 199,829 199,829 72,524 76,064 85,504 96,124 548,418 567,298 560,218 561,398 389,809 413,409 3,817,627
Less :Expenses
Marketing Expense 25,415 25,415
Administration Expense 141,393 140,190 141,440 140,251 140,259 141,437 140,873 140,976 140,868 140,823 140,236 142,012 1,690,756
Depreciation Expense:
Production Cost 6,967 6,967 6,967 6,967 6,664 6,664 6,664 6,664 6,664 6,664 6,664 6,664 81,177
Operation Cost 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 2,927.74 35,133
Total expenses 176,702 150,084 151,334 150,145 149,850 151,029 150,464 150,568 150,460 150,415 149,827 151,604 1,832,482
Earnings Before Interest and Tax
(EBIT)
23,127 49,745 -78,810 -74,081 -64,346 -54,905 397,954 416,730 409,758 410,983 239,982 261,805 1,985,145
Less: Income Taxes (30%) 6,938.12 14,923.49 -23,643.03 -22,224.30 -19,303.84 -16,471.47 119,386.13 125,019.08 122,927.51 123,294.96 71,994.56 78,541.53 595,543.65
Net income (loss) 16,189 34,821 -55,167 -51,857 -45,042 -38,433 278,568 291,711 286,831 287,688 167,987 183,264 1,389,602
235
Milady Ice cream Shop
Income Statement
Expenses increased 15%
For the ended December Year 2015
Year 3 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 962,880 969,960 984,120 998,280 1,017,160 1,043,120 1,052,560 1,039,580 1,025,420 1,045,480 1,078,520 1,125,720 12,342,800
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense 5,810 5,810 8,715 8,715 8,715 8,715 3,631 3,631 3,631 3,631 5,810 5,810 72,626
Water authority expense 285.12 285.12 427.68 427.68 427.68 427.68 178.2 178.2 178.2 178.2 285.12 285.12 3,564
Total Cost of goods sold 538,118 538,118 791,427 791,427 791,427 791,427 35,309 348,136 348,136 348,136 538,118 547,118 6,719,721 Gross Profit 424,762 431,842 192,693 206,853 225,733 251,693 1,017,251 691,444 677,284 697,344 540,402 578,602 5,623,079
Less :Expenses
Marketing Expense 2,990 2,990
Administration Expense 141,547 141,925 141,473 141,441 141,529 140,392 140,413 140,385 139,824 141,288 141,518 140,236 1,691,970
Depreciation Expense:
Production Cost 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 83,562.86
Operation Cost 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 34,753
Total expenses 154,396 151,785 151,333 151,300 151,389 150,252 150,272 150,245 149,684 151,148 151,378 150,095 1,813,276
Earnings Before Interest and Tax (EBIT) 270,366 280,057 41,360 55,553 74,344 101,441 866,979 541,199 527,600 546,196 389,024 428,507 3,809,803
Less: Income Taxes (30%) 81,109.72 84,017.22 12,408.10 16,665.76 22,303.20 30,432.40 260,093.59 162,359.77 158,280.13 163,858.95 116,707.35 128,552.02 1,142,941.04
Net income (loss) 189,256 196,040 28,952 38,887 52,041 71,009 606,885 378,839 369,320 382,338 272,317 299,955 2,666,862
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Milady Ice cream Shop
Income Statement
Expenses increased 15%
For the ended December Year 2016
Ye 4 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,148,140 1,112,740 1,122,180 1,185,900 1,198,880 1,162,300 1,104,480 1,091,500 1,071,440 1,118,640 1,157,580 1,209,500 13,683,280
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 40,500 387,000
Overhead:
Electricity expense 7,219 7,219 10,828 10,828 10,828 10,828 4,512 4,512 4,512 4,512 7,219 7,219 90,233
