Security,Safety,Quality in the Food Security,Safety,Quality in the Food Supply Chain.Supply Chain.

How food security has impacted on customer values in the Food Supply chain.

By June.kwanairara

Supply Chain Management Conference

1st October 2009

Australian Maritime College

ObjectivesObjectives

• To under stand the importance of food security, safety and quality in the food supply chain,

• To analyse how security impacts consumer values on food products,

• To be conscious of what ends up on the table,

• To accept that food security in the food supply system is crucial for everyone.

OverviewOverview

• Definition of food supply chain• Food Security in the world• Food Supply Chain – Food Security Impacts• Food Safety• Food Quality• Consumer Acceptance• Aligning Food Security Focus and Supply Chain• Case Study – Tassal Pure Tasmania

Definition of Food Supply ChainDefinition of Food Supply Chain

Bourlakis and Weightman, 2005

Food Security in the worldFood Security in the world

Food security exists when all people at all time have physical and economic access to enough safe food to meet their dietary need and food preferences for an active ad healthy life style (World Food Summit, 1996)

Food Supply Chain –Food SecurityFood Supply Chain –Food SecurityImpactsImpacts

• World food Crisis

• Climate change

• Global oil crisis

• Biofuels – land use

• Commodity price increase

FoodFood SafetySafety

• Risks of Contamination

• Affects human health

• Food scares – BSE, Salmonella

• HACCP

Food QualityFood Quality

• Wholesomeness and characteristics of food products

• Freshness

• 3 Sources of food Contamination

Consumer AcceptanceConsumer Acceptance

• Type and characteristics of food products

• Food safety and quality vs price

• Producers’ perspective vs Consumer Acceptance

CustomerCustomer Acceptance Acceptance

• Customer values on food products

• Willingness to pay

• Customers expectations

Aligning food security focus and Aligning food security focus and Supply ChainSupply Chain

• Food security is vital to the consumers

• Customers perceive confidence and trust on food safety standards – HACCP

• Access to food sources in the future

• Importance of food resources for world population

Case Study – Tassal Pure TasmaniaCase Study – Tassal Pure Tasmania

• Established in 1986

• Largest Aquaculture company –Australia

• Employs over 450 people

• Continues to meet safety and quality customer expectations

• Produces 17000 tonnes per annum

Case Study –Tassal Pure TasmaniaCase Study –Tassal Pure TasmaniaInnovationsInnovations

• Innovations in fish husbandry and farm technology

• Implemented major restructuring and cost initiatives

• Integrated Management Systems

• New hatchery –Huon River hatchery

Food Security - InnovationsFood Security - Innovations

• Strategic Cross-Border Alliance• Joint Ventures

• Collaborations with other companies

• Globalise resources in order to secure supplies

Thank you for your timeThank you for your time

Questions?