sectoral study

8/14/2019 Sectoral Study

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SECTOMLTUDYAsa Componentf theParticipatory ctionResearchowardsDevelopingComprehensiveorsogoncotourismlan

Prepared y

TheLingap ara aKalusugangSambayanan,nc. LtKAs)For he Foundationor PhitippinenvironmentFPE),Foundationora Sustainableociety,nc. FSSI)nd hePeacendEquity oundationPEF)

November.007


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Tableof Contents

TitleIntroductionThe Research rocessResultsndAnalysis5ummaryndRecommendationsAnnexes

Page1

3-2021 2324-35


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EXECUTIVEUl ,lARYWhatmakes destinationuitableor ecotourism?itt he DrovincefSorsogon,articularty,make t as a poputar ndcompetitivecotourismite?Mth ecotourismsoneof the coreprogramsf the newprovincialGovernment

thiscoul.d ecome reality,especia{lyith the fact thataseartyas2005 ocatGovernmentUnits (LGUs),governmentine agenciesand civit socreryorganizationsave forged a commitment o reatize this thrust. Theyformutateda vision for ecotourismhat is basedon the principtes fbiodiversity onservationnd sustainabte evelopment. hey aimed forprogramsnd projectshat shoutd enefitboth the rich biodiversityf theprovinceand the incomeand quality of tife of the communities ndorganizationshatwork o maintaint,A studyon the laborand skitlssectorsnvotvedn tourism,or the so-catled ourismUnkagendustries, asundertakenn Sorsogonnd n nearbyDaraga nd Legaspi ity in Atbayprovincerom June o August, 007.Theassessmentascentered n the tevetof sufficiencyndquatityof the tourismtinkagendustries.he ndustries' ardwareike he facititjes ndutititiesandsoftware omponentsuchas the peopte, ystems ndservices ere tookedinto. The esearchormed artof a three-part tudy, heother wo beingSiteAssessmentndMarketResearch.The ourismndustrysa peopte.orientedndpeopte-poweredusjness.It holdsmuchpromiseor job seekersn Sorsogonith the industry,sariedrangeof knowtedgend skilts equirements.hesectoral tudyshowedhatthereare buta few tocalpeople mptoyedn it. Those lreadyn thebusiness,fromthe owners/employers,he managers,o the rankand ite, stitt tackabasicunderstandingf ecotourism. usiness-for-Drofits foremostn theirminds,eavinghe etementsf communitywnership,articipationndbenefitandenvironmentatonservationn heside.With the businesshrust, then, one would naturalty ook for thepresencef sound usinessractices. n the contrary,he studysho/vedhatthe estabtishmentsavebeenoperatingwithout any strategicptans.Forexample,business issionsnd strategies re not ctearand updated,heemptoyeesre notadequatetyrained, ndsystemsikewastemanagementrenotwett-ptanned.ourpackagesave een ery imited o Donsot ith no ittleor option or otherculturat,historical, r recreationatttractions utside fDonsol.ourguides avebeen rganizednd rainedbut need urther rainingon managementnd ourguidingtsetf.productslike artsandcraftshaveoeendesignedn the "usual"waywith tittle innovative roductdevetoDmentndDro-active arketins.


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--, .^9: n-u, o:nive ide, ravel.to hesites s retativelyonvenient.irportsano rerry terminalsare accessible,he roads"r" iu"ri-Ji*d, uno uir_onditionedansand axi seryices.e wett*ituateJin d; #;;;;i vicinities.Phitippine ir Linesoffersa daity tight ir"r-,f,firf. a L"g"rp,'1n,," C"O"acific. as one ftight in the mornrng nd another n the afternoon.Theirport,s estrooms nd lounBins::i:g_qlilt,ii|."': ffi; t3,i:,a.i.,.i,.:l:?i",H.jff"i:?':*,T:1lrequrresrgent ttentionor truu:t:1 -9lf9rt.fne eufan ort iainoroungingJea..for trandedpassengersano no.ctean.estrooms.AlthoughA^atnog oftlacttities re better han those n.6utan,.he municipality f Matnog asnoorganizedgroup to take care of istand.hopein;e;;;';;;J'], 'one io"urcotourism roductMatnog anofter.-,, Communicationacilitiesare.avajtable ut not all typescanbe found ntt. towns, tike the fax machine mportant.or a Ousin6i- rau"G.. *on"ychangingacitjties re practicattvnavailaute-xief,i-j" so,l"e"=,;.,,v ""0rosin. For medicat needs. ohatown,/city",i"i,.r,.pioJi".ili1ffi;i:il".#ili#iJir",,rT:Fi,.j'i"in sorsosonity whiteao.to", iiinilr' *; il ;;il'"#i;,',n .un*u,unicipalitiesike rosin ndBulan,-,.._"jIl"C au the sectorsstudied, he accommodationnd resraurantndustnesreoperatineetativetv e[ accordingo tte minirtilitandards ofhe DoT.Amonghe ptacesn orovince, orsoion iiy, ir"rtn,-ijirui,srtrrun,andButanave sufficientumberf tourism_r!r"t"Jit.orirn#"irl- ^^_l!:_191!""i"g short-term,medjum.term,nd tong_termntervenuonsrecommendationsre presentedbovernmentnd therocarndlJ:i,.:ffittt"*n bv the provinciarOnOperotionsndSerice Management,..-.f_!g lOOgrtervlcesr thetourisminkagendustriesre irst and oremostbusinessesor profit. For achieving uuti.ty "rJ.*- t*uia, uiiru.,,ng uustainable{owof tourists nd ncomi, i i, importaniina-;E; k;, '.I Develop areas and businesses ccording to one ctuster_oneroduct/packageconceDtI Conduct trategic ssessmen_t,andlanningandBusinesstanningpersector and ensure sectolcoordination, xecutionof :l--:n9 ,geographicatntegration andresources ptansand mobitization f supportandI Facilitate cotourismwarenessaising ndcapability uitdingor the::11^.f-?r.c5.speciauy n Enstish..proii.iun.y,

-tour';;l;;;: g""d",marnsrreaming,ndotherneededkiitsorecoiourismrZriiii3l


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r Devetop a pro-active communication program to makecustomers/touristsware of and be interested n the ecotourismpacKagesr Review ndensure omptiancef the businessesnd services ith theFire,Sanitation,ndLaborCodeson EcotousmP omotionFor he ecotourismhitosophyo gainground,he fottowing roposatsrepresentedo provincialcotourismtakehotders:

r Intensive warenessaisingon ecotourism,ts core principtes ndconservationalues,waste disposat,minimizingwater and energyconsumption,ndgreenechnotogiesr Institutionatizeocal community articipationn the decision-makingprocess,romconceptuatizationo imptementationndcontrotI lmproveocalparticipationndownershipike hroughhe artsandcrafts,communatty-wned nd runenterprises,ndevenhome-stayserviceevelopmentndestabtishartnershipgreementsetweencommunityndprivate artners/ownerst Connect ntendedactions with povertyatleviationmeasuresikecooperativeormation,ocaI ourcingndemptoymentI lmprove ocalproductdevetopmenthandicrafts,rts and crafts, ocalcuisine) o reftect areas' cuttureand creativitywithout deptetingculturat esourcesnddevatuinghemr Conducturtherstudy n cuttural xperiences'istoric ndheritageattractions,nd ecreational ctivitiesr Establishndmakeunctionaloordinativeodies ndmechanisms