Water authority expense 354.24 354.24 531.36 531.36 531.36 531.36 221.4 221.4 221.4 221.4 354.24 354.24 4,428
Total Cost of goods sold 539,596 539,596 793,643 793,643 793,643 793,643 349,060 349,060 349,060 349,060 539,596 539,596 6,738,192 Gross Profit 608,544 573,144 328,537 392,257 405,237 368,657 755,420 742,440 722,380 769,580 617,984 669,904 6,945,088 Less :Expenses
Marketing Expense 2,990 2,990
Administration Expense 141,439 141,347 142,782 140,478 142,762 141,457 141,517 140,305 141,508 141,337 140,346 141,464 1,696,740
Depreciation Expense:
Production Cost 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 83,562.86
Operation Cost 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 34,753
Total expenses 154,288 151,206 152,641 150,338 152,622 151,317 151,376 150,164 151,367 151,197 150,206 151,323 1,818,046
Earnings Before Interest and Tax (EBIT) 454,256 421,938 175,896 241,919 252,615 217,340 604,044 592,276 571,013 618,383 467,778 518,581 5,127,042
Less: Income Taxes (30%) 136,276.75 126,581.35 52,768.69 72,575.73 75,784.56 65,202.13 181,213.09 177,682.72 171,303.85 185,514.91 140,333.50 155,574.16 1,538,112.68
Net income (loss) 317,979 295,356 123,127 169,343 176,831 152,138 422,831 414,593 399,709 432,868 327,445 363,006 3,588,930
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Milady Ice cream Shop
Income Statement
Expenses increased 15%
For the ended December Year 2017
Year 5 Period Starting: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale 1,217,760 1,198,880 1,157,580 1,228,380 1,230,740 1,150,500 1,125,720 1,108,020 1,098,580 1,089,140 1,162,300 1,241,360 14,008,960
Less : Cost of goods sold
Direct Materials 500,523 500,523 750,784 750,784 750,784 750,784 312,827 312,827 312,827 312,827 500,523 500,523 6,256,531
Direct Labor 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 48,000 444,000
Overhead:
Electricity expense 9,155 9,155 13,733 13,733 13,733 13,733 5,722 5,722 5,722 5,722 9,155 9,155 114,442
Water authority expense 449.28 449.28 673.92 673.92 673.92 673.92 280.8 280.8 280.8 280.8 449.28 449.28 5,616
Total Cost of goods sold 546,127 546,127 801,191 801,191 801,191 801,191 354,830 354,830 354,830 354,830 546,127 558,127 6,820,589 Gross Profit 671,633 652,753 356,389 427,189 429,549 349,309 770,890 753,190 7,437,750 734,310 616,173 683,233 7,188,371 Less :Expenses
Marketing Expense 2,990 2,990
Administration Expense 140,989 141,510 140,463 140,739 140,176 141,463 139,816 140,256 140,328 140,349 140,213 140,325 1,686,627
Depreciation Expense:
Production Cost 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 6,963.57 83,562.86
Operation Cost 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 2,896.08 34,753
Total expenses 153,839 151,369 150,323 150,599 150,035 151,322 149,676 150,116 150,187 150,209 150,072 150,185 1,807,933
Earnings Before Interest and Tax (EBIT) 517,794 501,384 206,066 276,590 279,514 197,987 621,214 603,074 7,287,563 584,101 466,101 533,048 5,380,438
Less: Income Taxes (30%) 155,338.35 150,415.06 61,819.81 82,977.01 83,854.06 59,396.01 186,364.35 180,922.21 2,186,268.82 175,230.27 139,830.22 159,914.41 1,614,131.51
