seduction secrets of anna hazare
DESCRIPTION
How Anna Hazare Seduced the masses and the secret laws he pursued to make mass follow him.TRANSCRIPT
SEDUCTION of
Abhinna Suresh Khare
The Mass PERSUASION Secrets of Anna Hazare
SEDUCTION
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THE MASS SEDUCTION SECRETS OF ANNA HAZARE
The Mass PERSUASION Secrets of Anna Hazare
All of us have read, heard talked about “Anna Hazare”
This small presentation is Not about who he is, what he has done, and what he wants.
This Handy booklet is about the HOW and WHY
HOW- he has done what he has done,
WHY- the whole Republic of India is ready to fight for Anna Hazare.
The presentation Highlights the strategies & ways utilized and executed by Team Anna
to Position him as the Greatest of Brand Manager of our times and one among the greatest
Persuader.
IN FACT, HE IS A MASS SEDUCER
SEDUCTION
introduction
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THE MASS SEDUCTION SECRETS OF ANNA HAZARE
Secret 5 SEPERATION & REQUEST
SELF INTEREST & DESIRE
“The corrupt ministers are taking your money,
Let’s Bring Back the “ Black Money” and Punish
the false doers.”
“This is the time to rise for your Nation. Youth
must stand up for the country.”
SEPERATION AND REQUEST
SELF INTEREST & DESIRE
THE MASS SEDUCTION SECRETS OF ANNA HAZARE
Secret 5
SEPERATION SELF INTEREST & DESIRE
People are occupied in their own world , with their daily concerns, daily fights and issues. The
first step to Mass Seduce is to Separate the mass from their own world. This is done by igniting
the Self Interest, sharing facts which will evoke emotions of personal benefit. A desire for self
benefit enhances the participation
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THE MASS SEDUCTION SECRETS OF ANNA HAZARE
Secret 4
SEND MIXED SIGNALS
”I would like to thank the people of India for their
immense support. I request everyone to stay peaceful as
long as this Fast Unto Death continues, and take it
forward non-violently.”
”Today we will not just be like Gandhiji, but if the
government doesn’t accept the peoples demands, we
will become like Chhatrapati Shivaji!”-
SECOND SIGNAL- TAKE IT FORWARD
NON-VIOLENTLY
FIRST SIGNAL- WE ( PEOPLE) WILL
BECOME VIOLENT ( CHHATRAPATI SHIVAJI)
Two statements by Anna Hazare at Jantar Manata
THE MASS SEDUCTION SECRETS OF ANNA HAZARE
Secret 4 SEND MIXED SIGNALS
Mass comprise of people of different types, and different words evoke different feelings. In order to ensure
that everyone is involved, different set of words must be used. For doing so, mixed signals must be sent to
Seduce the mass.
For example in one statement Anna hazare uses the name , Chhatrapati Shivaji, which evokes a feeling of
power ( subtle Violence) and in other statement uses , “ Nonviolence” as a strategic term.
Secret 3 CREATE A NEED-
STIR ANXIETY & DISCOMFORT
“Why the price Rise is not being controlled, why the cost
is ever rising of basic products like petrol, its because
public’s money is put in Swiss bank. Imagine what if your
money, the money of the public worth Rs. 285 lac crore
Rs. will come back.?
Will you let your hard earned money be put in these
cheater’s bank account.
Anxiety- So Much of Your Money,
Discomfort- The message Public will say to themselves
“My Money not used by Me”
The Need- Controlled Price Rise.
And then tell How it can be Filled
THE MASS SEDUCTION SECRETS OF ANNA HAZARE
Secret 3
As in Strategy 5 we discussed, the Public is busy with the its own problems, but the extension to it is: people
continue to live their lives and wait for the moment when their anger arise, the emotions evoked, Anxiety
stirred. Once someone stir the anxiety, and strikes the cord of discomfort the need is created. And as the air
rushes to fill the vaccum, people work together and rush to support.