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lntroductionIn 2005, LII(AS pearheaded gatheringof representativesrom LocatGovernmentUnits (LGUs),government ine agenciesand civit societyorganizationsor the devetopment f an integratedecotourismptan for theSorsogonrovince.The representativesormulateda vision or ecotourismhatis based on the principtesof biodiversityconservationand sustainabledevetopment.The programsand projects shoutd benefit both the richbiodiversity of the province and the income and quatity of tife of thecommunitiesndorganizationshat work o maintaint. To achievehisvisionrequired etiabteand retevant esearchesn the ecotourism estinations.One of the researchess on the labor and skitts sectors nvotved ntourism, r the so-cattedourismLinkagendustries. he research ntaits heinventory of existing hotets, restaurants, home-stay providers, resorts,transport/communjcation,eatth services, inancing nstitutions, ravetagencies,nd ouroperatorsnd he assessmentf theirneeds,The research rocesswas undertakenn Sorsogonnd n nearbyDaragaandLegaspi ity n Atbay rovincerom June o August, 007. heassessmentwas centeredon the level of sufficiencyand quatityof the tourism inkageindustries.he ndustries'ardwareike he acitit ies ndutitit ies ndsoftwarecomponents uch as the people,systems nd serviceswere looked nto.Requirement-basedecommendationsormed artof the reportwhich nctudedcapacity buitding, operations and service management,and ecotourismmarketing.The informationgeneratedwas presented o locat and natjonaltourismstakehotdersn a Provincial atidation nd PtanningWorkshopnOctober, hereover-atl ecommendationsor tourjsm evetopmentmbracingthe principLesof ecotourjsmor sustainabte ourism were discussed ndaDDroved,The researchwas jojntty funded by the Foundationor PhiLippineEnvironmentFPE),he Peace ndEquityFoundationPEF) nd he Foundationfor a Sustainabteociety,nc. FSsl).

The Research rocessOhjectives

The research asicatty imed o providean anatysis f severat ourismlinkage ndustriesocated n the Province nd in the nearbyareasof Daragaand Legaspi ity.SpecificatLy,he study ntendedo:

1. ldentifyskiltsand tabor nvotvedn the ecotourism ector;


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Determinets tevetof sufficiency ndquatity;and,Surfacewhat the gapsare.Research etting

The sectoralstudycovered out of the 12areas or the site Asessmenrcomponent of the Participatory Action Research towards DeveLopingoComprehensiveorsogon cotourismPlan. The sitesare existingecotourismdestinations. stabtishmentsocatedn or within the vicinjtiesof emerging ndpotentiatdestinations ere automaticaltynctuded incemanyof theseservicesand estabtishmentsre located n the town properwhere travet to atmostalldestinations tarts.DataCo\ection

Primaryand secondary ata gatheringwere emptoyed n the researchprocess.Secondary ata were gathered from the LGU sites through theMunicipal Tourism Officers and the Municipat Ptanningand DevelopmentCoordinatorsMPDCS),nd from the Provinciat ourismOffice,the Departmentof Tradeand IndustryDTl),Department f Tourism DOT), nd he NationatStatisticsOffice (Nso).Theofficial websitesof a few of the LGUS nd ofNationatEconomicnd Devetopmentuthority NEDA)nd Department f Laborand EmploymentDoLE)weretooked nto.

Primary data gathering was done through individuat focus groupinteMews and actual visit to the estabtishments. ProvinciatVatidationandPtanningWorkshop ith the respondentsnd other tourismstakehotders ereconductedo enrich he dataandensurets correctness.

3.

LimitationsA majorconstraintn thedatadata n the LGUS. hiswasattributedinformation.

gatheringas he unavailabilityf someto thepost-electionurn-over f workand


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Results ndAnalvsisWhat makes a destination suitabte for ecotourism?A destination'spotential or ecotourism ncompassesariousareas or assessmentuchas onattractions, infrastructure and services, market demand, suppty andcompetitiveness, umanand institutional capacity, socio-economic,ulturaland natural resourceuse considerations nd environmentaland biodiversityimpacts. "A Tourism Assessment rocesswill enable practitioners o guidefuture planning for the developmentof tourism ventures, projects, ordestinationshat can create needed obs and income opportunities,whiteactivetycontributing o environmentat onservation, ommunitydevelopmentand poverty reduction." (Linking Communities,Tourism& Conservation,Tourism Assessmentrocess.2005)Sorsogon as been the site of such an assessmentrocess, manatingfrom the reftection of the [oca[ governmentand civit society teaders hattourist influx need not start and end with the whale shark nteraction n thecoastat ownof Donsot. he ottowing nformationandanatysiseeks o providetourism stakehotderswith a picture of the suppty side of tourism - thesufficiencyndqualityof the tourisminkagendustriesis"d-vishe potentiatmarketneeds.The tinkage,which s atsocatted he five A's of tourism, tartswithArrivat, fo(lowed by Access,Accommodation, ttractions and Activities, assummarizedn the illustrationbetow.The ensuing iscussion ilt fottow heseconnections,


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Figure1: TourismLinkagendustriesPlane Housinq/Accommod'ation r'[E"l .*"","r."n,@

Le su elActivty

' Holel FEil . so,u.n,,:;:r:r"ffif Roads. Bridges' Airporls' Ports' Telephone rentals ' Facilities parks,golfcourse' Casino,Xshops' rravet trAAgenciesffiffip(Source:cotourismrientation raininglor ,AMB,LtKAS,ugust,2006lA. Arrival. ,.The aying.firstimpressionaInruauy ome n contacr r,n ,r2llli':l9lt:: to the tourismndustrv. ravelersand erminats"i"l" "Ljl,.rii#"Yitagenciesrtouroperators,freairports,operators"n"r io ior.irir"',i,,,tn"^l.t"9"*tnutions' hat the agenciesrrransportation"rl"li "rr"",i'ii'1":tf,J,."#lJli:eo rliscourieehem.1. Travel genciesndTourOperatorsrl*,,"n1?i,ir"JiJff:: rTouili'a"f lsncv.werenterviewedut r 2orbasednA'tan-ita'i-;r';;H;:: -ly9 :'999'9dnLesazpiitvand nescovering hale ha* i"i"i".ti""]l.,l1tkag limited.toAtbav ites na oonsoi,offersa one-day"."r iiri i-"'iill"Scrursrng and ireflieswatching.AnotherDurusanake nButusan,ruluoH.9o:-tiltutive f visitso Dancatan-BeachandBarcelona,itur "uir'n fi;;'i::."YI!: Resortn rosin,heoldchurchfDonsotand '" p..oi. ;;1i.";;i^"i::tit|tto-andwhaleharknteractionnsorsosonity. rr" ,ti'iilr'il,r'ii:"fl: :::T cottesendFernandoorernunram'iarityiir,r,l-al,iiilir;;:,"ff;"il#T,l::lffil;i: lfi:,.;f:it*