Net income (loss) 362,456 350,968 144,246 193,613 195,659 138,591 434,850 422,152 5,101,294 408,871 326,271 373,134 3,766,307
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Balance Sheet
For the Year End 2013 through 2017
(Operation Equipment)
Sale Decrease 5%
ASSET 2013 2014 2015 2016 2017
Current Asset Cash 4,414,910.78 4,547,532.68 4,572,975.58 4,601,684.58 4,630,393.58 Supplier 56,356.50 56,356.50 56,356.50 56,356.50 56,356.50 Pre-Investment 108,350 0 0 0 0 Total Current Asset 4,579,617 4,603,889 4,629,332 4,658,041 4,686,750 Fixed Asset Operation equipment 220,645 220,645 220,645 220,645 220,645 Less: Accumulate Depreciation
32,626 188,019 63,878 156,767 90,660 129,985 120,880 99,765 151,100 69,545
Total Fixed Asset 188,019 156,767 129,985 99,765 69,545 TOTAL ASSET 4,767,636 4,760,656 4,759,317 4,757,806 4,756,295 LIABILITY AND EQUITY
Liability Long term note payable 0 0 0 0 0 Total liability 0 0 0 0 0 Equity Owner equity 4,767,636 4,760,656 4,759,317 4,757,806 4,756,295 Total equity 4,767,636 4,760,656 4,759,317 4,757,806 4,756,295 TOTAL LIABILITY AND EQUITY
4,767,636 4,760,656 4,759,317 4,757,806 4,756,295
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Balance Sheet
For the Year End 2013 through 2017
(Production Equipment)
Sale Decrease 5%
ASSET 2013 2014 2015 2016 2017
Current Asset Cash 4,468,814.54 4,537,875.07 4,606,844.41 4,675,779.54 4,744,904.68 Total Current Asset 4,468,814.54 4,537,875.07 4,606,844.41 4,675,779.54 4,744,904.68 Fixed Asset Operation equipment 368,680 368,680 368,680 368,680 368,680 Less: Accumulate Depreciation 72,695.30 295,984.70 145,390.60 223,289.40 217,989.90 150,690.10 290,653.20 78,026.80 363,316.50 5,363.50 Total Fixed Asset 295,984.70 223,289.40 150,690.10 78,026.80 5,363.50 TOTAL ASSET 4,764,799 4,761,164 4,757,535 4,753,806 4,750,268
LIABILITY AND EQUITY Liability Long term note payable 0 0 0 0 0 Total liability 0 0 0 0 0 Equity Owner equity 4,764,799 4,761,164 4,757,535 4,753,806 4,750,268 Total equity 4,764,799 4,761,164 4,757,535 4,753,806 4,750,268 TOTAL LIABILITY AND EQUITY
4,764,799 4,761,164 4,757,535 4,753,806 4,750,268
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Balance Sheet
For the Year End 2013 through 2017
(Operation Equipment)
Sale Decrease 10%
ASSET 2013 2014 2015 2016 2017
Current Asset Cash 4,182,547.05 4,308,188.85 4,332,292.65 4,359,490.65 4,386,688.65 Supplier 56,356.50 56,356.50 56,356.50 56,356.50 56,356.50 Pre-Investment 108,350 0 0 0 0 Total Current Asset 4,347,254 4,364,545 4,388,649 4,415,847 4,443,045 Fixed Asset Operation equipment 220,645 220,645 220,645 220,645 220,645 Less: Accumulate Depreciation
32,626 188,019 63,878 156,767 90,660 129,985 120,880 99,765 151,100 69,545
Total Fixed Asset 188,019 156,767 129,985 99,765 69,545 TOTAL ASSET 4,535,273 4,521,312 4,518,634 4,515,612 4,512,590 LIABILITY AND EQUITY
Liability Long term note payable 0 0 0 0 0 Total liability 0 0 0 0 0 Equity Owner equity 4,535,273 4,521,312 4,518,634 4,515,612 4,512,590 Total equity 4,535,273 4,521,312 4,518,634 4,515,612 4,512,590 TOTAL LIABILITY AND EQUITY
4,535,273 4,521,312 4,518,634 4,515,612 4,512,590
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Balance Sheet
