select comfort
TRANSCRIPT
Hunter HogeFebruary 2015
Select Comfort Objectives
• 2015 Campaign them is “x…”
• Target A35-64
• Looking for Unique Sponsorship/Program Opportunities
• Turnkey opportunities include CBS Cares, Custom Content highlighting Select Comfort’s cause in the community, etc.
ABOUT COMMUNITY PARTNERSHIPS
OUR PARTNERS ARE GOVERNMENT, NON-PROFITS, PRIVATE SECTOR COMPANIES, AND
CORPORATIONS WITH CAUSE MARKEITNG AND CSR INITIATIVES
LEVERAGES THE VOICE OF CBS TO SERVICE ORGANIZATIONS WORKING TO IMPROVE THE
GREATER GOOD OF THE COMMUNITY
UNDERSTANDS HOW TELLING THE STORY ABOUT YOUR CSR INITIATIVES CAN POSITIVELY
INFLUENCE CONSUMERS, EMPLOYEES, AND SHAREHOLDERS ULTIMATELY, IMPACTING THEIR
BOTTOM LINE
SOCIAL MARKETING DIVISION OF CBS LOCAL MEDIA
About Corporate Social Responsibility
Raise Awareness Employee Engagement
Prevention Educate Our Community
Harness the Power of Cause Marketing to Elevate Your Brand
***54% of Americans bought a product associated with a cause over the last 12 months,
increasing 170% since 1993.* *2013 Cone Communications Social Impact Study
How CSR Can Affect Your Business
Of consumers don’t think companies are
offering enough details about their efforts, including amounts donated
and length of promotions*
Of consumers are likely to switch brands, when
equal in price and quality, to one that supports a
cause.**
Americans say they are more
likely to trust and would be more
loyal to companies that back causes**
88% 61% 89% 90%
Message Awareness Action Support
Of Americans want to hear about CSR
efforts but those messages must
be authentic and clear**
The research speaks for itself…
How We Help Elevate Your Brand
We recognize that embracing a cause makes good business sense.Community Partnerships has developed a platform to integrate Cause
Marketing strategies into traditional marketing plans so our clients thrive.
Strategic Positioning Story Telling Local
Connections
Ideas to Sleep on…
CBS Cares Taggable Vignettes
Select Comfort has been active in the community helping Ronald McDonald House Charities for nearly a decade. Their commitment to supplying those facilities and the people they serve basic supplies such as beds shows their understanding that
the basic comforts of home helps those in need.
CBS Cares Sponsorable Vignettes Align your brand with top CBS Talent delivering impactful public
service announcements on important health and social issues. 15-sec PSAs culminate with a 5-sec sponsor message.
Some Sample Topics: Give to the Needy: Pauley Perrette Anti-Bullying: Sharon Osbourne Diversity: Shemar Moore
Select Comfort is committed to helping its local communities through employee volunteerism, donations, and partnering with organizations that foster education and empowerment to those that need it most. Let us help tell your story and enhance what you are doing in the community.
Community Connections
The Plan:
• Create a custom sponsorship called “Community Connections brought to you by Select Comfort”
• We will create a :05 open/:05 close and :20 of content
• Content will highlight those programs that you’ve helped fund, develop, or support through your partnership with Ronald McDonald House Charities
• Goal is to showcase those stories at RMHC that have impacted the communities
Proud Supporter
Smart Beds for Smart Kids
To help get parents more acquainted with SleepIQkids and the benefits of having a Smart Bed, align your brand with a custom program called Stemulating Sundays:
Stemulating Sundays is an action-oriented campaign that helps promote the importance of doing STEM (Science, Technology, Engineering, and Math) activities at home together with your kids
The campaign is designed to highlight simple projects that can ignite interest in STEM fields helping our children enter STEM professions and building our workforce pipeline
:20 Content on STEM Sundays/:10 Sponsor Content Or :20 Content of “Science of Sleep” and Select Comfort
can highlight the engineering tactics that took place to help design these beds for kids
:10 Web Driver to www.stemsundays.com brought to you by Select Comfort
Digital Sponsorship opportunities varies from Logo/Link/Banner Ads/Video Pre-roll/Home Page Takeovers
