The Iceberg Radar MethodSEED Method Checklist

Step 1 Profile, location, age and genderStep 2 Seed interest keyword. *** Note: Broad interests are noted with title case.Step 3 Page likes. This is level 1.

Filter by Relevance and Affinity metrics

Relevance Top 7 (niche specific)Affinity score 15+

Caveat 1. With the Relevance, you can include more, if the affinity score is higher and is veryniche specific.

C Caveat 2. List the top 5 that can be found as an actual interest, in the spreadsheet. Some will not be available.Caveat 3. Sort by affinity, do you see niche related pages? Open them and double check. Use the highest affinity score for your first level 1 interest.

Step 4 Take each level Interest and add that one keyword interest and then remove the Seed keyword interest. Note: Never add more than one.

This is where you'll start to see the affinity score start to increase as you drill deeper into a given niche interest, level by level. This is where you start to find those interest that are directly associated to our original seed broad keyword. The higher the affinity score the more highly targeted our audience is. As it's closely associated to our seed interest keyword as we drill down level by level.

As the affinity score increases, our interest targeting increases, meaning the audience targeting gets more laser focused for a given niche interest. Your now finding people who are even more passionate about that given interest....

Step 5 Rinse and repeat the process for each and recored your results in the spread sheet.Step 6 Apply your ideal customer demographic profile. You want to have an audience size of between 500 thousand to 1 million in size.