ZF MOBILIO ’13 Catalin Clemente, Seenow

TOPICS

Usage habits: on PC, smartphones, tablets, Smart TV.

When will we reach a tipping point to allow the video content offer to develop?

Mobile 6.3%

Tablets 11.2%

PC, 65.2%

Smart TV 17.3%

Time spent

         

SPLIT BY PLATFORM, PAID VIEWS

iPad 47%

Android 53%

Android65.3%

iPhone 34.7%

Mobile 18.3%

Tablets 21.9%

PC 40.2%

Smart TV 19.6%

No. of views

MOBILE DEVICES ARE IMPORTANT BUT LARGER SCREENS GET THE HIGHEST VIEWING TIME SHARE

PAID LIVE AUDIENCE BY PROGRAM TYPE

News 63.7% General

14.1%

Animation 6.6%

Music 5.1%

Documentaries 3.6%

Movies 2.9% Local 2.8%

Others 1.2%

PAID SVOD vs TRANSACTIONAL (PPV) AUDIENCE (NO OF VIEWS)  

SVOD, 95.6%

 PPV, 4.4%

VIEWING TIME BY PLATFORM Minutes/view

TV VOD

5 min 9 min

29 min

43 min

lean forward lean back

TOPICS (from the agenda) •  Usage habits: on PC, Smartphones, Tablets, Smart TV

•  When will we reach a tipping point to allow the video content offer to develop?

TIPPING POINT AT 60%?

ENABLERS FOR OTT VIDEO

•  Smartphones (video ready) •  Tablets •  PCs •  Connected TVs •  Fix Broadband above 2Mbps •  Mobile Broadband 3G+ •  Online payment

         

OTT  VIDEO ENABLERS IN RO

*Smart  TV  penetra-on  is  measured  by  the  number  of  households  in  Romania  *The  others  enablers  are  rela-ve  to  the  number  of  inhabitants  in  Romania.  

23.7%   27.4%  

31.1%  

5.3%  

13.2%  

21.1%  

0.9%  

2.6%  5.9%  

0.32%   1.21%  

3.11%  1.57%   2.15%  2.60%  

16.1%  

17.7%  18.9%  

12.3%  

29.9%  

36.8%  

0%  

3%  

6%  

9%  

12%  

15%  

18%  

21%  

24%  

27%  

30%  

33%  

36%  

2011   2012   2013  es-mated  

PC/Web  

Tablets  

Smartphones      

Fixed  Broadband  >2MG  

Mobile  Broadband  3G+  

Online  payments  by  card  

Smart  TVs  

.. ANOTHER ANGLE

ZF MOBILIO ’13 Catalin Clemente, Seenow