see business intelligence and enterprise resource planning

See Business Intelligence and See Business Intelligence and Enterprise Resource PlanningEnterprise Resource PlanningEnterprise Resource Planning Enterprise Resource Planning in a New Lightin a New Light

Presented by:Presented by:Steve TrammellSteve TrammellESRI Global Alliances MarketingESRI Global Alliances MarketingS G oba a ces a et gS G oba a ces a et g

2008 ESRI Business GIS Summit2008 ESRI Business GIS Summit 11

OverviewOverview

•• Define ERP and benefits Define ERP and benefits •• Define BI and benefitsDefine BI and benefits•• Define GIS and benefitsDefine GIS and benefits•• Discuss GIS integration synergiesDiscuss GIS integration synergies•• List integrated ERP and BI providersList integrated ERP and BI providersg pg p•• TrendsTrends•• Q & AQ & A•• Q & AQ & A


What is Enterprise Resource Planning What is Enterprise Resource Planning

•• Various data and processes in a unified Various data and processes in a unified s stems stemsystemsystem

•• A single database used by different A single database used by different ti l itti l itoperational unitsoperational units

•• Cross department methodology for Cross department methodology for conducting businessconducting business


Why do organizations adopt ERP? Why do organizations adopt ERP?

•• Facilitate communication and information sharing Facilitate communication and information sharing bet een departmentsbet een departmentsbetween departmentsbetween departments

•• Visibility of a complete business processVisibility of a complete business process•• Adopt “Best Practices” for complianceAdopt “Best Practices” for compliance•• Consistent and managed data entryConsistent and managed data entry•• Everyone “singing from the same hymnal”Everyone “singing from the same hymnal”


Conceptual OverviewConceptual Overview

Fi i l Manufacturing

Other Depts. Other Users

FinancialModule

ManufacturingModule

ERP Data


Financial Dept.

Mfg. Dept.

What is Business Intelligence?What is Business Intelligence?

•• Gateway to disparate operational dataGateway to disparate operational data•• A powerful business analytics platformA powerful business analytics platform•• Flexible and secure reporting platformFlexible and secure reporting platform•• Extensive visualization tools (charting)Extensive visualization tools (charting)•• A better decisionA better decision--enabling technologyenabling technologyg gyg gy


Why do organizations adopt BI?Why do organizations adopt BI?

•• More relevant and actionable information from More relevant and actionable information from e isting operational datae isting operational dataexisting operational dataexisting operational data

•• More reliable forecastingMore reliable forecasting•• Distribution of information to those that can put it to Distribution of information to those that can put it to use for the benefit of the organizationuse for the benefit of the organization

Ali ti l t ti ithAlign operational tactics with executive strategy



BIApplication

OtherUsers

ERPUser

CRMUser

LegacyUser

ERPApplication

CRMApplication

LegacyApplicationsApplication Application Applications

ERP Data CRM Data Legacy Data


What is GIS?What is GIS?

•• Geographic Information Systems (GIS)Geographic Information Systems (GIS)––Organizes information by it’s locationOrganizes information by it’s locationg yg y––Location is an integral component of your existing dataLocation is an integral component of your existing data

•• Visualize data in the context of locationVisualize data in the context of location•• Visualize data in the context of locationVisualize data in the context of location––For more complete analysisFor more complete analysis––For improved communicationsFor improved communicationspp––For actionable intelligenceFor actionable intelligence

Geographic Features + Your Data = GIS


What are Geographic Features?What are Geographic Features?

•• Geographic features in a Geographic features in a GIS are digital GIS are digital representations of real world representations of real world features. They can be features. They can be classified and generalized classified and generalized into three basic typesinto three basic types: Points

Polygons (Areas)Lines

––PointsPoints––LinesLines––PolygonsPolygons


How are GIS Features Created?How are GIS Features Created?

•• DigitizingDigitizing•• ScanningScanningScanningScanning•• PhotogrammetryPhotogrammetry•• Surveying & GPSSurveying & GPSy gy g•• CAD ConversionCAD Conversion•• Remote SensingRemote Sensing•• Synthesized Synthesized (buffers, surfaces, (buffers, surfaces, geocodinggeocoding))geocodinggeocoding))


A Closer LookA Closer Look

Street NetworkStreet NetworkFeature ID

Street Name

Address Range on Left

Address Range on RightgLength of segment

Direction of segment


Where’s the Magic?Where’s the Magic?

