see it. click it. get it. interactive video “where psychology meets technology” the future is...
TRANSCRIPT
See it. Click it. Get it.
INTERACTIVE VIDEO
“Where Psychology Meets Technology”
THE FUTURE IS NOW.
Clixie Video transforms your regular web videos into an involved and interactive
experience for your viewers...quickly and easily!
By allowing you to link any element within the video, Clixie turns your content into an
interactive information and revenue stream.
Why Clixie?
FACTS:60 percent of people prefer video over
reading text.
Video keeps visitors on your website longer.
Video is more memorable than written content.
How It Works
Flexible tools allow you to tailor interactivity to your audience.
User Action: Requires the user to click on an object inside the video to trigger a Clixie to appear.
Timed Events: Clixies appear automatically when the object appears or the word is spoken inside the video.
A click on the Clixie will open a take the viewer to the desired website to view more content or make a purchase.
How It Works
Multiple Viewing Options
InPlayer View:
Allows video to play without Clixies displaying until user clicks on Lightbox to reveal Clixies.
Perfect for Full Screen view; mobile and tablet devices.
Vertical View:
Displays Clixies outside the player window, for higher viewer visibility.
How It Works
Social Media
Share Videos instantly to multiple Social Networks. Leverage all distribution channels.
Customized Landing Page maintains control of user metrics (Shares, plays, CTR’s, etc.)
Case Study
Click Through Rate (CTR) Compared to an average purchase rate of 0.25% for all other online advertising 7.25%
# of viewers who watched entire videoAverage rate of abandonment for a 90s video: 54%
91%
The figures demonstrate the ability to engage the audience effectively, without distracting from the content
Viewer Engagement and “Stickiness”
Before Clixie: Average amount of time spent on page - 1:03 minutesAfter Clixie: Average amount of time spent on page with Clixie - 3:27 minutes.
300%
Event Types
User Actions that are tracked and recorded
(historical and real-time) Page view: When the video is loaded in the page Video start: when the video is started Video play: when the video is played Video pause: when the video is paused Video stopped: when the video is stopped (occurs when it reaches the
end) Click: Records a click on an interactive object inside the video stream False click: A click on an object that is not interactive inside the video
stream Clicked URL’s: Average amount of “click through’s” (CTR's) to 3rd party
websites, caused by clicking on a Clixie These data sets are all easily captured and represent a wealth of consumer based
behavior that is invaluable to both advertisers and content provider(s)
Metrics
Reports produced:
Number of interactions by type (page view, click, etc.) by video, time (day, hour, minute) and/or object
Clicked URL’s (CTR’s) by video, time (day, hour) and/or object
Geo-location info (country, state or region) by interaction type, video, time (day, hour) and/or object
Click and false click position within the video, by video, time (day), object, and space/time coordinates within the video (x, y, and time) which generates the “heat map”
Response time of the Clixies, by video, interaction type and/or time (day, hour, minute)
All data can be exported to 3rd party analytics tools, such as Google Analytics.
Clixie Media server and Reports are available in English, Portuguese and Spanish
Event by Type
Multiple Graphical options available for quick analysis.
CTR’s
Click Through’s occur when the Viewer clicks on the Clixie and is taken to a different website.
Location
Viewers are tracked by their originating IP Address and Unique MAC ID.
Heat Map
Yellow dots represent where and when Viewers are clicking.
Event Response
Multiple Graphical options available for quick analysis.
Events can be selected for quick and easy comparative analysis.
See it. Click it. Get it.
INTERACTIVE VIDEO
“Where Psychology Meets Technology”
THE FUTURE IS NOW.
2232 S. Main Street, Suite 444 Ann Arbor, MI USA 48103
Office:+1 734 994-5075 ext. 802Cell: +1 734 347-7111
E-mail: [email protected] clixievideo.com