SELF-EMPLOYMENT THROUGH SELF-EMPLOYMENT THROUGH FRANCHISINGFRANCHISING

Presented byPresented by

Gerri SefiGerri Sefi

CROSSROADS – CURRENT JOB CROSSROADS – CURRENT JOB REALITY REALITY

Corporate Corporate instabilityinstability

Widespread job Widespread job insecurityinsecurity

Job dissatisfaction, Job dissatisfaction, burnoutburnout

Limited earning Limited earning potentialpotential

Reduced benefitsReduced benefits

CROSSROADS – JUST A CROSSROADS – JUST A DREAM?DREAM?

FreedomFreedom FlexibilityFlexibility Control of own Control of own

destinydestiny Financial Financial

independenceindependence Retirement/ Retirement/

work optionalwork optional

OPTIONSOPTIONS

The JobThe Job Full TimeFull Time Contract/ TemporaryContract/ Temporary ConsultingConsulting

Business OwnershipBusiness Ownership Start a BusinessStart a Business Buy a BusinessBuy a Business Invest in a FranchiseInvest in a Franchise

DID YOU KNOW?*DID YOU KNOW?*

97% of businesses in Canada are classified as 97% of businesses in Canada are classified as “small”.“small”.

Small businesses contribute nearly 43% to Small businesses contribute nearly 43% to Canada’s economic output.Canada’s economic output.

Small businesses account for 2/3 of employment Small businesses account for 2/3 of employment in 75 industries.in 75 industries.

75% of businesses employ fewer than 5 people.75% of businesses employ fewer than 5 people. 59% of small business owners are Men, 41% are 59% of small business owners are Men, 41% are

Women.Women.

**Statistics Canada 2009.Statistics Canada 2009.

EXPLORING SELF EMPLOYMENTEXPLORING SELF EMPLOYMENT

Traditional Approach – TOP DOWNTraditional Approach – TOP DOWN

InternetInternet

Classified adsClassified ads

SeminarsSeminars

Business brokersBusiness brokers

NetworkingNetworking

Friends & familyFriends & family

Trying to find Trying to find something something that is that is enjoyable, enjoyable, affordable, affordable, and and successful.successful.

EXPLORING SELF EMPLOYMENTEXPLORING SELF EMPLOYMENT

Alternative Approach – BOTTOM Alternative Approach – BOTTOM UPUP

LEARN ABOUT LEARN ABOUT YOUR NEEDS YOUR NEEDS AND DESIRESAND DESIRES

FIRSTFIRST

THENTHEN LEARN LEARN ABOUT ABOUT BUSINESS BUSINESS MODELS MODELS THAT FIT THAT FIT YOUYOU

““THE KEY TO CHANGE – IS TO THE KEY TO CHANGE – IS TO LET GO OF FEAR”LET GO OF FEAR”

FEAR = FEAR =

FalseFalse

EvidenceEvidence

AppearingAppearing

RealReal

A RECOMMENDED APPROACHA RECOMMENDED APPROACH

Define your Define your goals, needs & goals, needs & expectationsexpectations

Visualize your ideal Visualize your ideal lifestylelifestyle Understand your ideal Understand your ideal work work

environmentenvironment Identify what Identify what youyou and your and your

personal brand personal brand bring to the bring to the tabletable

Learn About Yourself FirstLearn About Yourself First

FOCUS ON FRANCHISINGFOCUS ON FRANCHISING

““Franchisor” allows the use of it’s system Franchisor” allows the use of it’s system and trademark to distribute a product or and trademark to distribute a product or service.service.

““Franchisee” pays fees and royalties for Franchisee” pays fees and royalties for the right to use the system.the right to use the system.

There are 1800+ franchises in Canada There are 1800+ franchises in Canada representing 75 industries.representing 75 industries.

MYTHS ABOUT FRANCHISINGMYTHS ABOUT FRANCHISING

I can’t afford itI can’t afford it I can’t be creativeI can’t be creative I won’t have control, the I won’t have control, the

franchisor will dictate everything.franchisor will dictate everything. The secret to success is doing The secret to success is doing

something I love.something I love. I’ll know the right opportunity I’ll know the right opportunity

when I see it.when I see it. A franchise will guarantee my A franchise will guarantee my

successsuccess I can’t be in the ABC business, I I can’t be in the ABC business, I

don’t know a %^&* thing about don’t know a %^&* thing about it!it!

Franchises are primarily food Franchises are primarily food and coffeeand coffee

Why Work with a Why Work with a Self-Employment Coach?Self-Employment Coach?

To synchronize your To synchronize your personal brand with your personal brand with your needs and desiresneeds and desires

To help clarify and To help clarify and articulate your goalsarticulate your goals

To reduce blind spotsTo reduce blind spots To help you see the many To help you see the many

options you have options you have To focus your search on To focus your search on

onlyonly those options that those options that meet your goalsmeet your goals

To reduce FEARTo reduce FEAR

FOCUS ON FRANCHISINGFOCUS ON FRANCHISING

INVESTIGATEINVESTIGATE AssessmentsAssessmentsDefine needs, goals and wishesDefine needs, goals and wishesOvercome fears with objective dataOvercome fears with objective dataView this as a journey not a View this as a journey not a

destinationdestination

FOCUS ON FRANCHISINGFOCUS ON FRANCHISING

ANALYSEANALYSE Study and compare in depthStudy and compare in depthLook for fit with your personal Look for fit with your personal

brand and your needs/desires.brand and your needs/desires.Fine tune criteria as you learn moreFine tune criteria as you learn moreRemember life/work balanceRemember life/work balanceDon’t forget FUNDon’t forget FUN

FOCUS ON FRANCHISINGFOCUS ON FRANCHISING

DECIDEDECIDE Explore all options.Explore all options. Give yourself time to follow the processGive yourself time to follow the process Check emotions and keep an open Check emotions and keep an open

mind.mind. Know that you will be about 85% sure – Know that you will be about 85% sure –

because the remaining 15% is what because the remaining 15% is what YOU will bring to the business. YOU will bring to the business.

Get out of your own way! Get out of your own way!

SUMMARYSUMMARY

SUMMARYSUMMARY Examine your CrossroadsExamine your Crossroads

Explore Explore allall your options your options

Use a bottom up approachUse a bottom up approach

Study the power of franchisingStudy the power of franchising

Use a coach, mentor or consultant Use a coach, mentor or consultant

IS FRANCHISE OWNERSHIP IS FRANCHISE OWNERSHIP FOR YOU?FOR YOU?

““It’s not what we know that It’s not what we know that hurts us. It’s what we know hurts us. It’s what we know

for sure that just ain’t so”for sure that just ain’t so”Mark TwainMark Twain

RESOURCESRESOURCES

Canadian Franchise Association Canadian Franchise Association www.cfa.ca

Consulting – The Entrepreneur’s SourceConsulting – The Entrepreneur’s Source www.theesource.com/gsefi ““The E-Myth Re-Visited” by Michael The E-Myth Re-Visited” by Michael

GerberGerber

YOU WERE ASKING…?YOU WERE ASKING…?