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actual sjte visits were impractica{.Learningcould not possibty appenwithsucha fast-phasedisit. Touristsmay ind this disorientingnd disconcertingwhichcoutd edoundo unfavorabte,,word-of-mouth,,romotion.One offer describeshe Donsotoption as,,Enjoy the rare experienceofsnorketr'ngnd watching he whate sharksas they swim lazity white feeding.

Someare bigger hanyour boat!',.Advertisementsre not learning-orientedand"touristic", ar from promotinghe prjnciptesf ecotourismr s;stainabtetourism.Apart romthis, thereare nodescriptionsf the othersites.Tours rates for whate sharking package range from php993.00toPhp3,550.00er personor 3 daysand 2 nights, ependingn the number fpersonsn the group.A one-day our without any accommodationosts romPhp307.00o Php1,583.00er person.Stitt anotheragency ffersone-oaysorsogonour costingrom Php350.00o php550.00er person.nctusionsfthe packageeesare bus ransfers,accommodationn locat resorts, our guideservices,nteraction guides,entrance ees and governmentaxes, souvenjr

itemsand/or oodattendantsn the bus,comptjmentarytreamers,un andgamesnside he bus, irst aid kit, and ravel nsurance.hese re the usualperlcandattractionsn the business.2. AirlinesandAirDorts

_. The airport.is n Legazpi ity and a one-hour rive rom Sorsogon ity.There..are airlines ervicinghe route,phitjppineAirtines ndCebupacifii,providingdaity ftights to and from Manila. Cebu pacific has morningandafternoon tigh-ts. his s advantageouso passengersriginatingrom SoasoqonsinceLegazpiCity is atmost3 hours rom the townsof Butan,Matnogand Sta.Magdatena.heairporthasbeen enovatedecently.Restroomsreiteanandwith adequaten watersupply.Toiletpapers nd soipsare not provided.Thereare no hooks inside the units to hang bags for ease especjaLtyounaccompaniedassengers.3. Ferries ndSeaportsThepiersof Pilar,ButanandMatnogn Sorsogon ere visited.Thepiersarethe jump-off points for other ptaces ike Sorsogon ity from pitar and theVisayasstandsrom ButanandMatnog.The phitippineportsAuthority(ppA) smanaginghe operations f theseseaports. he ports,facitit ies eed o beimprovedor better passengeromfort.In Bulan, here.s no lounging rea or stranded assengersnd hygieniccomfort roomswith regularwater suppty.There are no telephoneLrnes nOjnternetaccess hicharea ,,must,,especial.tyor foreign ourisi:s. vaitable eatransportationncludes nlycommerciatoatswhich ravet o Masbate ityandother smatter oats. The erry boatservice s no tongeroperationat.


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Matnogport is undergoingehabititation nd expansion. here is noorganized roupof boatoperatorshat canprovidesland-hoppingervice'ThePitar-Masbateoutepresently as4 regutardajty rips (2 n the morningand2 in the afternoon).Therearebigandsmatl astcrafts, ith the big unitaccommodating44passengersnd the smalter ne 81-89peopte'The seatsare comfortable nd oitetsare avaitabte nd maintained. he AreaManager fthe Montenegro hippingLines operating he trips reveated he company'swiltingnessto open a Pilar-Sorsogon ity route especiattyduring the"butanding" eason s long as the price s right and site inspectionsndoermits re avorabte.With hispossibitity,butanding"nthusiastsanaffordio experiencehe "other sideof Sorsogon" ithout taking a taxing and trip.Sites that can be covered through this option are the historic Panlatuanshipyard uring he time of the Manita-Acaputcorade,Magatlanes'agataolsta;dor the Gibalong hurch here he first massn Luzon ashetd,and hepearl farms of castil(a before inatty docking o the "rompeolas"of sorsogontity. An air-conditioneduscan meet he passengerst the "rompeotas"ndtake themto the other ownsof Sorsogon.4. BusTerminalsThereare5 bus ompaniestyingheManita"Sorsogonoute.Theend'pointsare Butan,Matnog,Bulusan, ta. Magdatena,nd Sorsogon ity. Ticketingofficesandpick-uppointsare convenienttyocatedn the centersof the towns.The waiting areas,however,are not comfortabteas to a(tow passengersowhite the time away productivety nd restfutty.The dirtinessand poormaintenance f the toitets, if there are any' aggravatehe passenger-unfriendlinessf bus erminats.5, Tronsport erviceA totat of l1 out of 24 organizedransportation roupswere interviewed,with 5 operatingpubticutitity vansptying he LegazpiDaragaSorsogon, iLar-Sorsogon,nd Matnog'sorsogonoutes. The rest were jeepney/bus/tricyctegroupsn Sta.MagdatenandButusan.Hatfof the transportgroupsare organized s associationsr cooperatives;

however,onty 2 mentionedhaving businessmission,structure, emptoymentpoticiesand reservation ystem.They emptoy311 ocal peopte.Atmostatt ofthem expressedhey can airty read,write andspeakEngtish ut this requiresvatidation. Drivers and dispatchershave been trained onty on TrafficManagementndnonewhatsoevernCustomer elationsr Service.The busand van pubtictransportgroupscan be reached hroughmobiLephonecommunication.They serveatl of the towns of Sorsogonnd can be


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hired for trips even to the Visayas,Mindanao,and Manita. They ask forpassengereservations ne week before departuredate duringpeakseasons.Off-seasoneservations an be made anytime, Most requiredown paymentwhite a few requireeither reservationee or paymentbefore he actuatdateofthe rip.6. Restroom yoilobiityTravetingoftentimes disrupts the toitet scheduteof passengers;hus,convenientty-tocatednd sanitary estrooms o serve he purpose f ensuringpassenger/traveterafetyandcomfort. The avaitabjti tyof ctean estroomss agender-responsiveervice o women traveters,A review of the route fromDaragao Sorsogoneveatedhat there are tittte welt-maintainedestaurantsand 7 gasolinestationsatong the way that can provide restroomservice.Whatever vaiLabtere unsanitary nddo not providesoaps nd oitet paper.

