selecting a social media platform to be your business landing page
DESCRIPTION
Selecting a right social media platform is essential for your business. First as a business owner you need to understand and set clear goals and objective on your social media approach. It is for brand awareness, generating leads or even for personal branding? Then select the proper landing page to drive the online traffics towards it. Facebook Page is the most common social media landing page businesses choose, so setting a Likeable Facebook Page will be important as your first step to the social media's world.TRANSCRIPT
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Digital Profit Club 2014 #2
Planning and selec9ng your social media pla=orm
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This series is about select and create a Social Media Pla=orm for your business.
About
This Platform is where you create market awareness, get audiences attention and generate followers. It is NEVER about selling.
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Create A Landing Page…
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ARTICLE, PHOTO & VIDEO Landing Page with contents filled with
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Best is to have a updated website
or
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a BLOG Should you have the 6me and passion to write interes6ng ar6cle?
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If not, what’s Next?
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Our focus for the next couple of mee6ngs
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So let’s begin with ABC…
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Ques9on: What is your goals & objec6ve on Facebook?
Write yours and share!
Example: • Professional – create personal or industry branding, market awareness on what we
do and how we can add value to our target audiences. • Retail – generate leads and traffics to our retails outlet, encourage people to talk
about us.
• Manufacturer – educate our target market on company value / culture for recruitment purpose.
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Profile, Group &
Page.
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Personal Profile
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Remark: Facebook Personal Profile
• Profile Photo – kindly used a real image of yourself, no just any photo of your pets, cartoon character, symbol that does not reflect your online image.
• Cover Photo – a photo / graphic to further enhance your online iden6ty.
• About – this is the area where you could include a liTle write about yourself. Also be aware that you might like to enclose too much personal informa6on like contact no# or resident address for safety purpose.
• Timeline pos6ng – Remember your Facebook pos6ng / sharing is a true reflec6on on who you are, so be wise and careful on what you write and share. Posi6ve informa6on are the best.
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Facebook Group
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Remark: Facebook Group
• In-‐house Communica6on – a dedicated group for all in-‐house team members to communicate and share informa6on (photo, event, news & etc).
• Exclusive VIP group – a special and exclusive group and by invita6on only. This is
where you share special informa6on, discount & privilege to your VIP (customer).
• Hobby or Interest group – gather people who has the same hobby and share informa6on about the par6cular topic.
• University / College Alumni – gather all your old school mates and form a regular meet up and discussion forum..
Facebook Group Se;ng: Open, Close & Secret
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Facebook Page
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Remark: Facebook Business Page
• Business Iden6ty – it separated between yourself and the business. • Share admira6on – it allow unlimited page’s admin to share admira6on with different
access levels.
• Unlimited fans follower – as a business, you would like to aTract as many people to follow as possible. Who has the most follower (LIKE) on Facebook?
• Insight Data – page’s admin will able to access to the insight data to view the performance of the page (demographic of follower, the number of view/engagement per post & others).
• Facebook Apps – select and embed some special Facebook or third party Apps into your page (voucher, survey form, shopping cart, tes6monial and many more).
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Create a Facebook Page
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When you create a NEW Page, it may not necessary need to be a company or a brand; it can be a movement, a cause, an interest community, your personal branding
or something people would like to talk about it.
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Welcome to your new page
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2
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hTp://www.9melinecoverbanner.com/
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• Facebook Page Features
• Pos6ng 6ming
• Best prac6ce on crea6ng contents
• Ways to promote your page
• Create offers
• Sample and case study
To be conEnue….
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Social Media Coach Leow LeikHong
TwiTer @leikhong www.facebook.com/digitalprofitclub
Email: [email protected]