•• Communicates location andCommunicates location andattributes (descriptions)attributes (descriptions) 0,0 100,0

0,100 100,100

attributes (descriptions)attributes (descriptions)•• Portrays spatial relationshipsPortrays spatial relationships

0,0

0,0

0,0

0,0

100,0

100,0

100,0

100,0

B ildi

0,0 100,0

BuildingsTopographyRoad CenterlinesS i AS i AService AreasService AreasUtility ServicesUtility Services


Linking Features to Your DataLinking Features to Your Data

FID Shape Zip102197102197 P lP l 9200192001

GIS Data

102197102197 PolyPoly 9200192001

Promotion Type Payment From ZipYour Sales Data


Sandals Coupon Acme Card 9200192001

New InsightNew Insight

C t Add P hCustomer Address Purchases

+Shape Demographic

R lt iResults in

Customer Purchases Demographic

Where are there more Where are there more blueblue places?places?

GeoprocessingGeoprocessing

Feature Customer Purchase1492 Topaz

Feature Customer Purchase1492 Topaz

1610 Ruby

1776 Diamond

p

1610 Ruby

1776 Diamond

p

1812 Pearl

1969 Diamond

1812 Pearl

1969 Diamond

1991 Emerald1991 Emerald

Feature DemographicMilk and Cookies

Urban Villages

College Townsg

Why do organizations adopt GIS?Why do organizations adopt GIS?

•• Provides a new means of organizing dataProvides a new means of organizing datag gg g–– location can relate disparate datalocation can relate disparate data

•• Spatial analyticsSpatial analytics•• Spatial analyticsSpatial analytics

•• A map is worth a thousand cellsA map is worth a thousand cells

•• Another level of data hygieneAnother level of data hygiene

•• Data enrichmentData enrichmentData enrichmentData enrichment

Location influences behaviors and outcomesLocation influences behaviors and outcomes


How does GIS benefit from BI and ERP?How does GIS benefit from BI and ERP?•• Common point of access to operational dataCommon point of access to operational data

•• “Industrial strength” reporting environment“Industrial strength” reporting environment•• Industrial strength reporting environmentIndustrial strength reporting environment

––Access controlled by subject area, individual reports, rows.Access controlled by subject area, individual reports, rows.

––PrePre--formatted and adformatted and ad--hoc reportinghoc reporting

––SchedulingSchedulingSchedulingScheduling

•• Business chartingBusiness charting

•• Business analyticsBusiness analytics

I l d b ITI l d b IT


•• Implemented by ITImplemented by IT


ECM

Teradata

Oracle

DataWeb Server

CRM

MS SQLa A

dapters

ERP

DB2BI/ERPServer

ArcGIS Server


ERP

How Can You Use It?


Market AnalysisMarket Analysis


Site SelectionSite Selection


Intelligent Drive Time AnalysisIntelligent Drive Time Analysis100%

Demographics

No Impedance 100%


Competition

Supply Chain Analysis/MonitoringSupply Chain Analysis/Monitoring

Static Supply Chain Access and Visualization

Dynamic Supply Chain


Routing/Tracking/NavigationRouting/Tracking/Navigation


Corridor AnalysisCorridor Analysis

Buffered distances from transportation

idcorridors


Predictive ModelingPredictive Modeling


Current Status of Integrated BI Current Status of Integrated BI and/or ERP Applicationsand/or ERP Applications


Information BuildersInformation Builders


SASSAS


SAPSAP

Business Objects/SAPBusiness Objects/SAP


Hyperion & Hyperion & CognosCognos/IBM/IBM


TrendsTrends

•• Consolidation!Consolidation!•• All major ERP/BI providers are GIS enabledAll major ERP/BI providers are GIS enabled•• Moving beyond “map as a business graphic”Moving beyond “map as a business graphic”•• SOASOA•• Other applications…like ECMOther applications…like ECMpppp


In ReviewIn Review

•• Discussed both BI and ERPDiscussed both BI and ERP•• Discussed both BI and ERPDiscussed both BI and ERP•• Discussed GISDiscussed GIS•• Discuss GIS integration synergiesDiscuss GIS integration synergies•• Listed integrated ERP and BI providersListed integrated ERP and BI providers•• TrendsTrends


Questions?Questions?

Steve TrammellSteve TrammellESRI Global Alliances MarketingESRI Global Alliances MarketingESRI Global Alliances MarketingESRI Global Alliances Marketing

[email protected]@esri.comwww.esri.com/allianceswww.esri.com/allianceswww.esri.com/allianceswww.esri.com/alliances


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