selecting and managing entry modes copyright © 2010 pearson education, inc. publishing as prentice...
TRANSCRIPT
Selecting and Selecting and Managing Entry Managing Entry
ModesModes
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
International Business 5e Chapter 13 - 2
Chapter PreviewChapter Preview
• Discuss the essential aspects of exporting
• Define each form of countertrade
• Explain each type of export/import financing
• Describe the advantages and disadvantages of each contractual entry mode
• Identify the pluses and minuses of each investment entry mode
• Identify strategic factors in selecting entry modes
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
International Business 5e Chapter 13 - 3
Step 1 Step 2
Identify a potential market
Match needs to abilities
Step 3
Initiatemeetings
Developing an Export StrategyDeveloping an Export Strategy
Step 4
Commit resources
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
International Business 5e Chapter 13 - 4
Degree of Export InvolvementDegree of Export Involvement
Direct exportingDirect exporting(sell to buyers)(sell to buyers)
Indirect exportingIndirect exporting(sell to intermediaries)(sell to intermediaries)
• Sales representatives
• Distributors
• Sales representatives
• Distributors
• Agents• Export management companies• Export trading companies
• Agents• Export management companies• Export trading companies