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SELECT BIBLIOGRAPHY 1. Afifi A A , and Virginia Clark, Computer Aided Mu~timrlate Analysa, California, Lifetime Learning Publications, 1984 2 Ahluwal~a, Isher Judge, Industrial Growth in India Stagnation since the Mid-sixties, Bombay, Oxford University Press,1989 3. Anderson, W H. Locke, and Wiiam G Shepherd, Economics, Englewood Cldfs, Prentice- Hall, Inc , 1983 Arora, Ashok K , Financing Small Scale Industries, New Delhi, Deep & Deep Publications, 1992 Axelrod, Robert, The Evolution of Cooperation, New York, Basic Books, Inc . 1984 Bellur V V , Marketing Research . Theory and Practice, New M i , Hlmdaya Publishing House, Beri G. C , Marketing Research Text and Cases, ~*i, Tata McGraw-Hffl Publishing Co Ltd, 1989 Byars, Uoyd L , Strategic Management Formudtion and Implementat~on,Concepts and Cases, NewYork, Harper Collins Publishers, 1991 Chlsnall, Peter M , Marketing Research, London, McGraw-HIll Book Co (UK) Ltd., 1986 Chunawalla S A , Marketing Research Overview, Bombay, Himalaya Publishing House, 1978, First Ed Churchffl, Gilbert A Jr , Basic Marketing Research, Chicago, The Dryden Press, 1988 Clarkson, Kenneth W and Roger Le Roy Miller, lndustrial Organization . Theory, Evidence and Public Policy, Auckland, McGraw-Hffl International Book Co . 1985. 3rd Printing Cundiff, Edward W., and Richard R Stlll, and Norman A P. Govonl, Fundamentals of Marketing, New M i, Prent~ce-Hallof Indian Pvt Ltd., 1985, 4th Ed Dale, Ernest, Management Theory and Practice, Auckland, McGraw-HiInternationalBook Co , 1984,4th Ed, 7th Printing Desai, Vasant, Management of Small Scale Industries, Bombay, Himalaya Publishing House 1986,3rd Ed Dillon, William R ,Thomas J Madden, and Neil H. Firtle, Marketlng Research in a Marketing Environment, St Louis, T h e s MirrorFIosby College Publishing, 1987

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Page 1: SELECT BIBLIOGRAPHY - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/905/16/16_bibliography.pdfSELECT BIBLIOGRAPHY 1. ... McCarthy Jerome, E and William D Perreault,

SELECT BIBLIOGRAPHY

1. Afifi A A , and Virginia Clark, Computer Aided Mu~timrlate Analysa, California, Lifetime Learning Publications, 1984

2 Ahluwal~a, Isher Judge, Industrial Growth in India Stagnation since the Mid-sixties, Bombay, Oxford University Press,1989

3. Anderson, W H. Locke, and Wiiam G Shepherd, Economics, Englewood Cldfs, Prentice- Hall, Inc , 1983

Arora, Ashok K , Financing Small Scale Industries, New Delhi, Deep & Deep Publications, 1992

Axelrod, Robert, The Evolution of Cooperation, New York, Basic Books, Inc . 1984

Bellur V V , Marketing Research . Theory and Practice, New M i , Hlmdaya Publishing House,

Beri G. C , Marketing Research Text and Cases, ~*i, Tata McGraw-Hffl Publishing Co Ltd, 1989

Byars, Uoyd L , Strategic Management Formudtion and Implementat~on, Concepts and Cases, NewYork, Harper Collins Publishers, 1991

Chlsnall, Peter M , Marketing Research, London, McGraw-HIll Book Co (UK) Ltd., 1986

Chunawalla S A , Marketing Research Overview, Bombay, Himalaya Publishing House, 1978, First Ed

Churchffl, Gilbert A Jr , Basic Marketing Research, Chicago, The Dryden Press, 1988

Clarkson, Kenneth W and Roger Le Roy Miller, lndustrial Organization . Theory, Evidence and Public Policy, Auckland, McGraw-Hffl International Book Co . 1985. 3rd Printing

Cundiff, Edward W., and Richard R Stlll, and Norman A P. Govonl, Fundamentals of Marketing, New M i , Prent~ce-Hall of Indian Pvt Ltd., 1985, 4th Ed

Dale, Ernest, Management Theory and Practice, Auckland, McGraw-HiInternationalBook Co , 1984,4th Ed, 7th Printing

Desai, Vasant, Management of Small Scale Industries, Bombay, Himalaya Publishing House 1986,3rd Ed

