see you in vegas! · 2017-01-12 · see you in vegas! are you ready for ... functional and...

Are you ready for Townie Meeting 2017? Here’s everything you need to know— and how to sign up

See You in Vegas!

Are you ready for Townie Meeting 2017? Here’s everything you need to know— and how to sign up

If you frequent the message boards, read Dentaltown magazine, listen to Dr. Howard Farran’s podcasts or browse Dentaltown.com, you know that Dentaltown is a community. Whether you’re a dentist in private or corporate practice or are a hygienist, dental consultant, office manager or dental company representative, you’re part of this community. The camaraderie experienced all year long on Dentaltown reaches its high point every spring, when Townies meet in person for an exclusive experience.

Townie Meeting 2017 will be Dentaltown’s 15th annual gathering, and we expect this year to be the best one yet. The excitement begins Wednesday, April 19, at Caesars Palace Las Vegas and concludes Saturday, April 22.

Read on to discover more about what this year’s meeting has to offer. If you have additional questions, check out towniemeeting.com or shoot us an email at [email protected].

We hope you join us in celebrating 15 years of education, entertainment and camaraderie. See you in April!

Your special section guideLogistics/FAQs: A quick rundown of the most common

questions—the who, what, when, where and how much of Townie Meeting 2017. p. 78

Speaker Lineup: Gurus, aficionados, KOLs—call them what you will. We’ve got speakers from every area of dentistry. p. 79

The Social Scene: Townie Meeting always reserves plenty of time for fun, including everything from an opening wine reception to the annual blowout costume party. p. 84

The Exhibit Hall: Experience your favorite companies, products and services in an intimate environment and stay updated on the newest and latest in the dental industry. p. 85

dentaltown.com \\ JANUARY 2017 77

Logistics/FAQsWondering where to stay or about the cost of attendance? We’ve got you covered

Who should attend?Everyone! It’s Vegas and there is no shortage of fun to be had, in addition to the amazing lineup of educa-

tion. So bring your staff, family and anyone else you can think of.

Where do I stay?Our host hotel is Caesars Palace Las Vegas.

From the moment you walk through the doors, you’ll understand why this iconic resort sets the standard for lavish Las Vegas accommodations. With world-class shopping, decadent dining, extravagant

entertainment and hot nightlife, it defines what “doing Vegas” is all about. To reserve a room in the official Townie Meeting room block, head to towniemeeting.com/hotel-information.

What are the registration fees?Dentists: $1,700Staff or guests: $900Dental students: $600Social pass: $500

What’s included in the registration fee?Registration includes:

Access to all daily breakout sessions* Access to the Exhibit Hall on Thursday and Friday* Complimentary breakfast, lunch and breaks served in the Exhibit Hall*Access to all social events and happy hours

* Not included with Social Pass

When is the Exhibit Hall open?The Townie Meeting Exhibit Hall is open

8 a.m.–3:30 p.m. Thursday, April 20, and 8 a.m.–5 p.m. Friday, April 21.

How many CE credits can I earn?You can earn up to 18 continuing education

credits in a variety of topics from Wednesday through Saturday. More about the speakers and the courses begins on the next page.

Speaker LineupSome of the best presenters and opinion leaders from every area of dentistry will educate and entertain

Wednesday, April 19 Noon–2 p.m.

No Dentistry Is Better Than No Dentistry—Really?Dr. John Kois

To generate an appropriate treatment plan, clinicians must use a systematic approach to risk assessment by evaluating the patient’s periodontal, biomechanical, functional and dentofacial char-acteristics. These parameters must be assessed to ensure that the existing and potential risks are identified and reduced or eliminated, within the most appropriate and cost-effective treatment plan. The risk of failure can be affected by biological or technical complications.

2:30–4:30 p.m.Treating the Transgender Dental PatientDr. Anne Koch

A presentation that addresses all of the required aspects of transgender patient care, including a description of terms, how to create the proper office environment, and the medical challenges transgender patients face and how they may affect dental treatment. In addition to describing the aspects of transgender dental care, Koch will examine this phenomenon from the perspective of a patient, as well as an experienced health care provider.


Thursday, April 209:15–10:30 a.m.

Making Patient Education ProductiveDr. Mac Lee and Joleen Jackson

Your patients don’t go to the same sem-inars you do. This course shares tips for how to get your patients to want what they’ve always needed and to feel good about their decision. This course will also encourage every team member to be an educator and create value for your service.

