Seefin Data Management

TOTAL DATA MANAGEMENT SOLUTION

SeefinDM – a brief history.

• Our team has 25 years of data management • From punch cards to clouds • From beer mats to private papers • From hundreds to hundreds of thousands of

records • From Dublin to Kerry

Loyalty & Retention

Loyalty and Customer retention programmes can now account for up to 30% of a company’s profit.

Knowing your customers needs helps grow your product range in the right direction.

With ever increasing competition - knowing your customers keeps your retention % up.

Loyalty to your customers is key to true growth for decades to come.

How your manage your data is key to delivering for your company.

SeefinDM can reduce your cost while increasing your efficiency

A transient population cost €’s• Up to 200,000 people have left

Ireland since 2007.• Database’s of customers

nationwide can now have up to 5% redundant entries.

• DM campaign - ROI will increase with database management.

• Returned Mail or Non deliverable Mail management is key – SeefinDM can manage this at a fraction of what it is costing you now.

• Keep your Carbon foot print low

Outsource – We call it - Insource• SeefinDM can be part of your

organisation – use us when you need. Keep costs to a minimum

1) NDA in place prior to contract2) All coupons sent to “Your Company

Name” processing, 3) PO Box 17, Listowel, Co. Kerry.4) Data capture from coupon to

electronic file of choice for your DB management team

5) Coupons stored / destroyed as requested.

6) Completion to SLA

SeefinDM Services to enhance your L & R policy

• Analyse customer data to identify value of each customer.

• Focus Groups / customer surveys / to understand customer

• Coupon Management• Non Delivered Mail processed by

SeefinDM – keeping your database accurate and DM cost’s low and ROI high.

• Measure it – Manage it• Grow it – Keep it

Data Analysis – Database services

• Database Verification, Segmentation and Mining.• Customer profiling - Direct feeds of all your daily data sources to our IT platform giving instant

results in graphical format using Aspeon Dash Board Technology – with full drill down capabilities.

• E-Newsletter campaigns which tracks full statistics including views/opens, and click Through Rate on each link. These statistics can be drilled down to individual subscribers

• Database Email verification • Email / E-texting campaigns with guaranteed transmitting time from Irish provider• Bespoke Call Centre Service – unique, tailored to your requirements – Bring your database to

the next level.• Daily back up of your data to our secure server - for security and contingency

Data by Dash Boards

Backup ProceduresThe choice is yours

European Data Centre

Site 1 – Listowel, Co. Kerry

DSL or ISDN

VPN (Virtual Private Network)

Site 2 – Killorglin, Co. Kerry

Project roll out.

• Scope meeting• Database Design• Data Structure• Data Migration• Data Validation• Data Backup• DM requirements• On-going Marketing

Dept needs

• Data by dashboards• Data requirements• Lifestyle/Census data

overlay on brand database

• On going data mining• Management of

Returned Mail, Returned Emails .

Team work – Our Commitment

• SeefinDM will process your customer data while you get on with growing your business and staying ahead of your competitors.

• SeefinDM – will give you the business

intelligence you need within a short period of time regardless of volume.

• SeefinDM will provide contingency for all data you collect.

• SeefinDM will help you drive revenue by making the most of this information.

Why SeefinDM – USP’s

• Not just because I am great!!!• Excellent People • Wanting to understand our Clients Business• Results Results Results • Obsessive attention to Detail• Cost Effective. • Very happy clients who just keep coming back