seductive mobile design. uxpresso
TRANSCRIPT
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Seductive mobile design
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Александра ПривадоUI проектировщик
Мы
Дарья КосилоUX аналитик
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Разомнись!)
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1. Что?2. Зачем?3. Чтооо??!4. Зачееем???!5. Окей, как?!
План (о чём мы вообще)
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Seduction
the process of deliberately enticing a person to engage in some sort of behavior,
frequently sexual in nature
“Быть привлекательным означает нести некое искушение, приманку, нечто влекущее
и обольщающее, причем зачастую сексуального характера.”
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Seduction
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Зачем?
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Первое впечатление
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Эстетика, целостность образа
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Внимание к мелочам
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Интрига, мистика, волшебство
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Интрига, мистика, волшебство
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Интрига, мистика, волшебство
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Хорошее настроение: улыбка
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Хорошее настроение: улыбка
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Шутка
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Милота
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Милота
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Развлечения: игры и истории
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Развлечения: игры и истории
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Социальное одобрение
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Социальное одобрение
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Социальное одобрение
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Комплименты
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Комплименты
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Комплименты
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Похвала, награда
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Похвала, награда
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Флирт
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Флирт
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Флирт
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Подарки, сюрпризы
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Подарки, сюрпризы
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Угадывать желания
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Угадывать желания
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Угадывать желания
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Угадывать желания
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Вызов, соревнование
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Вызов, соревнование
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Ограниченный доступ
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Безопасность, контроль
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Безопасность, контроль
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Тревога?
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Конечные точки: сглаживаем неловкость
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Конечные точки: сглаживаем неловкость
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Hierarchy of user's needs
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Стратегия
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Дизайн-персонаFreddie Von Chimpenheimer IV is the
face of MailChimp, and the embodiment of the brand personality. […]
Freddie always has a kind smile that welcomes users and makes them feel comfortable and at home. The cartoon style lets people know that MailChimp offers a fun, and informal experience.
MailChimp often surprises users with a funny easter egg, or a link to a goofy YouTube video. Fun is around every corner, but never in the way of the workflow.
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Дизайн-персона
1. Имя бренда2. Обзор: что делает бренд
уникальным?3. Индивидуальность: образ
человека, обладающего теми качествами, которые вы хотите присвоить бренду
4. Свойства бренда: 5-7 свойств, которые лучше всего описывают бренд, 1 – которого хотелось бы избежать
5. Карта индивидуальности6. Голос: если бы бренд говорил,
как бы он это делал и что бы он говорил?
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Дизайн-персона
7. Примеры текста в интерфейсе8. Визуальный лексикон: цвета,
шрифты, элементы визуального стиля, отражающие индивидуальность
9. Методы связи: методы эмоционального вовлечения
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Mental notes
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Воображение
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Почитать
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