1:30–3 p.m.Stop Doing Fillings and CrownsDr. Tarun Agarwal

Agarwal discusses how fillings and crowns hold a practice back from its complete potential, and how he’s moved the focus of his practice on implants, sleep apnea therapy and medical billing. This shift has allowed Agarwal to focus more on the procedures he likes, to add an associate to do restorative dentistry, and to take 8–10 weeks off each year, while his team members continue to grow and earn.

How to Make Infection Control “Sticky”Leslie Canham

Breaches in infection control can spell disaster for any practice, so dental teams must constantly update and fine-tune their infection control knowledge and skills. Learn how to make team training memorable and fun. Hands-on experiences and training games compel “buy-in,” which supports behavior changes in infection control practices. Motivate your team to keep infection control top-of-mind and “sticky.”

Beginning with the End in MindDr. Cory Glenn

This course will explore digital treatment planning and design to guide cases. It also will focus on the planning and preparation for doing larger implant and restorative cases, and using technology to drive them and how it all ties into over life goals and purposes. Glenn recently underwent eight months of chemotherapy from acute leukemia, and the change in perspective inspired a discussion about how many of the principles of “beginning with the end in mind” also can apply to overall life.

Drill ’Em, Fill ’Em and Thrill ’EmDr. Mark Hyman

In this fast-paced, ever-changing world, dental teams can benefit from learning from the past and creating a preferred vision for the future. This course will present steps for practice renewal and ways to wow your patients. Enjoy this fun-filled course that will supercharge your team.

3:30–5 p.m.Minimal Intervention, Maximal OutcomeDr. Arthur Volker

Minimally invasive is a hot topic in dentistry. It’s easy to talk about taking away less tooth structure, but more difficult to apply this concept to achieve predictable aesthetic and functional results. This course aims to give clinicians the tools needed to successfully and immediately expand the use of minimally invasive dentistry in daily practice.

Get off the Dental Roller Coaster Dr. Bruce B. Baird and Vicki McManus

We’ve all had the experience of feeling rich one month, and paying the piper the next. Financial stress as a dental owner does not have to be your reality. Productivity expert Dr. Bruce B. Baird and his partner, Vicki McManus, will share with you their secrets to running a multimillion-dollar dental practice. Most importantly, they’ll explain how to accomplish this while decreasing stress.

Speaker Lineup

80 JANUARY 2017 // dentaltown.com

Friday, April 219 a.m.–4 p.m.

Reach New Depths in Periodontal Therapy Workshop from Hygiene ExcellenceNancy Adair, RDH

Dentists and hygienists are invited to take part in this special workshop that includes three hours of science-based lecture and three hours of hands-on skill development. This course will incorporate structure and guidelines to enhance a periodontal approach in children, adult maintenance, implants and active periodontal therapy. Limited seating available. Course fee: Hygienists $295,* dentists $495*

* In addition to Townie Meeting registration

9–10 a.m.Social Media for Dentists: What You Need to Know NowDr. Ed Zuckerberg

In a changing economy, competition among dentists requires the use of the latest technologies and best media for connecting to existing and potential new patients. Attendees will learn how to best utilize Facebook, the leading platform in social media. Advanced technologies will be presented for increasing subscriber base, engaging with and promoting increased utilization of services to existing custom-ers, and efficient use of limited budget dollars for internal and external marketing.

10:30 a.m.–noonSpecial-Needs Patients—Deaf, Hard of Hearing and AutismLeslie Canham

Thirty-six million people report some degree of hearing loss. At age 65, one out of three people has a hearing loss. Learn how to recognize obstacles that deaf and hard-of-hearing patients encounter in the dental office. Dental treatment for patients with autism requires extra time and special care. Equipped with the tips, tools and a game plan, the dental team can provide a positive experience for patients with special needs.

10:30 a.m.–noonEngaging Evaluations: How Rethinking Employee Evaluations Can Re-Engage Your TeamPaul Edwards

Edwards, the CEO of CEDR HR Solutions, discusses how reinventing employee evaluations can energize your team and drive performance. You’ll discover how to enact a forward-think-ing Strategic Evaluation plan that invites each team member to set strategic personal and professional goals that involve them in their own success and builds you a metric for measuring their results. By the end of the course, you and your team will have a new tool that puts you on the path to positive change and growth, personal accountability, inspiration and motivation.