For the Year End 2013 through 2017
(Production Equipment)
Sale Decrease 10%
ASSET 2013 2014 2015 2016 2017
Current Asset Cash 4,233,613.77 4,299,039.54 4,364,378.91 4,429,685.88 4,495,172.85 Total Current Asset 4,233,613.77 4,299,039.54 4,364,378.91 4,429,685.88 4,495,172.85 Fixed Asset Operation equipment 368,680 368,680 368,680 368,680 368,680 Less: Accumulate Depreciation 72,695.30 295,984.70 145,390.60 223,289.40 217,989.90 150,690.10 290,653.20 78,026.80 363,316.50 5,363.50 Total Fixed Asset 295,984.70 223,289.40 150,690.10 78,026.80 5,363.50 TOTAL ASSET 4,529,598 4,522,329 4,515,069 4,507,713 4,500,536
LIABILITY AND EQUITY Liability Long term note payable 0 0 0 0 0 Total liability 0 0 0 0 0 Equity Owner equity 4,529,598 4,522,329 4,515,069 4,507,713 4,500,536 Total equity 4,529,598 4,522,329 4,515,069 4,507,713 4,500,536 TOTAL LIABILITY AND EQUITY
4,529,598 4,522,329 4,515,069 4,507,713 4,500,536
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Balance Sheet
For the Year End 2013 through 2017
(Operation Equipment)
Sale Decrease 15%
ASSET 2013 2014 2015 2016 2017
Current Asset Cash 3,950,183.33 4,068,845.03 4,091,609.73 4,117,296.73 4,142,983.73 Supplier 56,356.50 56,356.50 56,356.50 56,356.50 56,356.50 Pre-Investment 108,350 0 0 0 0 Total Current Asset 4,114,890 4,125,202 4,147,966 4,173,653 4,199,340 Fixed Asset Operation equipment 220,645 220,645 220,645 220,645 220,645 Less: Accumulate Depreciation
32,626 188,019 63,878 156,767 90,660 129,985 120,880 99,765 151,100 69,545
Total Fixed Asset 188,019 156,767 129,985 99,765 69,545 TOTAL ASSET 4,302,909 4,281,969 4,277,951 4,273,418 4,268,885 LIABILITY AND EQUITY
Liability Long term note payable 0 0 0 0 0 Total liability 0 0 0 0 0 Equity Owner equity 4,302,909 4,281,969 4,277,951 4,273,418 4,268,885 Total equity 4,302,909 4,281,969 4,277,951 4,273,418 4,268,885 TOTAL LIABILITY AND EQUITY
4,302,909 4,281,969 4,277,951 4,273,418 4,268,885
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Balance Sheet
For the Year End 2013 through 2017
(Production Equipment)
Sale Decrease 15%
ASSET 2013 2014 2015 2016 2017
Current Asset Cash 3,998,413.01 4,060,204.01 4,121,913.42 4,183,592.22 4,245,441.03 Total Current Asset 3,998,413.01 4,060,204.01 4,121,913.42 4,183,592.22 4,245,441.03 Fixed Asset Operation equipment 368,680 368,680 368,680 368,680 368,680 Less: Accumulate Depreciation 72,695.30 295,984.70 145,390.60 223,289.40 217,989.90 150,690.10 290,653.20 78,026.80 363,316.50 5,363.50 Total Fixed Asset 295,984.70 223,289.40 150,690.10 78,026.80 5,363.50 TOTAL ASSET 4,294,398 4,283,493 4,272,604 4,261,619 4,250,805
LIABILITY AND EQUITY Liability Long term note payable 0 0 0 0 0 Total liability 0 0 0 0 0 Equity Owner equity 4,294,398 4,283,493 4,272,604 4,261,619 4,250,805 Total equity 4,294,398 4,283,493 4,272,604 4,261,619 4,250,805 TOTAL LIABILITY AND EQUITY
4,294,398 4,283,493 4,272,604 4,261,619 4,250,805
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8.3.5 Conclusion of Financial risk
Our company doesn’t borrow money or have any kind of financial investment so our risk are mainly in about cost and sale so our company do have risk to take care and also have to concern about economic dynamic.
