April 2015

Get Answers to Your Toughest Business Questions

Know your audience 2

What is Segmanta?

Segmanta is a modern cost-effective DIY market research

platform, empowering brand and R&D managers with

dramatically faster and more accurate online tools to solve

complex business issues

Know your audience 3

Why Use Segmanta?

Segmanta instantly turns consumer survey data into actionable insights, directly impacting marketing campaigns and sales bottom line

Dramatically accelerate the time it takes for consumer insights to get integrated into marketing campaigns, and into the design, production and launch of new products

Leverage Segmanta’s superior prediction capabilities to anticipate customers future needs

Measure the effectiveness of the company's marketing efforts in real time

Track brand’s health measures like awareness, equity and purchase intent

Increase engagement on brand's digital assets and drive user participation

Know your audience 4

Small & Skewed Respondents Base

Boring & Static Questionnaires

Slow & Offline Survey Analysis

1999 2015≃

The online survey industry has not adapted to the tectonic shift in user experience, nor to the needs of the modern data driven marketer

The Problem: The Survey Triangle Fallacy

Know your audience

5

Survey Analysis

Offline formats (SPSS, Excel)

Aimed only at researchers & data scientists

Long cycle time

Limited segmentation capabilities

Too slow, too complicated, too expensive — No wonder many marketers gravitate towards personal intuition as substitutes for consumer insights

Respondents Base

Limited reach — open only for official panelists

Fraud prone — users creating duplicate accounts, speeding through surveys, or dishonestly answering questions in order to earn an incentive

Very expensive per respondent

Lengthy recruiting time due to participant screening

Questionnaire

Survey fatigue and burnout — many respondents abandon surveys due to poor user experience and survey length

Mostly text-based

Standard information gathering methods (tick-boxes, radio-buttons)

Poor mobile experience

The Problem: The Survey Triangle Fallacy

Know your audience

6

A visually-engaging and interactive survey platform that allows marketers to obtain immediate customer feedback, just-in-time for decision making

Highly Engaging

Survey Experience

Intuitive & Dynamic

Survey Analysis

The Segmanta Solution

Deep & Instant

Target Audience

Know your audience

Elegant Data Collection Yields More for Less

7

Segmanta’s online surveys are built to be beautiful, playful and highly engaging — dramatically increasing user participation and survey completion

Plentiful

Respondents take surveys because they want to

Templates automatically adapt to the any device

Adaptable

Designed to make respondents answer many questions per session

Playful

Know your audience

Directly Converse with Your Audience

8

Integrate the survey without any technical expertise

Embeddable

Colors, fonts, logos and dimensions match the look and feel of your brand

Customizable

Fully baked organic growth hooks encourage viral-loops optimization

Viral

Segmanta allows brands to leverage their social media assets by turning fans and followers into a native instant online panel

Know your audience 9

Segmanta instantly reach panelists across any demographic and interest, resulting in a reliable, high-quality representative samples

Innovative Respondent Recruiting Methodologies

Recruit from a vast untapped respondents base through social media advertising

•A cost-effective means of recruiting and tapping into almost any market in the world

•Ads can be targeted at dozens of targeting criteria to create a custom audience

–Location, demographics, income, interests, purchase behaviors and more

Leverage the brand’s user base to recruit highly motivated respondents

•Millions of Facebook/Twitter fans and followers across

•Targeted email campaigns to CRM databases

•Website visitors

Know your audience

Dynamic Reporting — Just-in-time for Decision Making

10

Measure real-time campaign effectiveness

Extract real-time data on any micro-segment

Optimize decision making on key business questions

Segmanta provides decision makers a revolutionary insights dashboard, allowing them to instantaneously translate survey data into actionable information