B. AccessTourismentajtsmovement f peopterom the origjn o the destination.Thjsunderscoreshe importance f havingadequate nfrastructure nd basicservicesike communicationot onty o developan ecotourism estinationbutatso or touristconvenience.L RoadsThe province s easilyaccessedrom other points n Luzon hroughtheMaharlika ighway ystem. uses tying he Manil.a-Tactobanr Manila"Davaoroutecarrycommuters tt the way up to Matnog ndare ferriedacrosso Attenin Northern amar.A networkof secondaryoads inks he other municipatitiestogether.Theport in Bulanmoves argoandpassengersetweenSorsogonndMasbate. heroadsare wetl paved.2. CommunicationPhone ompanieseMcingSorsogonnctude he pLDT,Bayantet, nd Digitetcompanies.Onty in SorsogonCity do alt of these companiesoperate.Municipatities hereat leastone of theseoperate inctudeButan, rosin,Sta.Magdatena,utusan, atnog, ndGubat.Mretess ommunicationystemsikethe Smart ndGtobe nd ts affit iates re nowoperationatn the Drounce ndreacheven he farthest owns.3. Shopping aIIsThereare no big matts n the province.The 2 big ones, he LCC nd pacificMatts,are tocated n LegazpiCity. Instead, here are medium-chaintores n


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NumberfHotels/Resorts PositionofEmDlovee Title/Type of Training Sponsor16 Attpositions Food A BeverageHandtinq DOTBriefinq DOrResortManaqement tGU2 Manager Food& Beverage SorsogonProvinciaLTourismouncil(sPTC)l FrontDesk Tourism wareness DOTTourGuidinq DOTTouristReceDtion DOT7 Waiter FoodHandtinq3 MessBoys FoodPreparation SorsogontateCotteee12 RoomAttendant HousekeeDinq DOTLifeGuard FirstAid RedCross

Sorsogon ity [ike the Robertson's, ampaguita, ootstep,D Best,and a fewmunicipat-basedocatty-ownedeneratmerchandisetores.1. Business entersBesideshe tetephone ystems,nternet facititiescan be found n Sorsogon

City and in 8 municipatities. heseare connected o the Smart Bro wirelessinternet system.Fax machinesare avaitabteonly in Sorsogon jty, Gubat,lrosin, ndBulan.C. Accommodation

l. Hotelsand ResortsTherewere 27 [oca[ hotels/resorts isited or the study. Of these, 14 aresingteproprietor-ownednd3 are corporate-owned.heyemptoya totat of 198persons,mosttywomen. Thereare 16 hat had att of its emptoyees ndergo

FoodandBeverage andtingrainingof the DOTand had sent staff for trainingon ResortManagement ponsored y their respectiveLGU.Att other tourism-and service-retatedrainingsprovided o emptoyees re found in the tabtebetow.Table1: TrainingsProvided o Hotel and ResortEmployees

"Tourisms a people-orientedusinessnddependsnquatity erviceromtrained managersand employees.(Linking Communities,Tourism &Conservotion,TourismAssessmentrocess, 005). he corestaff hasbeentrained on their primaryduties but human elations rainingsand even


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ecotourism rientationhavenot beenprovided, t canbe noted hat there is alocal training institute, the Sorsogon tate Cottege, hat can be tapped fortourism-retatedrainings. capabitity uitding rogramn partnershipith theschool outd etp itt the humanesourceevelopmentap.Anotherskitt of importance o those nvotved n the tourism ndustry s

communication.Mth foreign tourists besides he tocatsas target groups,proficiency n Engtishof ALL people in the invotvedestabtishmentss anecessity. houghatt those nterviewedexpressedhat their staff werefair inEngtisheadjng, riting,and speaking,his remainso be validated. n theotherhand, he staff s riendly, ccommodating,ndservewith a smile.Human esource evetopmentnvotvesmore han capacitybuitdingwork. ltinctudesmanagement f the working environment o faciLitatebetter workperformance. orexampte,are the emptoyees iven he benefits hey navearight to? Are the sataries ithin the minimumwage requirements?heseconcerns eed o be addressed,oo.(Rstitu(\onqla$ac\t\es$ theDh)s\ca\,Desb\\$$s\$ ma$agemen\sDet\sof the business trengthen he competjtiveness f the hotets/resorts.Mostoften what these businessesffer the touristsand traveterswilt increasehevatue of the ecotourism estination r attraction. The quatjty of theinterviewedestabushmentsn theseaspectss shownbelow.

Table 2: Presence/Availabilityf SelectedFacilitiesand Servicesin Hotelsand ResortsSystem/SeMce Number f E tablishments

Present/AvailableInformationDesk 16WasteManagement 19Avaitabit iry of Hotel/ResortInformationHighwaymarkersWordof mouthLocat nowtedgeSchootsLoneLytanetOwnwebsiteOwn our servicesFLyers,rochures

78522,I12Means f communicationMobite honeTeLephoneInternetIntercom

191251Firefghtngfacitities 17


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System/Service Numberof E5tablishmentsPresenvAvailableSecurjty ystemHiredsecu ty guardBarangayanodNone 82Signboards 11 8onprecautionaryeasures,3 onsite nterDretatjon)Avaitabjtity f potabtewaterInsurance 6Tourguide;n-houseContracted/Onatl 16Transportervice:n-houseContracted/Oncatl

14Massage:n-houseContracted/OnaLl 38Schedutef clean-upf rooms:

Right ftervisitorsheckedoutDaity t f ,Parking pacePavedNotpavedGravelGrassMinimumaDacitv

I651'10vehictesFacititiesConvention/conferenceaLlsPicnic uts/CottagesVideoke achinesCoffee hopsrestauants