After we calculated the change of decrease in sale, increase in expenses and increase in cost of goods sold by 5%, 10% and 15%. Company found the result as follow;
Income statement
If sale decrease,
Sale decrease
Year 1 Year 2 Year 3 Year 4 Year 5
By 5% (1,709,488) 1,188,675 2,400,425 3,276,012 3,441,067 By 10% (1,921,976) 822,881 1,968,427 2,797,097 2,950,753 By 15% (2,134,465) 457,087 1,536,429 2,318,182 2,460,440
When decrease in sale of income statement, the total net income of company will decrease.
If cost of goods sold increase,
Sale decrease
Year 1 Year 2 Year 3 Year 4 Year 5
By 5% (1,728,295)
1,317,880 14,682,690 3,519,084 3,692,658
By 10% (1,959,584)
1,085,492 14,917,880 3,283,247 3,453,937
By 15% (2,190,873)
853,105 15,153,071 3,047,410 3,215,216
When cost of goods sold increase, the total of net income of company will decrease.
If expenses increase,
Sale decrease
Year 1 Year 2 Year 3 Year 4 Year 5
By 5% (1,298,826) 1,498,575 2,777,236 3,699,593 3,876,355 By 10% (1,393,764) 1,442,681 2,722,049 3,644,261 3,821,331 By 15% (1,488,702) 1,389,602 2,666,862 3,588,930 3,766,307
When expenses of company increase, the total of net income of company will decrease.
Balance Sheet
If sale decrease in Operation Equipment,
Sale decrease
Year 1 Year 2 Year 3 Year 4 Year 5
By 5% 4,767,636 4,760,656 4,759,317 4,757,806 4,756,295
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By 10% 4,535,273 4,521,312 4,518,634 4,515,612 4,512,590 By 15% 4,302,909 4,281,969 4,277,951 4,273,418 4,268,885
When sale decrease in operation equipment, the profit will less that means payback for equipment will take longer time.
If sale decrease in Production Equipment,
Sale decrease
Year 1 Year 2 Year 3 Year 4 Year 5
By 5% 4,764,799 4,761,164 4,757,535 4,753,806 4,750,268 By 10% 4,529,598 4,522,329 4,515,069 4,507,713 4,500,536 By 15% 4,294,398 4,283,493 4,272,604 4,261,619 4,250,805
When sale decrease in production equipment, the profit will less that means payback for equipment will take longer time.
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Chapter 9 Summary
247
Chapter 9 Summary
Milady open in 2013 and our ice cream want to create the news way of choice for customer. We do want to show our self in customer eyes as modern and classic ice cream that why we create an ice with classic thing for also create a news customer which is a traveler that want experience or test of Thai-ness but too afraid to try news thing that too different. We also concern that people now a day are interest to make themselves more healthy so we create a different choice as sherbet but of cause we still want it’s to give a Thai-ness to them that way we make our sherbet in Thailand exotic fruit to
We locate our self in new must visit place in Bangkok or Asiatique the riverfront and all ability to create 8 flavor of our ice cream that mean we have a place that our potential customer are in its and the place image are also match the store image and in the place aren’t got a many of competitor too so everything in already build to be our opportunity
We did like to use a social network to help with our advertisement because it’s cheap and in trend right now and it’s also gaveopportunity to intent to very huge market that make a simple of marketing as check in discount 5%are so powerful as word of mouth but we also advertise as a Flap in boat and BTS which is a transportation for Asiatique the riverfront customer also use ensogo website for low seasonal for every ice cream store and not only in Facebook that huge in Thailand we also on tumbler which is popular in UK.we will advertise before our store open foe two moth to use the best of advertisement we provide a best use we advertise ability and it’s will make customer interests and
Nowadays, the growth of ice cream shop is higher than other shop such as bakery shop and coffee shop because ice-cream shop did not widespread. Ice cream’s growth market more than 40% per year or have market value about 1,635 million baht.
Asiatique is very popular place in Bangkok Thailand, there have various traveler and have many traveler go to there too much per day. Especially for foreigner that came to Thailand they know exactly Thai baht is cheap and the goods and service are also cheap.
Build the ice cream shop is the another better choice when you consider about the factors ; form of the product, production process, sale channel, make your band, budget, investment and market share.
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