Self Counsel PressQ1 Opportunities

Fall 2013

January• Wave 2 of Back to School• Elder Care• All can be placed in counter displaysAfter back to School1. Study Smarter Not Harder $21.95Elder Care – Alzheimer Awareness Month in Canada2. Protect Your Elderly Parents $23.953. Caregiver’s Guide $17.954. Supporting Parents With Alzheimer’s $19.955. Making the Right Move $14.95

January – April Promo Titles

Theme Title ISBN Retail Display Available

Wills & Estate

Planning

Write Your Legal Will in 3 Easy Steps 9781551808017 $24.95 Counter UnitComplete Canadian Will Kit 9781551808284 $19.95 Counter Unit or Clip StripsLast Will and Testament 9781551804002 $9.95 Counter Unit or Clip StripsHave You Made Your Will 9781551802510 $16.95 Counter UnitSo You've Been Appointed Executor 9781551808147 $19.95 Counter UnitEstate Planning Through Family Meetings 9781770400368 $24.95 Counter Unit

Tax Planning

No More Mac N Cheese 9781770400900 $18.95 Counter UnitTax Survival Guide 9781770400399 $22.95 Counter Unit

Creating a Happy Retirement 9781770401655 $19.95 Counter Unit

BTS Study Smarter 9781551808499 $21.95 Counter Unit

Elderly Care

Caregivers Guide 9781770400405 $17.95 Counter UnitSupporting Parents With Alzheimer's 9781770401495 $19.95 Counter UnitMaking the Right Move 9781551804514 $14.95 Counter UnitProtect Your Elderly Parents 9781551808024 $23.95 Counter Unit

Tax Time – January - April• Tax time is a time to get your affairs in order• Divorce hits it’s it peak in Q1• Titles can be pre-packed in counter units or clip strips• Key topics (complete list follows)1. Wills2. Estate Planning3. Personal Finance / Tax Planning4. Divorce

WillsThe Market Size• A recent survey of Canadian adults revealed that more

than half of them (57%) do not have a Will, including a shocking 92% of adults under age 35 and 44% of baby boomers (ages 45-64).

• The survey also found that men and women have different reasons for not creating a Legal Will. More than one-third of men feel they simply don’t need a Will (39%) whereas one in four women blame cost (26%) as the primary reason they do not have a Will.

• Regardless of the reason, Canadians with children, property and assets need a basic legal Will in place.

Our Traffic Drivers• Local and national publicity outreach with major dailies and

weeklies, legal journals, trade publications, legal blogs/websites and associations.

• Secure regular broadcast (TV/Radio) placements for our Wills experts and regular contributor opportunities in major national dailies such as G&M, TorStar, Global, CTV.

• Social media marketing and promotions via Facebook, Twitter, YouTube; pursue author Twitter/Facebook and blog cross-promotional opportunities

• Outreach to customer online communities – audience engagement

Merchandising• Clip Strips available for Wills Kits both CD and

paper forms• Counter / shelf units available for all promo

titles• Floor Display available for larger format titles