1211119

The tabtesaboveshows hat the businessesave he usuatseMce orproceduresike the informationdesksJwaste disposal hrough avaiLabitity fgarbage ans, ire extinguishersnd dailycLeaning f the rooms.Facitities rewett-maintainednd surroundingsept ctean.Furnishingsre comfortabte.twas observed, hough, that the waste segregatjons not done and the fireextinguisherseed o be checked or their expirationdates. The fire stationsaregenerattymore han a kitometeraway rom them, whichalt the morecourofrighten he touristsaway f theyare awareof this condition.Comptiance iththe Fire Codehas o be checkedas wett as with the SanitationCode f ouatitvservices to coverensuring eatthandsafetyof ctients.The operationof the estabtishmentsas not strategicatty tanned.Thoughnvestmentsnd effortsweremadeon the buitding tructures ndbasicfacitities and on ensuringstaff courteousnessnd friendtiness,he businessmissionsndorganizationattructures ere not ctear. Theontyproceduresr

l 0


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mechanismshat havebeenarrangedwere the poticiesor reservationsnd herates of service. The businesses ave been started to resDond o theopportunityor tourism ithoutanaccompanyingtrategic usinesslanning.Tourguidings not an in-house ervicen the hotets nd resorts. Fourpersons ontracted or tour guidingservicewere interviewed. Onty one has

attended TourGuiding eminar f the SEAMANCORndanother ookpart nan Ecotourismeminar f LlKAs.Theyhad nvolvedn tourguidingor variousreasons uch as throughmembershipn SEAMANCOR,ecommendationfretatives,and referraI romthe barangay aptain.Tourguiding s well as languagenterpretations an opportunjtyortocatemptoyment.What better coutdcaptivate ourists han colorfut ocal sitestories hat are basedon historyand scientific nformationand interestingLytotd? ourguidingequiresrained eopte hichareof short uppty. hose hoare engagedn it at the momentare aptty nformed rom famity storiesbut notfromscientificand research-basednowtedee.

Table3: Tour Guides'Knowledgef LocalTourismSites

The ourguides ave nly he ourists' atisfactionn mind n theirwork.Their perception f ecotourisms centeredon the touristsand lacking norientation n how ourism anbe made o work or the ecotogicat,utturat,sociaIandeconomic enefit o the residents f the sites.

FomiliarityVeryFamjtiar 3 QujteFamiliar 1

CoverageHistory 3 Geography 3 Features - 3

SourceStoriesrom famjty - 4 Research 1 Formalra]ning 2


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Perception f Qualityservice Knowledge f EcotourismGood ericel eood elationswith visitors Ptaceo retax,beautr'futtace ot oundanywnere$eHoppyond sotisfied tourists Providing dventure, uietVoI'unteerervice Environments n'ch, aturaLesourcestjtLaDounoQualityservice rovjdedJ orkswith0a55ton NaturevaitabLen hearea, ature-friendtyEntertaininghevisitors eLl o heywitIcomeDacK Protectinghe environmento ouristswiltcome ndvisitGiveatt hat canbegiven o satisfycustomer

Table 4: Tour Guides'Perceptionof QuatityServiceand Ecotourism

Fivehotets anbeconsideredtandardotets nder he ctassificationfthe Departmentf Tourism,hough ot in the strict sense. orexampte,foreign xchangeounter ndmedical ervicesre not avaitabtensjdeheirbujtdings.Table 5: Classification f Resorts er DOTStandards

Class ClassAASorsogonity

Boanergeseach esortFishermanHutDino's each esortDizon's each esort

Bacon each DiveCenter

Pilar Patm reek eachGubot RizatBeachBuluson

Dancalan eachCrystalSpringResortlrosin

GuestWodd ResortMateoHot & CotdSpringSto. Mdedoleno


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ClassA Class ABatading eachResortNewPort BeachResortPamana eachResort

MotnogBantiguiBeachResort

Prieto DiozSabang each

Three resortspass he criteria for a CtassAA resort.The wetl-operatedand maintained otetsand resorts an be found n Sorsogon ity, emphasjzingthe need or attractingtourists nto the heart of Sorsogon hite at the sametime facititatinghe developmentnd/or mprovementf ecotourism-retatedestabtishmentsn the other towns.Hotetand resort ratesare cheaper nSorsogonhan that of Atbayaccommodationsut higher han other ptacesnthe Phitippines ike in Palawan.Mth tourists mostty budget tourists andbackpackers,he room ates n Sorsogonre definitetyaffordabte.

Table 6: Typesof Hotel and ResortRooms nd RatesNumberof Air-condltionedRooms Rates Number f Non-airconditionedRooms Rates11 Php800.00/room

goodor 4 personsPhp750.00/roomPhp600.00/roomgoodor 47-2 Php900. 0 roomgoodor 1 personPhp2,100.00/oomgoodor 6 personsPhp200.00/perso

32 Php250.00.700.00/pefsonPhp2,500.00or 12persons41 Php300.00orasrngteoomPhp780.00or adoubLeoom44 Php800.006,000.00/room 52 Php250.00/person

6-6 Php800.00 10-2 Phpl 000.00/oomfor 2 personsPhp400.00-600.00/Derson 14- 1 Php400.00/roomgoodor 5 persons15 - 1 Php'l,600.00ingteroomPhp1,875.00oubLeroom25- 1 Php250.00/day


19/42

Numberof Air-conditionedRooms Rates Number f Non-airconditionedRooms RatesPhp2,425.00oomgood or 4 Dersons18 - 1 Php1,000.00oubleroomPhp1,500.00oodfor 4 persons35- 1 Php990.00/roomgood or 4 personsPhpl 080.00/oomgood or 5 Dersons20- z Php375.00o 600.00 Unspecified Php100.00/personPhp800.00or aroomgood or 7Personsfamityroom)Php1,500.00"bahay ubo"27- 1 Php'1,060.00oubleroomPhp1,250.00oodfor 3 personsPhp1,600.00Coodfor 4 DersonsUnspecified Php150.00-600.00/personPhp1,080.00-1,500.00/room

Thehotets nd esorts' erceptionf quatity eMce s customer-focusedand s evidentn theirconcentrationn the basic perationf facitities ndservices._ Their knowledgef ecotourismeeds o be strengthened,ejngbusiness"focusednd famity profit-orientedwjth tittle iecoenitionofcommunityarticipationndbenefit.Thereare but onty4 respondEntshichrecognizetementsf ecotourismike hefinanciat ndsociat enefitsor thesitepoDULation.Table7: Perceptionof euality Serviceand Ecotourism.Accommodationstablishments

PerceDtion fGood ttitudes(nice/courteous/AIwovs mileGuestseavesatisPresentabtettireGood oodGood acititiesAttend o/entertainSaf

Preservotionf thenaiiialiesources nEncourogeuestso isit andsBusiness/roqressor the LGALiveLihoodor the communiDevetopmentf the Loca[Part f ounsmUtit izationf rawmateriatsn tfreareaDevetopmentf the Dl.aci24l7 service

estswetL

14


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on of OualitvServiceGoodurroundings/cteantiness

of Ecotourism

Home-stayervices another orm of accommodationhat offers ahomeaway romhome". t offers ocat esidentsspeciallyhosewith timitedcapitatwifhopportunityor getting nto heecotourismusiness'herewere4iaiiiies inte'r"iewed-provi-dinghome-stayservices n Butusan,Donsot'A4agattanes,ndSta.Magdatena.heoperators re retiredcouples ho havecoribined'businesswith companionship.hey can read, write, and speakingtish airty andtwo haveactuatty btained ottege ducation' hey haveUein n trebusinessor a minimumf one ear nda maximumf 5years'Onefamityoffers our guiding'Theyare not awareof the NationalHome-stayProgramf theDOT.Thebuildingtructuresreconcretenddurabtend hehousesre nthe townproper.wo offerair-conditionedooms,he other2 ontyhavenon-air-conditionedooms. or he 3 homes,lean ndwetl-maintainedoitetandbath acitities re ocatednsidehe rooms.Meats renot served'The home'stayrovidersaveheardof ecotourismut theirperceptionis timited o thefottowing:I somethingboutdevetopmentf ecologyr ctean nd ichenvironmentr involves eoPterom hehighendI taking areof whatwe haveI nationat/internationathowcasef tourismestinations/sites

