Selected Business Article

Can social media get you fired?

http://www.bbc.com/capital/story/20130626-can-social-media-get-you-fired

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Summary

Good for establishing a presence as an expert.

Caitlin Chartier Professor Klinkowstein

Summary

Too much personal information has a bad connotation.

Caitlin Chartier Professor Klinkowstein

Summary

Inappropriateness leads to loss of job.

Caitlin Chartier Professor Klinkowstein

Setting / Activity for Ethnographic Observation

Randomly search 15 student’s posts on Facebook, Twitter, and Instagram

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Scouting Image for Ethnographic Research

Caitlin Chartier Professor Klinkowstein

Ethnographic Research, Student’s Facebook, Instagram, and Twitter

Caitlin Chartier Professor Klinkowstein

Ethnographic Research, Student’s Facebook, Instagram, and Twitter

Caitlin Chartier Professor Klinkowstein

Ethnographic Research, Student’s Facebook, Instagram, and Twitter

Caitlin Chartier Professor Klinkowstein

Ethnographic Research, Student’s Facebook, Instagram, and Twitter

Caitlin Chartier Professor Klinkowstein

Ethnographic Research, Student’s Facebook, Instagram, and Twitter

Caitlin Chartier Professor Klinkowstein

Ethnographic Research, Student’s Facebook, Instagram, and Twitter

Caitlin Chartier Professor Klinkowstein

Ethnographic Research, Student’s Facebook, Instagram, and Twitter

Caitlin Chartier Professor Klinkowstein

Ethnographic Research Observations

Only 6 of the 15 students showed inappropriate behavior on their social media accounts.

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Most inappropriate behavior that did happen included cursing, especially the use of the word “fuck.”

Ethnographic Research Observations

Caitlin Chartier Professor Klinkowstein

Another trend was posting pictures with alcoholic beverages in hand.

Ethnographic Research Observations

Caitlin Chartier Professor Klinkowstein

Many students admitted to deleting inappropriate posts recently, before colleges could see them.

Ethnographic Research Observations

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Students with inappropriate posts “don’t care” and did not feel the need to delete them.

Ethnographic Research Observations

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The biggest problem was the excessive amount of posting on all three social media websites.

Ethnographic Research Findings

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Ethnographic Reading Summary

Going Deeper, Seeing Further: EnhancingEthnographic Interpretations to Reveal More Meaningful Opportunities for Design

There are10 ways that corporate ethnography gets deeper and more valuable insights.

Caitlin Chartier Professor Klinkowstein

Ethnographic Reading Summary

Going Deeper, Seeing Further: EnhancingEthnographic Interpretations to Reveal More Meaningful Opportunities for Design

Analogous cases help magnify details that could have been disregarded.

Caitlin Chartier Professor Klinkowstein

Going Deeper, Seeing Further: EnhancingEthnographic Interpretations to Reveal More Meaningful Opportunities for Design

Try to directly involve customers in more open and collaborative ways.

Ethnographic Reading Summary

Caitlin Chartier Professor Klinkowstein

Ethnographic Research- Who are the users? How do they operate within their cultures?

Ethnography is "the study and systematic recording of human cultures.”

Ethnographic Reading Summary

Caitlin Chartier Professor Klinkowstein

Ethnographic Reading Summary

Ethnographic Research- Who are the users? How do they operate within their cultures?

Research produces the ability to understand in-depth user contexts.

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Ethnographic Reading Summary

Ethnographic Research- Who are the users? How do they operate within their cultures?

Different from market research, which finds averages and generalities.

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TSA Checkpoint Evolution for Transportation Security Administration

TSA will now focus on explosives and people with “hostile intent.”

Ethnographic Reading Summary

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Ethnographic Reading Summary

TSA Checkpoint Evolution for Transportation Security Administration

IDEO designed a solution that calmed the environment of the checkpoint.

Caitlin Chartier Professor Klinkowstein

Ethnographic Reading Summary

TSA Checkpoint Evolution for Transportation Security Administration

Security and passenger experience improved because hostile intent because hostile intent became more visible.

Caitlin Chartier Professor Klinkowstein

Proposal for an Innovative Business

Using custom design data filters to clean social media by extracting curse words in posts and alcohol in pictures.

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Resulting posts will be monitored each day and send alerts when days have too many posts.

Proposal for an Innovative Business

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Applications include job, internship, and college applications, and appropriate communication between peers and family.

Proposal for an Innovative Business

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Tagline Research

1. Just Do It (Nike)2. Connecting People (Nokia)3. Got Milk? (California Milk Processor Board)

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New Tagline

Got Filth?

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Raw Background Images

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Blurred Background Images

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Image and Tagline Study

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Infographic Elements

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• App will remove• Alcohol from pictures• Curse words from posts• Will result in clean accounts• Users can now apply for college and jobs

Infographic Sketches

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Infographic Sketches

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Infographic Sketches

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Infographic for Business Pitch

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