How to Select the Right SEM Company (for you)?

Using an Analogy to Relationships

Agenda (Foreplay)

• The Relationship

• Basics• Motivation

• The Perfect Match?• Knowing yourself• Knowing the agency

• Scenarios & examples

THE RELATIONSHIPBasics

• All humans have a motivational drive to form and maintain relationships

• Relationships are not static entities

THE RELATIONSHIPMotivation

• Exchanged benefits

• Stability

• Satisfying interactions

THE RELATIONSHIPDevelopment

• Acquaintance - Depends on previous relationships, physical proximity, first impressions

• Buildup - common background and goals

• Continuation - mutual long term commitment, stable period. Continued growth and development, mutual trust

• Deterioration - boredom, resentment, dissatisfaction, less communication, loss of trust

• Termination - death or separation

THE PERFECT MATCH?Knowing yourself

• ROI Model

• Target markets

• Size & maturity

• Scope of services and specialty

• Pace (implementation)

• Special needs

THE PERFECT MATCH?Knowing agency

• Service Model

• Experience in markets

• Size & maturity

• Scope of services and specialty

• Pace (implementation)

• Added values

THE PERFECT MATCH?Ask the right questions

2. What is their differentiation?

4. Who are the people working on the account?

6. Is technology available? How does it help?

8. What is the service methodology?

10.Relevant experience and case studies?

12.What do you do? What do we do? When? What are the deliverables? Communication practice?

SCENARIOS & EXAMPLES

• Outsourced vs. In-house• Employee turnover

• Startup• Affiliate working with 2 freelancers

• Ménage à trois• Coolvision

THANK Y U