D.RestaurantsA totat of 23 restaurant stablishmentsere nteMewed,with 18of themindividuatty-ownednd the rest corporation"owned.ompositionf theiremptoyeess as otlows:

Table8: Typeof EmPloyeesn Restaurants,ysexTvDeof Employees Mates Female5Manageriat1-2staff

3-56-8

9 1711


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TvDe of EmDlovees Males FemalesRank ndFite; 1-2staff3-56-89-11

Female mptoymentutnumbershat of men n the restaurant usiness.Thisunderscoresookingnto the gender-sensitivityndgender-responsiveneof even he ecotourismector.Tabte8 atso howshe (imitedoperation f thebusinesss the few number f emptoyeesndicates. rainingor theseemptoyeess reftectedn Tabte below.Tabte9: TrainingsProvided o RestaurantEmployees

It is n the restaurant usinesshatcapabitity uitding n service rovisionsaccordedmportance s ndicatedn the number f restaurantshat had tsfronttine workers rained. other training nstitutions emain untappedoupdate ndcapacitatehe workers, ither rom ackof information r lackoffinanciaIesourcesn support f this ntervention.The estaurantsisitedwere hose ocatedn the centerof the towns/city.There s a dearthof eatingptaceshatarewithin he vicinityof the ecotourism

sites.The restaurants ere visitedare wett-maintained,teanand orderty.Thereare separateoitets or menand womenand washingacitities,withadequatewater suppty.Working reas n the kitchenare spacious.Wastemanagements timited o the ptacementf trashcansn the properocations.Thequatityand of foodshoutd e furtherassessedor comptiance ith therequirementsf the Sanitation ode.

Number fRestaurants PositlonofEmDlovee I tqe/ type oTTralnine Sponsor2 Marketinqrew Salesmanshio18 Servicerew Stationraininq77 In-houseovs FoodhandUneLOOK Cooking Orjent Hotel,MakatiDinine taff Food ervice Private Donsor10 Kitchen taff Kitchenmanaee ment TESDAWaiter/waitressesTabte setting andcustomer elationsDiningand kitchenstaff Emptoyer-emptoyeeretationshio DTI


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PerceDtion f OualitvService Knowledge f Ecotourismcleansurroundings/oodfoodquolity peopte isjt he sjteentertain he customers touriststockjngo the areaconsistentoodproductsn terms ftaste,appearance;onsistent,ast,andefficient ervice; ad esearchedewmenu5

need or different roupsf peopleorthe own'sprogress

encourageustomers present ocatood o touristsaffordabte rice entertaining e{t he visitorshetps tevatehe status f tourism protectinghe ecotogicaIystem

Drovidinencomeo the disadvantased

Onty 5 had securityguardsunder their employ. Fjre extinguishers ereavailabte n just 13 restaurants.Safetyand securityof ctientsare, therefore,concernshatneed urtherattention.The restaurants ave heir own speciatties nd offer cateringservices vento the [ocal resorts.For their ingredients,18 respondents ource heirs from

the tocalities. This is a window of opportunityfor local residents o beinvolved n the ecotourism usiness yventuring nto foodproduction.The restaurantsptace importance on enjoyment and satisfaction ofcustomersrom eatingand this is evidentat least n the physicalmaintenanceof the restaurants and in the provision of trainings for the workers.Ecotourism,or those in the restaurant ndustry, is confined to traditionattourism with the exception of a few respondents ho expressed conomic,ecologicaIndcuttural imensionsf ecotourism.

Table 10: Perceptionof quality Serviceand Ecotourism f Respondents,Restaurant usiness

E.Souvenir hoDsAnother venueor sensinghe application f ecotourisms n the setting f[oca[productso tourists. First,communitiesan be madepart of this asindivdualentrepreneursr in groups hroughcommunity rganizations.Second,he community esidents an be sources f raw materiats r theproductstsetf and benefitfrom additionaLources f income.And third,productsan be made o reftect he tocalities'wayof life and cutturewhilepreservingts authenticityndsuppl.y.


23/42

Perception f QualltyService Knowledqe f Ecotourismproviding quoliA products friends rom other countries isitourplocegoodapproach mDLoved Dromotion f the beoutvof theDlocentertainingwel[ to 5atj5fy Ljents materia tsn theDlace reavaiLabteSales-tatketi promotionf peopte'saLuesofferinq oca[ roducts businessenseDtace o isit

There were 8 souvenirshops nterviewed, 7 of them owned by singteproprietorsand the other one by a cooperative.Five are registeredwith theDTIandhadhad ts workers, 5-50 f them, rained hrough he department'sskittsrainings.Itemssold were wattets, housedecorations, -shirts, accessories, nd piti

sweets.Bestse[ing tems arethe accessoriesnd hosesotd n butkwere housedecorations,Discounts re atwaysgiven. Sources f raw materiatsare withinand outside he municipatitiesut stitt within the province. hereare twowhichsource ut from otherprovinces. roducts re made-to-orderor 5 of theshops.The "one own, oneproduct"conceptof the DoT needso be applied n thesouvenir hop business. Speciattyproductsneed not be limited to non-fooditems, or exoticcuisine/foodike he "Bicot xpress" nd he "kinagang" tsohavea way of attractingvisitors.Additionatnformationon the food ethnicitywoutd ppeaIo anyonenterestedn tocal ulture.For hose n the souvenir hopbusiness,heir perception f quatityserviceis very basic as having"quatity products",getting clients and ensuringsatisfactionsTable11shows.On he otherhand, he tackof organizationndstrategic business enseevident even simpty n the types of productssotdcontradict his. Theabacaproducts nd shell crafts can be found n otherpartsof the regionAND he Phitippines,mptyinghe need o furtherdevetopheprovince's peciaLty roducts.Forexample, f Sorsogoneads he region n theproductionf piti,an n-depth tudy nto he piti ndustry itt be mosthetpfut.For the concept of ecotourismo be nurtured n the province, he souvenirshop ndustrys a criticat ehicteo demonstrateommunity articipationnd

batancingutturaI uthenticity nd esourceonseryation.Table 11: Perceptionof Qualityservice and Ecotourism f Respondents,souvenir hoDs

