seeing is believing why videos are the future of digital marketing

Seeing is Believing: Why Videos are the Future of Digital Marketing

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Mobile video marketing

• Adweek reports suggest that there is a double-digit upward trend when it comes to watching videos on mobile devices.

• Mobile will drive the maximum advertising spend on digital videos in the coming years.


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Why videos matter

• Brands can make use of videos to rekindle favourite/special memories or moments. They can also help trigger nostalgia

• Statistics show that an Internet user spends over 80 per cent of time on a website that has video than a site minus video content. Marketers can use video to hold attention and create brand impressions

• Including video in your digital marketing boosts chances of your site getting a Google front page result, marketers point out.


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• Videos lead to more conversions than other types of content, more than 70 per cent of survey participants say so, according to Demand Metric, a marketing research firm.

• Videos have greater chances of being shared, liked, commented upon or retweeted, therefore enhancing their likelihood of going viral.

• Videos can also be used in emails as they boost click-through rates (CTR). According eMarketer, 50 per cent of those using videos in emails saw more CTRs and enhanced forwarding/sharing.


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Examples of effective video marketing

• A digital ad that is creating a lot of buzz in India right now is the digital ad called ‘The Calling’ released by Anouk, a fashion label from e-tailer Myntra. The video, starring talented actresses Radhika Apte and Shernaz Patel, is all about workplace discrimination against pregnant women, and has been trending on social media. The ad was released on December 4, and has acquired 1,477,342 views and counting.


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• Another digital ad that has been done well is Volkswagen India’s 70-second digital film for its Beetle. The film has been launched on social media platforms like Facebook, YouTube and the brand’s website. It is called ‘Ode to the Bug’ and celebrates the legacy of the VW car.


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