seeing is believing: using visual content in social media marketing
DESCRIPTION
Presentation given to members of the Central Fort Bend Chamber Alliance in Rosenberg, TX on April 3, 2014TRANSCRIPT
Seeing Is Believing: Using Visual Content in Social Media Marketing
Central Fort Bend Chamber AllianceApril 3, 2014
Photo: Alexander Rabb on Flickr
Get these slides here:http://sarahtpage.com/FortBend2014/
Social Media Is More Visual
Why Visual Content?
Photo: NathanF on Flickr
It Works!Photo: Nutmeg Designs on FlickrSource: Grazitti Interactive
• 90% of information transmitted to the brain is visual• Visuals are processed 60,000 times faster in the brain than text• 40% of people respond better to visual information than text
It Drives Engagement!
Photo: zane.hollingsworth on Flickr;Source: Grazitti Interactive
• 700 YouTube videos are shared on Twitter every minute
• On Facebook, videos are shared 12x more and photos are liked 2x more than links and text-only posts combined
• YouTube Mobile gets over 600 million views per day
It Drives Results!Photo: Lori Greigl;Source: Grazitti Interactive
• Viewers are 85% more likely to purchase a product after watching a product video • 46% of people say a website’s design is the number one
criterion for determining the credibility of the company• Pinterest drives sales directly from its website – 21% have
purchased an item after seeing it on Pinterest
44% of users are more likely to engage with a
brand that posts photos vs. other forms of media
Source: ROI Research
• 80% of users prefer to connect to a brand through Facebook vs. any other social site
• 23% of users check their account 5x or more every day
• Photos receive 53% more likes than other content
• Photos attract 104% more comments than average posts
Sources: Huffington Post; Wishpond
350 million photos are uploaded to Facebook
every day!Photo: Franco Bouly on Flickr;Source: MarketingProfs
Wow! Look at that viral reach!
Ask and ye shall receive
Source: Visit Bloomington
•2nd biggest search engine behind Google
•Over 100 hours of video uploaded every minute
Photo: garryknight on Flickr Source: http://socialmediatoday.com; YouTube
Using YouTube for Business1. Create a branded YouTube channel2. Make sure your content fills a relevant need3. Develop quick, simple, and engaging videos4. Optimize your videos
1. Title2. Keywords3. Description4. Tags
5. Share your videos in other places6. Use calls to action7. Measure!
Source: http://socialmediatoday.com
How To Welcome Guests or Speakers
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
You May Have Seen This
But Have You Seen This?
Drive sales to your website!
Pinterest for Businesshttp://business.pinterest.com
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
Add the “Pin It” Button To Your Websitehttp://business.pinterest.com/pin-it-button/
• More than 55 million photos are uploaded every day
• 200 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh; Instagram
Photo: WindKoh on Flickr
Apply Instagram Filters
From this … … to this!
is no dummy.
• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Instagram for Business:Best Practices
Take Us Behind the Scenes
Use Hashtags and Calls To Action
Feature Brand Advocates
Feature Brand Advocates
Host a Contest
Reward Customers
• Select video option• Upload or take a
photo• Shoot video• Apply filter• Describe the video• Post to Instagram
and/or other channels
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Thank You!Questions?