Dillon, William R ,Thomas J Madden, and Neil H. Firtle, Marketlng Research in a Marketing Environment, St Louis, T h e s MirrorFIosby College Publishing, 1987

Page 2: SELECT BIBLIOGRAPHY - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/905/16/16_bibliography.pdfSELECT BIBLIOGRAPHY 1. ... McCarthy Jerome, E and William D Perreault,

ii Dubashi P.R., Principles and PhUosophy of Cooperation, Poona, Vaikuntha Mehta National

Institute of Cooperative Management, 1970

Uklris, Arthur, Management Sturctures, Functions and Practices, Massachusetts, Addison- Wesley Publishing Co., 1980

Fox, Edward J., andEdward W Wheartley, Modem Marketing. Princ~plesand Practrce, Ulinois Scott, Foresman and Co ,1978

Frain, John, Principles and Practice of Marketing, Mahabad, Wheeler Publishing, 1992

Galtung, Johan, Theory and Methods of Social Research, New Delhi, S Chand & Co Ltd , 1980, lndlan Repfht

George, Claude S. Jr , Management for Business and Industry, New Dehi, Prentice-Hall of India Pvt Ltd , 1985, 6th lndlan Reprint

Goode, William J., and Paul K Hatt, Methods in Social Research, Auckland, McGraw-Hill Book Co , 1952

God, Sanja, Management of Small Scale Businw Small Business Management, Barellly, V K Publishing House, 1992

Guitiian, Joseph P., and Gordon W Paul, Strategies and Programs . Marketmg Management, New York, McGraw-Hill Book Co., 1985

Gupta, N i d K., Small Industry . Challenges & Perspectives, NewDelhi, Anmol Publications, 1992

Gupta C B , Contemporary Indian Management, Dehi, Efficient Offset Pmters, 1992

Hage, Jerald, and Barbara Foley Meeker, Social Causality (Contemporary Social Research Series), Boston, Unwin Hyman, Series Editor : Martin B

Hajela T. N., Principles, Problemsand Practice of Cooperation, Agm, Shiv lAAganval,1973

Hall, Richard H , Organizations Sturctures. Processes and Outcomes, i3glrwood Cliffs, Prentice-Hall, Inc , 1987, 4th Ed

Hawkins, Clifford, and Marco Sorgi, Research How to Plan, Speak and Write about it , New Dehi, Narosa Publishing House, 1987

Hunt, Shelby D , Marketing Theory The Philosophy of Marketiig Science, Illinois, Richard D. Imin lnc., 1983

Hunt, Morton, Profiles of Social Research ; The Scientific Study of Human, Interactions, Bombay Popular Prakashan, 1989, Indian Reprint

Kast, Fremont E , and James E Rosenweig, Organization & Management, New York, McGraw-Hd Book Co , 1985,4th Ed

Page 3: SELECT BIBLIOGRAPHY - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/905/16/16_bibliography.pdfSELECT BIBLIOGRAPHY 1. ... McCarthy Jerome, E and William D Perreault,

iii 35. Kay, John, Foundations of Corporate Success, Oxford, Oxford University Press, 1993

36. Khan R.R., Management of S d Scale IndusMa, New M i , S Chand & CO., 1979

37. Khandwalla, PradipN., Fourth Eye Excellence through Creativity, AUahabad, A H Wheeler & Co. RR Ltd., 1988, 2nd Ed

38. Kurnar S Prem, and Asit K Ghosh, Management of Small Scale Industy, New Delhl, Anmol Publications, 1992

Kurtz, David L, and Louis E Boone, Marketiing, Chicago, The Dyden press, 1981,

Lesikar, Raymond V., and John D Pettit Jr. Business Communication Theory and appl~cation; Richard D lnvin In,c and New Delhi, AUlndiaTravder Book Seller,. 1989, 6th Ed,

Lewin, Rlchard I , Statisticr for Management, New Delhi, Prentice-Hall of lndia Pvt Ltd , 1990, 4th Ed

McCarthy Jerome, E and William D Perreault, Jr ,Basic Marketiing, New Delhi, Universal Book Stall, 1988, 9th Ed

McGrthy, Jerome, E., Essenhals of Markehg, IUinois, Richard D Invm, Inc , 1979

McDaniel, Carl Jr., Marketiing, New York, Harper & Row Pubitshers, 1982, 2nd Ed

McKenna, Reg~s, Relationsh~p Marketig, London, Century Busmess, 1992

Myers, James H , Marketing, New York, McGraw-Hill Book Co., 1986

Neave H R , and P L Worthington, Dlstnbution FreeTests, Boston, Unwn Hyrnan, 1988