F. Leisure/ActivityA vatueaddition o anwould encourageouriststo ecotounsmsmy rongersite s anyactivityorin the ptace r evenattractionhatexpLore ther


24/42

sites.Examptesre culturalattractions howingraditional ancing r rituals,sports nd itnessacitities,ndmedicat/heatingenters.For this studyemerging ctivitiessuchas spaswere visited.One slocated n lrosin,Sorsogonnd he other wo are n Sorsogonity. Massage,acupressure,cupuncture,teambath, andreflexologyre offered n these

centers.Herbal oaps nd medicinesre availabteor sate,Home ervices acommon ption.Thepaymentor steambaths angesrom Php50.00o 150.00depending n the durationand for acupressurend massaget is fromPhp150.00o Php250.00ependingn the [ocationf the ctient.Theserviceprovidersre proficientn Engtishndhavebeenormatlyrained ikewith theTechnicalducationkitls evetopmentuthorityTESDA)ndwith the PhitippineCenter or Traditional ndAseanMedicine. paworkers/operators'erceptionof ecotourisms confined o having ouristswho havemoneyo spenoanocomingor pteasureith the communityenefitingn the end.Besideshecenter-basedstabtishmentshere are individuat ractitionersn eachmunicipatityhoareon-cat[or hoteland esort ustomers.There sactually nadequacyf organizedeisure r activitieso choosefrom. With whale-sharkings the star attraction n the province, utturalpracticesand historic attractions have been given littte attention. Arecreationalctivity commonor atLareas s the operation f videokebars.Apart rom these,other educationat,ecreatjonat,nd evenmedicat/heatjngpackagesor touristsneed further conceptuatizationr develoDmentndPromotion.

G, Adequacyf Establishments/SectorserMuniclpalityEcotourismestinationsan be ctusteredn the devetoDmentf tourpackages. ithoutsettingasidequatity, he presencer absencef tourism-retated ndustriesn eachof the municipatity/cityn the provinces of primeconsiderationf the clusterings to be viable.Tabte 12 showshow theseindustriesredistributedhroughouthe proMnce.Sorsogon ity and lrosin provide he most numberand types ofestablishmentsecessaryor the ecotourismestinations.rosinhasadvancedto be at parwith Sorsogonity or the avaitabitityf support ervicesue o itsstrategicocation nd o the presencendnearness f "pioneer',ourism ites- the MateoSprings esort nd he Butusanake.Sorsogonityand roslnarecentrallyocated ndcanbe actualtyinkedwith the otherptacesor whateverviableandattractive ackage. itar,Butusan,ndButan ome econdn havingavailableservices or tourist comfort and convenience. Amonetheestabtishments,oney hangingacitities rehard o find.


25/42

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26/42

SummaryndRecommendationsThe ourismndustrys a peopte-orientedndpeople-poweredusiness.It existswith the tourists oletyn mind, heir comfort,convenience,ealthandsafety. t is service-focusedequiringhe emptoy f human esourcesiththe necessaryapacities nd appropriate ervicemanagementtrategies,thotdsmuchpromiseor [oca[ob seekers ith its varied angeof knowtedgeand kittsequirementsuch son:

r ManagerialndoperationalI AccountingndcontrotUngI Humanesource anagementr Marketingndsa(esr Leadershipr Food erviceskitls uch smenu lanning,oodpreparationndwaitingtabtesr HousekeepingI Receptionuest ervicesr Travet gency ervicesI TouroperationsI Attraction nd ecreationa[ anagementr Knowtedgef destination,.e,, cutturat eritage, istory ndbiodiversityI Interpretation,uiding nd anguagesI Park ndprotected reamanagementr Architecturatesign,andscapingndbuitdingI BusinesslanningnddevetopmentI Land-usetanning,oning ndbuitdingodest EnvironmentatanagementndauditingI Bankingndcreditcardservices(Linking ommunities,ourism Conservation,Toutism ssessmentrocess,2005)Thestudyof tourism-retatedndustries r the support ervices roughtto the fore tsexisting apsn quatity ndsufficiencyhat show ow he aboveopportunitiesavenot beenakenadvantagedf to the futl. Agtaringindingsthe tackof basic nderstandingf ecotourismmonghosen the businesstheowners/employers,he managers,nd herankand ile. Actions manateromperceptions.ithonty uatity ervicendbusiness/employment/incomen the

minds f the owners nd he workforce,he etements f communitywnership,participation nd benefit and environmentalonservationre sidetracked.Survivals of utmost mportanceet the meanso achieve ndsustaint arenot accordedts dueconsideration.With the businesshrust,one wouldnaturallyook or the presencefsoundbusiness ractices.On the contrary, the study showed hat theestabtishmentsavebeenoperatingor purposesf having profit-for-income


27/42

operationor the momentwith littl.e orward-tookingctions. heyhaveakenthe businesspportunitiess heycameatong ndmadedecisionsithoutanyattendant trategic ssessmentnd planning. or exampte, usiness issionsand strategies re not clearand updated,he empLoyeesre not adequatetytrained,and systemsike wastemanagementre not welt-planned.venhehotels,which are comparabty peratingwett, are not exempt rom thesefindings. ourpackagesavebeenvery timited o Donsot ith no option orothercutturat,historicat, r recreational ttractions.Groups f trained ourguides avebeenestabtishedut need urther trainingon managementndtour guidingtself. Productsike arts andcrafts havebeendesignedn the"usuat" way with tittte innovativeproductdevetopment nd pro-activemarketing,

NoteveMhingson he red n the support erviceor ecotourism.ravetto the sitess retativety onvenient. irports nd erry erminals reaccessibte,the roads rewetl-paved,ndair-conditionedans nd axiservicesrewet[-situatedn the terminat icinities.Restroomvailabilityn regutar oints longthe Albay to Sorsogonravel route and toilet sanitationmust be givenattention,hough.Communicationmenities re comptete xcept or fax machineavaitabititynd nternetshops an be found n almostall the centers f thetowns/city.The nadequacyf readity-accessedoney hangingacitityneedsto be addressed,or medicalneeds,pharmaciesre conveniently-locatednthe town/citycenters. he provincial ospital nd wo privatehospitats refound in the city white doctors' clinicscan be found only in centralmunicipatitiesike rosin ndButan.Among lt the sectors tudied, he accommodationnd restaurantindustries re operatingelativelywett,at teastperminimum tandardsf theDoT.Amonghe ptacesn sorsogon,orsogonity, rosin, itar,Butusan,ndBulan ave sufficient umber f tourism-relatedstabtishments.With he presencef possibleusinessesn support f ecotourism,hecapabitityof the potentiat abor force requires o be equaLly onsidered.Assuminghere is adequateworkforce,are there enough esources ndtrainingso build hem up?Whichnstitutions re avaitableo supportourismdevelopmentn the area?Theseare criticat concernshat the provinciatecotourismovernmentndprivateptayers outd ook nto if the ecotourismparadigmsto takeroots ndbear ruits.ls Sorsogon,hen, a suitableecotourism estination? itt its presentsupport ervices ddresshe needs f the tourists? ith the following hort-term,medium-term,nd ong-termnterventionsecommendationst canbemaoerue,