Successful Endodontics with the Final Restoration in MindDr. Martin Trope

Treatment outcomes for endododontic treatment are based on the health of the apical periodontium and long-term survivability of the tooth. The basic requirements for endodontic success haven’t changed, but technological advances now allow us to achieve these them without unnecessarily removing dentin and weakening the tooth. This lecture will present, explain and demonstrate new technologies that allow superior cleaning in all dimensions of the canal with minimal removal of unnecessary dentin. The canal is then filled with a bonded bioceramic material that both seals and strengthens the root.

Friday’s sessions continue on next page.


Friday, April 21 (continued from p. 81)

2–3:30 p.m.Same Day Smiles: Delivering What Patients WantDr. Bruce Baird

This presentation will demonstrate how to do a new smile with 10–12 veneers or crowns in one day using Cerec while taking care of your regular schedule. This presentation will also discuss how to market Same Day Smiles so dentists are doing four to six cases per month.

Creativity with CeramicsDr. David Hornbrook

A discussion of the new ceramic systems available and why the elimination of metal is a more viable option than ever before—one that should be adamantly pursued by every practicing dentist. The most expensive thing you provide from your lab for your patients is a metal base restoration. Dentistry has always been in search of a replacement for metal-supported dentistry, and this presentation will cover what’s available, when to use what, how to optimize predictability, effective lab communication, reducing remakes and cementation systems.

Strategic PPO Contracting for the Solo DentistSandi Hudson

Whether your practice is heavy PPO or you’re strictly fee-for-service, this presenta-tion will educate about the insurance trends in the dental industry, how third-party administrators are affecting PPO contracting choices, when a dentist should consider adding or terminating a contract, how insurance negotiations work, and how solo dentists can strongly compete with corporate/DMOs by strategizing wisely with PPO contracting.

Frustration: The Breakfast of Champions!Vicki McManus

Addressing frustration head-on is a cornerstone of massive success. Think about it: Who’s more frustrated, the janitor who cleans your building or the team delivering high-quality care? McManus, a certified emotional intelligence coach and CEO of two award-winning companies, shares an array of firsthand experience dealing with frustration.

5–6:30 p.m.Late Night with Dr. Howard FarranDr. Howard Farran

This course will provide the tools you need to help build a rewarding, meaningful and profitable dental office. Applying these tools provides you with the ultimate staffing formula to create high energy for performance under stress, while still achieving daily goals. In addition, Farran will discuss how to control accounts receivable with bonuses, and cover the three things you manage: people, time and money. These practices will ultimately turn patients into raving fans.

Speaker Lineup

Take a break—enjoy a drink!Your final chance to socialize with exhibitors

at the 2017 Townie Meeting is our Exhibit Hall Happy Hour, which runs from 3:30 to 5 p.m. For more, see page 84.

Saturday, April 229:30 a.m.–12:30 p.m.

The Thriving 2017 Fee-for-Service Practice Dr. Steve Rasner

Discover the protocols and foundations that can elevate a dental practice to extraordinary levels of success, and practice management strategies that skyrocket case acceptance, increase cash flow and decrease the bumps in your day. (These leadership princi-ples that have kept Rasner’s staff of 21 together for an average of 17 years without going broke.) Lastly, learn how superachievers can give back to the world and not miss out on the most important part of the journey—a full life.

Dental Sleep Medicine, From Getting Started to BillingDr. Mark Murphy

This course surveys the current landscape of medical and dental treatments for sleep apnea, including marketing, physician communication, basic treatment philosophies, appliance choices, med-ical billing and the financial and emotional impacts on your practice and team. Sleep medicine has progressed in the diagnosis and treatment protocol as well as the outcome predictability. Murphy’s course is an overview to help dentists determine if they want to treat sleep medicine patients; it is not a substitute for full training in sleep dentistry.

Find the entire 2017 schedule onlineTo view the full day-by-day Townie Meeting agenda—including speakers, sessions, coffee breaks and social events—go to towniemeeting.com/schedule.subscribe to be notified when-ever she adds a new one.


The Social SceneReconnect with old friends and meet some new ones at the nightly social events. Purchase a social pass and bring a friend or two to take part in the fun!

Wine and Cheese Welcome Reception6–8 p.m. Wednesday, April 19

This opening-night tradition kicks off the meeting and reunites Townies over a glass (or two) of wine.

