securing your journey to the cloud

Copyright 2011 Trend Micro Inc.Classification 8/10/2011 1

CEO Eva Chen

Securing Your Journey to the Cloud

Copyright 2011 Trend Micro Inc.

Social Network & SaaS

Hybrid Cloud Management• Physical• Virtual• Cloud

Cloud Application

Mobile Data, Cloud Storage

Cloud Data

Cloud Infrastructure

Virtualization & Network

Cloud Devices

Mobile & Endpoint

Building Cloud Security Strategy Around IT 4 Pillars

2


Cloud Related Product Revenue Q to Q Growth

3

D eepS ecurity/Hosted/C P V M/ID F

0

200

400

600

800

1000

1200

1400

1600

2008

Q1

2008

Q2

2008

Q3

2008

Q4

2009

Q1

2009

Q2

2009

Q3

2009

Q4

2010

Q1

2010

Q2

2010

Q3

2010

Q4

2011

Q1

2011

Q2

M'J

PY

D eepSecurity/Hos ted/C PVM

Deep Security, Hosted Services, CPVM, IDF



Pillar #1: Cloud Infrastructure

4


Cloud Application



Cloud Devices

Mobile & Endpoint


Cloud Data


Cloud Infrastructure Evolution

Classification 8/10/2011 5

PhysicalMachine

VirtualMachine

CloudVirtual Machine

Trend Micro’s Server Security Strategy Also Moves Along With Evolution

Agentless AV & IPS

Virtual Patching

Integrity Monitoring

Cloud Data Encryption

All Others77.1%

Trend Micro22.9%

Source: Worldwide Endpoint Security2010-2014 Forecast and

2009 Vendor Shares, IDC

Trend Micro13%

AllOthers

87%

Source: 2011 Technavio –Global Virtualization Security

Management Solutions

Deep Security Growth: Number of Orders

Copyright 2011 Trend Micro Inc.8/10/2011 6

Unified Datacenter Security Platform

Unified Datacenter Platform for Hybrid Cloud Security



Pillar #2: Cloud Devices/Endpoint

7


Cloud Application



Cloud Devices

Mobile & Endpoint


Cloud Data


Consumer

Strategy Built for Mobile Devices


Capitalizing on Trend Micro’s Strong Global Presence on Consumer and Commercial Endpoint Businessesto Increase Customer Lifetime Value

Enterprise


Our Responses to Mobile Device and Endpoint Protection


Year 2011Year 2011

More green, secure and fasterVirus Buster 2012 •Battery Consumption reduced•System performance enhanced•Secured social networking for Facebook, twitter, My Space & Mixi

Reduce operational costs and the risk of compromised mobile devicesTrend Micro Mobile Security (TMMS)A single point of visibility and control for device management and security

Embrace Consumerization!

More intuitive, simplicityTrend Micro SafeSyncSupport more than 8 languages


Mobility Momentum

• Mobility momentum continues – with Trend Micro Mobile Security 2.0 (end of Aug), we will be announcing several top handset and carrier partners in Japan and US

• Mobile Security has ~170,000 downloads• Growth since Dec 2010: 568%• Includes beta downloads in Japan

• Mobile Security sold to ~7,000 customers via US and UK retail

• Growth Q1 vs Q2: 128%

• Increasing number of SafeSync customers using mobile devices to access, share, upload files (30%)

• Growth Potential• Not yet available in Asia (excluding Taiwan)• Currently available for testing in Japan since May 2011, these figures

are included in downloads and active installs



Commentary on Consumer 1H 2011

• Outside of JP (March disaster), Consumer business is growing and taking share– In particular, good growth in UK and France where

a year ago, our market share was next to zero– NA shows new customer growth (including S2)– #1 position in Mac security– Growth in upsell and cross-sell to new products and

services - higher AOV



Growing Active User Base (Over all Consumer)


15,500

16,000

16,500

17,000

17,500

18,000

18,500

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6

2010 2011

Unit: Tho

usand

Active User Base

Total


Trend Micro: #1 in Mac Share in NA


Market Share

Unit Share



Pillar #3: Cloud Data

14


Cloud Application



Cloud Devices

Mobile & Endpoint


Cloud Data


Data is Everywhere


??Desktop

Virtualization

ServerVirtualization

PrivateCloud

Public Cloud

Who is accessing your data from where using what?


Smart Data Protection Strategy

• Context-aware Policy Management built into TMCM• DP-SDK built into all layers of products/services• Ease of DLP deployment• Ease of Up-sell to Trend install base


The Data Protection Must to be Context-aware!!Knowing who is accessing your data from where using what


Provide visibility and control over gateway trafficInterScan Web SecurityPolicy based actionable on 400+ Internet applications

Our Responses to Data-Centric Attack


Prevent unauthorized access and data breechesMobile Armor Endpoint EncryptionSecures private data on mobile devices with full disk, file/ folder encryption and device control

Year 2011Year 2011

Help customers more effectively combat APTswith new real-time threat management solutions: Threat Intelligence ManagerThreat Discovery Appliance

Prevent corporate data from leakage and abusedOfficeScan 10.6 VirusBuster CorpContent and location awareLeakage channel control and alertEndpoint device control

TiM + TDA


Data Protection and Risk Management (Growing)

Trend Micro Confidential8/10/2011 18

• DLP grew but driven by one large deal in Mexico• Other than that DLP is suffering• Japan is back in now, possible upside in 2H• Encryption revenue = $1.3M so far against forecast of >$3M

• $10M runrate for the category• TIM upside in 2H for mid-market; ENT not until 2012



Pillar #4: Cloud Application

19


Cloud Application



Cloud Devices

Mobile & Endpoint


Cloud Data


Cloud Applications Strategy


Building New Channel & Business Model in Cloud Era

Cloud Service Providers(Application)

(Platform)(Infrastructure)

Corporate Customers Consumer Customers


Successful Projects Highlight


NTTBizXaaS Office

(OfficeSan)

Salesforce.comCloud CRM

(DeepSecurity)

SwissComCloud Infrasture(DeepSecurity)

$$$ $$$ $$$


Thank you!

securing your journey to the cloud

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