28/42

OnOperotionsndServicerlanagementThesupport ervicesr the tourism inkagendustries re irst and oremostbusinessesor profit. For achievingquatityseMce towardsattracting asustainabLetowof tourists nd ncome,t is mportant ndurgent o:r Devetopareas and businessesccording o one cluster-oneproduct/packageonceptI Conduct trategic ssessmentndPtanningndBusinesslanningersector and ensure sectoral and geographicatntegration andcoordination, xecutionof ptansand mobitization f supportandresourcesI Facititate cotourismwarenessaising nd capabitity uitdingor thework force especialty n Engtish roficiency,our guiding,gendermainstreaming,ndother eededkittsorecotourismndustriesr Devetop a pro-active communication program to makecustomers/touristsware of and be interested n the ecotourism

pacKagesI Review ndensure omptiancef the businessesnd services ith theFire,Sanitation,ndLabor odesOnEcotourism romotion

For he ecotourismhitosophyo gainground,he fottowing roposatsreput orwardo provincja[cotourismtakeholders:I Intensive warenessaisingon ecotourism,ts core principlesandconseryationalues,waste disposat,minimizingwater and energy

consumption,ndgreenechnologiesI lnstitutionalizeocal communityarticipationn the decision-makingprocess,romconceptualizationo imptementationndcontrolI lmproveoca[participationndownershipikehroughhe artsandcrafts, ommunalty-wned nd runenterprises,ndevenhome-stayserviceevelopmentndestabtjshartnershipgreementsetweencommunityndprivate artners/ownerst Connect ntendedactionswith povertyatteviationmeasuresikecooperatiyeormation,ocaI ourcingndemptoymentI lmproveocatproductdevelopmenthandicrafts,rts andcrafts, ocalcuisine) o reftect areas' cutture and creativitywithout deptetingculturatesourcesnddevaluinghemr Conducturtherstudy nculturalexperiences,istoric ndheritageattractions,nd ecreationaIctivitiesI Estabtishndmake unctionatoordinativeodies ndmechanisms


29/42

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37/42

ANNEXLISTOF RESPONDENTS/ESTABLISHMENTSNTERVIEWED/VIsITED

Resorts/HotelsPatmCreekBeachResortWoodlandBeachResortAmor Farm BeachResortVitton BeachResortNewDortBeachResortBaladingBeachResortBantiguiBeachResortBantiguianBeachResortSabang arkand BeachResortRizalBeachResortDancalanBeachResortCrystatSpringResortGuestWorldResort nd nnMateoHot and ColdSpringResortOrok SpringsBaconBeachResortand DlveCenterFisherman's utFernando's otelVillaKasanggayahanVillA sabetIngkoHotelSta.ClaraRidge nnTentyard Hotel and RestaurantMayorgaPensionHouseSorsogon tate CollegeHostelEl Retiro RetreatHouseFragasMansion

Home-stavRSFidela LodgeL3 nnBartilet LodgingHouseHarong i Lolang rnaPilarcommercial

Smatl atkCaf6Restaurants


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KabuluanCaf6Fe Supelena'sEateryLourdesCarinderiaAida'sCarinderiaSGGRestaurantDopol'sRestaurantDulayRestaurantCarol'sEatery7J's RestaurantGuestworldRestaurantMarivicB. NermalEateryDangalan'sateryChowKingGraceland'sGreenwichKalundan estaurant,rtango rillPao-paoNoodlesHouseCasaDomingaTia Tinay'sRestaurantMEDDRestaurantAA djao Kitchenette

SouvenirShoDsSta.Magdalena ativeHandicraftDisplayCenterRizalBeachResortSouvenirShopForestHills Artsand CraftsCoraF. FuloHandicraftsLindaPrimo'sNoveltyStoreZafeNativeProductsDomalaon's arineProductsTia Berning's

Tour GuidesBaywatchersTribu BulusanonPinagkaisangamahan gmga agsasakaPNAGSAMA)nc.NagsurokCavesGuidesSeamancor

SpaEstoblishmentsZaideLotaReftex/MassagelinicJalmascoReflexCenter

33


39/42

CIMEDT qnspo t Faci i ti es G oups

l ontenegroShippingLinesFilcabPitarIntegratedTransportCoopof PilarPPAFerry TerminatOfficeTUSOKSta.Magdalena eepneyOperator-Driver-ConductorssociationSta. {agdalenaPadyakOperator-DriverAssociationBulusan eepneyDriver AssociationSorsogon-LegazpiransportCooperative

34


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ANNEXTHERESEARCHEATA

l{arian A. La adrid-FerrerasAmeliaA. Nanoz-GaciasZosimoE. Gamba


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List of TabtesTableNo.andTitle1: TrainingsProvided o Hoteland ResortEmptoyees2: Presence/Availabilityf SetectedFacilitiesandServicesin Hotelsand Resorts3: Tour Guides'Knowledge f LocalTourismSites4: Tour Guides'Perceptionof quality Serviceand Ecotourism5: Classification f ResortsDer DOTStandards6: Typesof Hotel and ResortRooms nd Rates7: Perceptionof quality Serviceand Ecotourism,Accommodationstablishments8: Type of Employeesn Restaurants, y Sex9: TrainingsProvided o RestaurantEmployees10: Perceptionof QualityServiceand Ecotourism fRespondents, estaurantBusiness11 Perceptionof QualityServiceand Ecotourism fRespondents, ouvenirShops'l2: Number f Tourism-relatedstablishments.ByMunicipality

List of FisuresFigureNo.andTitle1: Tourism inkagendustries

Page8

911121 7131415t o

17

182'l

Page7


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DOLE

DOTDTILGUsMPDCsNEDAN50PPASEAMANCOR

TESDA

Listof Acronvms

Departmentf Labor ndEmploymentDepartmentf TourismDepartmentfTrade nd ndustryLocalGovernmentnitsMunicipatlanningandDevetopmentoordinatorsNationatconomicndDevelopmentuthorityNational tatistics fficePhilippineortsAuthoritySeagrass,vlangrovesndCorals co-developers,TechnicalducatjonkiusDevelopmenruthority

sectoral study

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