Sponsored by

“Black and White: Anything Goes” Party7:30–10:30 p.m. Thursday, April 20

They say the best parties happen in Vegas, and we’re out to prove them right. Come ready to party while overlooking the Vegas strip at the Vortex. Wear a costume, tuxedo, pajamas—anything goes, as long as it’s black and white!

Exhibit Hall Happy Hour3:30–5 p.m. Friday, April 21

Your last chance to enjoy a drink and socialize with exhibitors and other attendees! Then, as the happy hour winds down, grab one more drink and head into the final lecture of the day with Dr. Howard Farran.


The Exhibit Hall

CareCredit— Diamond Sponsor2995 Red Hill Ave., Suite 100 Costa Mesa, CA 92626714-434-4288 or carecredit.com

Product Category:Financial services

American Eagle Instruments6575 Butler Creek Road Missoula, MT 59808406-549-7451 or am-eagle.com

Product Categories:Infection control productsInstrumentsInstruments, operatingPeriodontal instruments and suppliesPreventive dentistry productsScalers, all typesSterilizers and accessories

Ansell/Microflex2301 Robb Drive Reno, NV 89523800-876-6866 or microflex.com

Product Categories:Disposable products

Argen Refining8515 Miralani Drive San Diego, CA 92126800-255-5524 or argen.com

Product Category:Alloys

Benco Dental295 Centerpoint Blvd. Pittston, PA 18640570-602-6874 or benco.com

Product Categories:AutoclavesCAD/CAM systemsCamera, intraoralDental dealersGlovesLights, curingX-ray machines

Comprehensive Finance801 Hanover Drive, Suite 750Grapevine, TX 76051866-964-4727 or comprehensivefinance.com

Product Categories:Business SystemsComputer Hardware/SoftwareCredit and Collection ProgramsFinancial Services

Exhibitor list current as of Dec. 15, 2016.


Digital Doc4789 Golden Foothill Parkway El Dorado Hills, CA 95762800-518-1102 or digi-doc.com

Product Category: Cameras, intraoral

Garfield Refining Co.810 E. Cayuga St. Philadelphia, PA 19124800-523-0968 or garfieldrefining.com

Product Categories: AlloysCrown and bridge materials

Glidewell Laboratories4141 MacArthur Blvd. Newport Beach, CA 92660949-440-3837 or glidewelldental.com

Product Categories:Bone grafting materialsCrown and bridge materialsDental sleep medicineDenture base reline and repair resinsImplants and accessoriesLaboratoriesSnoring appliances

Health-Pro Realty Group6701 Democracy Blvd., Suite 300 Bethesda, MD 20817703-888-1310 or medicalanddentalspace.com

Product Categories:Business and financial servicesMarket researchPractice transitions

Ivoclar Vivadent175 Pineview Drive Amherst, NY 14228800-533-6825 or ivoclarvivadent.com

Product Categories:CAD/CAM systemsCementsComposite materialsCrown and bridge materialsImpression materialsLights, curingPreventive dentistry productsRestorative materials

The Exhibit hall


Lighthouse330 W. 34th St., 18th Floor New York, NY 10001888-817-4515 or lh360.com

Product Categories:MarketingPractice managementPractice marketing and salesWebsite development/social media

Prophy Magic3325 W. Ali Baba Lane, Suite 605 Las Vegas, NV 89118702-538-7700 or prophymagic.com

Product Categories: BursHandpiecesProphylaxis angles, kits and cups

Pulpdent 80 Oakland St. Watertown, MA 02472800-343-4342 or pulpdent.com

Product Categories:CementsCrown and bridge materialsPreventive dentistry productsRestorative materialsSealants

Ultradent Products505 W. 10200 S. South Jordan, UT 84095800-552-5512 or ultradent.com

Product Categories:Bleaching productsBonding equipmentComposite materialsEndodontic instruments and suppliesLasersLights, curingRestorative materials

Weave3401 N. Thanksgiving Way, No. 400 Lehi, UT 84043888-579-5668 or getweave.com

Product Category:Computer software

YAPI18625 Soledad Canyon Road, Suite 108 Canyon Country, CA 91351844-669-9274 or yapi.me

Product Categories: Computer hardware/softwareElectronic chartingOffice communication systemsPatient communication


see you in vegas! · 2017-01-12 · see you in vegas! are you ready for ... functional and...

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