Oster, Sharon M , Modem Competitive Analysis, Oxford, Oxford University Press, 1990

Panigrah~D D , A text bookof Indian Economy, Delhi, Vikas Publ~shmg House. 1985,2nd Ed

Pfeffer J , and Gerald R Salancik, The External Control of Organizations A Resource Dependence Perspective, NewYork, Harper & Row, Publishers, 1978

Piney, Wll~am E , Donald B McWill~ams, Management Science : An lntroductlon to Quantltatlve Analysis for Management, New York, Harper & Row, Publishers, 1987

Porter, Michael, Competitive Strategy Techniques for Analyzing lndustnesand Competitors, NewYork, The Free Press, 1980

Pmsad, Lallan, Industrialisation Concepts & Issues, New Delhi, S. Chand & Co , 1983

Ramaswarny V.S., and S Namakumar~, Marketing Management Planning, lmplementat~on

and Control - The lndian Context, Madras, Macmillan lndia Limited, 1992,

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R e m r , Clayton, Management : Functions and Modem Concepts, Illinois, Scott. Foresman and Co., 1973.

Rovnhrg , J., Marketing, New Jersy, Prentice -Hall, lnc, 1977

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Sayer, Andrew, Method in Soclal Science. A Realist Approach, London, Routledge, 1992, 2nd Ed.

Seth, Vrjay K., Industridition in lnd~a Spatral Perspect~ve, Delhi, Commonwealth , Publications, 1987

Sethna, Bhenu N , and Leonard Groeneveld, Research Methods in Marketing and Management, New Delhi, Tata MaGaw-HUI Publishing Company Limited, 1984

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Smgers, Hans, Neelambar Hatti, and Rameshwar Tandon, Joint Venturesand CollaboraHons, New Delhi, lndus Publishing Co , 1991, New World Order Series, Vol 10

Singh, Jaspal, Introduction to Methods of Soc~al Research, New Dehi, Sterling Publishers Pvt Ltd.,1994

Smgh, Rama Shankar, lndustrial~sat~on in India, New Dehi, Deep & Deep Publications, 1992

Sivayya K V , and V B M Das, lndian Industrial Economy, New Dclhl. S Chand & Co , 1987,6th Ed

Sjoberg, Gideon, and Roger Nett, A Methodology for Social Research, Ja~pur, Rawat Puhlications, 1992, lndian Reprint

Snedecor, George W ,and William G Cochran, Statistical Methods, IOWA, The Iowa State University Press, 6th Ed, 1972,

Stanford, Melm J , Management Policy, New Delhi, Prentice-Hall of India Pvt Ltd , 1986, 2nd Ed (Indian Reprint)

Stanton, William J , and Charles Futrell, Fundamentals of Marketing, New York, McGraw-Hill Book Co , 1987, 8th Ed

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Stanton, William J., Fundamentals of Marketing, Auddand. McGraw-Hill International Book Co.,1985, 7th Ed. 2nd Printing

Subbi Reddy T . Marketing Management, New Delhl, S. Chand & Co , 1981

Sun, K B . Small Scale Enterprises In lndustrlal Development : The Indian Experience, New Delhi, Sage Publications, 1988

Tripathi S. D., Perspectives in Indian Management, Jaipur, Arlhant Publishers, 1992 Vol U,

Tull, Donald S , and Dell Hawkins, Marketing Research . Measurement and Methods, New York, Macmillan Publishing Co , and London, Collier Macmillan Publishers, 1984, 3rd Ed

Tull, Donald Sand Lynn R. Kahle, Marketing Management, New York, Macmillan Puhliohing Co , 1990

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Walters, C Glenn, Marketing Channels, California, Goodyear Publishing Co Inc , 1977

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Young, Pauline V., Sc~ent~flc Social Suweys and Research, New Delhi, Prent~ce-Hall of India Rrt Ltd, 1988, 4th Ed

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JOURNAL ARTICLES

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10 Anderson, h, TWO Firms, One Frontier. On Assess~ng Joint VenturePerjorrnance, Sloan Management Reuew, 31, 2, 1990, 19-30

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12 Arndt, Johan, TowardaconceptofDomesticatedMarkets, JournolofMarket~ng, 43, Fall, 1979, 69-75

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