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  • 1. eBooks: Benefits, Challenges,and the FutureStephen Abram, MLS Vice President Gale Cengage Learning SEFLIN Sept. 21, 2012

2. Is this graphic correct? Whats wrong? 3. Is the book experience in your head? 4. Frankenbooks? Emotion? Morality? 5. The Physical Act of Reading 6. Think harder about book components! 7. Whose needs are met by e-books and e-libraries? 8. Deer in headlamps slide here. 9. WelcomeQuestions for Today:1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Do people still value the book?4. Whats next?5. What is the role for librarians in our info- future? 10. There is no guarantee that the e- book scenario will play out to include libraries 11. What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction?What differentiates college libraries from Google/Bing? 12. The Evolution of Answers 13. Why do people ask questions?Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings? 14. Why do people ask questions? Who, What, When, Where How & Why Data Information Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet 15. READING EXERCISE Why do people read? 16. Why do people read?1.To learn2.To engage in hearing others opinions (to agree or disagree or understand)3.To develop more knowledge about myself and develop as a whole person4.To be entertained and laugh, to engage and interact5.To address boredom and the inexorable progress of time6.To research and keep up-to-date7.To participate well in civil society (everything from news to voting)8.To be informed (and maybe smarter)9.To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12.To write and communicate better through reading others13.To teach14.To have something to talk about15. To connect with like-minded people 17. DescribeSocialReading 18. The Books Mosaic 19. Beyond TextChallenging the concept of the book Text Links and extension experiences Graphics & Charts Working Formulae Interactive Pictures Interactive Maps Video Audio Music book scores Gamification Deep Data Mining Assessments Etc. etc. 20. Fiction 21. Non-Fiction 22. Encyclopedia 23. Reference 24. Directories 25. Dictionaries 26. Textbooks 27. Scholarly 28. Kiddy Lit 29. E-Learning 30. Mobility 31. Pottermore 32. Skirmishes Harper Collins 26 times (1) Hachette 226% (1) Penguin pilots CULC Pilot OverDrive aggregation DOJ lawsuit (3) Kindle Library e-books Douglas County PL, CALIFA, DPLA Advertising in eBooks Malicious Links Vanity Press vs. self publishing 33. Skirmishes but Big Ones App Store Rules Porn e.g. Sports Illustrated No Criticism rule Politicians apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .? Walled gardens 34. What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals graphics and charts Integrated with video Integrated with Sound and Speech Integrated with social web Integrated with interaction and not justinteractivity How would you enhance a book? 35. Device Issues 36. Kobo, Nook, Amazon Kindle & Fire, Apple iPad, Sony Reader, etc. . . . 37. Mobility 38. Broadband You must clearly understand the latest US FCCWhitespace Broadband Decision THIS ISTRANSFORMATIONAL and going global Local wired, mobile access everywhere to thehome and workplace Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation 39. The Future Discovered Stem Cells fMRI and The Brain Cloning Trucking and GPS Wind and other energy Nanotechnology Robotics Massive Book Digitization Music Translation Streaming Media Seed Bank 40. InterdisciplinaryCross-disciplinaryIntegrated 41. GAMIFICATION 42. Grocery Stores 43. Grocery Stores 44. Grocery Stores 45. Cookbooks, Chefs . . . 46. Cookbooks, Chefs . . . 47. Meals 48. You have the tools. 49. Stop Making it So Hard! 50. Books Reception of Reading and Experience Fiction paper, e-paper Non-Fiction Articles - disaggregation Media physical vs. streaming Learning Objects Stories vs. Pedagogy 51. Technology Context Cloud (SaaS, PaaS, IaaS) Laptops and Tablets Mobility / Smartphones Bandwidth (Wired, WiFi, Whitespace) Learning Management Systems Streaming video and audio vs. download HTML5 and Apps the battle Advertising auction models and product New(ish) Players (Amazon, Apple, G, B&N, Unis,states/provinces/nations) 52. The Textbook Basics Containers for Pedagogy Created by Teams (e.g. 40,000 authors a year forCengage alone) (yes thats a lot of lawyers) Copyright and complicated layering of millions ofrights (creators - pictures, graphics, video, tests,text, documents, etc.) Serious Lawsuits: Feist, Texaco, LSUC, Tasini,NatGeo, Authors Guild, jStor, GBS, etc. Complex extension opportunities (links toarticles, databases, library assistance, etc.) 53. Textbook Challenges Format Agnosticism Browsers: IE, Chrome, Firefox, Safari Devices: Macintosh, PC Desktops & Laptops Mobile: Laptops, Tablets (iPad, Fire, etc.) Mobile: Smartphones (iPhone, Blackberry, Android,Windows, etc.) Container: PDF, ePub, .mobi, Kindle, etc. Learning Management System: Blackboard / WebCT,D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, CengageBrain, AppleStore, University Textbook Store, etc.) 54. Should we tie users, students orprofessors to a specific andproprietary device or operating system? 55. What is the priority? Price, Cost, Value, ROIManaging or Mandating the Adoption Curve Learning and Progress Societal Impact = 17%, 40%, 70%? 56. Death of the Traditional Textbook? Shallow pool innovation e-copies Open Access Textbooks? Coursepacks and e-coursepacks? Apple? Google? Etc. 57. What is Changing?1. Componentization of pedagogy2. Enhanced textbooks (tests, tracking, video, etc.)3. Advanced e-learning4. Ability to archive5. The purchaser matrix (individual student, class, institutions, state/province/country)6. Textbook boundaries (library links first) 58. Pricing Models Buy the print copy Buy the exact electronic copy of the print Buy both (bundling) Rent the print or e-copy for a specified period Create custom coursepacks in print or e-copy Buy at the course level included in fee Buy at the institution / enterprise level Buy at the state/province level Espresso Book Machines Pay-per-use, micro-payments, Square and phones 59. This era will see a FundamentalReimagining the Textbook alone For the present there will be those who resist and the resisters will bethe majority. 60. ThanksStephen Abram, MLS, FSLA VP strategic partnerships and marketsCengage Learning (Gale)Cel: 416-669-4855 stephen.abram@cengage.comStephen.abram@gmail.comStephens Lighthouse Bloghttp://stephenslighthouse.comFacebook, Google+, LinkedIn, Plaxo : Stephen AbramFourSquare, Path: Stephen AbramTwitter, Quora, Yelp, Pinterest, etc.: sabramSlideShare: StephenAbram1