#sejthinktank: link building for 'boring' industries with loren baker

@lorenbaker

Link Building for “BORING” IndustriesLoren Baker, Founder of SEJ

#SEJThinkTank

15 Years of SEO, Social Strategy, Media Buying (and Selling), WordPress & Content / Marketing Publishing Experience.

• Foundation Digital• Search Engine Journal• Client Focus on Integrated Content Solutions for

Cross Channel Growth@lorenbaker

Cut My Teeth in “Boring” Industries• Personal & Business Checks• Plastics Fabrication• Beauty Schools• Vinyl Siding• Fish Oil• Gutters

#sejthinktank @lorenbaker

My Gutter Story / Gutter Revelation


Industries That YOU Need Help With• Plumbing• HVAC / Air Conditioning• Legal• Carpets / Home Repair• Finance • Real Estate• PS. Most of these are localized businesses


Poll 1What’s your biggest linking challenge?1. Bloggers say NO or ignore me2. There are no places to get links

for my clients3. Sites charge big $$$ to links to

me4. I have ZERO experience in Link

Building and need help.

Plumbing!• Most Requested

“Boring” Industry• Everyone needs a

Plumber• 99% of Houses have

Toilets• Very Localized


Local Links & Citations


Guest Blogging / Blogging


Funny / Viral / Resourceful Content


Infographics & Outreach


Don’t Forget to Promote Them

Sites where other blogs and resources find content.

• InfographicJournal.com - Blog that publishes the best infographics daily. Gets

own traffic and direct links, posts do go viral.

• DesignTAXI - Design site that highlights best design stories and pieces of content

online. Very infographic friendly and bloggers will embed and share from

DesignTAXI.


Press / Public Relations


@lorenbaker

PR - Use Proprietary Data – Be The Source

Podcast Tours


Pest Control


Air Conditioning Repair


Air Conditioning Repair


• How Long It Takes Mold & Bacteria to Grow After AirCon Turns Off (Florida)

• What Happens To Ventilation System If You Don’t Replace Air Filters

• Energy Savings of New Air Con vs. 1990’s Air Con• Sleeping in Room Temperature vs Hot Summer Air• Average Delivery and Repair Response Times (Pizza, AirCon,

Uber…)

Carpet Cleaning / Carpets


Carpet Cleaning / Carpets• A lot of same sites reviewed with plumbing but much

more design opportunities• Target Real Estate blogs / agents with content about

carpets, homes, design. • Carpets & Noise Pollution … Second Floor Condos• Empire Today & Luna have some of the strongest TV

& Radio marketing, what can we learn from them?


Law Firms / Personal Injury


Real Estate Agents


Need Linking Help?• Real Estate• SAAS• B2B• Law• Finance• Local• House & Home• ETC….


Email Me: [email protected]@fdgtl.co

Or ping me at @lorenbaker

Loren BakerFounder, Search Engine Journal

@lorenbaker