CREATE A NEED-
STIR ANXIETY & DISCOMFORT And then tell How it can be Filled
Secret 2
INSINUATE
”Bliss does not come from outside, it comes from inside, from serving the people.”- Anna Hazare
Insinuate is the art of planting ideas in people's minds by dropping elusive hints that take root days later, even appearing to them as their own idea.
Are you ready to fight for the Bliss, are you serving
your own nation, are you making the most by serving people.
Are the Corrupt ministers really serving you.
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Secret 2 INSINUATE
The world can fight you if you have power,
they can rob you off from your power. But
in this world there is only one thing which
has a very special quality.
The more you give, the more you get, the
longer you give, you are assured to get it
back from the person in same quantity.
Its Silence. The Golden Silence.
Anna Insinuated the idea of doing Silent
protest, No fights, just silent angst. No One
knows whats next, every thing in the
atmosphere is suggestive, everything so
guessable and that’s what keeps the
interest running.
THE MASS SEDUCTION SECRETS OF ANNA HAZARE
Secret 1
CONFUSE- DESIRE & REALITY
”Yesterday my Blood Pressure was down, but today it is
back in control because the strength of the nation is
behind me.”
Desire-
To ensure that the rates of basic stuffs are reduced,
Petrol 25 Rs., Milk 8 Rs., No Electricity Bill, 1500 Oxford like Universities,
2000 Hospitals with all medicine and facilities free, 95 Crore people with their
Own house. Etcetera
Reality-
Bring LOKPAL Bill, which is 50% Government, 50% Public, who will represent Public
If One Person or again a group- what is wrong with Ministers ( they also represent Public),
Who will decide on how to Distribute the Crores of Black money if it will be brought back.
Has ever anyone read basics of “Economics”, what will happen if such amount is infused in the Market?
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Secret 1
People are in difficulties, everyone, has some or the other, and in order to compensate for them, they spend a lot of their time daydreaming, imagining a future full of adventure, success, and romance. In Order to Seduce the mass one needs to create an illusion through you they can live out their dreams their desires. What if so much money comes back, What if they save more, how about a nice holiday , its these stuffs which people yearn for.
CONFUSE-
DESIRE & REALITY
When someone empowers these mass benefit, the confusion begins, and its this confusion which eventually leads one to get seduced.
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THE MASS SEDUCTION SECRETS OF ANNA HAZARE
Advantage anna
SUPPORTERS:
Youth, importantly educated and not bought unlike what ministers
do
THE AGE:
74 YEAR- old Fighting for Young India
MEDIUM
All the New Media of Promotions and Reach, Facebook
Facts about One Social Media ( Facebook)
Total people Involved – Group 1 :113,661
Group 2 :108,829
Group 3 : 66275 etc etc
SMS- Support Anna
Website- www.annahazare.org
PROFILE
An ex-army man. Fought 1965 Indo-Pak War
Awarded Padma Bhushan
Self Sustainable Model for a Village
THE MASS SEDUCTION SECRETS OF ANNA HAZARE
Advantage anna SUPPORTERS
ALL THE IMAGES ARE CRAFTED AND AVAILABLE IN AND AROUND
MAHATMA GANDHI.
Advantage Anna
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Advantage Anna
THE NATIONALITY FEELING, CAUSE BIGGER THAN THE SELF.
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ALWAYS WITH GREAT MEN. THE SKIN TONE OF A COMMON MAN.
Advantage Anna
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THE MASS SEDUCTION SECRETS OF ANNA HAZARE
This presentation is crafted by
Abhinna Suresh Khare
For
www.fifthangle.com
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About
Connect with author
Abhinna Suresh Khare
The Presentation is neither against Anna Hazare nor against the Government or any person specific. Its purely based on trying to
understanding the principle of Mass Persuasion. The Term Seduction is used in the context of
Seduction : to lead astray, as from the right action, to win over, attract, or lure.
The idea suggested is purely based on Authors understanding of Strategies and ideas used in Mass Persuasion.
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THE MASS SEDUCTION SECRETS OF ANNA HAZARE